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  • Larry Alton 9:00 am on November 18, 2014 Permalink | Reply
    Tags: content marketing, , , , ,   

    A Company Blog as Content Marketing 

    Estimated reading time: 4 minutes

    A Company Blog as Content MarketingOne often overlooked content marketing component is a company blog. Although many people think of a blog as a way for individuals to share their thoughts and ideas, they are also a simple way for businesses to present themselves as experts in their industry, a critical component of successful content marketing. In addition, new search engine algorithms are requiring websites to include quality, well-written and original content. The easiest way to keep your content updated and original is by including a blog as part of your content strategy.

    Owned Media

    One benefit to a company blog is that it belongs to the company, unlike other forms of social media whose requirements can change at any time. It is a way to get a company message to current and potential clients 24 hours a day, seven days per week. Blogs should be viewed as a form of social media as they need to be designed to target a specific community and should be integrated with your other social media efforts as well.

    Engage and Interact

    (More …)

     
  • Patricia Fernandez Carrelo 9:00 am on November 7, 2014 Permalink | Reply
    Tags: board of directors, , shareholders, shares,   

    A new stage for Zyncro 

    Estimated reading time: 5 minutes

    Some of the Zyncro Barcelona team; the beginning of a new start

    Some of the Zyncro Barcelona team; the beginning of a new start

    The facts

    If you are reading this, you probably already know the good news, and if not, here you have the headline: the Mexican group Desarrolladora Rio Parana has acquired 43% of Zyncro’s shares and so it becomes one of the company’s main shareholders as well as joining its board of directors along with Inspirit and others. You can find all of the related information in the leading Spanish newspapers or various sector specialist websites.

    Given that the information has already been published in the media we will focus on the facts and from Zyncro blog today, we would like to go one step further as a company that boosts corporate communication. Our objective is to express what this new stakeholder reality means to us directly.

    The strategy

    The pinnacle of this process supports one of the company’s main strategies, internationalization. The idea of Zyncro was born in Barcelona around 2008 by Didac Lee who has always had an international vocation and mission: to help companies optimize their internal processes by means of a solution that makes this possible and/or boosts social communication within organizations: an Enterprize Social Network. Now we have an even more international essence about us. The process that began a few months back is now made official thanks to our success in Mexico as well as in all of South America and having awakened an interest in our company within the Parana business group.
    Therefore the objective of our new investors is clear:

    To continue to strengthen our position within the market as the most flexible and adaptable social technological solution responding to the real needs of our clients, to grow our current client base, both in terms of user volumes as well as linking to new business processes, especially via channel sales and overall from a mobile perspective.

    The people

    And for all of this, we rely on a team of people that are dedicated, proactive, and keen to continue giving their very best within a great place to work. They will make the technological consolidation and growth process a reality for the business and structure we initiated over 5 years ago. This new stage will be led by the company’s new CEO Carlos Ramon, a director with a wide range of experience in various sectors, an expert in consolidating organizations in the growth stage and who likes to take a process innovation approach as well as placing trust in employees. As Carlos says, “This is a great opportunity for both the Parana group as well as Zyncro itself to continue creating an attractive and innovative project with huge growth potential and together, we are going to turn the opportunity into a success”.

    As in the life of all young companies, we have endured changes at all levels of the organization and have had to adapt ourselves with the times, so this communication serves not only to transmit our version of the facts but also to thank, from the bottom of our hearts, the work and effort of all of those who have made this milestone possible in the life of Zyncro. You know who you are.

    One of our internal mottos is together #wearestronger. This time we have joined forces with Desarrolladora Rio Parana in order to strengthen everything that Zyncro stands for: commitment, passion, innovation, transparency, communication and collaboration, and that is how we’ll do it.

    Will you join us for this new stage?

     
  • Agustín Bosso 1:08 pm on October 25, 2014 Permalink | Reply
    Tags: , , trusted relationships, , zyncro 4.3.1   

    Zyncro 4.3.1: One step further towards accessing the knowledge in your Enterprise Social Network 

    Estimated reading time: 9 minutes

    A new version of Zyncro has arrived with various functionalities that will allow you to go one step further when accessing the user base knowledge of your Enterprise Social Network.

    1. New work group typology

    Until now, Zyncro work groups have been split into two types; open groups and private groups:

    1. Open group: Visible to organisation members at all times in the Files and Groups section.   In order to join this type of group, it is only necessary to click the “Join” button.  By joining the group in this way, the predefined permissions set by the owner are obtained (reader, editor, inviter etc).
    2. Private group: Visible only by its members in the Files and Groups list and accessible via invitation only.

