José Luís Alcoba: “Flexibility and usability were decisive in our decision to implement Zyncro”

Estimated reading time: 6 minutes

Today we’d like to share with you the interview with José Luís Alcoba Quiroga, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, in which he tells us about the benefits for his company of having an Enterprise Social Network for its more than 1,000 hotel employees located across Europe and Latin America.

This is the first in a series of interviews that we’ll publish over the next few months. We hope they will be useful for clarifying concepts relating to Enterprise Social Networks.

 

How did the need to implement an Enterprise Social Network arise?

The initial situation started about 4 years ago due to the geographic dispersion and fragmentation of the group’s companies. Information was scattered among different mailing lists, and email acted as an information island. This made it difficult to incorporate new employees in the company, and establish an overall vision of the situation of projects due to a lack of continuity in the line of argument in the resulting conversations.

What was the first solution you implemented?

Initially the company adopted a solution from a US-based provider. However it had a very limited support and maintenance service and didn’t seem to address the client’s needs. The Fiesta Hotel Group’s need to focus on social software and enterprise social networks was driven from the IT systems department.

Then Zyncro came ‘on the scene’. What made you decide to change your approach?

After an exhaustive evaluation process carried out by the IT department using concept tests and analyzing a significant number of requirements found in the evaluation tables, the team opted for Zyncro for functional reasons, due to the provider’s flexibility and the solution’s usability. Apart from the solution’s functional aspects, economic aspects and the Fiesta Hotel Group’s corporate culture towards a Software as a Service model helped the decision.

How did you implement the Enterprise Social Network?

Rollout of Zyncro affected approximately 1,000 users within the organization, meaning a communication plan was carried out to inform employees of the goals of the new platform, providing detailed documentation and holding training sessions. Today, key users in the company act as project leaders, uploading documentation, creating a collaboration space in their department and inviting the team, however it is important to highlight that within these teams, there is complete freedom to create new groups.

What was the most significant result for you?

The impact that Zyncro has had on the organization has been very significant, despite there being users from different generations. It has made information exchange and knowledge generation easier in geographically scattered teams.

What were the key factors in implementing Zyncro in the group?

The key factors to success in the implementation and use of Zyncro have been the solution’s ease of use, the proximity and flexibility of the provider in dealing with the company’s requirements, our corporate culture and the continuous monitoring of the initiative by the IT department and user areas.

What position does the project hold among your priorities now?

The strategic importance of this initiative and the implementation priority in the IT project portfolio is high. Usage of the solution continues to be extended throughout the organization and beyond, sharing documentation with suppliers and strategic partners.

In a few words, how would you rate the ROI?

From the company’s viewpoint, the benefits obtained from implementation widely compensate the investment cost, especially over the medium-long term. However, it is important to note that despite it not being a high investment in software, the internal cost of implementation has proved to be high due to the dedication required from users. Although the ROI has not been measured formally, using Zyncro has had a highly positive impact in economic, strategic, and operational terms.

So, what about your company? Are you considering implementing a productivity and internal communication improvement system? Try out Zyncro for free!