3 Ways to Use Social Media to Encourage Positive Business Reviews

For all businesses, positive reviews are something you desire. But for businesses who do the majority of their work online, positive customer reviews are something you can’t live without. However, it can be difficult for a business to obtain a large amount of positive reviews without having a solid strategy in place. So whether you’re looking for specific product reviews or reviews of your business as a whole, here are some ways that your business can use your social media presence to encourage more positive reviews online.

Build A Rapport with Your Followers

In order to effectively use social media to encourage more online reviews, you have to have a certain rapport built with your followers. While this may seem easy, building a rapport requires a lot of time and effort on your part, so this has to be something you’re passionate about in order to find value here.

To make this process a little easier, Bridget Gleason, a contributor to Entrepreneur.com, shares that businesses can build a rapport with their social media followers by getting to know their prospects, letting their prospects get to know them, and tracking the results of different types of communication with your followers. If you’re able to do these three things, you should feel confident in the rapport you’re building with your followers.

Communicate One-on-One Often

Once you’ve built a rapport with your followers, you can then move on to communicating one-on-one with as many of your followers as you can. While you may think that this isn’t necessary or is too time consuming, Megan Ritter, a contributor to Pagemodo.com, shares that having “meaningful, real-time conversations” is the best way for you to have the most effective social media communication possible. And if those in which you communicate one-on-one have a positive experience with you, they’re also more likely to leave you a positive online review as well.

Share Your Positive Reviews On Other Platforms

Just like your followers love to communicate with you and your brand one-on-one, they also love being a featured post from your social media profile. To use this to your advantage for reviews, Brian Sparker, a contributor to SproutSocial.com, recommends for businesses to respond to their positive online reviews by sharing them on other platforms. By doing this, you show the reviewer that you appreciate their time while simultaneously encouraging other customers or clients to leave a review for you as well. This tactic could also be a great way to address any potential negative reviews in a productive and respectful manner.

If you want your business to find success online, you’ve got to take your online reviews seriously. These small yet meaningful pieces of information can make or break an online business, so use the tips mentioned above to encourage positive reviews of your business today.

Larry Alton (@LarryAlton3) is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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