The 5 pillars of SocialMethods (or what to use an Enterprise Social Network for)

Estimated reading time: 7 minutes

Welcome to the third part on implementation methodology for an Enterprise Social Network like Zyncro. Here on ZyncroBlog, we thought that before you start back into work after Easter you should spend a moment thinking about assessing the need and importance that a Social Software implementation project requires.

To think more about this aspect, it is clear from our point of view that there are five key concepts in the project. All are implemented in what we call SocialMethods (from ZyncSocial) and are the backbone to the methodology:

  1. Project Management: The ease with which we use social media blinds us at times. It’s one thing for it to be easy to use and another thing that we decide that everyone should use it however they want without order or agreement. You need to plan, determine strategies, allocate tasks and coordinate them. Designate a project manager. Your IT department may be a good choice for this role; they’re used to doing projects of this sort.
  2. Change Management: All us that work in 2.0 environments seem to believe that everyone is familiar with them. What’s more, since we move in sectors where that is the case, we forget there’s another side. However, unfortunately we forget there’s still a large section of the public that are not familiar with social media and need help. If we don’t take this into account, our project can be a failure due to the internal resistances that we encounter. To resolve this issue, we need to find political complicity, take into account people, understand the reason why they might reject the tool or project, and communicate, communicate and communicate.
  3. Internal Marketing: Make it dynamic, give it life and a spark… If you want people to take the project seriously, you need to take internal marketing seriously. Give the project a name and incentivize participation through games, competitions, community management and other similar initiatives. Do it in the right measure; don’t make the project something trivial but don’t convert it into “another intranet” either.
  4. Support: The core of the project is people. So they need to know who to go to when they have problems or need help, both for technical and user issues. What’s more, consider the user’s level when providing them support. If they’re one of those people afraid of doing something wrong or who often finds difficulties, don’t send them a mail. Go to their desk to help them out. If the project is large, create the ZyncroUser helpdesk.
  5. Follow-up and control: Like any other project, it needs to follow indicators, or at least the essential ones: costs, timing, user satisfaction, management satisfaction and team satisfaction. Watch these constants and if they deviate from the plan, put measures in place to fix them.

These are the five main pillars that support the SocialMethods. Allocate responsibilities for these 5 perspectives and keep them operational throughout the implementation of your Enterprise Social Network.

(And by responsibilities, I mean names and numbers. Doing it or not is a good measurement of their commitment to the project).

Synthesis of the 5 pillars of the SocialMethods

The 5 Pillars of the Social Methods

In my last post “Set a goal for your Zyncro” we looked at determining “why” you acquired an Enterprise Social Network like Zyncro.

With this now covered, we want to share our experience on the matter. From our projects with customers who have looked at this “why”, we have seen that most companies end up looking to achieve goals that can be summarized in 16 types.

  1. Co-creation: Create or change products or services through a collaborative process with customers and suppliers
  2. Collaboration: Enhance the company’s collaborative capacity with regards to processes, decisions and activities
  3. Conflict resolution: Resolve conflict situations between areas of the organization
  4. Engagement: Get greater involvement from employees in the company
  5. Process improvement: Leverage collaborative tools to make improvements in the organization’s current processes
  6. Knowledge management: Increase the possibilities of finding the best resources in the company for determined actions according to their experience and knowledge
  7. External communication: Improve the communication of different aspects (news, improvements, changes, etc.) with customers and suppliers
  8. Document management: Improve document management processes within the organization, making it easy to manage and easy to find
  9. Innovation: Generate new ideas for improving the organization, study them and if possible, implement them
  10. Training: Improve learning systems within the company
  11. Relationships among employees: Enhance knowledge among employees in the organization
  12. Mentoring: Support mentoring processes within the organization to help develop middle management
  13. Workflow: Create workflow processes in the company
  14. Project management: Manage projects more efficiently.
  15. Sales management: Establish systems for managing interactive sales opportunities and customer service through collaborative tools
  16. Personal productivity: Focus on improving individual productivity by using collaborative systems

What are the goals in your company?

You can choose one or two, but we recommend that you don’t be too ambitious. Your choice needs to be realistic.

Each of these goals needs careful planning and to carry out tasks that help us achieve them. For this reason, ZyncSocial has created the SocialMethods, plans ready to be rolled out according to the goal sought in your company.

For each type of project, there is a plan, a template with time, resources, tasks and costs that are required to achieve it.

The following diagram gives the 16 SocialMethods:

We’ll explain more about these SocialMethods in our next post, but meanwhile… ask yourself:

Can I improve these aspects in my company?

If the answer is yes, then don’t hesitate: put a SocialMethod in your life, and of course… an Enterprise Social Network.

If you want more information, don’t hesitate contact us at:

info (@)