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  • Matthieu Pinauldt 9:00 am on October 15, 2013 Permalink | Reply
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    The Differences between Facebook and a Private Social Network 

    Estimated Reading Time: 7 minutes

    The companies willing to start social communication channels with their clients look for the value of social tools to create commitment or entailment with their brand or product. The diffusion of innovations, promotions, clients attention, etc. through Public Social Networks are good in order to improve the brand image or sales. However, there is an area where public social networks demonstrate their limits: the creation of a community around a related area of interest with their company.

    We often hear that Private Social Networks  are like a ‘tailored Facebook’. But Private Social Networks are much more than that and they add various possibilities to your business.

    Besides the issues of security and confidentiality, a private social network can offer a company the necessary features to create a personalized community where its clients, current or potential, can be grouped around a specific topic in which they all share interest.

    It is important to know the differences between a public social environment like Facebook, and a space like a Private Social Network. The following table displays the differences between public social networks and private social networks.

    Facebook Company Pages Private Social Network
    Personalized Design MEDIUM. Depending on Facebook design codes. COMPLETE. It is important to create an exclusive customization using the codes from the company.
    Retention Views LOW. In Facebook the users are not only exposed to main content, but also advertising, recommendations, third party sponsored links, etc., that distracts attention and increases indifference. HIGH in the case of an active and vibrant community. The links can direct members to products and services.
    Attraction of New Members HIGH. Thanks to publicity and timeline interactions, Facebook allows its pages to go viral. Although, they are always limited to Facebook members. HIGH. A Private Social Network platform must be capable of interacting with main social networks. With Zyncro, for example, you can publish important messages directly to Twitter or Facebook.
    Data Confidentiality LOW. Shared information belongs to Facebook. HIGH. Data always belongs to the company, the platform is hosted in a cloud or on site.
    Member Information VARIABLE. Depending on the level of privacy.  Sometimes, rather than seeking real interactions, users snoop or browse around. SPECIFIC. The community members can determine their profile and privacy depending on the use they want to give to the private network.
    Interactions between members of the community MEDIUM. In general, comments between members are reduced and interactions are closely related to members’ private lives. STRONG. The members are more engaged as they are grouped around specific common interests. The private sphere is not part of the community.
    Interactions between members of the company Low participation.  To connect with colleagues on Facebook is perceived as an invasion of privacy. The conversations between members are not usually about company issues. VARIABLE. The company can decide whether or not to include its employees in the conversations and answers with clients.
    Privileged access to the community LOW. Any Facebook user can set up a company page. Those groups constructed in Facebook are not appropriate for professional communities. STRONG. The communities are only open to company clients, subscribers, etc.
    Loyalty and retention capacity of the public HIGH. A Facebook page is an activation leverage of undeniable communication. VERY HIGH. A private community is high value service offered by a company to its clients that allows interaction with other consumers and members of the company.
    Analysis HIGH. Facebook can fully evaluate the impact of each message and the generation of social actions (likes, comments, actions) HIGH. Private Social Networks allow you to know everything about your community: what the most active groups are, who are the ambassadors of your brand, how to increase membership, what is the impact of each piece of news published, etc.

    Facebook and Private Social Networks are not in competition. The role of Private Social Networks  makes sense from the point that public networks are inadequate. Together they can form a great team to help you shape your community: Facebook will help you attract your Private Social Network members, a Private social Network will help you develop a close relationship with them.

    If after revising this information, you are convinced of the benefits a Private Social Network can have for you clients, we still have more data to show you. And if you are already convinced, try Zyncro now for free or request a demonstration and let us show you everything that you can do with your community.

    Matthieu Pinauldt (@mattpinauldt) is the Marketing Manager at Zyncro France. After various experience in big companies and converting into a businessman,  he joined Zyncro’s team in order to help develop Zyncro at an international level.  He has a Master in Innovation Management from the University París Dauphine, ENS Cachan and Mines Paritech. He is an expert in Social Networks and issues related to innovation.


