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  • ZyncroBlog 3:00 pm on September 6, 2012 Permalink | Reply
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    Zyncro, finalist at the Bully Awards (once again!) 

    Estimated reading time: 3 minutes

    This week is turning out to be a great one at Zyncro! Having received news that we have been awarded Best Startup of the Year according to EuroCloud Spain, and that we will compete within the same category in Europe, we have also heard that we have been chosen as finalists at the Bully Awards 2012 that reward innovation on a European scale!

    Market strategies, business idea, company growth in terms of the number of customers and adaption to customers’ specific needs, as well as expansion in new countries are some of the criteria assessed at the Bully Awards, and some of the reasons why we won the Young Bully in the 2011 edition.

    The 2012 nomination demonstrates the hard work and great effort made by the entire Zyncro team, headed up by Lluís Font and Dídac Lee. So once again we will reap the rewards for having chased after our goals with international recognition, this time highlighting our future potential, international growth, and constant improvement that has enabled us to pull ahead of the competition and place us as one of the leaders in the TMT (Technology, Communication Media, and Telecommunications) sector in Europe.

    Thanks to the jury of the Bully Awards for placing their confidence in us once again. We’re looking forward to Pathways to Exit on October 1–3 in Barcelona :)


  • ZyncroBlog 9:00 am on September 6, 2012 Permalink | Reply
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    Zyncro and Google Apps, now together 

    Estimated video time: 1 minute

    More to come… 😉


  • ZyncroBlog 9:00 am on August 31, 2012 Permalink | Reply
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    Zyncro interviews Laia Congost: knowledge is there in the teams 

    Estimated reading time + video: 4 minutes

    Today we’re bringing you the interview we held with Laia Congost, Marketing and Communication Manager at Contact Center Institute. Contact Center Institute has been implementing Enterprise Social Networks in Customer Service teams for almost two years, creating the new concept of “Social Contact Centers.”

    In this interview, Laia tells us about the importance of Enterprise Social Networks for managing knowledge in teams within the company. We’ll leave you with the video:

    Thanks, Laia! Contact Center Institute is a good example of team and people management 2.0. Has your Customer Service team seen the benefits of corporate communication and collaboration with Zyncro?


    • Business Networks 8:12 am on October 8, 2012 Permalink | Reply

      Thanks for providing the information about importance of Enterprise Social Networks for managing knowledge in teams within the company. Informative video. Thanks for sharing.

  • ZyncroBlog 9:00 am on August 27, 2012 Permalink | Reply
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    Inspiration from the social networks to beyond 

    Estimated reading time: 7 minutes

    Today we’d like to share on ZyncroBlog the article written by Kristina Soares, published on August 20 in the magazine America Latina Business Everywhere on how the progress of the Social Networks has inspired as worlds as diverse as literature, fashion and has led to the creation and expansion of companies like Zyncro.

    The last decade has seen new innovations and transformed habits of interaction due to the progress of social networks, with more emerging each day. Let’s look at how some social networks have inspired creators in other fields, from literature to fashion, as nowadays there are social networks everywhere.

    Since the advent of the Internet to how we know it today, we have seen many changes in the way we communicate and express ourselves. About ten years, young people had hardly heard of programs like MSN Messenger or AOL Messenger for chatting with their friends, but nowadays even senior executives are using social networks.

    As well as communicating, sharing photos and other contents for entertainment or for fun, specialized social networks have popped up, like LinkedIn, designed to connect professionals in their respective fields, to find work, to hire employees or to continue growing in the business world. In Latin America, the popularity of the social networks is on the increase. According to the Digital Journal, Latin America is the fastest growing region on Facebook with approximately 145 million users at December 2011.

    The progress of social networks is now becoming a source of inspiration for professionals in different industries and channels, triggering them to generate something new from their concept and operation. Let’s look at some examples:


    The Mexican author Fabrizio Mejía Madrid, known for his work “Hombre al Agua”, “Disparos en la Oscuridad” and “El Rencor”, recently launched a book with a new idea. He says that it is a “generational goodbye” about a 40-year old man who discovers how to use the Internet and social networks to build himself a different life. He considers it a generational goodbye because adults nowadays have seen life before there was technology and are now experiencing the changes with the advance of current technologies.

    According to El Universal, the author says the idea arose when someone invited him to make up pages on Wikipedia, to see how long it would take for them to be discovered and how many people took them as the truth. Mejía explained to the newspaper that the digital life has allowed him to have many other lives, even without leaving home.

