2nd Edition of “Y se hizo la Luz…”, a business event for businesses

Estimated reading time: 2 minutes

What is “ Y se hizo la luz…”?

Following the success of the first edition of this after-work business event for businesses, during which we had the chance to share an evening with Alejandro Formanchuk, we are proud to present a second edition. This time we are delighted to have Sonia Ruiz, expert in Internal Communication who has been working in the world of communication in major multinationals for more than 12 years. As part of her most recent experience as head of Corporate Communication at Cetelem, she was key in driving the implementation of #mycetelem, the bank’s Enterprise Social Network, which connects more than 1000 employees. In line with her career, Sonia is also member of the Internal Communication board of DIRCOM, the association of communication executives, and teaches in business schools.

Sonia is a major ambassador of the Social Enterprise concept among communication and HR executives and has founded her own company: PrideCom, the first internal communication agency for organizations 2.0, which has been set up to accompany Spanish companies on their cultural transformation and help them to enhance employee engagement.

Sonia will talk to us about innovative approaches to business transformation processes from the viewpoint of a change in organizational culture through internal communication 2.0.

Where and when?

This after-work event will take place on Tuesday, February 19 at Shifen’s Dluz, and will last about two hours, from 7.00 pm to 9.00 pm

How do I sign up?

You can sign up on Eventbrite. We advise you to register ASAP, as although the event is free, there are limited places.


Are you coming? We look forward to seeing you on February 19 with @soniaruizmoreno to talk about internal communication 2.0. Sign up! 😀