Is your Company Ready for an Enterprise Social Network?

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Editor’s note:  Today we are so happy to welcome a new collaborator for our blog.  Luis Miguel Díaz Meco is a communications expert, a field where he has more than 15 years of experience. Welcome, Luis Miguel!

In internal communication, the current revolution that we live in has caught us off guard. No sooner has consolidation within the strategic priorities of businesses when it claims its use through new platforms, such as enterprise social networks.

The qualitative jump that these tools offer seem indisputable, but it is advisable not to be dazzled by its shine and make a prior analysis about whether or not our company is ready to make the jump.

If we have a well designed strategy, the support of leadership and the necessary attitude and motivation is the moment.

But before we must make a simple test:

1. What do employees expect:

  • To be the first to receive important news that affects them
  • That they are listened to
  • That they are consulted
  • That their suggestions are taken into account

What degree of satisfaction would you say employees have of your company with respect to these matters?

2. Are you in agreement with the following phrases?

  • “If in doubt, tell the truth”. Mark Twain
  • “When in doubt, tell people too much”. Robert Waterman Jr.

3. In your organization, is internal communication the responsibility of management or of the communication department?

4. How do you communicate in your company?

  • Through values like trust and transparency?
  • Can employees be sure that if they request information, they will recieve honest and useful answers?
  • It has leaders who are good communicators who transfer their ideas in a convincing and persuasive manner?

The benefits are real and tangible. The companies that best manage and obtain more benefits, according to a study by the consulting firm Watson Wyatt, are also those who:

  • Support their employees to understand business, their values and their culture
  • Better explain changes
  • Offer communication channels (two directions) and listen to what employees say

If you can identify with these principles and you want to continue improving, perhaps its time to continue growing with an enterprise social network. If you don’t see it clearly, remember that before investing in tools, it is more secure to bet on values. Because communication is basically to be, to make and -only later- to have. If we invest in the terms, then we are talking about something else, and not about communication.

Luis Miguel Díaz-Meco (@lmdiazmeco) has amassed more than 15 years of experience in communication, in which he has directed and coordinated diverse mediums and taken on different responsibilities in the public organization where he currently works.  He holds a degree in Journalism and a Master in Communicaiton Management, he is also a teacher, consultant, and blogger (http://lmdiaz.com/).