Estimated reading time: 3 minutes
As previously outlined in the the article Enterprise Social Networks: Fact or Fiction? incorporating a working and virtual communication environment within a company can be a difficult decision for management and can almost result in a leap of of faith.
When the decision to incorporate a collaborative tool in a virtual environment has been made, many leave it to the gods to ensure that their work group accepts and adapts towards the new way of working.
Everybody shares these same fears and we all share the risks but…
- how can we know if the application is sinking in amongst our company’s employees?
- how can we know if they are discovering the full potential offered by the tool?
- and one of the most important points: how can we rectify an implementation process that is not going exactly as we had hoped?
We could consider two areas of focus when evaluating these aspects: technological and human.
I won’t concentrate on the first area, technology. It will suffice to say that tools such as Google Analytics can produce figures and illustrative information about the use and behavior of your tool. On the other hand, I would like to mention the perspective of human behavior.
The basic premise that in order for one to know the implementation process of the Enterprise Social Network is to know your employees and overall, know their attitudes, practices and attitudes when faced with a collaborative tool such as Zyncro.
Psycho-social consultancies like Spora Sinergies are developing innovative qualitative and quantitative research methodologies that allow answers to be obtained both in the online as well as the offline business world.
By applying techniques such as semi-structured interviews in a virtual environment or analyzing speeches and the meaning given by users with regards to their cultural organization, you can come to know how the collaborative tool is being used or identify common difficulties among employees in order to channel the implementation process.
Good social research could mean the difference between a leap of faith and a leap with a safety net! Are you prepared to run the risk?