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  • Mila Nikolova 9:00 am on December 14, 2012 Permalink | Reply
    Tags: , , ,   

    Zyncro has been listed by Gartner in the 2013 CRM Vendor Guide* 

    CRM or Customer Relationship Management has never been such a hot topic as it is now, in the 2.0 world.  CRM tools used to be user unfriendly and rapidly became even more obsolete when the new way of collaborative working appeared on the scene. So, they had to quickly reinvent and start integrating with other solutions in order to remain in the constantly evolving market. Some new players also came on board, offering a different way to interact with customers and organize information. Gartner, as a leader in spotting software trends, collects their analysts’ findings in the annually published CRM Vendor Guide.

    Some of the highlights of the report are that in 2013, investment will likely continue to focus on technologies that help drive loyalty, satisfaction and revenue growth, despite the uncertain global environment. It is expected that nearly all new CRM vendors use SaaS as the delivery model, and the assumption is that by 2016, 50% of all sales applications will be delivered via the cloud.

    The analysis covers the different areas within CRM such as Sales, Marketing, E-commerce, Customer Service, etc and then breaks them down into Operational, Analytical, Social and Mobile solutions. Zyncro is listed as a vendor within Community Peer-to-Peer Support under the Social solutions for Customer Service and Support.  We were already referenced in an in-depth analysis on these types of communities earlier this year. You can find out more in this post: http://z.ync.ro/g5UEE

    What this listing says is that, what we call private social networks are becoming a new way for companies to give support to their clients, increase loyalty and at the same time increment revenue. People no longer call a customer service number, they complain on Twitter. If you offer a virtual environment where Generation Y feels comfortable then you can avoid major communication crises and angry customers.

    If you would like more information about the possibilities our Private Social Network can offer, don’t hesitate to contact us! You can try Zyncro for free 😉

    *Gartner, Inc., The Gartner CRM Vendor Guide, 2013, Jim Davies, et al, December 4, 2012.

  • Mila Nikolova 9:00 am on October 31, 2012 Permalink | Reply
    Tags: , , wellbeing   

    Happy employees = productive companies 

    Estimated reading time: 5 minutes

    Much has been written about corporate culture and talent management, but few organizations actually practise what they preach, and in many case, they underestimate the importance of internal communication in general, and employees’ wellbeing. This blog has covered employee motivation and its relationship with productivity on many occasions, but it has been mainly focused on the improvements that using technology brings. Social business tools aid collaboration and comradeship, helping to bring a better working environment, but there are many more initiatives that do not require a major effort from the company and that have an extremely positive impact.

    Start-ups have been pioneers in creating a pleasant working environment. With their small, young teams, creativity is higher than in multi-nationals, and given that working in a start-up means hours beyond the traditional 9 to 5, people need to be happy in their jobs. Here’s a list of ideas that have been implemented in start-ups across the world.

    1. Increase flexibility: Some employees are more productive in the morning, others prefer to work at night. There are start-ups that give their employees complete freedom to choose their working hours as well as the option to work from home. They just have to attend the daily “huddles” and weekly meetings and voila!
    2. Customized bonuses: Given their size, start-ups have the advantage of being able to ask their employees what reward or bonus they would like: gadgets, tickets for conferences, trips, increased flexibility… Employees appreciate the time spent on finding out what they want in exchange for doing a job well done.
    3. Team collaboration: At Zyncro, for example, we have a meeting each Monday where everyone summarizes their work last week and defines the goals for the coming week in a minute. That way everyone knows what is happening and they can coordinate with their colleagues. What’s more, everyone suggests a Monkey of the Week or a nomination for the person who has worked the hardest last week. From all the names put forward, three are selected and the winner is chosen through anonymous vote thanks to our ZyncroApp from SurveyMonkey. The prize is a Angry Bird soft toy and each month a gadget is raffled off among the employees from the 4 weeks.
    4. After-work events: Nothing better to end the day with a quiet drink with the team. Or going for something more healthy, sports competitions also increase the feeling of belonging to the team. Organizing baseball teams, going paintballing or karting as a team is something in fashion nowadays.
    5. Pamper your employees: Google is no longer a start-up but it has kept that culture. Its offices have games rooms, free cafeterias, tobogans and even masseuses. Zyncro couldn’t be anything less than that, so we organize sessions in a massage chair with Shanti Barcelona. No need to say that the initiative was received enthusiastically by everyone and it made one Monday less stressful. We all left work like new. The photos speak for themselves :)

    Does your company do something really innovative to motivate employees? Share it with us!


