10 tips for successfully launching an Enterprise Social Network
Estimated reading time: 5 minutes
Editor’s note: Today we would like to share with all our readers the experience of setting up and the first few months during the implementation of the Enterprise Social Network at CETELEM Spain, whose head of corporate communication, Sonia Ruiz Moreno, has given us a summary of an article you can find in full on the the Celetem group’s blog. Thanks, Sonia, for sharing your experience in using Zyncro on your blog and ours
Implementing an Enterprise Social Network is not a technology issue, it’s a cultural change that you need to manage, in which the whole company needs to be involved, especially top management, who must operate as a motor for change towards the enterprise 2.0. Want to find out more? Here I give you 10 tips for successfully launching an Enterprise Social Network:
1. There’s no one better than top management to launch and promote the use of the network. If you want to encourage open communication, top management needs to show transparency and involvement, set the example for others to use it without reservations.
2. Find a sponsor who supports the project and can help to leverage it… the HR department generally is the ideal candidate and has greater credibility with people. But don’t forget to involve your IT department… just because it’s not a technology project doesn’t mean you shouldn’t involve IT technicians who will be delighted to discover the project in its initial stages and will help and guide you throughout the process!
3. Set and post the rules of use for your network… they don’t need to be complicated, but they do need to be precise, so that everyone knows what is and what is not freedom of expression. Want to see ours?
4. Give the network a proper launch… use at least 3 different channels to present the new community for employees and collaborators. A tease stage, an informative flash linked to a video where users from different levels tell their own experience and give tips for using the network (Want to see ours?) and a folder with guidelines on the network itself are the least that you should do to make most people access it… at least the first time.
5. Now they’ve logged on, make them yours! Create a network of facilitators who are able to give the network interesting content and encourage netiquette. This leadership is what will make others share information and generate authentic conversations.
6. Integrate features that make employees’ daily tasks easier: booking rooms, calling meetings, watching videos, online surveys, workflows… anything that makes logging on to the network useful and helps work will help to break obstacles and opposition.
7. Break up isolated groups and encourage open spaces… the first requests that you receive will be focused on creating closed discussion spaces… it’s our protectionist spirit, but does this actually help innovation and collaboration? I’m sure you’ve already got the answer to that
8. Value the talent of your colleagues, don’t waste their knowledge: encourage innovation groups, answer comments regarding suggestions and improvements, etc.
9. Reward those involved. “Gaming” tools will help you to create good healthy competition. What’s more, as well as serving as a thermometer of the social atmosphere within the network, you’ll be able to see its degree of penetration… and discover leaders!
10. Have fun and make it yours!
We’re already doing it… two months after the birth of the network, we have open transversal work groups, and every day new departments are joining in with their own proposals for social learning, innovation groups, change management…
What about you? Are you thinking about implementing an Enterprise Social Network? Join the business culture change and socialize your company with tools like Zyncro!