  • Matthieu Pinauldt 9:00 am on August 15, 2013 Permalink | Reply
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    [INFOGRAPHIC] An Enterprise Social Network to align your corporate culture 

    Estimated reading time: 3 minutes

    All companies need to have a strong corporate culture recognized by its employees. Discover how an Enterprise Social Network can help you to install a shared culture in your organization and its benefits.

    Matthieu Pinauldt (@mattpinauldt) is Marketing Manager at Zyncro Francia. After several experiences in major enterprises and becoming a business owner, he joined the Zyncro team to help develop the brand internationally. With a Master’s degree in Technology and Innovation Management from the Université Paris Dauphine, in conjunction with ENS Cachan and Mines Paritech, he specializes in Social Networks and issues linked with innovation.

  • Matthieu Pinauldt 9:00 am on June 11, 2013 Permalink | Reply
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    [Whitepaper] Why implement an Enterprise Social Network? 

    Estimated reading time: 4 minutes

    Do you think that your company is fine as is and doesn’t need a change in communications and employee collaboration yet? You’ve heard of Enterprise Social Networks, but still haven’t got a clear idea of the benefits they could bring to your company?

    We’d like to present this whitepaper in which we unveil 10 reasons why you should implement an Enterprise Social Network to encourage collaboration, communication and productivity and performance in your company.

    When you finish reading it, your only question will be how do I start to roll out an Enterprise Social Network in my organization. Don’t worry, we’ve got that covered! We have another whitepaper in which we explain how to convince top management in your company and take those first important steps.

    Download the manual and discover 10 great reasons why you should implement an Enterprise Social Network.

    Enterprise Social Networks are now part of the leading tools integrated by businesses. Deloitte predicts that by the end of 2013 90% of the Fortune 500 companies will have implemented and Enterprise Social Network.

    We know that the road towards the Enterprise 2.0 involves a change both in culture and processes, and that’s not always easy. Our mission is to help organizations take that step and achieve their maximum potential through the use of social technology applied in business environments.

    In this document you’ll find 10 great reasons why to implement an Enterprise Social Network in your organization.

    1. It will help you align your company’s culture
    2. It improves your processes
    3. It favors the exchange of knowledge and skills
    4. It optimizes knowledge management
    5. It motivates teams
    6. It encourages innovation
    7. It brings you closer to your employees
    8. It enhances mobility
    9. It can be connected to the other tools used in your company and can structure the flow of information in a single activity feed
    10. It increases profitability

    Download the whitepaper and discover the benefits of becoming a social enterprise.

    After reading it, if you need help in implementing your project, contact us and we will help you ensure that it is a complete success. Write to us at sales (@) zyncro.com.

    Matthieu Pinauldt (@mattpinauldt) is Regional Marketing Manager at Zyncro. After several experiences in major enterprises and becoming a business owner, he joined the Zyncro team to help develop the brand internationally. He specializes in innovation and holds a Master’s degree in Technology and Innovation Management from the Université Paris Dauphine, in conjunction with ENS Cachan and Mines Paritech.

  • Matthieu Pinauldt 9:00 am on March 7, 2013 Permalink | Reply
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    Come and meet Zyncro at the Enterprise 2.0 Summit in Paris 

    Estimated reading time: 3 minutes

    Organizations are gradually catching on to the opportunity offered by social technologies in connecting and engaging people.

    A Social environment enables companies to innovate better and faster, enhances productivity significantly, develops employee loyalty around shared values, and creates a self-learning structure for building sustainable performance.

    Creating your Social Business is a true challenge, so its implementation must be done with great care. Gartner forecasts that 80% of these projects will not achieve expected benefits by 2015.

    If you are looking to successfully transform your company into an Enterprise 2.0, don’t miss the Enterprise 2.0 Summit.

    Why should I attend?

    During this summit, you will learn how to “Enable the Social Enterprise (R)Evolution” from the main experts of the field such as Bertrand Duperrin, Anthony Poncier, and Luis Suarez, as well as Olivier Jacob, VP of International Business Development at Zyncro, who will share his experience in working for the 200,000 users and 500 businesses on our platform.

