Social Communication: The new communication standard in businesses 

Editor’s note: Today we would like to welcome a new Zyncro Blog author, Jorge Ávila is founder and CEO of @tresensocial, a company dedicated to promoting the professional use of social media in organizations. He is a trainer and keynote speaker in social networks and technology. An Activist’s soul, with a Businessman’s mind and a good Samaritan’s heart. We are especially delighted to have him as part of our usual bloggers, welcome Jorge :)

Estimated reading time: 5 minutes

Social CommunicationDuring the era of email, some of us were blessed with the present that technology gave communication. We used it both in our professional and personal lives. But nowadays, that is not enough.

In recent years, Social Communication (based on the social media model) has opened the way to such a point that today we know it will be the new communication standard both within and outside any company.

Social Communication brings many benefits that our businesses are thankful for immediately, like for example:

  • Capturing not just information on your business, but also the conversations your team have around it. In other words, not just the documents that define our operations, but the why and how we have reached that point
  • Eliminating emails where your participation is not required, but at the same time, keeping this information available to you, as in Social Communication you only receive notifications when you are mentioned specifically or when something you have marked as interesting “is triggered”
  • Capitalizing on the talent available throughout your organization, as everyone can contribute (in visible conversations), no matter what their area or position within the company is
  • Integrating contributors in the exact point of the conversation, with all its context available, giving a more efficient communication than dozens of old emails can achieve
  • Having a direct communication, and hence improve our working environment; communicating is complex, and even more so if we have intermediaries that may cause (involuntarily) misunderstandings. Thanks to social communication, nowadays it is easier to have a direct dialog with our entire organization that will help us to transmit our message correctly. We all love being able to start a conversation with our leader

Companies around the world already use this communication model, and even are inviting their providers and customers to their collaboration platforms, thus creating a collaborative ecosystem throughout the value chain.

Of course, implementing them is not a platform issue. In a subsequent post I will look at the processes required for correctly adopting Social Communication in organizations. Meanwhile, let me share a “curious” fact: social networks like Facebook and Twitter have been “training” our employees in using Social Communication for years; so it wasn’t a bad idea to open social networks to employees after all, right?