Investing in internal communication: Will it be profitable?

Estimated reading time: 5 minutes

Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment. Why?

Some people still think that internal communication can wait, that there are other challenges to be prioritised and I ask myself:

  • Are people not the company’s most important asset?  
  • Is it not a priority to improve coordination and collaboration within a company and work towards business objectives?
  • Is it not essential to build upon a good assessment and propose an appropriate strategy?
  • Is it not necessary to optimise internal communication and its offerings?
  • Does internal communication not provide a unified message and help reach company-wide understanding?
  • Is internal communication not an architect of organisational transparency?
  • Does internal communication not strengthen values, improve motivation, credibility and trust?
  • Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
  • Is it not important to encourage internal talent in order to create an innovative culture and improve productivity?

If you see all of these points as objectives, it is obvious that you should be investing in Internal Communication.  If you are already doing so, your company will benefit from it because Internal Communication has the following objectives:

  • To create employee involvement within the business project and its business objectives
  • To communicate a unified message ahead of rumours
  • To ensure that all collaborators understand what they do, why they do it and make them aware of how their work affects others
  • To improve a sense of belonging, creating commitment
  • To support the sharing of knowledge and mobilise collaborator contributions
  • To improve leadership
  • To encourage the creation of efficient and effective work groups
  • To help the company innovate

Remember that everything is subject to change and nowadays companies are information.  In addition, Internal Communication offers strategic value because it:

  • Clarifies, explains concepts, criteria, new policies.  Replaces rumours with transparency.
  • Promotes a communicative and cooperative culture.  Encourages contribution and shared knowledge
  • Results in team involvement via motivation and recognition programmes
  • Incites talent development and employee realisation
  • Promotes a positive work atmosphere
  • Improves credibility, trust and motivation
  • Encourages an innovative culture
  • Improves overall quality.  Helps result in more efficient productivity of goods and services.
  • Manages change and helps in the understanding of change
  • Achieves greater involvement and commitment from the team
  • Cares for the internal branding of the company
  • Helps manage and prevent crisis situations
  • Improves the production process.  Generates savings
  • Makes the organisation more competitive

Lelia Zapata (@leliafabi) is a teacher and researcher. She is an expert in Internal Communication and a founding partner at Talentos Reunidos. You can also follow her on her blog.