6 Social Media Policies Your Employees Should Follow
Social media is an amazing marketing tool, but it can be somewhat of a loose cannon if businesses aren’t careful. When people post to social media, the words, photographs, and videos there are immortalized. This can be devastating to businesses looking to maintain a professional attitude.
Many businesses feel that what their employees post on social media is their own business, but that could be a major mistake. Though you don’t have control over your employee’s personal lives, there are some social media policies that are necessary for protecting sensitive information and the company image.
When you have some carefully planned and worded social media policies in place, you can effectively avoid disaster. Here are some suggestions.
- Avoid Discrimination
Favoring equality in business is extremely important, and social media can damage this endeavor. Employees have their own opinions, and sometimes those opinions can demean those of certain ethnicities, gender associations, races, and the like. Occasionally, their discriminatory posts can be associated with your business, which will make your company look very bad. Include a non discriminatory clause in your policies to avoid this issue.
- Separation of Employee and Company
Most companies mandate a clear separation of employee and corporate posts on social media. Before an employee publishes something online, they’re required to disclose their affiliation with or without the company. Violation of this agreement can result in termination.
- Outline Confidential Information
Make sure your employees know when they’re dealing with confidential information. Define the type of data employees can share online without legal repercussions. Very clearly spell this out so there are no loopholes and all confidential information remains secure, which is critical since leaked data could mean the end of your business.
- Provide Education
Have frequent trainings on your social media policies so that no one can claim ignorance when an incident arises. Employees who are well educated on the appropriate use of online media are also less likely to post inappropriate content that can jeopardize your company and their good name.
- Overview Contract Agreements
Remind employees of certain contract agreements that may affect their online activities. If they’ve agreed to withhold affiliation with the company when expressing a personal opinion in the contract, they can be penalized legally for breaking that agreement in their social media presence.
- Honesty is the Best Policy
Remind employees of the importance of being honest and playing nicely while online. Explain how this is important for maintaining professionalism for their personal careers as well the professional image of the company. It seems like this subject goes without saying, but many people simply don’t think before they post. A little reminder can go a long way here.