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  • Larry Alton 5:51 pm on June 20, 2016 Permalink | Reply  

    How Do Social Media Posts Go Viral? 

    For small businesses and large corporations alike, social media virality is sort of the holy grail of internet marketing. If you can make a post go viral, your brand could end up in front of millions of potential customers.

    Unfortunately, social media virality is elusive. There’s no way to guarantee how a post will be received, and it’s even harder to consistently produce content that’s recognized and shared. However, there are some commonalities between successful posts.

    (More …)

     
  • Larry Alton 6:12 pm on June 13, 2016 Permalink | Reply  

    6 Social Media Marketing Tips for Lawyers 

    Lawyers face a number of unique challenges in the online marketing world. For starters, there’s a ton of competition out there—every lawyer and every practice has their own website and online marketing campaign, and it’s tough to distinguish yourself in such a market. It’s also hard to add the personal touch necessary to establish trust in a new client relationship when you’re relegated to the digital realm, or establish the authority necessary to show that you’re truly a credible source. (More …)

     
  • Larry Alton 7:10 pm on June 7, 2016 Permalink | Reply  

    3 Ways Multimedia Can Enhance Social Branding 

    One of the most important uses of social media for your company is spreading brand awareness. Consumers spend an alarming amount of time checking social media, typically around two hours each day.

    During that time, they’re exposed to posts from friends, family, and most importantly, businesses. At first, they might not recognize that what they’re viewing is provided by a company, but the more they see content from that business, the more the brand sticks in their mind. (More …)

     
  • Larry Alton 7:47 pm on May 24, 2016 Permalink | Reply  

    Why No Social Media Campaign Can Be Successful Without User Data 

    Social media marketing is a hugely popular marketing and advertising strategy, and it’s still growing (despite being called a fad in its early days). It’s relatively easy to approach, cost effective, complementary to a host of other online marketing strategies, and best of all, it offers compounding returns over time.

    Unfortunately, you can’t just jump into a social media marketing campaign without thinking. You need a formalized strategy, and an approach based on logic rather than instinct—and for that, you need solid user data to assist your efforts. (More …)

     
  • Larry Alton 6:28 pm on May 23, 2016 Permalink | Reply  

    Marketing The Unpleasant: How To Harness Social Media For Gross Topics 

    Sometimes marketing isn’t pretty. When you run a company that pumps septic tanks or exterminates bed bugs, how do you keep your company presence positive? When marketing around the ick factor, especially on social media, you have to hook customers with more than just your service. Solutions are good, but you’ll create more loyalty with prevention and teaching moments.

    Before launching your less than pretty proposition, try these 3 marketing tricks to keep customers from focusing on the negative. (More …)

     
  • Larry Alton 7:32 pm on May 17, 2016 Permalink | Reply  

    Using Social Media to Find Job Candidates 

    Social media isn’t just a transformational technology in our personal lives, it’s also had a tremendous impact on how businesses recruit and hire employees. From large personal networks like Facebook and Twitter to business-oriented platforms like LinkedIn, there’s ample opportunity for businesses to find and evaluate talent from behind a keyboard and screen. (More …)

     
  • Larry Alton 5:15 pm on May 13, 2016 Permalink | Reply  

    3 Essential Social Media Marketing Tips for Landlords 

    When you’re a landlord, marketing comes with the job description. Every time a vacancy arises, you have to fill it quickly or face losing money on an empty apartment.

    Social media can be your ultimate ally for spreading the good word about vacancies and bringing good renters to your door. In real estate, Facebook will almost always be the best social platform to use for this purpose. Since it brings more than one billion active users online every day, you’ll be in a position to reach renters in every corner of the world.

    You can focus on marketing your property to both the local area and regions that are thousands of miles away, depending on the kind of renters you want to attract. (More …)

     
  • Larry Alton 4:02 pm on May 10, 2016 Permalink | Reply  

    The Case for Outsourcing Your Accounting and Bookkeeping 

    For growing businesses, there’s always a debate regarding whether to keep certain tasks in-house in order to maintain control, or outsource in order to save money. And while these are generally the pros and cons associated with outsourcing, the reality is that one task should almost always be outsourced for maximum benefit: accounting and bookkeeping. (More …)

     
  • Larry Alton 6:32 pm on April 27, 2016 Permalink | Reply  

    5 Ways to Increase Your Efficiency in Social Media Marketing 

    In the world of social media marketing, most schools of thought and discussion revolve around one priority: getting better results. Sometimes that means earning more followers and engagements, and sometimes that means getting more traffic or conversions—either way, this is a noble goal, but exclusively focusing on final results could compromise your overall effectiveness.

    How is this the case, when optimizing your flow of results leads to more revenue? (More …)

     
  • Larry Alton 3:15 pm on April 14, 2016 Permalink | Reply  

    New Study Says Social Media Marketing is Totally Worth It 

    According to a new study, digital marketers are performing extremely well as of late, particularly in the social media sector. Salesforce recently published their annual State of Marketing Report, and the findings show that 2016 is all about ROI for social media marketers. Despite some rocky ROI percentages over the last few years, there has been a significant increase this year, leading 75 percent of marketers to say their social efforts are worthwhile. (More …)

     
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