The Strategic Route of DirCom
Estimated reading time: 4 minutes
Today in businesses, communication is an indispensable practical strategy to create synergies, align knowledge, comprehension, attitudes and behavior. The societies and organizations are complex human groups organized in networks with multiple connections within and outside of their environments where people’s experiences imply the change of time and space territories.
Therefore the work of Dircom requires a high level of sofistication technically and with tools that allow planning, operating, measuring and evaluating with the necessary indicators that give certainty and efficiency to their strategies and, above all, to obtain verifiable impacted business results.
Actually, the successful communication strategy paths must pass by the technologies that facilitate the logistics of the flow of information in social frameworks that do not have borders, coordination, interactions, the following, the quantitative measurement and qualitative processes of individuals and groups in different managerial and operational levels, as well as evaluating the human transactions internally in the organizations.
The above in practice poses great challenges to Dircom: from the forms and necessary changes of its role inside the hierarchy of the organization, to the reorganization of its area structures. It helped with key technologies and systems such as corporate and private social networks as tools become tactics in the transition to the development of levels of sophistication required by organizations of the XXI century.
Some lines of the corporate organizational benefits with those technologies are:
1.-Strengthening the management commitment, involvement of management levels and creating a space for exchange and means supporting those processes throughout the organization.
2.- The synergy between management policies; public relations in its aspect of internal communication, business management or management and marketing.
3.-A full map of organizational behavior and psychology to develop a comprehensive framework under communication ecosystem where formal and informal processes coexist to improve business performance.
4.-Draw realistic goals, refine tactics and exert more control over the information processes to distinguish what is important and what is peripheral, strengths and areas for improvement.
5.-Listen and incorporate employee opinions, suppliers and people connected to the company.
6.-Get more useful evidence to establish what the value is that you bring to the organization’s communication.
Hugo Moreno (@hugomorenomv3) is a consultant and international speaker in Ecosystem Communication (Marketing, Social Media, Public Relations, Social Communication). Dedicated to the development of cutting-edge communication models. He is the creator of Media Virus 3.0 that describes how the media operates analog and digital to generate social virality and the only study to date on the 1000 world social networks.