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  • Gustavo Martínez 9:00 am on January 21, 2014 Permalink | Reply
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    Keys to Success in Video Blogging for Your Company 

    Estimated reading time: 5 minutes

    In previous occasions, in this same space, I spoke about the advantages and usefulness of having an internal video blog for your company and specifically for your product. Including a video blog on your website, additionally getting you closer to your target audience, will generate more traffic that will later generate more sales for your business.

    A video blog is one of the most direct forms of communication on the internet. It allows your public to feel closer to you and makes the experience more dynamic for the visitor on your website, so it is recommended that you take into account five important points if you want to succeed with this tool.

    1. Avoid monotony

    Video blogs, even though their production involves processes similar to television production, are very different in the background and form.  Managing a friendly, clear and understandable language will capture the attention of your audience. Do not improvise. Give yourself the time to prepare the content of your capsule. Research done beforehand about the subject and a script can help you out a lot. (More …)

  • Gustavo Martínez 9:00 am on November 29, 2013 Permalink | Reply
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    The Importance of Having and Distributing Enterprise Video Blogs in your Company 

    Estimated reading time: 4 minutes

    Finding the strengths and tools that generate productivity is one of the main challenges that face many companies. This has taken companies to find their principle source of value in their employees. But, how do you integrate all of the employees in the company, and reach them all in an effective manner? 

    Web 2.0 is the ideal place to spread the integration of work in an organization. It offers a great quantity of tools that allow the generation of faithfulness and an increase in your team’s productivity in real time.

    One way of encouraging them is to promote feedback among all areas of your company. Actually, a platform like Zyncro can help you distribute multimedia content, with the guarantee of generating a community and feedback. Zyncro is an enterprise social network, utilized by companies such as Starbucks, that puts employees in contact with each other and their employer.

    Additionally, it can recognize the individuals who are the most productive in a public way and make announcements so that everyone can see the platform through its alerts and emails. Utilizing the Web 2.0, you can save a lot in infrastructure and training by, for example, recording enterprise video blogs and using them for various generations of employees.

    A video blog is the solution for many problems- eliminating differences in schedules, unifying information, eliminating distance, time, and all of that at a low cost.

    The method is simple and inclusive- you can take all of your documents, classes, processes, presentations and courses, and convert them into interactive enterprise video blogs through which offer constant training, and thus creating channels of information. (More …)

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