    So, as we are so keen to offer a structure that best suits your access to the information storage and knowledge within your Enterprise Social Network, we have developed a distinction between private groups.  There will now be hidden private groups and visible private groups as well as open groups:

    1. Open group: remains the same
    2. Hidden private group: remains the same as its predecesor, the “private group”
    3. Visible private group: a type of private group that combines characteristics of both groups above.  It will only be possible to become a group member by invitation (a request to join may be sent by the user or owner, or any other user may do so if they have invite permissions.  And at the same time, the group will appear in the list of groups within the Files and Groups section and be available to any user wanting to join and be part of it.  As with hidden private groups, its content will only be accessible to its members and only along with the permission provided to them.

    This new option is available to groups as well as to sub-groups.  In addition, it is also possible to change the existing group typology and configure it to any of the other two available options.

    By introducing these the new work group typologies, Zyncro pushes information management models within the business forward, maintaining data security and privacy, and strengthening the controlled sharing of information.   We hope you will find this extremely useful!

    Groups Zyncro 4.3.1

    2. Broadening the scope of Trusted Relationships

    As well as the changes in groups, Zyncro 4.3.1 increases the “Trusted Relationships between organizations” function possibilities that we explained at the launch of Zyncro version 4.3.

    This option in particular, allows different organizations establish relationships with each other so that they can share any information they feel relevant among themselves in a simple, private, secure and fast manner.   It has evolved in order to offer improved visibility and configuration options for:

    • Members and followers in the Departments or Companies sections that will now be seen by users within other organizations if the administrator so desires
    • File attachments published from the Home section will have the possibility to be attached within any organization where the main message has been posted
    • Members of a group, owners can change the visibility and expel members of the group despite their being from a different organisation as long as the administrator has previously configured permission to do so
    • User profile,  to be able to define more precisely how to modify the visibility of a profile if its configuration has changed

    3. Participants finder in groups

    With Zyncro 4.3.1 we launch a new ZyncroApp available in the Marketplace which will allow you to search and find members of a group quickly and conveniently.

    When you enable this functionality, a search engine will appear in the Participants section of the group, which will display the list of members that matches your search.

    It has been specially designed for groups with a high number of participants, so that you can find specific people who are part of a group quickly and simply.

    4. All the applications you could possibly want for your Zyncro with push notifications

    We have also developed a functionality that will allow any organization to send push notifications to various applications connected to their Zyncro all at the same time.  This means for example, that if you wish to have various mobile applications for each different operating system (various apps for iPhone, Android, BlackBerry…) differing in functionalities or design, each one of them will be able to have its own notification system depending on its established configuration within Zyncro.

    5. Usability improvements in social functionalities, and more…

    We have improved the access to social functionalities for messages posted on the wall. From now on, the posted message will have a cleaner appearance, and only when a mouse is hovered over the message, you will have access to the “Like” or “Commentbuttons and the rest of the functionalities will be accesible in a new drop-down menu that will let you even create a task directly from a message.

    Zyncro 4.3.1: Mejoras de usabilidad en las funcionalidades sociales de los mensajes

    And also in this version, we have fixed various incidents and minor bugs as well as having made various improvements in the general productivity.  

    Zyncro 4.3.1 is one step further towards accessing the knowledge in your Enterprise Social Network. Are you ready for 4.3.1?

    Agustin Bosso, Product Manager at Zyncro. His relationship to the company goes back to its very beginnings. He worked as a developer on several projects for the group, but he specifically asked to be transferred to Zyncro when it started to go in the direction of his personal passion: social networks and how they can be used in practice. His personal objective in Zyncro is to be the link between the technical culture that is speeding up data transfer at a rate of knots and the business and corporate world. His motto is that one must never lose sight of what computing is: Automatic information.

    Want to see how can benefit your business?
    Request a demo and we’ll show you

    Request a demo

     
  • Zyncro Blog 9:00 am on September 25, 2014 Permalink | Reply
    Tags: , , ,   

    3 different ways to use Zyncro as a Social Business platform 

    Estimated reading time: 5 minutes

    Today at Zyncro we’re presenting a new infographic — it’s a very simple illustration of 3 different ways to use our platform and make the most of its features so that your business benefits. What was once a mere product is now a solution that can respond to the needs of any company.

    Infographic - Social Business Platform - EN

    (More …)

     
  • Ana Asuero 9:00 am on September 22, 2014 Permalink | Reply
    Tags: ,   

    How do you store your information in the cloud? 

    Estimated reading time: 9 minutes

    How do you store your information in the cloud?A few days ago I read an article by Enrique Dans, a regular contributor to this blog. The article was about Diogenes syndrome, a behavioral disorder that consists of hoarding large quantities of rubbish and objects that are largely useless.

