The Challenges of Collaborative Environments
Estimated reading time + video: 13 minutes
Editor’s note: The article that we bring you today is from the blog Índize, a consultancy firm that shares with Zyncro values like efficiency, practicality and collaboration. We would like to thank Índize for allowing us to reproduce and share this article with you. As you know, at Zyncro we are working day by day to give a voice to the companies, the people involved, that drive and promote the Collaboration 2.0 philosophy.
The impact of the social web or web 2.0 is changing the way we interact and work in companies. Companies tend to be less hierarchical and with more horizontal lines of work that favor knowledge distribution among members. The technology applied to this philosophy not only lowers costs but also fosters learning with the emergence of a more collaborative, constructive model.
This new trend involves promoting collective aspects above individual ones, where terms like collective intelligence gain notable relevance with the predominance of teamwork and knowledge becomes the company’s most important asset.
All this will be achieved thanks to collaboration among company members and the interaction generated. Having reached this point, it is vitally important to create a new framework of action for promoting it within the company and where teamwork can take place. It is within this context that collaborative environments appear as spaces that enable collaboration and knowledge management thanks to their ability to overcome obstacles in space and time.
In an age such as ours, where uncertainty is present behind any decision-making, collaborative platforms based on innovation and collaboration help to create and increase the value that facilitates adaptation to change, as they provide greater flexibility and focus on achieving objectives. These environments should help to streamline decision-making and avoid the hold-ups that hinder project management.
However, it is not that simple, and on occasions, it is difficult to implement and use such systems properly, meaning that creating collaborative environments involves overcoming a number of challenges within the company:
Firstly, managing to motivate workers in such a way that it favors proper participation. It is vitally important to match individual goals with the organizational goals. Users of the platform must understand its importance and usefulness for the organizational benefit. Ensuring proper management of tasks prevents the duplication of work efforts with a corresponding increase in productivity.
Another challenge that companies encounter is associated with the evolution of virtual collaboration environments, which should provide collaborative tools with a more realistic approach, adapted to the company’s operational framework. Technology tools should be seen as a means and not an end in themselves, designed to provide quick access to shared resources. The perfect collaborative tool does not exist, so each company needs to select the one that suits their specific requirements and objectives.
As we have said, collaboration requires people to participate with their corresponding contributions, however these contributions need to be controlled and filtered to ensure that the decisions made are the right ones. Otherwise, we run the risk of making mediocre decisions without any positive gains for the organization. We must remember that not everything goes and we need to choose the solution that essentially favors organizational development.
Finally, we should highlight the importance of an organizational culture; all applications are designed for collaboration among people and teams, with the human factor being the greatest competitive advantage for companies. Adapting this culture is not an easy task and it requires time and effort to change organizational habits. It is vital to put all this into practice, going beyond mere theoretical concepts , as ultimately it could represent a waste of resources and time, even causing a decline in productivity, if the tools are not used properly due to poor participation or incorrect use.