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  • Edna Campos 12:16 pm on November 15, 2013 Permalink | Reply
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    5 Main Things You Need to Stop Doing on LinkedIn 

    Estimated Reading Time: 5 minutes

    The Social Media Marketing arena has changed the way networking and business is done. Many companies with very dynamic executives/partners, however, quickly make accounts in various social networks at the same time, without even analyzing what strategies to follow, and without knowing the etiquette rules that must be followed in each network.

    What happens next? They fail to respect the unwritten etiquette rules and regulations, leaving them with consequent bad impressions to their network of contacts, not only of themselves, but also of the company they represent.

    “Social media is not about how many sites you can be at the same time. It is about being wonderful where you are.” Scott Stratten- The Book of Business Awesome

    Here, we present five things that need to stop being done on LinkedIn if we want to do really good business networking and leave the best impression on the user with whom we connect.

    1. Do not publish status updates more than twice a day. 
    For Linkedin, posting on a certain day four or more times is considered spam. Deliver high value content for your network and don’t saturate it with data and information. If you find yourself like me with a heap of incredibly valuable information that you know can be of great use to your network, dispense it through tools such as Buffer or Hootsuite. Tweet this tip!

    2. Stop sending massive promotional messages to your contacts. 
    What you want to do is create relationships and nurture them, not the opposite. Demonstrate the reason you participate in this important  professional network and do networking with the members in your network every other day. Tweet this tip!

    (More …)

     
  • Edna Campos 9:00 am on June 13, 2013 Permalink | Reply
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    5 key questions for assessing your company’s presence in the social networks 

    Estimated reading time: 4 minutes

    5 key questions for assessing your company’s presence in the social networksEvery day businesses become more convinced about the value of integrating social network strategies in their business strategies.

    A brand isn’t successful in the social network if it doesn’t have anything interesting to say, it doesn’t know how to say it, nor how, nor when.

    Companies that understand this are capable of delivering a dialog directly to their customers. However, many companies start out without a firm base and lose interest when they don’t see results. If this sounds familiar, ask yourself:

    1. Is my online presence strong? Many companies start with great impetus, creating profiles in social networks, but don’t have a web page (or it’s out of date or unattractive), which is the most important property for your online presence and where traffic generated in the social networks should be directed to.

    2. I’ve set my goals and created a strategy for social networks? Developing a plan is crucial. If you don’t have a Social Media and Content Marketing strategy and you appear with what you have up with in that moment, you’ll have little or no opportunity to stand out.

    3. Are your social network profiles optimized? For example, does your profile image represent your brand clearly? Is the bio information complete?

    4. Am I using too many social networks and are my target audience there? Users congregate in different communities, consume different contents and browse different networks. Monitoring the conversations enables you to assess and determine where to put effort in the right networks.

    5. Do I have enough time? It is very common to see how social network profiles are created and then abandoned. If we don’t have enough time or resources, it is best to hire the support of experts who can look after it for you or can give you the right tools and consulting.

    Edna Campos (@RiolanVirtualBS) is Expert in Internet y Social Media Marketing based in Mexico and offers support to independent professionals and small businesses around the world.


     
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