Set a goal for your Zyncro!
Estimated reading time: 4 minutes
‘Would you tell me, please, which way I ought to go from here?’ said Alice.
‘That depends a good deal on where you want to get to,’ said the Cat.
‘I don’t much care where – said Alice.
‘Then it doesn’t matter which way you go,’ said the Cat.
It illustrates the need of a goal if we want to know which path to choose. Something similar happens in some companies where we help implement Zyncro.
In some cases, after an initial period of excitement and enthusiasm, we see that after some weeks there’s a certain indifference: “I use it reactively”, “I don’t have time”, “It’s easier to send a mail”, “I don’t know what it can do”…
First: Don’t be worried if this has happened to you; your company is completely normal.
Second: The problem is not Zyncro; you made the right choice.
What you have to do is meet with those people that decided to acquire Zyncro and ask them “Why?” have we bought it. It’s not enough to say “to collaborate”, “to share”… We need to state business goals, improvements that provide us with greater competiveness… If not, why have we made the investment?
Secondly, designate someone to lead the project so that it achieves what you set out to do. Put someone with influence in the organization at the head of the project.
It seems easy and logical, right? Well, it’s not. And it’s not because we’ve transferred the reasons that compel people in public social networks to enterprise social networks. That’s like saying that you need to build a beach in the company because people like going to the beach.
If we analyze the reason why people use social networks, we find that although they are designed to achieve things as a community, each individual acts out of desire for a personal goal. We choose the collective goal but as individuals.
It is not the same in organizations, probably very few people would join Enterprise Social Networks out their own, voluntary decision. Most are there because they have to be. So we can’t expect them to be thrilled about the enterprise network, to enjoy it and to be proactive… don’t expect them to be that way without your help.
We have to help them understand why having Zyncro is positive for everyone. To start, the company must give a reason for having and using the Enterprise Social Network, a goal that should be more than achievable and the more consensus it has the better. Give them the “Why?” and don’t fall into the temptation of going into “Because we need to share more”.
If you’re unsure how to do it, just call us! ZyncSocial is there to help you.