Social Media Integration For Your Web Page: 4 Features That Matter

If you’re looking for an improved way to engage customers with your business, it may be time to reevaluate your social media strategy. Using social media effectively is absolutely vital for the modern business, and part of a strong strategy includes foregrounding your social media presence on your company’s main website.

Hesitant to include Facebook and Twitter on your formal website? Don’t be – it’s a proven system and will yield measurable results. Here are 4 social media features that should be easily accessible from your website.

Show Your Twitter Feed

As a site, Twitter focuses on short form content, making it an ideal feature for homepage streaming. Include it in a sidebar and watch users interact. By including your Twitter feed on your website you demonstrate to users that this isn’t throwaway content – it matters to you. Too often users see social media as an expendable aspect of corporate web use. Prove them wrong.

Depending on your engagement goals, Instagram has similar shareable potential. If you’re going to actively share images on your website, however, make sure the photos are high quality. It’s harder to master visual material composition, so if this is a goal you may need to work your way up and do some careful studying.

Make Content Shareable

Shareable content should be a driving force of your mobile strategy, but that means you need to make your content readily shareable. Make sure to include share links for multiple social networking sites below valuable content. This makes it easy for users to share your info with their contacts, a very valuable marketing method.

If you’re trying to figure out not just how to share content, but what really makes content shareable, think about the kinds of posts that go viral. There tends to be something of a formula to viral content, so give replicating it a shot. Or choose content that has already gone viral and offer some commentary or spin. The more you work with viral content, the more likely you are to be able to produce it.

Consider Social Logins

While your current login system may be working well, adding social logins to your website can fuel active engagement. Simply put, with so much activity happening online and the great variations between different website’s login demands, users find it easier to use websites that give them the option to login with their preexisting social network signins. This surprisingly simple approach will gain you users and increase current user activity.

Don’t Overlook Blogging

Often today when we think about social networking, the immediate focus is on sites like Facebook, Twitter, or even Vine. It’s important not to overlook more traditional blog platforms when conceptualizing your social networking plan, however. Especially if your website is based on a version of WordPress or another standard blogging platform, you’ll gain a lot from finding ways to connect your site with others in the blogging world. Bloggers exist to share their opinions, so give them something to talk about.

Larry Alton (@LarryAlton3) is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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