    “In the last 15 years we have stopped belonging to our neighbourhood to become part of digital communities, built in the strangest way, like fan groups or groups who have the same opinions. So an isolated person can be in many communities, as is the case with my character,” says Mejía, according to El Universal.


    The shoes manufacturer Keds is producing shoes with designs inspired by the social networks. The Venezuelan designer Lumen Bigott used images from Facebook, YouTube, Flickr and Google, among others, to create sports footwear that represented society’s current obsession with social networks.

    Furthermore, the creator of the blog ‘B for Bel’ put together a collection of outfits to represent the social networks. For example, for Facebook, all the clothes are blue and white; for Instagram, the outfit is brown and white with occasional splashes of color. The clothes chosen for Pinterest are red and white striped with creative accessories.

    New companies

    In 2008, Zyncrostarted in Mexico, based on the social networks. The idea behind Zyncro is to be an “enterprise social network,” and with the software that it launched in 2009, it provides service to numerous companies, giving solutions to synchronize files. According to El Universal, the company already operates in Mexico, Spain, Japan, Argentina, France, Brazil and the United States.

    In an interview with El Universal, José Vicente Ruiz, Senior Vice President of Zyncro America, says its platform is a powerful business tool that enhances employee productivity, collaboration and motivation. What’s more, it is a highly competitive private social environment that finds its ally in technology.

    Social networks not only are influencing young people nowadays, but they are the inspiration for fields as diverse as literature, fashion and the corporate world. With increased activity on Facebook (among other social media) in Latin America, the region is set to see many new and creative concepts in the near future.


  • ZyncroBlog 9:30 am on August 13, 2012 Permalink | Reply
    Tags: Conzentra, Inspirit, XMS,   

    Inspirit Group incorporates the technology consultancy XMS 

    We’d like to share with you on ZyncroBlog the news published on Thursday, August 9, in the newspaper Expansión regarding the merger of the companies Conzentra and XMS within the Inspirit group, which Zyncro is part of. You can read the original article in Spanish here.

    The technology consulting firms Conzentra and XMS have agreed on their merger to create a company with 140 employees in Catalonia and a joint turnover of seven million euro. Conzentra is part of the Internet cluster Inspirit, while XMS is an IT and communication consulting firm created in Barcelona in 1997 that is lead today by Manuel Serrano. Their clients include Grifols, Gallina Blanca, Abertis and Saba.

    The two companies will complete their merger to create a new joint venture with 50% holding for each companies but that will be incorporated within Inspirit. Conzentra’s 900 square meter offices in District 22@, Barcelona, and XMS facilities in Sant Boi de Llobregat will both be maintained.

    “Intercomgi –now Conzentra– was my first company, I’m proud to see how it is growing over time; this merger with XMS brings us greater stability,” highlights Dídac Lee, CEO of Inspirit. In fact, Lee created the former Intercomgi in 1995 when he was only 21 years old.

    Initially it had the support of the Intercom group to fund its growth, but it separated from Antonio González-Barros’ company in 1998. After the association of the Carulla family—owner of Agroliment—as shareholders in Inspirit in 2008, the company bought Conzentra and incorporated it in the Intercomgi business, setting up the group’s ITC consultancy.

    The Inspirit umbrella includes several new technology and Internet companies such as the social network for businesses Zyncro, the anti-virus provider Spamina, the e-commerce firm The Etailers and Hotelerum, an online hotel reservation system


    The group currently has 300 employees in its offices in Spain, Japan and the United States. Furthermore, it has a software development center in Argentina. The aggregate turnover of the companies reached 10 million euro last year and it is expected to ascend to 15 million in 2012. The group has appointed the ex-director of Caja Navarra Laura Urquizu as corporate director.

    Alongside his activity at the head of Inspirit, Lee is shareholder of the network of online sporting material stores Tradeinn, and is in charge of the new technologies area at FC Barcelona.