  • Mila Nikolova 9:00 am on September 14, 2012 Permalink | Reply

    Zyncro is referenced by Gartner in a peer-to-peer community analysis 

    Estimated reading time: 4 minutes

    There are thousands of pages written about how social media is changing B2B and B2C marketing and sales strategies. Talking about customer engagement, regular mail and loyalty cards first evolved into email newsletters and online loyal customer promotions, then into fan contests on Facebook, and now into private communities. This trend is more visible in the case of B2B, where Facebook’s role is less relevant. Imagine a place where you can safely share information with your customers, create special offers, receive feedback from them and let them communicate with each other. You would be surprised by the amount of data such a community can give to your sales team through an adequate BI system integration… And the best of all is that you own the data! Something that doesn’t happen on public social networks like Facebook or Google+.

    What is a peer-to-peer community? There are different terms for this type of network. At Zyncro we use the term “Private Social Network” but they are also known as private communities or peer-to-peer communities. Some are created exclusively for customer support, and have existed for a long time. The latest novelty involves creating “Facebook” type communities for your customers, not only based on questions and answers, but on sharing quality information, which is not exclusively related to your product/service but to your target’s interests.

    Corporate communication became bidirectional a long time ago, so shouldn’t it be applied to the digital world? It is all about going back to the basics despite being a new media.

    Zyncro was one of the pioneers in tapping into this evolving market and has already created two communities of this type: one for customers aged 65+ of a banking institution, and another, a collaboration space for the members of a chamber of commerce. At Zyncro, we are keen on offering our clients a tailored product. As Gartner says in its whitepaper “Optimize Peer-To-Peer Community Software Configurations Based on Use Case” published last week, “Specialization is not required by peer-to-peer community software vendors, but certain vendors opt to specialize by use case or industry in an attempt to differentiate themselves from their peers.”

    We never tire of saying: creating a private social network for your customers must be well studied. Just like any other marketing initiative, it is better to know what you are doing and do it well than to just follow trends.

    If you would like to know more, feel free to contact us :-)


  • Mila Nikolova 9:00 am on July 23, 2012 Permalink | Reply
    Tags: , , ,   

    Zyncro interviews Christian Kuhna: Enterprise Social Networks are true learning platforms 

    Estimated reading time + video: 4 minutes

    Today we’ve got an interview for you that we conducted with Christian Kuhna from Adidas when we participated in the event Advanced Intranet and Portals 2012 in Amsterdam. Christian works in the Human Resources department at Adidas where he is responsible of Future Learning, which includes developing a social intranet and the “Adidas Group University”.

    Christian shared his vision on Enterprise Social Networks with us, in which we highlight that businesses need to strongly commit to their implementation, involving all generations of the organization in the process, so that no one is left out of the company’s social evolution. In fact, at Adidas they think that Enterprise Social Networks need to become a true learning platform for the entire organization: building on collaboration, knowledge management, providing everyone with access to whatever they need at the right time and at the right place across any device. We’ll let Christian tell you more in his own words:

    Thanks for talking with us, Christian! It was a pleasure to hear your vision of social learning through an Enterprise Social Network 😉


  • Mila Nikolova 9:00 am on July 5, 2012 Permalink | Reply
    Tags: , , ,   

    So, is your agency 2.0? 

    Estimated reading time: 5 minutes

    We live in a world in which communication today is a far cry from what it was 5 years ago, not to mention what it was like 15 or 20 years before that. We used to send letters and then emails, now we send messages by WhatsApp and Facebook. We used to go to the cinema, now we use online streaming and we have home cinema equipment and even 3D televisions. We used to use a map to get around the city, now we have GPS or Google Maps on a Smartphone.

    However, the latest technology we have adopted so quickly at a personal level, has always taken time to appear in our professional lives. It all started with the email revolution, which little by little has eliminated ordinary mail and which is about to make faxing obsolete.



    Over the last two years 2.0 tools have started to make an appearance in offices and although it may be hard to believe, agencies aren’t exactly revolutionaries in this process.

    A communications agency, be it marketing, advertising or public relations, is dedicated to creating or transforming a brand’s voice, adapting it to the media, to channels and of course to the target audience. What I have noticed since the boom of digital communication, is that agencies in Spain are taking longer than normal to adjust their structures and strategies to current times; above all, the ATL or Above the line agencies. And I refer more to their internal operations than their campaigns. If the people working at the agencies aren’t completely immersed in the infinity of possibilities of the 2.0 world, they will be hard pressed to help their clients create engagement in the new media.

    When I discovered Zyncro one of my first thoughts, as a communications professional, was that it is the ideal tool for an advertising agency. Why?

