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  • Larry Alton 8:51 pm on August 31, 2015 Permalink | Reply
    Tags: real estate,   

    3 Tips for Using Social Media to Grow Your Real Estate Business 

    8583949219_9e7df7c399_hThe proper use of social media can be a great marketing asset for any business, especially if the core of your business focuses around creating relationships with clients or potential clients. For this reason, real estate agents and others working in the housing market should make having a decent social media strategy a real priority for their business.

    However, progressing toward a more modern way of doing business can be intimidating and challenging for those who has been in the real estate business for many years. If you’ve become comfortable with the way you’ve previously conducted business yet recognize that improvements could be made by implementing the use of social media, here are three tips to help get you started. (More …)

  • Carlos Zapater 9:00 am on August 7, 2015 Permalink | Reply  

    News in Zyncro Groups 

    It is being a while that Zyncro is working on a set of new features with the aim to release them once the summer is gone. And of course, we hope to cause a stir :). We have got some months ahead before that happens,  nonetheless. To start warming up we are launching several new features that sure will be very useful to all of you. Let’s get started.

    Notifications in Zyncro groups

    Since version 4.3.3. group owners in Zyncro have the ability to not only set up group notifications by default  but also to reapply these settings to all group members at  any given time.  This new feature is specially useful for groups dealing with sensitive information or when it is important to guarantee that all  members are aware of  a particular piece of information and they get notified. To reapply  notifications in Zyncro groups (More …)

  • Larry Alton 8:00 am on July 14, 2015 Permalink | Reply
    Tags: , ,   

    Twitter ’s Money Move: Will Partnering With Square Boost Their Social Media Game? 


    Things have been looking rocky lately for Twitter, as the company failed to meet growth expectations, and Twitter’s CEO Dick Costolo stepped down, leaving the company in the hands of Square founder and CEO Jack Dorsey in the interim. Without the same kind of popular cache as Facebook, or the undeniable force of Google, Twitter needs to reevaluate its strategy to make the kind of gains that’ll keep the company on the radar. But what’ll that look like?

    With Dorsey at least temporarily at the helm, many have been hinting at the possibility of a Twitter and Square merger. And, with Square also falling behind in the online payment industry, combining the two might just give both the momentum they need to start grabbing headlines again. As Lior Ronen of Amigobullspoints out, “Both companies could benefit substantially from such a move, in light of their competitive difficulties and business stagnation.” Stagnation’s the enemy of any social media outlet.

    Twitter ’s Growth Troubles

    As the social media scene grows, different networks appeal to different sub-markets. Facebook’s scored big with just about everyone. Pinterest aims for a somewhat older demographic. Tumblr’s audience seems to be getting younger and younger. (More …)

  • Carlos Zapater 11:18 am on April 21, 2015 Permalink | Reply  

    Do you want to work at Zyncro? Technical Support Specialist wanted! 

    Estimated reading time: 6 minutes (probably more if you are interested 😉 )

    Zyncro keeps growing and we need to expand our team. Now we’re looking for a Technical Support Specialist to join our people in Barcelona (Zyncro’s headquarters).

    If you want to work in an energetic, flexible, leading, international and multicultural company with a young and modern, dynamic but also fast-paced environment, then you’re the person we’ve been looking for.

    Who are we?

    Zyncro Tech is one of the main start-ups on today’s international technology panorama. It was included in the Magic Quadrant for Social Software in the workplace in September 2013. We started in Barcelona in late 2009, and it has now business activity in 30 countries. We have currently over 250,000 users, 500 corporate clients, 70 employees, 50 sales and technology partners, and more than 60 integrations with external software. It is also an award-winning company, a proud winner of 13 business awards.

    Our mission is to help companies reach their potential through the use of Social Technology applied to a corporate environment, integrating different technologies and implementing gamification strategies bring together the collective knowledge and expertise of an organization and place it at the service of its members.

    What we are looking for?

