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  • Larry Alton 6:32 pm on April 27, 2016 Permalink | Reply  

    5 Ways to Increase Your Efficiency in Social Media Marketing 

    In the world of social media marketing, most schools of thought and discussion revolve around one priority: getting better results. Sometimes that means earning more followers and engagements, and sometimes that means getting more traffic or conversions—either way, this is a noble goal, but exclusively focusing on final results could compromise your overall effectiveness.

    How is this the case, when optimizing your flow of results leads to more revenue? (More …)

  • Larry Alton 3:15 pm on April 14, 2016 Permalink | Reply  

    New Study Says Social Media Marketing is Totally Worth It 

    According to a new study, digital marketers are performing extremely well as of late, particularly in the social media sector. Salesforce recently published their annual State of Marketing Report, and the findings show that 2016 is all about ROI for social media marketers. Despite some rocky ROI percentages over the last few years, there has been a significant increase this year, leading 75 percent of marketers to say their social efforts are worthwhile. (More …)

  • Larry Alton 5:20 pm on April 12, 2016 Permalink | Reply  

    7 Marketing Processes You Can Make More Efficient 

    Efficiency is a current buzzword in everything from business management to marketing. Time is money, and the faster you can achieve results, the better off your company will be.

    In digital marketing, improving these efficiencies is essential to developing a strong ROI and bringing more attention to your brand at a cost you can afford. If you’re ready to minimize costs and leverage related promotions, here are some processes you should improve in your marketing efforts today. (More …)

  • Larry Alton 12:16 am on April 8, 2016 Permalink | Reply  

    7 Tips to Improve Collaboration in Your Social Media Campaign 

    When it comes to any major project, collaboration is the ultimate challenge, and your social media campaign is no different. There are a lot of moving parts, and getting everyone on the same page is essential for delivering a good product.

    However, it takes more than an enthusiastic leader and team members to pull it off, especially since there are so many things that contribute to a successful campaign. Consider this situation: If you need support in your efforts to raise the number of Facebook shares to 1,000 per week, going through several different people to discuss the concept you wish to address will only muddle your original inquiry. You won’t achieve the support you need, and the collaboration will start to diminish.

    (More …)

  • Larry Alton 5:14 pm on April 6, 2016 Permalink | Reply  

    What For-Profit Marketers Can Learn from Charity Organizations 

    As a marketing professional, you’re always looking for ways to stay fresh and come up with new and innovative ideas. Unfortunately, we often end up with stale campaigns that lack creativity. Why is this? Well, in most cases, it’s because we’re only surrounding ourselves with likeminded individuals. If you really want to break out of the mold and come up with something fresh, then you need to look elsewhere for inspiration. (More …)

  • Larry Alton 10:39 pm on March 29, 2016 Permalink | Reply  

    Grow a Promising Online Business With These 3 Tips 

    Business is a complex entity to operate, and it becomes even more complex as the world grows seemingly smaller and smaller due to innovations in the realm of technology and international communications and commerce. People tell you that anybody can have a business online, but they fail prepare you for what exactly it is that you’re getting into.

    Online business is anything but simple. Things might be made easier for you to manage than ever before thanks to advancing technology, but that doesn’t mean that the mechanics behind business that run the world and turn the cogs don’t get hung up on lots of other things. You can easily create a website, but will it be what you need it to be? How will you stand out amongst the millions of other sites out there? (More …)

  • Larry Alton 10:26 pm on March 22, 2016 Permalink | Reply  

    5 Online Business Techniques To Help Promote Your Brand 

    Brand promotion and online marketing are constantly adapting to a changing market. That’s why, no matter what industry you’re in or what size of the market you have or want, you have to adapt along with it. And especially if you’re a smaller fish in the pond, the more graciously you accept change, the more competitive you’ll be.

    Consider the following five business techniques if you’re looking for ways to continue using the power of online connection and social media specifically – include search fields and forms when possible, utilize online chats, link to related material via your site, update your blogs as often as possible, and make sure that feedback is easy to leave.

    (More …)

  • Larry Alton 6:47 pm on March 4, 2016 Permalink | Reply  

    5 Viable Techniques for Modern Social Media Marketing 

    No one can deny that social media is at the center of a lot of branding and marketing schemes in the modern economic scene. But just because you know that, doesn’t mean that you understand how to use social media efficiently or with the right kind of professional etiquette.

    So sometimes, especially if you’re a bit older and haven’t grown up your entire life with social media surrounding you, it can help if you work through some viable methods and techniques of social media that have been found to work successfully with branding, but still adapt over time as required. Consider the following, including video chat potential, a central social media organizational plan, coordinating live and archived messages, organic branding, and location-based messaging. (More …)

  • Larry Alton 10:34 pm on March 1, 2016 Permalink | Reply  

    5 Social Media and Digital Marketing Tools To Use To Your Advantage 

    Marketing isn’t what it was even a few years ago. Social media has taken everything that marketers knew and lived by, and turned it on its head. And with the mobile revolution and such a gigantic influx of influence via computers and digital processing, it’s no wonder that the idea of digital marketing has easily surpassed any sort of physical marketing scheme anymore.

    So, regardless of your industry, regardless of your company standpoint, regardless of your product, social media and digital marketing are going to be cornerstones of your overall business effort and should be taken very seriously. Five tools specifically that can help you reach your goals in these categories include using online catalog management services, using social media command centers, understanding the tools for live broadcast currently, knowing how to leverage video channels, and using web stats and analytics whenever possible.

    (More …)

  • Larry Alton 8:08 pm on February 26, 2016 Permalink | Reply  

    3 Tips for Making Your Visitors Feel Safe Making Online Transactions 

    For ecommerce businesses, having the ability to make safe and secure online transactions with your visitors is going to make or break your business. If you’re unable to take payments from visitors, be it because you can’t process their payments or they don’t trust you with their financial information, this can severely cripple your business. To combat this, here are three tips that will help make your visitors feel safe enough to complete online transactions with you and, in turn, provide your company with more online business. (More …)

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