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  • Larry Alton 6:18 pm on July 28, 2016 Permalink | Reply  

    10 Work-from-Home Jobs Almost Anyone Can Do 

    Need something to keep you busy and bring in money? It might be time to consider some work from home jobs that pay a decent amount. Whether you’re looking for a full-time gig or something to supplement your current income, here are some of the best work-from-home jobs currently out there: (More …)

  • Larry Alton 8:04 pm on July 25, 2016 Permalink | Reply  

    Under A Spell: Using Romance In Your Social Media Strategy 

    When it comes to social media marketing, there are dozens of different strategies, but one that may be overlooked too often is the romantic angle. While as a business, you may not think that digital wining and dining is a good approach, you might be surprised what warming up relations can do for your company.

    Not sure how to proceed with the romantic angle? Here are a few ideas to add a little love to your social media presence. (More …)

  • Larry Alton 4:23 pm on July 21, 2016 Permalink | Reply  

    How to Use Social Media to Promote Your Blog Content 

    Blogging is one of the best ways to establish brand expertise, while also increasing traffic from other areas of the web. But if you’re relying solely on search engines to direct users to your blog, then you’re missing out. Social media is an excellent platform for sharing the content you’ve made for your website.

    Let’s talk about how to integrate your blog content into social media. (More …)

  • Larry Alton 1:55 pm on July 14, 2016 Permalink | Reply  

    7 Key Performance Indicators You Should Measure on Social Media 

    Key performance indicators — or KPIs, as the industry refers to them — are extremely useful for measuring the performance and progress of your business, whatever it is. Every department can benefit from monitoring and recording the success of your marketing efforts, and this can lead to increased followers and engagement in every facet of your operation.

    Social media is a great place to gauge progress because it’s an excellent indicator of brand awareness and customer engagement. You can also tell a lot about your business by the way social followers interact with it online.

    (More …)

  • Larry Alton 3:37 pm on July 12, 2016 Permalink | Reply  

    How to Establish Privacy on Social Media: 7 Tips from the Experts 

    When social media first came out, people were concerned that the information they were posting online would be available for everyone to see. People started being more careful about what they posted and who could see their profiles.

    But there’s a new generation on social media today, and not everyone is careful about what they share, leaving many people extremely vulnerable online. Both consumers and businesses should do their best to protect themselves on social media. (More …)

  • Larry Alton 8:49 pm on July 6, 2016 Permalink | Reply  

    Selling Real Estate? Here’s What You Need to Know About Social Media 

    Online real estate sales and social media have held an intimate relationship for years, but unfortunately, a lot of realtors make serious errors in their marketing strategies. There’s a delicate balance between over-promoting (alienating your audience) and under-promoting (failing to garner attention at all).

    Let’s talk about how to bring balance to your comprehensive real estate marketing strategy. (More …)

  • Larry Alton 5:04 pm on June 30, 2016 Permalink | Reply  

    6 Essential Social Media Tips for Small Businesses 

    Small businesses often dismiss the power of social media. This is because it can be difficult to get noticed when you only have a few thousand customers. However, one of the best ways to grow your business, generate leads, and create conversions is through social media.

    According to research from Pew Research Center, 90 percent of young adults use social media, and 70 percent of the U.S. population has at least one social profile. By 2018, one third of the world population is expected to be on social media. That’s a lot of potential customers, even if your goals aren’t that big yet.    (More …)

  • Larry Alton 5:51 pm on June 20, 2016 Permalink | Reply  

    How Do Social Media Posts Go Viral? 

    For small businesses and large corporations alike, social media virality is sort of the holy grail of internet marketing. If you can make a post go viral, your brand could end up in front of millions of potential customers.

    Unfortunately, social media virality is elusive. There’s no way to guarantee how a post will be received, and it’s even harder to consistently produce content that’s recognized and shared. However, there are some commonalities between successful posts.

    (More …)

  • Larry Alton 6:12 pm on June 13, 2016 Permalink | Reply  

    6 Social Media Marketing Tips for Lawyers 

    Lawyers face a number of unique challenges in the online marketing world. For starters, there’s a ton of competition out there—every lawyer and every practice has their own website and online marketing campaign, and it’s tough to distinguish yourself in such a market. It’s also hard to add the personal touch necessary to establish trust in a new client relationship when you’re relegated to the digital realm, or establish the authority necessary to show that you’re truly a credible source. (More …)

  • Larry Alton 7:10 pm on June 7, 2016 Permalink | Reply  

    3 Ways Multimedia Can Enhance Social Branding 

    One of the most important uses of social media for your company is spreading brand awareness. Consumers spend an alarming amount of time checking social media, typically around two hours each day.

    During that time, they’re exposed to posts from friends, family, and most importantly, businesses. At first, they might not recognize that what they’re viewing is provided by a company, but the more they see content from that business, the more the brand sticks in their mind. (More …)

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