How to become a salesperson 2.0 and not die trying. Introduction
Allow me to first introduce myself, my name is Ana Fernandez, Sales Manager at Zyncro and I would like to thank the company for giving me this opportunity to publish my first blog post. My objective is to start this article with a section on how to reestablish the “salesperson” as a “salesperson 2.0” and how to not die trying…
I firmly and constantly believe in the use of information in order to achieve results. Generation 1.0 is reluctant to share information and collaborate. Salespeople from this generation think clients belong to them simply because they have their business cards, their telephone number, their extension or their mobile number. This is now in decline as well as it being non-productive when such tools as LinkedIn and social networks exist. Customer share their information with you within social networks if they really believe that you are the right person to manage their needs.
Traditional companies also think customers are theirs exclusively and they do not realize that clients are free to choose and can be lost more quickly than the time spent finding them.
The sales paradigm is currently changing. I firmly believe in:
- the use of tools that aid the salesperson’s day to day such as social ERP, social CRM and the use of collaborative tools like Zyncro
- the exchange of information – moreover the immediate exchange – between the different departments.
- and customer loyalty via all possible channels.
Companies that believe departments to be like territories are destined to fail. Departments must collaborate. The technical department, marketing and the sales departments should be one and they must fight with the same intensity towards obtaining business opportunities and sharing information.
I will periodically present you with articles on what it means to be a salesperson 2.0. From “The Philosophy” and basic concepts about the new paradigmic change in “customer-sales” relationships, going through “The Tools“: LinkedIn, Twitter, Salesforce, iContact and of course, Zyncro. Until we reach marketing-sales relationships in a company 2.0, technical-sales relationships in a company 2.0, salesperson profiles 2.0, contact management in a hyper-connected and social world (the sales point of view)…
Finally and with regards to my position, I would like to explain to you why I choose to support the salesperson 2.0 perspective and overall, the reasons for doing so by using Zyncro.
Zyncro allows for information sharing and to be honest, I think this is the key to success. Collaboration is a basic principle with regards to the change we are experiencing. Everything changes and in order to survive, the use of words such as information and collaboration, are key especially in the sales arena. Zyncro allows the sales team to share presentations, proposals as well as improve your productivity by means of generation of work groups and, I am leaving out the most important part, the possibility to learn about colleagues’ successes with clients as well as the possibility to ask about them. Questions can be posed freely by using the microbloging system and your colleagues can respond to these while you are at a customer base so you may also meet the customer’s needs at that very moment. By using the employee profile module, we can search for the person within our own organization that has the right knowledge in order for us to respond to our client. And this is just the beginning… In the following posts ,you will start to discover a lot more about the sales world 2.0 as well as about Zyncro. This is just the first chapter.