3 tips for transforming your start-up into a smart-up
Estimated reading time: 4 minutes
2. Don’t have more than you need. It seems obvious. And it is. But how many companies have lived beyond their possibilities? How many have died of success, burdening themselves unnecessarily with fixed costs in times of prosperity without considering what will happen when income falls? Think about what your company really needs, no reserves. Re-think even the most usual cost. Need an office or could you work in a co-working space? Need a secretary or have you already learnt to synchronize your appointments with your cell? Think about the environment. In the Cloud era where you can access any document from any device, not having a printer is a great idea for saving money and paper.
3. Don’t produce anything that can be “Chinesed”. I heard this expression at a congress and it stuck with me. It summed up an approach where a company dedicates 100% of its work to the area that offers the greatest added value. Covering more means specializing less. There are two ways to compete: by value and by price. If the best thing about your product is that it’s cheap, rest assured, soon there’ll be someone who can do it for cheaper. Apple showed us the way when in all of its products, they started to put ‘designed in California, assembled in China’. Externalize all those processes that don’t bring value to what you do and focus on the essentials. On what you do best. On what you enjoy most. On the reason why you really set up your company. The truth is plain to see: you can’t be the best at something you don’t enjoy.
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