Social media marketing is a hugely popular marketing and advertising strategy, and it’s still growing (despite being called a fad in its early days). It’s relatively easy to approach, cost effective, complementary to a host of other online marketing strategies, and best of all, it offers compounding returns over time.
Unfortunately, you can’t just jump into a social media marketing campaign without thinking. You need a formalized strategy, and an approach based on logic rather than instinct—and for that, you need solid user data to assist your efforts. (More …)