    1. Briefing and counter-briefing 2.0: gone are the days of emails and never-ending meetings. You simply create a working group for the client, you invite them to the group and exchange information in the documents area. Creative debates can be created, links and photos added… even a workflow created for the approval process.
    2. The creative process: What better way to discover how the creative work is going! In the case of collaborating with freelance designers, integration using the project management tool will allow you to monitor the number of hours dedicated to a task, its status and the budget. In addition it is easy to upload images, large presentations and videos. The best thing? You don’t even have to download them onto your hard drive, that’s what the Zyncro Video Player is for 😉
    3. Billing: Again I refer to the usefulness of Workflow for establishing the approval process by the client, the Account Manager and even Administration. What’s more, it is all securely saved on the cloud.

    There is also an endless number of low-cost tools that, combined with a Corporate Social Network, can make an agency’s life much easier.

    • Comapping.com is a tool for creating mind maps which should be a must for all planners.
    • Join.me makes travel unnecessary, thanks to low-cost videoconferences.
    • Zoho Invoice facilitates the management of invoices for Accounts and Accounting…

    So, what about your agency? Is it already using any of these tools? Is it planning to implement them? Join the Social Business revolution, evolve to 2.0!


  • Mila Nikolova 9:00 am on June 11, 2012 Permalink | Reply
    Tags: , ,   

    Zyncro with Kevin D. Jones from the NASA 

    Estimated reading time + video: 5 minutes.

    Today we’d like to give you the interview we conducted some time ago with Kevin D. Jones, social media and organizational strategist. Kevin works for the NASA designing enterprise social network strategies and network technologies, which he then rolls out and manages. His work is focused on improving performance in the NASA through implementing business 2.0 concepts.

    Enterprise Social Networks will change the way of working completely: far from reducing productivity, using social media channels adapted to the business environment lets employees acquire knowledge while working. Furthermore, this knowledge can be spread through the company’s social network, making it collective knowledge. To achieve this goal, a change in mentality is required and company must evolve towards a social aspect in their work culture. Here’s what Kevin D. Jones says in the interview:

    Thanks, Kevin! We were delighted to be able to talk to you at intra.NET Reloaded in Berlin and see that the NASA is a social institution!


  • Mila Nikolova 9:00 am on May 22, 2012 Permalink | Reply
    Tags: , , lovebrand,   

    Lovebrands and how to become one in a 2.0 world 

    Estimated reading time: 3 minutes

    For some time now, the term “Lovebrand” or “Lovemark” has been doing the rounds. To be more precise since 2006, when it was coined by Kevin Roberts, CEO at Saatchi&Saatchi in his book “Lovemarks: The Future Beyond Brands”. According to Roberts, they represent those brands that create a loyalty that goes beyond common sense, or the rational exercise of weighing up price vs. quality and find the maximum balance.

    How to become a lovebrand?

    The first step is having a good product, but the essence lies in creating an emotional link with customers and employees through engagement.

    Good internal communication, and having employees who are happy in their job and share the company’s values are the bases for transmitting “love” to existing or potential customers. Enterprise Social Networks like Zyncro has much to contribute on this area, aiding transparency in intra and interdepartmental communication, increasing employee motivation through recognition, and evangalizing the idea of “sharing” knowledge. All this must be combined with a vision, mission and values that are clearly defined and are reflected in the company’s every action, both in communication and the product. Many companies have managed to achieve it; companies like Google, Apple, Coca-Cola, Starbucks and in Spain, Desigual, Camper, Vueling…

    To achieve “engagement”, an inspiring story is needed. In fact, most companies have one, but haven’t found the right way to communicate it. Digital channels offer countless options to communicate that story: creating a blog, a Facebook fan page (now with the timeline, it’s even easier to become “storytellers”), a discussion group in LinkedIn… Examples to follow in this case are brands like Ben&Jerry’s, Urban Outfitters or Toms.

    It’s not about communicating from the company to the customer, communication needs to follow the bidirectional symmetrical model, created by Grunig & Hunt in 1984 as part of their study “Managing Public Relations”, which still applies to today. It is not a model designed to make the public to recognize the reality of the company, rather it attempts to make the receiver part of that reality. It must give customers the opportunity to express their opinion, while giving them the security that their views will be considered and valued.

    A community is an excellent model to achieve this, as illustrated by Lego or La Caixa bank with its Club Ahora for customers over 65 years old. Now even banks striving to achieve that feeling of belonging.

    What about you? How is your lovebrand being built?

  • Mila Nikolova 10:00 am on May 8, 2012 Permalink | Reply
    Tags: , cloud computing expo japan, , , , , Oceanbridge,   

    Zyncro at Cloud Computing Expo Japan 

    Estimated reading time: 2 minutes


    We are very proud to be able to share a very special announcement with you: our Japanese partner, the company Oceanbridge, will present Zyncro at one of the most prestigious IT events in Japan: Cloud Computing Expo Japan. This eagerly awaited event brings together companies involved in all kinds of cloud computing products and services. The exhibition will be held at Tokyo Big Sight, Tokyo’s international exhibition and congress center, on May 9, 10, and 11.

