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  • Larry Alton 5:26 pm on January 25, 2016 Permalink | Reply  

    3 Tips for Getting the Most Out of Pinterest As A Business 

    As the new year is starting, your business likely has the same bug as most people in setting new goals for a brighter future. If you haven’t already, one area you and your company might consider improving is your presence on the social media platform Pinterest. This well-loved networking site can be used by almost any business in almost any industry, whether you’re selling homes and real estate or offering specific services to consumers. But if you haven’t used this platform from a business perspective yet, coming up with a strategy can seem a little daunting. So for those businesses looking to up their Pinterest game but are unsure where to start, here are three tips for getting the most out of Pinterest as a business. (More …)

  • Larry Alton 9:13 pm on January 22, 2016 Permalink | Reply  

    Forums As Social Media: How To Use Customer Feedback 

    Like many companies, you’re probably headed into 2016 wondering how you can use social media more effectively to fuel your marketing and customer service. And also like most, you probably haven’t considered the power of user forums in the quest for customer data.

    While it’s sometimes debated whether forums count as social media, has asserted that not only are forums a kind of social media, but that they may actually be the most powerful kind of social media. Though they require mastering a slightly different set of rules, they’re a worthwhile strategy to use. Here are some things about social forums to consider as we head into the New Year. (More …)

  • Larry Alton 6:41 pm on January 18, 2016 Permalink | Reply
    Tags: blogging, , social logins, ,   

    Social Media Integration For Your Web Page: 4 Features That Matter 

    If you’re looking for an improved way to engage customers with your business, it may be time to reevaluate your social media strategy. Using social media effectively is absolutely vital for the modern business, and part of a strong strategy includes foregrounding your social media presence on your company’s main website.

    Hesitant to include Facebook and Twitter on your formal website? Don’t be – it’s a proven system and will yield measurable results. Here are 4 social media features that should be easily accessible from your website. (More …)

  • Larry Alton 3:37 pm on January 15, 2016 Permalink | Reply  

    4 Mistakes Businesses Make When Recruiting Recent College Graduates 

    As you read this, a transformational shift is occurring in the job market. Baby boomers are inching closer and closer to retirement, while more and more millennials are entering the workforce and securing the positions that are left behind. As a recruiter or employer, this means you need to be prepared for hiring this dynamic generation. Otherwise, you’ll get blown away by competition that’s able to recognize and develop young talent. (More …)

  • Larry Alton 6:08 pm on January 5, 2016 Permalink | Reply  

    Social Media Done Right: Tips For Artists And Galleries 

    3065866294_7dc8ab5c6a_oHow does social media benefit artists? Can it draw new faces to galleries or connect millennials to a scene that otherwise feels stodgy? All signs point to yes when social media is used correctly. Unfortunately many artists and gallery owners are overlooking the power of social media across generations today, but it’s not too late. Here are five things artists can do to make the most of social media. (More …)

  • Larry Alton 8:47 pm on December 21, 2015 Permalink | Reply  

    Business As Usual: 3 Areas Technology Has Altered 

    In recent years, businesses have had to change and adapt in ways previously unimagined. Many new companies are now birthed online and never see a brick and mortar store. With social media saturating the digital world, companies can interact with their consumer on a level not possible before. Customer service is on a new level of personalization and consumers have more say in what products they want to see. Businesses are also able to communicate with each other in ways not possible before technology permeated industries. Included here are a few ways that technology has changed the way business is conducted. (More …)

  • Larry Alton 4:15 pm on December 18, 2015 Permalink | Reply

    Beyond Facebook: Why You Need to Diversify Your Social Media Efforts 

    6344437057_ded2998caa_oIt’s no secret that social media is a critical component of any online marketing strategy. But whether you’re an expert in web marketing or just beginning the process, it’s important to stay on top of your campaign – which also means doing everything possible to drive results.

    Get creative with your social media campaign. When you diversify, you’ll reach different audiences – and afford your business the opportunity to grow stronger from the inside.

    (More …)

  • Larry Alton 7:48 pm on December 14, 2015 Permalink | Reply  

    4 Ways to Boost Your Online Marketing in 2016 

    16755600997_e205757ab8_kWhile paying for online advertising in strategically placed ads, pay per click or otherwise, is a great way to get noticed and get your business found, there are things that you can do to market your business, be seen, and convert web visitors into sales that may not cost you a thing. In fact, they could even make you money.

    The idea is to utilize everything the internet has to offer when it comes to getting your name out there. That includes being on social media, creating apps, and even using crowdfunding. If you are ready to use all of the tools the internet has to offer in order to market your business in a virtual word, keep reading. (More …)

  • Larry Alton 4:09 pm on December 10, 2015 Permalink | Reply  

    How Employee Communication Keeps Your Business Running 


    8020398983_6599b40b21_kWhile most businesses may think of customers as the most important part of keeping a business going, and they are the ones putting in the money needed to run a successful company, they aren’t the only thing that makes a business go around. In fact, without great employees a business could easily fail. Employees are like the inner workings of a clock, they are what keeps it moving and going forward.

    (More …)

  • Larry Alton 3:32 pm on December 7, 2015 Permalink | Reply  

    5 Types of Social Media Posts That Users Can’t Get Enough Of 

    2904035649_4f4663e0fe_bReaching users on social media is hard, and standing out from the competition is even harder. Social media users are accustomed to being bombarded with information and promotions, so they have become less trusting of and less interested in brands on social media.

    The steady decline of organic reach doesn’t help matters. Today, if you want to get your users’ attention, you’ll have to focus your posts on the categories with the highest rate of return. (More …)

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