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  • Larry Alton 4:23 pm on July 21, 2016 Permalink | Reply  

    How to Use Social Media to Promote Your Blog Content 

    Blogging is one of the best ways to establish brand expertise, while also increasing traffic from other areas of the web. But if you’re relying solely on search engines to direct users to your blog, then you’re missing out. Social media is an excellent platform for sharing the content you’ve made for your website.

    Let’s talk about how to integrate your blog content into social media. (More …)

  • Larry Alton 1:55 pm on July 14, 2016 Permalink | Reply  

    7 Key Performance Indicators You Should Measure on Social Media 

    Key performance indicators — or KPIs, as the industry refers to them — are extremely useful for measuring the performance and progress of your business, whatever it is. Every department can benefit from monitoring and recording the success of your marketing efforts, and this can lead to increased followers and engagement in every facet of your operation.

    Social media is a great place to gauge progress because it’s an excellent indicator of brand awareness and customer engagement. You can also tell a lot about your business by the way social followers interact with it online.

    (More …)

  • Larry Alton 3:37 pm on July 12, 2016 Permalink | Reply  

    How to Establish Privacy on Social Media: 7 Tips from the Experts 

    When social media first came out, people were concerned that the information they were posting online would be available for everyone to see. People started being more careful about what they posted and who could see their profiles.

    But there’s a new generation on social media today, and not everyone is careful about what they share, leaving many people extremely vulnerable online. Both consumers and businesses should do their best to protect themselves on social media. (More …)

  • Larry Alton 8:49 pm on July 6, 2016 Permalink | Reply  

    Selling Real Estate? Here’s What You Need to Know About Social Media 

    Online real estate sales and social media have held an intimate relationship for years, but unfortunately, a lot of realtors make serious errors in their marketing strategies. There’s a delicate balance between over-promoting (alienating your audience) and under-promoting (failing to garner attention at all).

    Let’s talk about how to bring balance to your comprehensive real estate marketing strategy. (More …)

  • Larry Alton 5:04 pm on June 30, 2016 Permalink | Reply  

    6 Essential Social Media Tips for Small Businesses 

    Small businesses often dismiss the power of social media. This is because it can be difficult to get noticed when you only have a few thousand customers. However, one of the best ways to grow your business, generate leads, and create conversions is through social media.

    According to research from Pew Research Center, 90 percent of young adults use social media, and 70 percent of the U.S. population has at least one social profile. By 2018, one third of the world population is expected to be on social media. That’s a lot of potential customers, even if your goals aren’t that big yet.    (More …)

  • Larry Alton 5:51 pm on June 20, 2016 Permalink | Reply  

    How Do Social Media Posts Go Viral? 

    For small businesses and large corporations alike, social media virality is sort of the holy grail of internet marketing. If you can make a post go viral, your brand could end up in front of millions of potential customers.

    Unfortunately, social media virality is elusive. There’s no way to guarantee how a post will be received, and it’s even harder to consistently produce content that’s recognized and shared. However, there are some commonalities between successful posts.

    (More …)

  • Larry Alton 6:12 pm on June 13, 2016 Permalink | Reply  

    6 Social Media Marketing Tips for Lawyers 

    Lawyers face a number of unique challenges in the online marketing world. For starters, there’s a ton of competition out there—every lawyer and every practice has their own website and online marketing campaign, and it’s tough to distinguish yourself in such a market. It’s also hard to add the personal touch necessary to establish trust in a new client relationship when you’re relegated to the digital realm, or establish the authority necessary to show that you’re truly a credible source. (More …)

  • Larry Alton 7:10 pm on June 7, 2016 Permalink | Reply  

    3 Ways Multimedia Can Enhance Social Branding 

    One of the most important uses of social media for your company is spreading brand awareness. Consumers spend an alarming amount of time checking social media, typically around two hours each day.

    During that time, they’re exposed to posts from friends, family, and most importantly, businesses. At first, they might not recognize that what they’re viewing is provided by a company, but the more they see content from that business, the more the brand sticks in their mind. (More …)

  • Larry Alton 7:47 pm on May 24, 2016 Permalink | Reply  

    Why No Social Media Campaign Can Be Successful Without User Data 

    Social media marketing is a hugely popular marketing and advertising strategy, and it’s still growing (despite being called a fad in its early days). It’s relatively easy to approach, cost effective, complementary to a host of other online marketing strategies, and best of all, it offers compounding returns over time.

    Unfortunately, you can’t just jump into a social media marketing campaign without thinking. You need a formalized strategy, and an approach based on logic rather than instinct—and for that, you need solid user data to assist your efforts. (More …)

  • Larry Alton 6:28 pm on May 23, 2016 Permalink | Reply  

    Marketing The Unpleasant: How To Harness Social Media For Gross Topics 

    Sometimes marketing isn’t pretty. When you run a company that pumps septic tanks or exterminates bed bugs, how do you keep your company presence positive? When marketing around the ick factor, especially on social media, you have to hook customers with more than just your service. Solutions are good, but you’ll create more loyalty with prevention and teaching moments.

    Before launching your less than pretty proposition, try these 3 marketing tricks to keep customers from focusing on the negative. (More …)

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