    The list of exhibitors includes SaaS providers and the exhibition draws a public of IT managers, company directors, sales managers, integrators and other professionals involved in recomending or implementing cloud computing solutions for specific departments or the entire company.

    Participation in this event is line with the ripple being created regarding the constant progress of Zyncro Japan, which was presented to the IT sector media and bloggers recently at a public event. If you want to find out more (and can read Japanese…), check out the article published by one of the top magazines in the sector: IT Media.

    Cloud Computing Expo Japan will be the next step in significantly increasing Zyncro’s visibility in a market that is surprisingly only beginning to adopt enterprise social networks in the work environment now. Zyncro is one of the first platforms to set foot in Japan and has received very positive response and comments.

    Japan is being zyncronized!!! What about you? Join the global Zyncronization phenomenon! 😉


  • Mila Nikolova 10:00 am on April 13, 2012 Permalink | Reply
    Tags: Berlin, , , Germany, ,   

    Zyncro will be also at Intra.NET Reloaded, Berlin April 17–18 

    Estimated reading time: 4 minutes

    Following the success of ComunicaME A Coruña, next week Zyncro has the pleasure of participating in one of the leading international events on the new wave of private work environments for enterprises: Intra.NET Reloaded, Berlin, April 17–18.

    The list of speakers includes, together with our CEO Lluís Font, Bill Johnston, Director of the Dell Global Online Community, Robert E. Libbey, Senior Director of Global Colleague Communications at Pfizer, Kevin Jones, Social Media Strategies Consultant at NASA, and Jonathan Philips, Global Digital Communications Manager at Coca-Cola. As always, we’ll be in good company 😉

    For two days in a downtown hotel in Berlin, participants will discuss the latests trends, strategic approaches and challenges to the management of complex intranets and employee portals, products that form the backdrop of a rapidly changing digital environment. Some of the topics that will be covered include intranet “findability” and availability, digital workplaces, intranet usability, user adoption rate, Intranet governance, collaboration excellence, employee engagement, mobile applications, the use of social software, non-silo knowledge management or managing the information overload, among others. Twenty different cases will be presented and there will be icebreaker round tables, morning sessions and networking breaks in the Intra.NET World Café.

    At Zyncro, we are first-hand witnesses to the growing interest in collaboration tools in general and the possibilities of integrating other systems in an easy-to-use social space. Any Social Intranet or Enterprise Social Network roadmap must take into account the current reality of enterprises, their current practices and vision for the future, combining clear set of objectives with tangible business benefits. Previous tools were unable deliver concrete examples of the ROI of implementation to senior management. However, now we are witnessing a significant change in this area, thanks to the introduction of measurable metrics on which many studies have been performed on workplace productivity.

    This event will look at these trends and much more… and Zyncro once again will be an active participant in this forum of innovation. Berlin here we come!

    For more information on the event: http://intra-net.we-conect.com/


  • Mila Nikolova 11:39 am on January 25, 2012 Permalink | Reply
    Tags: , ,   

    Zyncro continues to grow in France 

    Estimated reading time: 3 minutes

    The start of this year is full of good news for Zyncro and of course, we want to share it with you. Yesterday we spoke about the new Zyncro web. Today, we’re pleased to say that we have taken another very important step forward in the French market. At Zyncro, we’re delighted to announce our contract with Addictoweb, our new exclusive distributor for France.

    Two months ago we announced Zyncro’s arrival in the country and the incorporation of French in our Enterprise Social Network for companies. What’s more, in September, we held one of the most successful Zyncro events with Cetelem (Spanish) one of the companies of the French group BNP Paribas. On that occasion, thanks to Cetelem:

    Zyncro became a platform for internal communication for corporate events!!

    A new solution added to the features that Zyncro already has as an Enterprise Social Network for Companies.

    Now we trust that our new agreement with Addictoweb will enable us to present new achievements in the French market. Our new partner is an agency with extensive experience in the online world. Its customer portfolio includes firms such as Hachette, Air France, Nokia, Havas, Zorba, CNES or Decathlon.

    With this agreement, the company adds a new business line to its activity and Zyncro becomes a key player. The new “Social Innovation in the Company” is one of the many services that Addictoweb includes in its portfolio.

    Robert Bismuth is the director of Addictoweb and his extensive career includes leadership at CDN Technologies, a company specialized in developing, delivering and optimizing web pages. We wish him and his team much success!! Success that we’re sure they will achieve, especially given the surge in enterprise social networks in France and the investment that major local companies are making to leverage their potential. All this activity once again confirms the benefits that enterprise social networks provide in terms of employee productivity and general business performance.

    By the way, ZyncroBlog also speaks French! : http://fr.blog.zyncro.com


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