Enterprise Social Networks Facing the year 2014
Estimated reading time: 4 minutes
We begin with facts. According to McKinsey, through the use of enterprise networks, employee productivity will increase by 25%, since presently they dedicate 28% of their time reading, writing and responding to emails, which is equivalent to about 13 hours a week. Other activities in which company members invest more of their time are searching for information, communication, and internal collaboration.
It is expected that by 2014, Enterprise Social Networks will be present in 20% of companies and they will sustain a rapid growth during the next years, whereby I will present some measurable benefits that they can bring to businesses:
- Higher productivity, collaboration and engagement (it is easy and fast to share photos, videos, files and much more without heavy problems)
- Focus on human talent (clients and employees)
- Cost reduction
- Internal communication improvement (put a face to email)
- Shared document creation
- Facilitate decision making
- Increase in teamwork and corporate culture improvement
Frequently we find on the web great quantities of social networks that are used by companies to keep its employees abreast of important information, organizing meetings, sharing editable documents and even conversing. However, the use of such networks or even email as an organizational communication medium represents various disadvantages at the company level that throughout the company do not work, nor are effective. What will happen in 2014? Companies will probably wager to privacy.
In this context, what will take much more strength will be the concept of Enterprise Social Networks that are fundamentally social technology that improves collaboration and communication within and outside of companies, in a secure and private manner.
And thus we can expect that by 2014, companies with growth potential, most strongly in their internal and external communication, and who also have an exponential technological growth planned, are the first companies to adopt Enterprise Social Networks in the first quarter of next year, hence moving forward, other companies and organizations will follow the example.
The areas in which it is recognized that enterprise social networks provide greater functionality and potential are: research and development, operations and distribution, marketing and sales, customer service and technical support. Therefore we can recognize that it is a challenge for organizations, especially for large companies.
The challenge of using enterprise social networks beyond being technology, is of change management; social technologies provide benefits, functionality and speed that supports the Internet to improve human interaction and cultural practices.
Remember that the companies that are the most successful are those that have a culture that involves sharing and collaboration.
Denisse Caballero (@Dee_Caballero) is Publishing Director at Soicos LATAM, managing campaigns for Telefónica MoviStar, Ford, Bayer and Adidas. With 10 years’ experience in Team Management and Planning, she constantly evolves finding new practices and actions for brands, customers, and teams.