4 Ways to Boost Your Online Marketing in 2016

16755600997_e205757ab8_kWhile paying for online advertising in strategically placed ads, pay per click or otherwise, is a great way to get noticed and get your business found, there are things that you can do to market your business, be seen, and convert web visitors into sales that may not cost you a thing. In fact, they could even make you money.

The idea is to utilize everything the internet has to offer when it comes to getting your name out there. That includes being on social media, creating apps, and even using crowdfunding. If you are ready to use all of the tools the internet has to offer in order to market your business in a virtual word, keep reading.

Start A Blog

Starting a blog is a free and easy thing to do. The only real cost to your company is to purchase the .com you want. You can attach it right to your regular website. One other cost might be if you hire someone to do your articles for you, but that’s a different story.

Your blog needs to not be an advertisement for your business, in other words, don’t strictly post about your products and services. Instead, use your blog to share with people things that they want to know. If your business is web design then one of your blog posts may be about the best colors and fonts for online and for mobile viewers.

Make sure you are posting well researched blog posts, with statistics and information to back up what you have to say. Include high resolution photos that catch people’s eyes. And, be sure to link to credible sources that your readers can use to learn more.

Get On Social Media

Marketing to the masses has never been easier since social media took hold on the internet. With so many social sites it can be hard to pick which is best for your business, but there are a few that every business should be using. The main ones are Twitter, Facebook, YouTube, Instagram, and Pinterest.

Each social media site offers something different, from a focus on status messages to a focus on photos. You may also want to check out LinkedIn, which is a great business social site that offers the opportunity to not only have personal profiles, but business profiles as well.

Make sure that you are getting the most out of your social media experience by posting often, sharing your own blog post and product links, and communicating with the people that like you page. After all, it’s all about being social.

Try Crowdfunding

You may think that crowdfunding is simply a place where people go to get money, but it is so much more than that. Small businesses can really benefit from the money they can make using crowdfunding, but you can also benefit from the fact that it helps you get your name out there.

It’s a great way to make personal and business contacts and to learn what ideas work and what ones don’t. Not every crowdfunding attempt will make money, and some won’t reach their desired amount, but this will assist you in knowing what people want and what they don’t want. Just make sure you are sharing your funding page on your blog, website, and social media account.

Create An App

If you want to do something that not a ton of businesses are doing yet, that will help get your business Googled more, try creating an app. There are hundreds of apps, but people love downloading them. Create something that goes well with your business, like a guide to gluten free baked foods if you run a bakery that specializes in gluten free foods.

Marketing your business online can really be timely, but it can also be a creative endeavor that is well worth the time you put into it.

Larry Alton (@LarryAlton3) is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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