Use of Enterprise Social Networks: centralized access to corporate knowledge

Estimated reading time: 3 minutes

Editor’s note: Today we continue expanding on the posts in which we ask members of the team what uses they see when it comes to Enterprise Social Networks. We have heard from Joan Villalta, VP of Product Management at Zyncro, and from Agustin Bosso, Product Manager, and today we will be speaking to Ana Fernandez, VP of Sales for Spain and Latin America.

Do you remember that saying, “the king is dead, long live the king,”? It was a ritual exclamation made to the townspeople to announce the coming of a new successor to the monarchy. I would use it to describe what is currently happening with communication and collaboration tools in the business world. The traditional intranet is dead because its static content is no longer of use and doesn’t contribute towards collaboration or the exchange of information at the heart of the organisation. Nonetheless, companies still need this type of tool that allow its employees have a space in which they can easily create and share fast and accessible ideas and information.

So despite the death of the intranet, social internal communication solutions continue to be fundamental. In this scenario, Enterprise Social Networks have arisen from the intranet as a necessary evolution and solution for companies that require social communication tools. They allow companies to evolve away from the old employee portal to a new one that makes it possible for corporate knowledge access to be centralized as well as transform the business process.

Ana Fernandez (@anafernandez78) is VP of Sales at Zyncro for Spain and Latin America. She began her career in sales at SIPEC where she carried out product manager responsibilities and as regional director. She joined IT within El Corte Ingles in 2009 with the aim to launch a new department in the northeast of Spain in order to develop outsourcing solutions and services for Retail accounts and was successful tripling billing figures in less than two years.