    You will participate in one of the major events for top managers in 2013.

    Where and when?

    The summit will take place in Paris, Cercle National des Armées, on March 20-21, 2013.

    The Zyncro team will accompany you during the two days and will be available to show you the latest innovations in social business, such as mobile usage and its numerous integrations with business software.

    Come with Zyncro and get a 50% discount!

    At Zyncro, we have seen the revolution that is taking place in companies. In the 3 years since its startup, our Enterprise Social Network has surpassed the 200,000 users mark, helping companies with more than 15,000 employees.

    Zyncro has built its reputation in 14 countries by personally following each of its clients and providing the most flexible technology in order to assure the success of their projects.

    Zyncro is partner of the Enterprise 2.0 Summit in order to support your company in your social (r)evolution. As a Platinum sponsor of the Enterprise 2.0 Summit, we are happy to offer you a 50% discount on your participation.

    Register now http://www.zyncro.com/en/special-offer-E20Summit and get a 50% off voucher for your participation at the Summit. We are looking forward to seeing you in Paris! Are you coming? :-)


  • Matthieu Pinauldt 9:00 am on November 15, 2012 Permalink | Reply
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    1st event in Zyncro’s Benelux Tour: Master class for Managers in Tilburg 

    Estimated reading time: 3 minutes

    Social Business Collaboration is no myth; its a reality and its already taking place!

    Many companies have become entirely “social” where knowledge and information is shared efficiently and effectively, people work in collaboration, the wisdom of the crowd is encouraged, and where leaders are 2.0 managers. For this reason, were delighted to invite you to the first event of our Benelux Tour:

    The Master Class for Managers on Enterprise Social Business

    The event will take place in Tilburg on December 13. Join us and discover all you need to know about Social Business Collaboration!

    Zyncro has been supporting and guiding numerous companies in Europe, America and Asia during this socialization process, bringing them the latest trends and technologies in social business collaboration and delivering additional business value. From this experience, we bring to you concepts like the activity stream, business content add-ons or social and productivity app integration with your business critical information systems, like ERP, CRM, BI, supply chain, and other corporate IT systems.

    Where and when is it happening?

    The first Master Class for Managers in Zyncro’s Benelux Tour will take place on December 13, in the T-ic Building in Tilburg.

    Who is it aimed at?

    Mainly at executives and managers who are interested in discovering the different trends and options available in social business, as well as sharing their opinions and settling any doubts with recognized sector professionals, opinion leaders and social business experts. It will also be a meeting point for networking where you can connect with a network of reps, managers and consultants to build long-term relationships that we’re sure will help you in socializing your business.

    What will be discussed?

    In this master class, we will share with you key concepts and help you to understand the new social scenarios being experienced in organizations across the world. We will discuss the benefits of Social Business Collaboration, corporate ROI, the latest trends in management 2.0 and real cases of Social Companies.

    The running order of the event is as follows:

    • 9.00-9.20 am – 10 New Trends in Social Business Collaboration:
      Lluís Font, CEO of Zyncro
    • 9.20-9.40 am – Your Enterprise Social Network Project;
      Implementation and Organization: TMNS
    • 9.40-10.00 am – Delivering the Social Enterprise in the Benelux: TBD
    • 10.00-10.30 am – Coffee break & networking
    • 10.30-10.50 am – Benefits of using Enterprise Social Media:
      Kim Spinder, Founder of Digital Action
    • 10.50-11.10 am – Case Study
    • 11.10-11.30 am – Q&A

    How do I participate?

    To participate in this event, you just need to register for free!

    Spread the word about the event among your colleagues in the Benelux and register now!

    Limited places! We’re expecting you!


