5 Types of Content That Get Shared the Most on Social Media
The goal of sharing content on social media should always be high one-on-one engagement with the right people, but that doesn’t mean there isn’t a time and place for going viral and reaching the masses. If you want your content to generate lots of shares, then you need to focus on sharing the right formats. Start by emphasizing the following:
- First-Person Videos
Everyone knows that video is great. All you have to do is scroll through your Facebook newsfeed and it’ll become quite apparent that video content is popular. With that being said, not all video is the same. One of the hottest trends right now is the first-person video.
The perfect example of a first-person video is the Chewbacca Mom video from back in the spring. It’s the video version of a selfie, with the individual recording themselves with a front-facing camera. These videos work well because they’re highly personal and straight to the point. There’s rarely any editing and viewers feel like they’re getting a raw look into someone else’s world.
- Comparison Articles
People like to compare things. That’s what we do. Naturally, this means people like to share content that compares two similar products, ideas, or people.
The good news for marketers is that comparison articles are among the easiest content formats to produce. All you need to do is pick two topics in your realm of expertise and compare and contrast them in article format. Here’s an example comparing lines of credit vs. loans.
Who doesn’t love a good infographic? If you’re going to be sharing data, you might as well make it interesting. According to one study, infographics are liked four-times more than presentations, and 23-times more than documents on SlideShare. Infographics are also shared twice as often as presentations, and three-times more than documents on social networks like Facebook, Twitter, and LinkedIn.
While you may feel like you don’t have the budget or design skills needed to produce an effective and shareworthy infographic, don’t worry. Thanks to an array of powerful tools, just about anyone can develop an infographic for their brand.
- “Caught on Camera” Moments
Just as first-person videos perform well for their raw characteristics, so do “caught on camera” moments. People love to watch videos of other people who don’t know they’re being filmed.
If you’re creative enough and have the adequate resources, you can create these sort of caught on camera moments for your audiences. This could be anything from public pranks to random acts of kindness. Ideally, the video should connect back to your core product or brand messaging in some form or fashion. The Dove Choose Beautiful campaign is a great example.
Customers increasingly desire interactive content. They don’t just want to consume content – they want to be involved in the creation and manipulation of the content. In 2014, 8 out of 10 of the most shared articles were quizzes. And, on average, quizzes receive 1,900 shares.
Quizzes, like infographics, are now easily available to even the smallest brands with minimal marketing budgets. All you have to do is find the right subject and use the appropriate tool.
Increase Your Chances of Going Viral
If going viral and reaching the masses is the goal, then you’ll want to spend your energy focusing on content formats like the ones highlighted in this article. Content formats tend to go in and out of style just like anything else, though, so keep your eye on the latest trends and make sure you’re malleable enough to pivot at any given moment.