Zyncro partners up with Formanchuk & Asociados, a guarantee for success in enterprise socialisation and innovation in Latin America

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PertnershipFormanchuckZyncroFormanchuck & Asociados, a firm specialising in communication, collaborative culture and organisational transformation, and Zyncro, the leading Enterprise Social Network solution in the Spanish language social software platform market, have just signed a strategic agreement to mentor Latin American companies on their journey towards process socialisation, innovation and streamlining in their organisations.

Under the agreement, Formanchuk & Asociados gains a powerful tool which rounds off its range of consulting, mentoring and change management services for enterprises. Its extensive experience united with the most flexible and customisable solution on the market makes for a powerful alliance delivering all-inclusive support to companies looking to take the leap into the culture of collaboration and become social enterprises.

Lluís Font, Zyncro’s CEO, stresses the importance of further progress in the socialisation of companies in Latin America. ”Implementing an enterprise social network is a necessary step in the evolution of businesses, and like any technology that has a transversal impact in an organisation, it needs proper change management to ensure it is successful”, he says. In his view this alliance is crucial since “partnering Formanchuk & Associates is a natural choice for us because of their experience in developing internal corporate communication programmes, culture creation and measures for innovation, training and organisational transformation.”

An agreement of this kind is an excellent foil for Zyncro’s corporate strategy. As a provider of a private and secure technology platform with an enormous impact on cultural change in organisations, linking up with fellow professionals means ensuring the success of a project that is not restricted solely to the technological realm.

The agreement with Formanchuk & Asociados helps boost Zyncro’s presence in Latin America, a region where it has been operating since 2011 with Telefónica. It also adds to Zyncro’s powerful ecosystem of partners through which it is continuing to expand its commercial capabilities and product portfolio worldwide.

For Alejandro Formanchuk, CEO at Formanchuk & Asociados, this alliance is “a natural convergence process between two companies specialising in complementary internal communication areas: technology and culture. I remember when we held our first workshop in Barcelona with Zyncro in 2012; we discovered it was crucial for companies to grasp that change in communication practices includes a cultural and technological dimension, and that they have to develop both of them to become more open, participatory and collaborative enterprises. We are really proud of this alliance with Zyncro because we’ve always felt that it has the best tool on the market.”

The two firms have already begun planning joint actions across Latin America to enhance awareness of new organisational work methods and to encourage the implementation of collaborative platforms in order to improve and streamline business processes.

Patricia Fernández Carrelo (@pfcarrelo) is a true expert in treatment of digital content, communication and knowledge management generated within the company. She began her career as a researcher and lecturer at various European Universities in the field of digital processing of multilingual information. After working in the world of web location for large companies, she specialized in 2.0 communication flows, performing succesful tasks of a consultant and a trainer for various companies. Currently, Patricia is the International Marketing Director at Zyncro, coordinating the market positioning strategy, branding and distribution, as well as the methodological processes that result from the implementation and use of enterprise social networks.