    Applied to the digital world, we might think of a common syndrome that many of us have when it comes to emails or information that we hoard in the cloud. Enrique classified users in a much earlier article (2005, in spanish) based on their email storage behavior patterns, a classification I have reproduced below.

    Tell me how you store and I’ll tell you who you are

    1. The auditor:

    Everything ever received must be carefully filed… one never knows when somebody is going to be reminded that they sent such and such about such and such on such and such date, or when the corporate server will crash and the firm’s collective memory will have to be reconstructed from his or her files, thus converting him or her into some sort of corporate hero… At first glance, this person’s inbox looks clean and tidy, containing only emails waiting to be answered or processed. Everything else is carefully hidden away in folders. Every now and then, knowing that Outlook .pst archives become unstable once they get beyond a certain size, the auditor files them carefully, transfers them to CD, and starts again from the last three months… In reality, he or she has never ever had to consult one of those CDs filed neatly on the shelf, but every afternoon, when work is done, it’s a great feeling knowing that they are there…

    (More …)

     
  • Francisco Eguiza 9:00 am on September 17, 2014 Permalink | Reply
    Tags: , , , , ,   

    SoMoClo, your company and its entire ecosystem always connected 

    Estimated reading time: 4 minutes SoMoClo, your company and its entire ecosystem always connected A couple of years ago, people were already talking about SoMoClo as a potent, exuberant and explosive trend, above all in the fields of digital marketing and innovation, allowing companies to reach a greater audience with a more precisely-defined target and even better results (i.e. using geolocation services to send catalogues, discounts, payment methods and calls to action to smartphones). However, in this article I’m NOT going to talk about SoMoClo in terms of marketing. I want to dedicate this space to looking at how this trend can be used to help your company or business, to help your organization. So…

    What is SoMoClo?

    Let’s start with the following premise — nowadays EVERYTHING is Social, EVERYTHING is Mobile and (almost) EVERYTHING is on the Cloud. SoMoClo is an acronym for Social Mobile Cloud. Given that the previous premise holds true (and I’m not the only one who says so), why not align your company with Social, Mobile and Cloud principles?

    In the strictly business sphere, the objective of SoMoClo can be summed up in a single phrase: “Your company and its entire ecosystem: available anytime, anywhere.”

    Imagine the impact on your company or organization by having all the relevant information available, NOT just on your team’s PCs, but in a secure, private repository where all you need is an internet connection to start working. Response times are reduced, information is expanded, feedback becomes a positive tool (that, after all, is why we talk about Social) and work teams are fully capable of acting and reacting via the Cloud. (More …)

     
  • Zyncro Blog 9:00 am on September 15, 2014 Permalink | Reply
    Tags: , , ,   

    Zyncro included in the 2014 Gartner Magic Quadrant for Social Software in the Workplace* for the second year in a row 

    Estimated reading time: 4 minutes

    Zyncro is pleased to announce that for the second year in a row its Enterprise Social Network solution has been evaluated by Gartner and placed in the Niche Players quadrant.

    Zyncro is again positioned on this Magic Quadrant as a Niche Player with a social networking product used both for internal collaboration and for external (mainly customer) communities. This solution is used for companies with the objective to boost internal collaboration, information sharing and interactions among their employees using information management systems and business applications.

    We believe that by being included in this report again, Zyncro consolidates its position as one of the most reliable and innovative solutions on the Enterprise Social Technology market.

    Luis Font, Zyncro CEO and co-founder of the company alongside Didac Lee, emphasises that at Zyncro “We are very satisfied to again be positioned as a niche player in the industry. Being included for the second time it is big news for the company and we feel it is a great recognition of our team’s efforts”.

    Font also explains that “We also believe this consecutive placement shows that we have a good product that matches the needs of our clients and that we are in the right direction to keep building a mature and solid solution. All of this will help us a lot to continue our market growth“.

    In the last few years, the advancement of social technology in the corporate sphere has bolstered Zyncro’s commitment to developing communication and collaboration tools for employees.

    Zyncro, a company founded in Barcelona just over 3 years ago and which has already established a presence in 28 countries, is convinced of the enormous opportunities offered by social software tools to help companies transform their work methods, making them more efficient and productive.

    According to its vision, a new corporate reality exists in which people organize themselves through interconnected networks. In this scenario, the socialization of activities within businesses can deliver huge benefits by encouraging the collaboration, mobility and commitment of employees. That’s why Zyncro works constantly to stay on the cutting edge of technology and continue to offer one of the most reliable, secure, and attractive solutions on the market.

    About the Magic Quadrant

    Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

    *Gartner Research Document
    Gartner Magic Quadrant for Social Software in the Workplace. Analysts: Nikos Drakos, Jeffrey Man, Mike Gotta. Publication date: 3 September 2014.