  • Matthieu Pinauldt 9:00 am on October 24, 2012 Permalink | Reply
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    Wednesday’s Use Case: Collaboration between sales reps outside the office 

    Estimated reading time: 4 minutes

    A pharmaceutical laboratory has a sales team divided into regions, with each sales rep working a particular zone. They spend each day meeting customers, going from pharmacy to pharmacy, from doctor to doctor, meaning that they only come together on sporadic occasions. Under these circumstances, it is not easy to share sales methods and develop a team dynamic.

    For this reason, the lab has decided to adopt Zyncro as a business tool to help build the collaborative spirit among different departments and improve the generation of shared ideas.

    Christina is responsible for the west zone of the region and shares it with Peter, who specializes in generic drug sales. Her day always starts by connecting to Zyncro using her tablet. A shortcut on her wall to the “Sales Team” group enables her to see her targets for the day that her zone manager has created for her. Before her first visit, and for each one during the day, Christina can access full, up-to-date documentation on the product through her Zyncro, meaning she doesn’t run the risk of giving misleading or out-of-date information.

    Basically, being able to communicate with the rest of the company and the sales team despite not passing by the office is extremely beneficial in their work:

    • Information exchange: Each sales rep has access to all product groups in their portfolio. Through the activities on the wall of each group, members can share their experiences and learn as a group. The company even encourages them to do so, as the best contributions and tips are rewarded.
    • Team coordination: Peter and Christina can communicate in the group for their zone, so they can organize joint appointments using the calendar. Unlike email, with their Enterprise Social Network, information is centralized and can be accessed by new team members.
    • Communication with other employees: Peter can communicate with the regional team, but also with other teams. Before, at times he felt like a solo member of the company, since they have implemented the Enterprise Social Network in his organization, he feels part of the overall strategy. Beyond the range of the sales departments, important communications from other departments also appear on his wall and enable him to, for example, stay up to date with the latest developments and strategies of the marketing team, with whom he now works closely online.
    • Knowledge exchange: Whether it is through groups or activities and communications on her wall, Christina comment her successes, make inquiries, or ask for advice. Other members can respond to her questions or praise her achievements, making the company a united workplace despite the physical distances.
    • Experience: It is also a great way for sharing the situations that Christina has come across in her search for prospects and explaining to her colleagues how to implement them. What’s more, when she needs help on a specific problem, Christina uses a search engine with keywords for the problem to see if anyone else in the organization can help her.

    Is your company 2.0? Discover the strength of collaboration by trying Zyncro free


  • Matthieu Pinauldt 9:00 am on October 17, 2012 Permalink | Reply
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    6 tips for improving project management using an Enterprise Social Network 

    Estimated reading time: 4 minutes

    At Zyncro Tech, we use our own tool constantly… It’s probably one of the main reasons why the company has had spectacular growth over the last 2 years, and is now present in 14 countries and with more than 150,000 users.

    With more than 50 employees in different countries and more than 40 international partners, coordinating teams and people is quite a challenge.

    The project teams usually contain members from different countries, and each project involves several technical partners. The sales force needs to monitor projects closely to ensure customer satisfaction. What’s more, our corporate culture is to ensure that everyone is aware of the achievements made by others.

    An Enterprise Social Network is a tool that enables us to meet all these needs and is one of the factors in the success of Zyncro Tech projects.

    So obviously, we use Zyncro for project management:

    • Project groups: To comply with all the requirements in a project, groups are created within the Enterprise Social Network in such a way that only the project participants can access them. Any relevant documentation is shared in these groups and all changes are published automatically on the group’s activity wall. In a glance, members can get an overview of the tasks being performed by each member.
    • Information exchange and flow on the group wall: Anyone can comment on an activity and create discussions within the project group. Complex problems are resolved in record time when they are discussed through a thread on the wall, instead of through an unending exchange of emails.
    • Groups for project managers: Each project also has a project manager group that follows a specific structure and contains important confidential information: defining the project prerequisites, tracking requirements, costs, Gantt diagrams, customer change requests, etc. These groups are shared by all project managers, enabling them to take control of the project where the main project leader is unavailable.