    We are looking for a first class Technical Support Specialist to lead the support department (R&D) and help our clients and users both external and internal, via mail, phone and in person (Customer Care). Product documentation and organization mainteinance

    (More …)

  • Larry Alton 10:57 am on February 2, 2015 Permalink | Reply
    Tags: audience, ,   

    5 Ways Retailers Can Increase Audience Engagement on Social Media 

    Shouting Bluebird

    When your retail business was a startup or boutique (or if it still is!), the idea of managing your firm’s social media page probably sounded easy and fun. However, anyone who’s actually attempted to do it can tell you otherwise, and may sing the praises of a professional social media manager.

    When it comes to optimizing social media for a business, retailers have unique needs and challenges. More and more often, you have to “pay to play” on Facebook, or the vast majority of your posts will never be seen by anyone who isn’t actively following you.

    However, paying for social media exposure may not be in the budget for smaller retailers … and it shouldn’t have to be. Before throwing in the towel, make sure you’re on the “right” social media platforms for your needs and markets (and no more than that).

    Just because everyone’s on Facebook doesn’t mean it’s a meaningful platform for you. Your business may do better on Pinterest or Instagram alone (although you need a Facebook account), or a Web Trends-approved niche site.

    Once you’ve identified the right platform, here are a few ways to actually engage audiences and foster relationships: (More …)

  • Larry Alton 9:00 am on November 18, 2014 Permalink | Reply
    Tags: content marketing, , , , ,   

    A Company Blog as Content Marketing 

    Estimated reading time: 4 minutes

    A Company Blog as Content MarketingOne often overlooked content marketing component is a company blog. Although many people think of a blog as a way for individuals to share their thoughts and ideas, they are also a simple way for businesses to present themselves as experts in their industry, a critical component of successful content marketing. In addition, new search engine algorithms are requiring websites to include quality, well-written and original content. The easiest way to keep your content updated and original is by including a blog as part of your content strategy.

    Owned Media

    One benefit to a company blog is that it belongs to the company, unlike other forms of social media whose requirements can change at any time. It is a way to get a company message to current and potential clients 24 hours a day, seven days per week. Blogs should be viewed as a form of social media as they need to be designed to target a specific community and should be integrated with your other social media efforts as well.

    Engage and Interact

    (More …)

  • Patricia Fernandez Carrelo 9:00 am on November 7, 2014 Permalink | Reply
    Tags: board of directors, , shareholders, shares,   

    A new stage for Zyncro 

    Estimated reading time: 5 minutes

    Some of the Zyncro Barcelona team; the beginning of a new start

    Some of the Zyncro Barcelona team; the beginning of a new start

    The facts

    If you are reading this, you probably already know the good news, and if not, here you have the headline: the Mexican group Desarrolladora Rio Parana has acquired 43% of Zyncro’s shares and so it becomes one of the company’s main shareholders as well as joining its board of directors along with Inspirit and others. You can find all of the related information in the leading Spanish newspapers or various sector specialist websites.

    Given that the information has already been published in the media we will focus on the facts and from Zyncro blog today, we would like to go one step further as a company that boosts corporate communication. Our objective is to express what this new stakeholder reality means to us directly.

    The strategy

    The pinnacle of this process supports one of the company’s main strategies, internationalization. The idea of Zyncro was born in Barcelona around 2008 by Didac Lee who has always had an international vocation and mission: to help companies optimize their internal processes by means of a solution that makes this possible and/or boosts social communication within organizations: an Enterprize Social Network. Now we have an even more international essence about us. The process that began a few months back is now made official thanks to our success in Mexico as well as in all of South America and having awakened an interest in our company within the Parana business group.
    Therefore the objective of our new investors is clear:

    To continue to strengthen our position within the market as the most flexible and adaptable social technological solution responding to the real needs of our clients, to grow our current client base, both in terms of user volumes as well as linking to new business processes, especially via channel sales and overall from a mobile perspective.