     

     
  • Jaume Jané 9:00 am on August 7, 2014 Permalink | Reply
    Tags: , ,   

    Zyncro Mail: add an email manager to your corporate Zyncro 

    Estimated reading time + video: 4 minutes

    At Zyncro we understand that email is not only one of the top corporate communication tools, but also one of the most time-consuming tasks each day. That’s why we’ve found a way to optimize email use and make it much easier to manage within a social environment.

    The ZyncroApp adds an email manager to your corporate Zyncro and allows each user to view their inbox and respond (send, reply, forward, mark as spam and delete emails) quickly and easily, without having to sign out of the Enterprise Social Network.

    Thanks to ZyncroMail, your email will be integrated into your work environment and all your corporate knowledge and information will be accessible from the same place.

    How do I start using ZyncroMail?

    To begin, your company administrator must enable the ZyncroApp from the Admin Panel. All users will then have the option of activating it by going to the right-hand menu on their Profile, where they will see the option to configure ZyncroMail.

    (More …)

     
  • Larry Alton 9:00 am on July 31, 2014 Permalink | Reply
    Tags: , , , ,   

    Cliques in the Workplace 

    Estimated reading time: 6 minutes

    Cliques in the WorkplaceUnfortunately, you didn’t leave behind the cool kid’s lunch table when you left high school. In the adult workplace, there are still cliques, there are still mean girls, and gossip can be just as devastating. It might come with new buzzwords, like “water cooler conversation,” but the reality is that humans (regardless of age) are social creatures and naturally want to form groups. However, we’re also competitive and that can come out fiercer than ever in the real world.

    As a manager, it’s your job to make sure each of your employees can enjoy a positive environment that allows them to flourish, do their job, and enjoy coming to work.

    Like it or not, part of your job is playing social director as well as interior designer. Part of your role is making sure every worker feels welcomed and valued, both from yourself and from everyone else in the office. It’s a tough job being Mama or Papa Bear, but you’re in this position because you have what it takes.

    Playing social director

    There are many ways to encourage holistic socializing both at work and beyond the office hours. For some offices, this means a standing Friday night happy hour at the bar across the street, but you’ve probably noticed that the same people keep showing up (or not showing up), so you’re really just providing an extra avenue for certain cliques to get together. That can be a good thing, but you’re not making serious strides in encouraging the outsiders to join.

    Instead, consider a social function that’s not geared towards the most social butterflies and which doesn’t encourage drinking alcohol. Maybe a lunchtime park cleanup crew, philanthropy group or “club” that welcomes all and tries out a new activity each week or month. You can welcome suggestions by asking everyone to anonymously make recommendations based on something they like, then draw from a hat. Not only will this provide an eclectic range of options, but everyone will also be exposed to a brand new hobby or passion.

    Designing spaces

    The popularity of the open office plan was created to encourage random conversations, creative thinking and a more social area to get work done. However, for some workers a non-stop open space can be distracting and even induce anxiety. Plus, there are some jobs (such as engineers and writers) that really require more private and quiet time for optimal concentration. Instead of a totally open office plan, aim for an open social area.

    (More …)

     
  • Patricia Fernandez Carrelo 9:00 am on July 24, 2014 Permalink | Reply
    Tags: , , , yanomo,   

    Zyncro and Yanomo: Socializing Project Management 

    Estimated reading time: 4 minutes

    PartnershipZyncroYanomoLast week, Dutch Project Management Software Specialist Yanomo and the Social Software Provider Zyncro reached an agreement to offer a combined Cloud Solution for time tracking, invoicing and budget management with the social layer given by an Enterprise Social Network, to boost collaboration in any project management process.

    This new integrated solution is targeted at enterprises aiming to allow easier communication, streamline tasks & project management, facilitate teamwork, provide a transparent view of processes and make their employees more productive and efficient.

    Yanomo offers enterprises industrial-strength operations management with a social, user-friendly interface, belying the software’s power. The software allows users to track time, to-do’s, expenses, budgets and project progress, embedded within Zyncro. Zyncro allows enterprises to communicate within safe and closed environments and help organizations to maximize their potential through the use of Social Technology applied to a business ecosystem, resulting in a direct impact on the final results, all this by participating the employees and including their ideas and proposals in the processes.

    All the project knowledge -formal & informal- in a combined solution

    Through the connection between Zyncro and Yanomo all the information related to time tracking, tasks, phases, progress, people involved or reports of a project can be easily shared and enriched in a private, secure and corporate social environment: Zyncro, your Enterprise Social Network. Both solutions can adapt to all customers’ needs through branding personalization, integrations, and mobile applications. Furthermore, Zyncro can be delivered as an on-premise software and private branded, including mobile apps.

    (More …)

     
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