Use of Enterprise Social Networks: Going from speech to conversation in companies

Editor’s note: We continue by sharing some of the ideas from members of our team about what use they see for Enterprise Social Networks in companies in this series of the blog. After asking Joan Villalta, VP Product Zyncro, today we asked Agustín Bosso, Project Manager at Zyncro. This is what he replied.

In 1999 four authors from different companies took advantage of the “new” internetwork of networks and wrote the Cluetrain Manifesto, which established the bases for what would become social networks. The authors wrote that network technology, used until then only for displaying information, could enable dialog, without any change in technology but rather a change in mindset. Information could flow quickly in all directions.

This conversation that has been happening at a private and personal level in social networks for many years is now starting to be transferred to the business world. For me, the question isn’t “What are social networks in the company for?” rather “How did we survive until without this?” We are faced with a change of a similar magnitude as the appearance of the telephone.

Today companies have the capacity to document and manage all the information they generate, without losing anything in the process. And more importantly, not just documental information but the information people create, innovate and discover by working in the company. The facts? I can say that in a screen showing 5 minutes of corporate feed I learn a lot more about what’s happening in the company than I do after reading 3 hours of email. I don’t need to do any complex ROI calculations to realize that!

Agustín Bosso is Product Manager at Zyncro. His relationship with the company dates back to its origins. He worked as a developer in several projects of the Inspirit group, but specifically asked for a transfer to Zyncro when it started to develop his line of passion: social networks and their practical uses. His personal goal in Zyncro is to be the nexus between technical culture that aids information and the business world. His motto is that we should never lose sight of what IT is: automated information.