As a real estate professional – whether that’s an agent, broker, landlord, or investor – your main focus is on serving your clients. That’s how you stay in business and earn a return on your investment.
While different people have different backgrounds, blogging probably isn’t your strong suit. You may have some marketing experience, but blogging and digital content creation are probably foreign concepts to you.
However, this shouldn’t be an excuse to ignore it. Every real estate professional should consider launching a blog.
4 Reasons to Start Blogging
It’s 2017 and you certainly have a website. But if you’re like most of your peers, a blog isn’t part of this site.
“You might think there’s not much point in this endeavor, but research says the opposite,” Houston-based property management company Green Residential explains. “Approximately 33 percent of first-time home and apartment hunters begin their research online, and 92 percent of shoppers end up going online for some of their research.”
This means renters, buyers, investors – whoever it may be – go online to look for real estate. Doesn’t it make sense to meet them there?
Without further ado, here are a few of the top reasons why you need to start a blog as soon as you can:
1. Lead Generation
Let’s begin by discussing the most obvious and compelling reason to begin blogging. Regardless of what market you’re in and how many years you’ve been in business, lead generation is something that you need in order to thrive.
Blogging may not be your primary method of generating leads, but it can definitely become one of your best. Let’s say, for example, that you’re a real estate agent. If you launch a blog and it’s responsible for four deals a year – or one every three months – that means it’s worth roughly $30,000 to you (or whatever the average commission is). Would you launch a blog and spend a few hours on it every week if you knew it could net you $30,000? Most agents would.
2. Online Authority
It’s no surprise that you need an online presence in order to be competitive in today’s real estate market. Clients find you online. People search your name to get more information about who you are. Buyers use search engines to discover properties and research information. The list goes on and on.
If your goal is to be visible online and establish some sort of presence, you need a blog. Blog content is highly searchable by search engines like Google and gives your website the “juice” it needs to run properly.
3. Local Expertise
Aside from search engine authority, a blog also establishes you as an authoritative source of information in your local market. When people see your name attached to a blog post, your credibility increases. This is good for business and helps you grow your brand.
Finally, blogs do a nice job of humanizing the faces behind brands. As a real estate professional in your area, you’re probably just another name to most people. There are hundreds of competitors in your market and there’s no way for individuals to know who is sincere. It’ll take some consistency and time on your part, but a blog allows you to humanize your online presence and connect with people in a very real way. This can – and likely will – pay dividends for you in the future.
Start Blogging Today
There’s no other way around it. While you might be hesitant to add something else to your plate, blogging is a necessity. It’s a key component of any real estate professional’s digital marketing and lead generation strategies. Don’t neglect it any longer.