    The people

    And for all of this, we rely on a team of people that are dedicated, proactive, and keen to continue giving their very best within a great place to work. They will make the technological consolidation and growth process a reality for the business and structure we initiated over 5 years ago. This new stage will be led by the company’s new CEO Carlos Ramon, a director with a wide range of experience in various sectors, an expert in consolidating organizations in the growth stage and who likes to take a process innovation approach as well as placing trust in employees. As Carlos says, “This is a great opportunity for both the Parana group as well as Zyncro itself to continue creating an attractive and innovative project with huge growth potential and together, we are going to turn the opportunity into a success”.

    As in the life of all young companies, we have endured changes at all levels of the organization and have had to adapt ourselves with the times, so this communication serves not only to transmit our version of the facts but also to thank, from the bottom of our hearts, the work and effort of all of those who have made this milestone possible in the life of Zyncro. You know who you are.

    One of our internal mottos is together #wearestronger. This time we have joined forces with Desarrolladora Rio Parana in order to strengthen everything that Zyncro stands for: commitment, passion, innovation, transparency, communication and collaboration, and that is how we’ll do it.

    Will you join us for this new stage?

  • Agustín Bosso 1:08 pm on October 25, 2014 Permalink | Reply
    Tags: , , trusted relationships, , zyncro 4.3.1   

    Zyncro 4.3.1: One step further towards accessing the knowledge in your Enterprise Social Network 

    Estimated reading time: 9 minutes

    A new version of Zyncro has arrived with various functionalities that will allow you to go one step further when accessing the user base knowledge of your Enterprise Social Network.

    1. New work group typology

    Until now, Zyncro work groups have been split into two types; open groups and private groups:

    1. Open group: Visible to organisation members at all times in the Files and Groups section.   In order to join this type of group, it is only necessary to click the “Join” button.  By joining the group in this way, the predefined permissions set by the owner are obtained (reader, editor, inviter etc).
    2. Private group: Visible only by its members in the Files and Groups list and accessible via invitation only.

    So, as we are so keen to offer a structure that best suits your access to the information storage and knowledge within your Enterprise Social Network, we have developed a distinction between private groups.  There will now be hidden private groups and visible private groups as well as open groups:

    1. Open group: remains the same
    2. Hidden private group: remains the same as its predecesor, the “private group”
    3. Visible private group: a type of private group that combines characteristics of both groups above.  It will only be possible to become a group member by invitation (a request to join may be sent by the user or owner, or any other user may do so if they have invite permissions.  And at the same time, the group will appear in the list of groups within the Files and Groups section and be available to any user wanting to join and be part of it.  As with hidden private groups, its content will only be accessible to its members and only along with the permission provided to them.

    This new option is available to groups as well as to sub-groups.  In addition, it is also possible to change the existing group typology and configure it to any of the other two available options.

    By introducing these the new work group typologies, Zyncro pushes information management models within the business forward, maintaining data security and privacy, and strengthening the controlled sharing of information.   We hope you will find this extremely useful!

    Groups Zyncro 4.3.1

    2. Broadening the scope of Trusted Relationships

    As well as the changes in groups, Zyncro 4.3.1 increases the “Trusted Relationships between organizations” function possibilities that we explained at the launch of Zyncro version 4.3.

    This option in particular, allows different organizations establish relationships with each other so that they can share any information they feel relevant among themselves in a simple, private, secure and fast manner.   It has evolved in order to offer improved visibility and configuration options for:

    • Members and followers in the Departments or Companies sections that will now be seen by users within other organizations if the administrator so desires
    • File attachments published from the Home section will have the possibility to be attached within any organization where the main message has been posted
    • Members of a group, owners can change the visibility and expel members of the group despite their being from a different organisation as long as the administrator has previously configured permission to do so
    • User profile,  to be able to define more precisely how to modify the visibility of a profile if its configuration has changed

    3. Participants finder in groups

    With Zyncro 4.3.1 we launch a new ZyncroApp available in the Marketplace which will allow you to search and find members of a group quickly and conveniently.

