Estimated reading time: 5 minutes
Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment. Why?
Some people still think that internal communication can wait, that there are other challenges to be prioritised and I ask myself:
- Are people not the company’s most important asset?
- Is it not a priority to improve coordination and collaboration within a company and work towards business objectives?
- Is it not essential to build upon a good assessment and propose an appropriate strategy?
- Is it not necessary to optimise internal communication and its offerings?
- Does internal communication not provide a unified message and help reach company-wide understanding?
- Is internal communication not an architect of organisational transparency?
- Does internal communication not strengthen values, improve motivation, credibility and trust?
- Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
- Is it not important to encourage internal talent in order to create an innovative culture and improve productivity?