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  Tatiana Nascimendo 10:30 am on January 4, 2012 Permalink | Reply
  Tags: engagement ( 4 ), enterprise social networks ( 95 ), involvement ( 2 ), management 2.0 ( 28 ), participation ( 4 ), user management ( 2 )   

  Involving the team in Enterprise Social Networks 

  Estimated reading time: 3 minutes

  We’ve been talking a lot about strategies for engagement and participation in social networks recently: communicating transparently, involving the audience, encouraging the company’s customers to participate… It’s an extremely important marketing activity these days.

  

  In Enterprise Social Networks, it’s no different. Having a social tool in your company that can boost your collective intelligence results isn’t much use if there’s no involvement.

  Getting employees to participate requires good planning, which starts even before implementing and configuring the tool.

  Everyone must be open to change and to the introduction of the social network in the company. So that this happens, the whole company needs to be informed beforehand. Before activating your social network, it’s a good idea to hold a general presentation of the tool, explaining how it works and what the company hopes to achieve with it.

  Another delicate issue is many people are afraid to express their ideas in a corporate environment, as they feel insecure. For this reason, democratizing access to the tool is essential. A truly rich Intranet 2.0 is built from everyone’s participations. It’s the application manager’s job to make this clear and educate users on how to take best advantage of the tool.

  Encouraging involvement using rewards is a good start, but it’s not about seeing rewards as a prize, rather as a recognition. This type of information makes employees feel motivated about continuing to participate and encourages others to start. The key lies in focusing on the user.

  With proper planning and follow-up, an Enterprise Social Network, as well as saving time and money, can become a vital resource for solving problems and even a way for the company to discover potential experts among their employees.

  Zyncro is one of the many tools available on the market. Choose the one that suits your business most, get your team involved and prepare yourself for the excellent returns.

  
  
   

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  Tatiana Nascimendo 9:15 am on August 29, 2011 Permalink | Reply
  Tags: company ( 12 ), enterprise ( 5 ), enterprise 2.0 ( 90 ), innovation ( 34 )   

  Working in the age of 2.0 

  Estimated reading time: 3 minutes

  You study, you graduate, you join a company and hope to stay there your entire life whilst building “a career” for yourself.  So you get up early every day, go to work and spend the whole day there.  Many hierarchies exist within the company and processes go through many stages and in general, you do not have autonomy to make decisions.  You may have many ideas for improvement but you feel insecure as to sharing them because amongst other things, you cannot find a suitable space in which to share them.

  This old model no longer works.  Internet has changed the market and its processes which leads to the requirement of a new professional model. In this new scenario, work is no longer confined to the office and the line between personal and professional life is being shifted constantly.

  In the new company there is less hierarchy, we are all connected and collaboration is the norm.  Employees must be self sufficient, be up to date with new trends as well as be innovative.

  The time worked cannot be calculated in detail.  Answering a call, sharing an interesting link or taking part in a field event also contributes hours towards work.

  The concept of what is considered a “successful career” has also changed.  The change within business and the specialisation in different sectors is now considered an added value rather than a shaky career path.  Many professionals are independent workers or consultants who share their knowledge in different places.

  Mobile devices have also revolutionized our way of working.  We are online from any place and at anytime.  And one of the great allies to mobile technology is the multi-tasking platform, that allows you to take the office with you, essential for a working system based increasingly on collaboration and on which work requirements, or even inspiration can reach you at any moment.

  This is the 2.0 style and the market has converted itself to it. What about you?  Will you be staying behind?

   
   
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  Tatiana Nascimendo 9:00 am on August 3, 2011 Permalink | Reply
  Tags: communication ( 32 ), communication 2.0 ( 60 ), social networks ( 32 ), virtual communities ( 5 )   

  Who in the company manages the networks? 

  Estimated reading time: 3 minutes

  Up until just recently, (and even now in some cases), companies considered social networks to be a fashion thing.  They were not entirely sure as to why or what they were for but they had to introduce them as everybody else had them…  Given this scenario, anybody could manage the corporate profile within the social networks and what was observed most frequently (or is observed) was discovering the following profiles as the network manager:

  • The intern: “He/she is good at updating Twitter…” WRONG!!  The content within social networks are your corporate message to the rest of the world, a task far too important to be left to the intern.
  • The owner of the company: “Who better to talk about my business than myself?” WRONG!! The best person to talk about your business is not you but in fact, your audience and that is precisely what social networks are for, to initiate dialogue.
  • The IT manager: “IT is the only department where the networks aren’t banned” WRONG!!  Social networks management within a company requires good planning which should be carried out by an expert.

  Many companies have already come to terms with this reality but the question now is: who should manage the company’s social networks?  And a new problem arises: everybody believes they are an expert when it comes to social networks.

  To begin with, a social networks “expert” should also have expertise in other areas: content, interface, social relationships… And training should not be thought of as a process that can be carried out on an individual basis or by user experience just because networks are so accessible.  All user experience contributes towards gaining knowledge but there is a long way to go before becoming a Social Media expert as with any other are.

  In fact, nowadays there are many social network users but very few experts.

   
   
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  Tatiana Nascimendo 10:56 am on June 21, 2011 Permalink | Reply
  Tags: business ( 26 ), company ( 12 ), email ( 7 ), intranet ( 9 ), Intranet 2.0 ( 18 ), social intranet ( 19 ), zyncro ( 184 ), zyncro ideas ( 9 )   

  When email becomes a contaminating nuisance 

  Estimated reading time: 2 minutes

  Collaboration from Tatiana Nascimendo from ZyncroBlog Brasil!

  In the same way businesses take measures in order to reduce environmental pollution by means of recycling waste or rationalizing production until the company becomes sustainable, why don’t we propose to reduce contamination from the information piling into our inboxes?

  Studies carried out by the agency MT Criativa show that 59,61% of directors within the technological sector receive more than 50 e-mails per day and 90,38% get upto 50 emails per day. In addition amongst them, 77% of them send less than 10 personal e-mails per day.

  E-mail has become the main form of business communication but the volume of traffic generated by the exchange of this type of message is a huge amount of work ordeal as well as being detrimental and can lead to the loss of information.

  Many businesses have recognised this reality and are trying to develop new and more effective ways of communicating and on many occasions have implemented costly and time consuming solutions that do not always meet the initial expectations.  Instead of giving way for the development of a system, why not try using one that meets business needs?  Intranet 2.0 is an innovative solution that:

  • eliminates unnecessary e-mail from our inboxes,
  • optimizes communication,
  • promotes collaboration,
  • encourages participation.

  In order to recycle ideas and fight against the contamination of corporate communications… try Zyncro!