Internal Communication 2.0 for Enterprise Social Networks

Estimated Reading Time: 6 minutes

With the current fashion of labeling almost every position as “2.0”, why not also label internal communication the same?

If something has been considered a lot in organizations until now with internal communication, above all in Spain, it has been the strength and importance informal communication has always had, or rather, rumors have had. That, plus the fact that many of those responsible for communication within organizations employ formal communication channels internally in an inadequate way, making organizations constantly having a weak point in the area of internal communication. 

What indicators show that internal communication has been poorly managed until now?

  • Unmotivated employees who would say clearly that their opinions were neither heard nor much less taken into account.
  • Errors with messages transmitted between the initial and final message; there tended to be two or three steps that the message passed through and part of it got lost or distorted in the process.
  • Employees often indicated that they learned what was happening in their organization when it was over.
  • On many occasions informal communication, that is, rumors, was the best way to stay informed. 
  • Apathy towards the messages given by the organization with the question ‘why are they telling me this?’ Or the phrase ‘the same thing again’, demonstrates apathy from the recipients of the internal communication messages, bringing attention to the message is null and there are many other communication problems that can arise.

How do you employ the new world 2.0 and its tools to be able to counteract existing bad internal communication?

First, it should be made clear that an organization that establishes an internal enterprise social network is looking to socialize its behavior and organizational culture in every moment. What better way for employees to feel heard in a manner in which they can also freely express themselves through any channel and their opinion stays there and can be shared, refuted and valued? Enterprise Social Networks are the first that they establish; an environment of dialogue in which each member of the organization is accommodated.

If the social communication system is designed correctly, what is said and written is what is, and stays there, on the platform. Anyone who cannot understand it but the channel so that they take out doubts with respect to the received message is fast and simple, if not immediate.With a well established enterprise social network there is no space for the possibility of loss or misinterpretation of a message.

Members of the organization involved in the proper functioning of an enterprise social network will never be able to say that they don’t understand late messages. They will always be informed (provided that the issuer communicates in an appropriate way), and it will be their problem and their lack of attitude that they learn things later. Still, an enterprise social network incorporates alerts to its members when there are pending communications, making it impossible for someone to claim that they learned of an announcement late.

An Enterprise Social Network is a formal channel, social and perfectly managed with the participants identified; that what is communicated plasma, with which rumors do not fit and informal communication triumphs.  

All of the above makes each communication seem as if it is not a repetition of what came before and everyone within the organization is willing to participate.

Many organizational problems are due to the lack of or the deficit of internal communication.  Similarly, many problems that come up in the day to day can be solved in an effective way because of a good internal communication process. Thus, why not worry ourselves from the beginning to have a communication system that is worthwhile when we know that would avoid problems and bring solutions if used properly? 

Jose Luis del Campo Villares (@JoseLdelCampo) is a facilitator, trainer and coach. He cares about people and their lives within organizations; for that reason, he is a social media consultant and CEO of Socialmedia Network.

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