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  • Lelia Zapata 9:00 am on February 25, 2014 Permalink | Reply
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    Investing in internal communication: Will it be profitable? 

    Estimated reading time: 5 minutes

    Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment. Why?

    Some people still think that internal communication can wait, that there are other challenges to be prioritised and I ask myself:

    • Are people not the company’s most important asset?  
    • Is it not a priority to improve coordination and collaboration within a company and work towards business objectives?
    • Is it not essential to build upon a good assessment and propose an appropriate strategy?
    • Is it not necessary to optimise internal communication and its offerings?
    • Does internal communication not provide a unified message and help reach company-wide understanding?
    • Is internal communication not an architect of organisational transparency?
    • Does internal communication not strengthen values, improve motivation, credibility and trust?
    • Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
    • Is it not important to encourage internal talent in order to create an innovative culture and improve productivity?

    (More …)

     
  • Lelia Zapata 9:00 am on November 25, 2013 Permalink | Reply
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    Fostering a Culture of Innovation: Internal Communications’ Objective 

    Estimated Reading Time: 5 minutes

    Note from the Editor: Today we welcome a new author to our blog. Lelia Zapata (@leliafabi) is a teacher and researcher. She is an expert in Internal Communication and a founding partner at Talentos Reunidos. Welcome! You can follow her on her blog.

    It is said that innovative culture must be the motor that excites creativity in work teams, fresh contributions, roads that lead to continuous improvement in  products/services and processes.

    It is a serious mistake to relegate the activity of innovation to minority groups and defer this responsibility when you have time. Innovation is not simple.

    It requires an innovative culture that we must support and spread. The responsible area for its diffusion is the company’s internal communication area.  

    What can be done from the area of internal communication to implement an innovative culture?

    15 Contributions in the area of internal communication for innovative culture 

    1. Popularize the idea that innovation must be understood as any process of management. That it is not only competition in the area of I+D+I, nor marketing.  

    2. Disseminate policy and innovation strategy designed by the Department or Management.  Fertilize the organization with continuous messages about collaborative innovation. The resources can be printed signs, online banners, blog posts, story-telling articles, interviews, reports, videos, etc.

    3. Spread around the fact that innovation is a part of the company culture. Highlight sections which state commitment to innovation: mission, vision, business creed.
    (More …)

     
    • James 11:01 am on June 16, 2015 Permalink | Reply

      Innovation should be a continuous process. We ought to create a culture of developing and coming up with new ideas. For these to be effective, we must have clear communication channels among the groups involved.

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