Estimated Reading Time: 5 minutes
The Social Media Marketing arena has changed the way networking and business is done. Many companies with very dynamic executives/partners, however, quickly make accounts in various social networks at the same time, without even analyzing what strategies to follow, and without knowing the etiquette rules that must be followed in each network.
What happens next? They fail to respect the unwritten etiquette rules and regulations, leaving them with consequent bad impressions to their network of contacts, not only of themselves, but also of the company they represent.
“Social media is not about how many sites you can be at the same time. It is about being wonderful where you are.” Scott Stratten- The Book of Business Awesome
Here, we present five things that need to stop being done on LinkedIn if we want to do really good business networking and leave the best impression on the user with whom we connect.
1. Do not publish status updates more than twice a day.
For Linkedin, posting on a certain day four or more times is considered spam. Deliver high value content for your network and don’t saturate it with data and information. If you find yourself like me with a heap of incredibly valuable information that you know can be of great use to your network, dispense it through tools such as Buffer or Hootsuite. Tweet this tip!
2. Stop sending massive promotional messages to your contacts.
What you want to do is create relationships and nurture them, not the opposite. Demonstrate the reason you participate in this important professional network and do networking with the members in your network every other day. Tweet this tip!