    What’s more,different levels of relationship with external sources can be managed in project teams; this is key to the strength of the Enterprise Social Network:

    • Information on the project’s progress on the corporate wall: Communication during project development is done directly on the company’s wall. This way, all organization members are informed of the situation at all times. The sales, marketing and general management departments can ensure that the specific requirements have been taken into account without having to wait for the project to finish.
    • Exchange of internal links (Zlinks) with customers: Communication with customers is not forgotten. While some prefer to be added directly to the Enterprise Social Network, other customers prefer to communicate exclusively through email or Skype. For this reason, we’ve developed Zlinks, a system of public links that can be made private with a password and expiry date. With Zlinks, the link always directs customers to the latest version of the document and makes it easy to share information with them.
    • Collaboration with other company employees not involved directly in the project: The Enterprise Social Network enables employees who are not directly involved in the project to collaborate. For example, a user can start a discussion on the project on their personal wall, which is visible to all his/her followers, and receive advice and opinions.

    Want to benefit from the advantages of an Enterprise Social Network in managing your company’s projects?
    Try Zyncro free with up to 5 users!


  • Matthieu Pinauldt 9:00 am on September 25, 2012 Permalink | Reply
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    Taking advantage of the crisis to evolve towards a new business model: Enterprise 2.0 

    Estimated reading time: 4 minutes

    In periods of stability, many workers settle into a routine in work. This routine as a rule is accepted by both among organization employees and directors, as apparently this enables them to optimize repetitive tasks and make efficiency highly predictable. Over the long term, however, it leads to favoring individual work, becomes a source of demotivation and halts creativity. But when the routine is anchored to the business dynamic, making changes is complex.

    In times of crisis, objectives are more difficult to achieve. The efficiency evident in routines no longer seems to work, redundant tasks become a chore, and motivation evaporates. The comfort of the routine disappears to give way to the desire for change that can be felt throughout the organization. It is time to break away from the routine!

    At crunch periods, communication becomes a key aspect for reassuring and preventing teams from being faced with problems. Communication must be fluid and capable of answering employees’ concerns before those rumors start to become bigger than the problem itself (remember scandals like a oil spill in Louisana or the failure in communication terms of the Japanese government in dealing with the Fukushima disaster). To make this possible, we need to be capable of listening!

    Collaboration is one of the trump cards in the hands of those managing the organization to continue with a policy of innovation, especially in a period of limited means due to the crisis. We need to prioritize collective knowledge and teamwork!

    Evolving towards the Enterprise 2.0 is the best means for escaping from a difficult period:

    • Structural and cultural changes are a true company project in which all employees and especially top levels need to be involved. The project unifies the company, showing that there is a vision for the organization in the long term.
    • There are greater chances that employees will take to changes more easily than in periods of prosperity: Natural resistance to change tends to dwindle as traditional models no longer work.
    • Communication processes improve and answer the needs of the company, evolving in an increasingly competitive market (see the infographic on the ROI in collaboration projects).
    • Members of the company find satisfaction in their jobs once again. Although the transitition towards a collaborative mindset temporarily disturbs employees, the exchange and communication associated with change notably increases motivation.

    Implementing a collaborative culture in your organization can start to help employees to emerge from that vicious cycle of a lack of motivation typical of periods of crisis. The benefits of business productivity increase within a short time (McKinsey gives figures of between 20 and 25%). The Enterprise Social Network Zyncro is the ideal tool for accompanying you and your company in that cultural change, and making that change stick. Try it for yourself!


  • Matthieu Pinauldt 9:00 am on September 12, 2012 Permalink | Reply
    Tags: , , international communication, ,   

    Wednesday’s Use Case: International communication 

    Estimated reading time: 2 minutes

    Carol, Digital Marketing Manager for a US multinational in the UK was following the messages posted by Pierre, her equivalent in their Paris office. Carol had chosen German and Spanish at school, so she didn’t speak a word of French.