    When you enable this functionality, a search engine will appear in the Participants section of the group, which will display the list of members that matches your search.

    It has been specially designed for groups with a high number of participants, so that you can find specific people who are part of a group quickly and simply.

    4. All the applications you could possibly want for your Zyncro with push notifications

    We have also developed a functionality that will allow any organization to send push notifications to various applications connected to their Zyncro all at the same time.  This means for example, that if you wish to have various mobile applications for each different operating system (various apps for iPhone, Android, BlackBerry…) differing in functionalities or design, each one of them will be able to have its own notification system depending on its established configuration within Zyncro.

    5. Usability improvements in social functionalities, and more…

    We have improved the access to social functionalities for messages posted on the wall. From now on, the posted message will have a cleaner appearance, and only when a mouse is hovered over the message, you will have access to the “Like” or “Commentbuttons and the rest of the functionalities will be accesible in a new drop-down menu that will let you even create a task directly from a message.

    Zyncro 4.3.1: Mejoras de usabilidad en las funcionalidades sociales de los mensajes

    And also in this version, we have fixed various incidents and minor bugs as well as having made various improvements in the general productivity.  

    Zyncro 4.3.1 is one step further towards accessing the knowledge in your Enterprise Social Network. Are you ready for 4.3.1?

    Agustin Bosso, Product Manager at Zyncro. His relationship to the company goes back to its very beginnings. He worked as a developer on several projects for the group, but he specifically asked to be transferred to Zyncro when it started to go in the direction of his personal passion: social networks and how they can be used in practice. His personal objective in Zyncro is to be the link between the technical culture that is speeding up data transfer at a rate of knots and the business and corporate world. His motto is that one must never lose sight of what computing is: Automatic information.

    Want to see how can benefit your business?
    Request a demo and we’ll show you

    Request a demo

  • Zyncro Blog 9:00 am on September 25, 2014 Permalink | Reply
    Tags: , , ,   

    3 different ways to use Zyncro as a Social Business platform 

    Estimated reading time: 5 minutes

    Today at Zyncro we’re presenting a new infographic — it’s a very simple illustration of 3 different ways to use our platform and make the most of its features so that your business benefits. What was once a mere product is now a solution that can respond to the needs of any company.

    Infographic - Social Business Platform - EN

    (More …)

  • Ana Asuero 9:00 am on September 22, 2014 Permalink | Reply
    Tags: ,   

    How do you store your information in the cloud? 

    Estimated reading time: 9 minutes

    How do you store your information in the cloud?A few days ago I read an article by Enrique Dans, a regular contributor to this blog. The article was about Diogenes syndrome, a behavioral disorder that consists of hoarding large quantities of rubbish and objects that are largely useless.

    Applied to the digital world, we might think of a common syndrome that many of us have when it comes to emails or information that we hoard in the cloud. Enrique classified users in a much earlier article (2005, in spanish) based on their email storage behavior patterns, a classification I have reproduced below.

    Tell me how you store and I’ll tell you who you are

    1. The auditor:

    Everything ever received must be carefully filed… one never knows when somebody is going to be reminded that they sent such and such about such and such on such and such date, or when the corporate server will crash and the firm’s collective memory will have to be reconstructed from his or her files, thus converting him or her into some sort of corporate hero… At first glance, this person’s inbox looks clean and tidy, containing only emails waiting to be answered or processed. Everything else is carefully hidden away in folders. Every now and then, knowing that Outlook .pst archives become unstable once they get beyond a certain size, the auditor files them carefully, transfers them to CD, and starts again from the last three months… In reality, he or she has never ever had to consult one of those CDs filed neatly on the shelf, but every afternoon, when work is done, it’s a great feeling knowing that they are there…

    (More …)

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