CEOs need to become Social CEOs
Estimated reading time: 5 minutes
At a moment in which our personal and professional lives have become social, asking ourselves if CEOs need to use social media is pointless. The answer is absolutely.
The CEO must be the first to adopt social attitudes to be followed by other employees. Management must be the first to be convinced about the benefits of being a social company in order for those ‘social genes’ to extend to the entire organization. If CEOs aren’t present in social media, they will be hard-pressed to get this type of internal communication to extend throughout the company.
CEOs’ participation in social networks provides benefits
A Social CEO is essential for driving the 2.0 culture
Their participation in social media is essential for driving a 2.0 culture. Transparent communication from a CEO inspires confidence in employees. In any case, the presence of a CEO on the network provides more benefits than one who isn’t present.
If your management doesn’t see the benefits of being an enterprise 2.0, you will have a hard time making the strategy succeed in the organization. To convince them about the benefits of using social corporate communication methods, check out our whitepaper: How to convince your boss?