    Pierre had just posted a message on Zyncro, and soon it had received 11 comments and 12 “Likes”. It got Carol thinking that the message must be something important. Thanks to Bing integration with Zyncro, just by clicking “translate” she was finally able to understand what was happening:


    Pierre and his team had done something amazing: in just a week after having launched the company’s YouTube channel in France, the number of visits was unbelievable. Pierre spoke of some 50,000!

    Carol, of course, sent her congratulations. For a while now, she had studied the idea of creating an exclusive YouTube channel for the UK, but until now she didn’t know she had a colleague who was an expert on the topic, so now she had some weighty arguments she could present to her boss.

    Pierre is the perfect colleague for the job, he had given Carol all the keys for making her project a success. Carol was glad she could count on his support!

    Discover the possibilities of Zyncro for yourself. What are you waiting for to try it free?


  • Matthieu Pinauldt 9:33 am on August 10, 2012 Permalink | Reply
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    5 tips for developing an innovation culture through your Enterprise Social Network 

    I’d like to use this first blog post to introduce myself: after various experiences in large companies and setting up my own company, I have joined the Zyncro team to help develop the brand internationally. I’m an expert in social networks and areas linked with innovation. It is a pleasure to be part of ZyncroBlog and I’m delighted to be able to share my thoughts and experiences with all its readers. (My LinkedIn profile)

    Collaboration leads to innovation! The relationship between these two keywords is such that we have thousands of examples on the web where we can see them linked. Both terms must be fully interiorized by any professional who wants to create a culture of innovation in their company. However, creating an collaborative environment in an organization is not enough to get an atmosphere that favors innovation.

    Under this premise, I’d like to give you some tips that you should remember to overcome the main barriers that discourage a creative spirit and an innovative culture from developing.


    1. Eliminate hierarchies and encourage employees to participate collectively, rather than as individuals: whatever their position in the company, employees spend a great number of hours in the office battling their own challenges, projects and difficulties. Eliminating the idea of hierachy removes the barriers that make conversations between people from different backgrounds and profiles unlikely. For example, if the Community Manager can fluidly communicate with the person in charge of HR, collaboration between them will become second nature and give rise to initiatives such as the posting of job offers on the company’s blog.
    2. Create an atmosphere that generates discussion and manages ideas: You need to motivate the community to encourage them to share ideas, contents and discuss proposals! Create conversations, share contents, ask so that comments are made, and above all, encourage people to start their own conversations. You can also reward those most involved with a gaming system. Are you part of the sales team but passionate about social media too? Discovered a new brand tracking tool? Share it on your company’s wall and ask those in charge of Marketing for their opinion. I’m sure they’ll thank you for it and you will all learn
    3. Get people from different departments to mix and not create closed groups: Heard of the common knowledge effect? Members of a team tend to relate to one another according to the knowledge they share when making decisions. As a result, in work groups where several members already know each other, they try to avoid new issues. How to fight against this trend:
      • Get members of your organization to “breathe fresh air”: leave their common knowledge behind. Encourage them to share current and interesting articles, the best TED conferences, funny contents… and don’t forget to create discussion and conversation.
      • Create groups and invite people from different departments to participate in defined projects or topics.
    4. Engage your customers: Get them talking, listen to them, and above all, get your employees to listen to them. This helps to develop a business focused on the customer. Develop social spaces for your customers on Facebook or Twitter. Encourage your employees to follow discussions created on your organization’s social profiles. A Private Social Network is a great solution for engaging your customers in a lasting social relationship with your organization. What’s more, it’s a great tool for building relationships among them.
    5. Create a “market of ideas”: a “market of ideas” is defined as a space for innovation based on the general motivation to propose new ideas and solve specific problems by the entire community. The market of ideas can be created through a group shared by all members of the organization with different profiles. Or it can involve all members of the organization. It should be moderated by one individual in order to center discussions on a specific goal. For example, “how can we adapt our software to mobility?”, “where do you see our product in five years’ time?”

    Convinced? Try the Zyncro Enterprise Social Network and start to innovate!


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