  • ZyncroBlog 9:00 am on August 2, 2012 Permalink | Reply
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    Zyncro interviews Alicia Pomares: we need to lose our fear of Enterprise Social Networks 

    Estimated reading time + video: 5 minutes

    On this occasion, we are happy to bring you an interview with Alicia Pomares, partner and director of Humannova, a HR consultancy firm that works to encourage innovation in companies and implement Enterprise Social Networks, managing the organizational transformation. This interview is different to the previous ones we have brought you as it represents the flip side of the coin: it’s not about a company with an innovative spirit that is evolving towards the 2.0 world recounting its experiences or opinions, rather it is about an organization that battles to infuse companies with that social spirit and implement 2.0 systems, such as Enterprise Social Networks, that make companies a more effective, collaborative and social workplace. We’ll leave you with Alicia:

    It’s been a pleasure, Alicia! Thanks for the interview and for continuing to battle to ensure companies leave behind their fear of losing control Goodbye fear, hello Enterprise Social Networks!! :-)


  • ZyncroBlog 9:00 am on July 30, 2012 Permalink | Reply
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    Zyncro interviews Eva Collado Durán: The 2.0 world has arrived and it’s here to stay 

    Estimated reading time + video: 4 minutes

    Today we’d like to give you the interview we held with Venca. Eva came to visit us at the offices of Zyncro in Barcelona some days ago and the whole team were impressed by her enthusiasm and professionalism. Eva is a key example of a digital influencer. In a short time, she has built herself a social profile and become an authentic ambassador for her company.

    In the interview, Eva told us how she is implementing an Enterprise Social Network at Venca, where they see this tool as an internal space where employees can share from ideas to documents, enabling them to save time in meetings, and be more reactive in a short time. We’ll leave you with the video:

    It has been a pleasure to share this moment with you, Eva, many thanks! As she says herself, “We are going to do away with anything that could hold us back and go in for social communication.” 😉


  • ZyncroBlog 9:00 am on July 16, 2012 Permalink | Reply
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    Zyncro interviews Menno Lanting: Enterprise Social Networks are here to stay 

    Estimated reading time + video: 4 minutes

    Today we present the interview between Zyncro and Menno Lanting, an independent consultant and author from Holland. He has written several books on subjects including digital leadership and social technology, titled ‘Connect‘, for which he won the ‘Management book of the Year‘ award, and ‘Everybody CEO‘. He is also a professor at several business schools. Currently, Menno is working on a new book on digital leadership, focusing on aspects such as transparency, trust, connectivity and social learning, which is the reason why he’s been in contact with Zyncro.

    During our encounter, Menno shared his impressions of Enterprise Social Networks. In his opinion Social Networks are here to stay, the impact on our daily personal lives is already enormous and on businesses it is becoming increasingly so. In fact, according to Menno, Enterprise Social Networks change the way we work, making it more effective. The jump to enterprise 2.0 should be made through an organizational cultural change, redefining the way in which businesses are structured and managed. We’ll leave you with his thoughts.

    Thanks for the interview Menno! And remember, as he said, we are just at the start of the wave of the potential of Social Networks, above all Enterprise ones.

  • ZyncroBlog 4:11 pm on June 26, 2012 Permalink | Reply
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    Zyncronized! And you? [Video] 

    Today we’d like to present the song “Zyncronizado estoy” that the Mexican composer Reyli Barba has written for Zyncro, your Enterprise Social Network.

    This video, which illustrates the tune composed by the famous composer, was presented at the Zyncro Partners’ Day, details of which we gave you earlier on our ZyncroBlog.

    Be zyncronized with this tune composed for Zyncro directly from Mexico! Share the revolution!

  • ZyncroBlog 9:00 am on June 14, 2012 Permalink | Reply
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    8 Rules for Creating a Passionate Work Culture 

    Estimated reading time: 10 minutes

    Editor’s note: The article we have for you today is by Paul Alofs, President and CEO of the Princess Margaret Hospital Foundation, Toronto, one of the leading hospitals in the world in cancer research. He is also author of the book Passion Capital. Leading a foundation of such characteristics has given him an unequalled passion for work that he transmits in the post you can read here today on ZyncroBlog, a passion for the work we share and that can be transferred to any organization. Thanks for sharing your passion with us and our readers, Paul!

    Several years ago I was in the Thomson Building in Toronto. I went down the hall to the small kitchen to get myself a cup of coffee. Ken Thomson was there, making himself some instant soup. At the time, he was the ninth-richest man in the world, worth approximately $19.6 billion. Enough, certainly, to afford a nice lunch. I looked at the soup he was stirring. “It suits me just fine,” he said, smiling.

    Thomson understood value. Neighbors reported seeing him leave his local grocery story with jumbo packages of tissues that were on sale. He bought off-the-rack suits and had his old shoes resoled. Yet he had no difficulty paying almost $76 million for a painting, (for Peter Paul Rubens’ Massacre of the Innocents in 2002). He sought value, whether it was in business, art, or groceries.

    In 1976, Thomson inherited a $500-million business empire that was built on newspapers, publishing, travel agencies, and oil. By the time he died, in 2006, his empire had grown to $25 billion.

