5 Mandatory Books Every Director, Manager and CEO Must Read

Estimated reading time: 5 minutes

No one person knows everything! Not even a manager, director or CEO of a big company. Are you a director, CEO or leader of an organization? The following titles are must read books for your body of information.

Getting to YES: Negotiating Agreement Without Giving In – by Roger Fisher and William L. Ury

Roger Fisher (pseudonym), former director of the negotiation and innovation project at Harvard, specializes in conflict management and negotiation. In his book “Getting To Yes”, he demonstrates the structure of interpersonal negotiation, by underlying a reference to the labor and teamwork delegation.

This book gives us improved practices to address problems, interests and conflicts, exhibits the power of mutual agreement, business collaboration and the unspoken power of objective thought.

Survival is Not Enough – by Seth Godin

Seth Godin is the guru of marketing. In this book he transforms the Darwinian theory of specie evolution in a metaphor arguing how companies need to constantly change in order to adapt to a unstable economic environment. Godin’s original approach, arguing real cases, make this book an imperative read for any great business person.

Godin’s convincing proposal offers each reader a reflective element about the importance of adaptation to changing realities and technological forces that move today’s businesses, especially culture 2.0.

How to Win Friends and Influence People – by Dale Carnegie

The premise of this book is simple and powerful: “To change the behavior of others, I must first change my behavior towards them.” 

Dale Carnegie (1888-1955) was one of the greatest businessmen of his time. His books always offer a clear and direct connotation: “Assume your responsibilities”, an ideology that must absorb in all work ranges, but more so in high business ranks.

If You Want it Done Right, You Don’t Have to Do it Yourself! The Power of Effective Delegation- by Donna M. Genett

This book explains how to improve the quality of teamwork. It is relatively short, but interesting for the narrow focus it offers in front of current problems.

“A team must NOT do what you want, it must take on its own decisions”. If you yourself put together a team at work, it is because you trust in their abilities, thus you must delegate responsibilities so that you can focus on your area of expertise and not interfere in the work you have entrusted to others.

The Servant: A Simple Story About the True Essence of Leadership – by James C. Hunter

By moving formats, James C. Hunter presents a fairly digestible book, beginning almost like a novel he introduces us to the history of John Daily, a leader who little by little sees his empire crumble, to later analyze the intricacies of his own actions.

Bearing as its premise the way to instill authority: “Respect is not based on fear.” This book is interesting for its manner in confronting the main topic. The paradox per se, according to James C. Hunter, is simply “To direct, we must first be of service to others.”

Francisco Eguiza is the Regional Marketing Manager at Zyncro. He has worked for more than 10 years in digital marketing for high level businesses like Kio Networks and SuEmpresa.com, creating with them interactive Lead Generation strategies, Branding and SEM. He is also one of only 20 Google champions in LATAM, an exclusive certificate Google offers experts in their digital marketing platforms.