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  • Larry Alton 7:47 pm on May 24, 2016 Permalink | Reply  

    Why No Social Media Campaign Can Be Successful Without User Data 

    Social media marketing is a hugely popular marketing and advertising strategy, and it’s still growing (despite being called a fad in its early days). It’s relatively easy to approach, cost effective, complementary to a host of other online marketing strategies, and best of all, it offers compounding returns over time.

    Unfortunately, you can’t just jump into a social media marketing campaign without thinking. You need a formalized strategy, and an approach based on logic rather than instinct—and for that, you need solid user data to assist your efforts. (More …)

  • Larry Alton 6:28 pm on May 23, 2016 Permalink | Reply  

    Marketing The Unpleasant: How To Harness Social Media For Gross Topics 

    Sometimes marketing isn’t pretty. When you run a company that pumps septic tanks or exterminates bed bugs, how do you keep your company presence positive? When marketing around the ick factor, especially on social media, you have to hook customers with more than just your service. Solutions are good, but you’ll create more loyalty with prevention and teaching moments.

    Before launching your less than pretty proposition, try these 3 marketing tricks to keep customers from focusing on the negative. (More …)

  • Larry Alton 7:32 pm on May 17, 2016 Permalink | Reply  

    Using Social Media to Find Job Candidates 

    Social media isn’t just a transformational technology in our personal lives, it’s also had a tremendous impact on how businesses recruit and hire employees. From large personal networks like Facebook and Twitter to business-oriented platforms like LinkedIn, there’s ample opportunity for businesses to find and evaluate talent from behind a keyboard and screen. (More …)

  • Larry Alton 5:15 pm on May 13, 2016 Permalink | Reply  

    3 Essential Social Media Marketing Tips for Landlords 

    When you’re a landlord, marketing comes with the job description. Every time a vacancy arises, you have to fill it quickly or face losing money on an empty apartment.

    Social media can be your ultimate ally for spreading the good word about vacancies and bringing good renters to your door. In real estate, Facebook will almost always be the best social platform to use for this purpose. Since it brings more than one billion active users online every day, you’ll be in a position to reach renters in every corner of the world.

    You can focus on marketing your property to both the local area and regions that are thousands of miles away, depending on the kind of renters you want to attract. (More …)

  • Larry Alton 4:02 pm on May 10, 2016 Permalink | Reply  

    The Case for Outsourcing Your Accounting and Bookkeeping 

    For growing businesses, there’s always a debate regarding whether to keep certain tasks in-house in order to maintain control, or outsource in order to save money. And while these are generally the pros and cons associated with outsourcing, the reality is that one task should almost always be outsourced for maximum benefit: accounting and bookkeeping. (More …)

  • Larry Alton 6:32 pm on April 27, 2016 Permalink | Reply  

    5 Ways to Increase Your Efficiency in Social Media Marketing 

    In the world of social media marketing, most schools of thought and discussion revolve around one priority: getting better results. Sometimes that means earning more followers and engagements, and sometimes that means getting more traffic or conversions—either way, this is a noble goal, but exclusively focusing on final results could compromise your overall effectiveness.

    How is this the case, when optimizing your flow of results leads to more revenue? (More …)

  • Larry Alton 3:15 pm on April 14, 2016 Permalink | Reply  

    New Study Says Social Media Marketing is Totally Worth It 

    According to a new study, digital marketers are performing extremely well as of late, particularly in the social media sector. Salesforce recently published their annual State of Marketing Report, and the findings show that 2016 is all about ROI for social media marketers. Despite some rocky ROI percentages over the last few years, there has been a significant increase this year, leading 75 percent of marketers to say their social efforts are worthwhile. (More …)

  • Larry Alton 5:20 pm on April 12, 2016 Permalink | Reply  

    7 Marketing Processes You Can Make More Efficient 

    Efficiency is a current buzzword in everything from business management to marketing. Time is money, and the faster you can achieve results, the better off your company will be.

    In digital marketing, improving these efficiencies is essential to developing a strong ROI and bringing more attention to your brand at a cost you can afford. If you’re ready to minimize costs and leverage related promotions, here are some processes you should improve in your marketing efforts today. (More …)

  • Larry Alton 12:16 am on April 8, 2016 Permalink | Reply  

    7 Tips to Improve Collaboration in Your Social Media Campaign 

    When it comes to any major project, collaboration is the ultimate challenge, and your social media campaign is no different. There are a lot of moving parts, and getting everyone on the same page is essential for delivering a good product.

    However, it takes more than an enthusiastic leader and team members to pull it off, especially since there are so many things that contribute to a successful campaign. Consider this situation: If you need support in your efforts to raise the number of Facebook shares to 1,000 per week, going through several different people to discuss the concept you wish to address will only muddle your original inquiry. You won’t achieve the support you need, and the collaboration will start to diminish.

    (More …)

  • Larry Alton 5:14 pm on April 6, 2016 Permalink | Reply  

    What For-Profit Marketers Can Learn from Charity Organizations 

    As a marketing professional, you’re always looking for ways to stay fresh and come up with new and innovative ideas. Unfortunately, we often end up with stale campaigns that lack creativity. Why is this? Well, in most cases, it’s because we’re only surrounding ourselves with likeminded individuals. If you really want to break out of the mold and come up with something fresh, then you need to look elsewhere for inspiration. (More …)

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