The value of #tags within Enterprise Social Networks

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Tags have democratised the Internet since the famous arrival of the Twitter hashtag. Their function is to contextualise and organise message and conversation content spread anywhere.  The value of tags within Enterprise Social Networks is equally interesting.  They allow the members of an organisation to clasify information, contextualise it and access it at a later time in a quick and easy manner in order to resolve specific issues.

How do tags work?

Within Zyncro, tags can be created in two different ways. When composing a message for your followers, within a specific group or sharing a document with the rest of the organisation, you can create a tag by using ‘#’ in front of the word with which you wish to classify the message or file or by filling in the ‘tag’ field which you can find under the text box in which you edit your messages.

Once your message has been published, the created tags will be visible to the rest of the organisation and by clicking on them, you will be able to access all of the content stored under that term.

In addition, the members of the Enterprise Social Network will be able to subscribe to tags or tag families they are interested in and will receive notifications of any new content within that area of interest.

A highly valuable functionality for employees and management

  • Allowing for the creation of a unique experience for each Enterprise Social Network member: each user will be able to adequately organise the information they work with, subscribe to tags of interest to their role within the company and in this way, personalize the flow of information they receive.  By subscribing to a tag or family of tags, a salesperson would be able to follow what is being said within the company of a potential client, the technological progress of the project, its planned marketing activities or its designed sales strategy.
  • Facilitating and improving the search for useful information: If there is any one topic the collaborators of a company speak of recurrently, then it is likely that there will be a tag under which all relevant content is stored.  Finding and following popular tags guarantees finding relevant information about a topic shared amongst different teams.
  • Organised and accessible information for organisational analysis: for management, tags are a real goldmine of information about the company, its employees and its projects.

At Zyncro we work with the Tags ZyncroApp so that you can organise all of the corporate knowledge in a collaborative manner. By using Tags you will be able to find information relevant to topics you are interested in more quickly within your Enterprise Social Network as well as identify tendencies or themes of interest within your organisation allowing you to review conversations generated about them at any given moment.

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