SoMoClo, your company and its entire ecosystem always connected
Estimated reading time: 4 minutes A couple of years ago, people were already talking about SoMoClo as a potent, exuberant and explosive trend, above all in the fields of digital marketing and innovation, allowing companies to reach a greater audience with a more precisely-defined target and even better results (i.e. using geolocation services to send catalogues, discounts, payment methods and calls to action to smartphones). However, in this article I’m NOT going to talk about SoMoClo in terms of marketing. I want to dedicate this space to looking at how this trend can be used to help your company or business, to help your organization. So…
What is SoMoClo?
Let’s start with the following premise — nowadays EVERYTHING is Social, EVERYTHING is Mobile and (almost) EVERYTHING is on the Cloud. SoMoClo is an acronym for Social Mobile Cloud. Given that the previous premise holds true (and I’m not the only one who says so), why not align your company with Social, Mobile and Cloud principles?
In the strictly business sphere, the objective of SoMoClo can be summed up in a single phrase: “Your company and its entire ecosystem: available anytime, anywhere.”
Imagine the impact on your company or organization by having all the relevant information available, NOT just on your team’s PCs, but in a secure, private repository where all you need is an internet connection to start working. Response times are reduced, information is expanded, feedback becomes a positive tool (that, after all, is why we talk about Social) and work teams are fully capable of acting and reacting via the Cloud. In short, we can say that it means transforming your “office” into a virtual space where all the essentials coexist in a productive, collaborative and effective environment. The benefits are obvious — this innovation is in fact a revolution that favors companies and personnel, thereby increasing motivation, teamwork, corporate feedback and the efficient and effective accomplishment of targets and goals. According to IBM India’s Executive IT Architect, Shalini Kapoor, “All companies, no matter how big or small they are, are 100% ready to adopt social, mobile and cloud trends. It’s just a question of executives and senior managers taking the initiative to innovate.” In other words, your company is ready to take the next step… Are you ready?
Francisco Eguiza is the Regional Marketing Manager at Zyncro Mexico. He has worked for over 10 years in Digital Marketing for high level companies such as Kio Networks and SuEmpresa.com, creating with and for them interactive strategies of Lead Generation, Branding and SEM. He is also one of the 20 Google Champions in LATAM, exclusive Google certification offered only to experts in digital marketing platforms.