    He left both a financial legacy and an art legacy, but his most lasting legacy might be the culture he created. Geoffrey Beattie, who worked closely with him, said that Ken wasn’t a business genius. His success came from being a principled investor and from surrounding himself with good people and staying loyal to them. In return he earned their loyalty.

    For the long-term viability of any enterprise, Thomson understood that you needed a viable corporate culture. It, too, had to be long-term. So he cultivated good people and kept them. Thomson worked with honest and competent business managers and gave them his long-term commitment and support. From these modest principles, an empire grew.

    Thomson created a culture that extended out from him and has lived after him. Here are eight rules for creating the right conditions for a culture that reflects your creed:

    1. Hire the right people

    Hire for passion and commitment first, experience second, and credentials third. There is no shortage of impressive CVs out there, but you should try to find people who are interested in the same things you are. You don’t want to be simply a stepping stone on an employee’s journey toward his or her own (very different) passion. Asking the right questions is key: What do you love about your chosen career? What inspires you? What courses in school did you dread? You want to get a sense of what the potential employee believes.

    2. Communicate

    Once you have the right people, you need to sit down regularly with them and discuss what is going well and what isn’t. It’s critical to take note of your victories, but it’s just as important to analyze your losses. A fertile culture is one that recognizes when things don’t work and adjusts to rectify the problem. As well, people need to feel safe and trusted, to understand that they can speak freely without fear of repercussion.

    The art of communication tends to put the stress on talking, but listening is equally important. Great cultures grow around people who listen, not just to each other or to their clients and stakeholders. It’s also important to listen to what’s happening outside your walls. What is the market saying? What is the zeitgeist? What developments, trends, and calamities are going on?

    3. Tend to the weeds

    A culture of passion capital can be compromised by the wrong people. One of the most destructive corporate weeds is the whiner. Whiners aren’t necessarily public with their complaints. They don’t stand up in meetings and articulate everything they think is wrong with the company. Instead, they move through the organization, speaking privately, sowing doubt, strangling passion. Sometimes this is simply the nature of the beast: they whined at their last job and will whine at the next. Sometimes these people simply aren’t a good fit. Your passion isn’t theirs. Constructive criticism is healthy, but relentless complaining is toxic. Identify these people and replace them.

    4. Work hard, play hard

    To obtain passion capital requires a work ethic. It’s easy to do what you love. In the global economy we can measure who has a superior work ethic, who is leading in productivity. Not many industries these days thrive on a forty-hour work week. A culture where everyone understands that long hours are sometimes required will work if this sacrifice is recognized and rewarded.

    5. Be ambitious

    “Make no little plans: they have no magic to stir men’s blood.” These words were uttered by Daniel Burnham, the Chicago architect whose vision recreated the city after the great fire of 1871. The result of his ambition is an extraordinary American city that still has the magic to stir men’s blood. Ambition is sometimes seen as a negative these days, but without it we would stagnate. You need a culture that supports big steps and powerful beliefs. You can see these qualities in cities that have transformed themselves. Cities are the most visible examples of successful and failed cultures. Bilbao and Barcelona did so and became the envy of the world and prime tourist destinations. Pittsburgh reinvented itself when the steel industry withered. But Detroit wasn’t able to do the same when the auto industry took a dive.

    6. Celebrate differences

    When choosing students for a program, most universities consider more than just marks. If you had a dozen straight-A students who were from the same socio-economic background and the same geographical area, you might not get much in the way of interesting debate or interaction. Great cultures are built on a diversity of background, experience, and interests. These differences generate energy, which is critical to any enterprise.

    7. Create the space

    Years ago, scientists working in laboratories were often in underground bunkers and rarely saw their colleagues; secrecy was prized. Now innovation is prized. In cutting-edge research and academic buildings, architects try to promote as much interaction as possible. They design spaces where people from different disciplines will come together, whether in workspace or in common leisure space. Their reasoning is simple: it is this interaction that helps breed revolutionary ideas. Creative and engineering chat over coffee. HR and marketing bump into one another in the fitness center. Culture is made in the physical space. Look at your space and ask, “Does it promote interaction and connectivity?”

    8. Take the long view

    If your culture is dependent on this quarter’s earnings or this month’s sales targets, then it is handicapped by short-term thinking. Passion capitalists take the long view. We tend to overestimate what we can do in a year, but underestimate what we can do in five years. The culture needs to look ahead, not just in months but in years and even decades. Lasting influence is better than a burst of fame. Keep an eye on the long view.

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