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  • Joe Zyncro 9:00 am on September 9, 2013 Permalink | Reply
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    Use of Enterprise Social Networks: centralized access to corporate knowledge 

    Estimated reading time: 3 minutes

    Editor’s note: Today we continue expanding on the posts in which we ask members of the team what uses they see when it comes to Enterprise Social Networks. We have heard from Joan Villalta, VP of Product Management at Zyncro, and from Agustin Bosso, Product Manager, and today we will be speaking to Ana Fernandez, VP of Sales for Spain and Latin America.

    Do you remember that saying, “the king is dead, long live the king,”? It was a ritual exclamation made to the townspeople to announce the coming of a new successor to the monarchy. I would use it to describe what is currently happening with communication and collaboration tools in the business world. The traditional intranet is dead because its static content is no longer of use and doesn’t contribute towards collaboration or the exchange of information at the heart of the organisation. Nonetheless, companies still need this type of tool that allow its employees have a space in which they can easily create and share fast and accessible ideas and information.

    (More …)

  • Joe Zyncro 9:00 am on August 21, 2013 Permalink | Reply
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    Use of Enterprise Social Networks: Going from speech to conversation in companies 

    Editor’s note: We continue by sharing some of the ideas from members of our team about what use they see for Enterprise Social Networks in companies in this series of the blog. After asking Joan Villalta, VP Product Zyncro, today we asked Agustín Bosso, Project Manager at Zyncro. This is what he replied.

    In 1999 four authors from different companies took advantage of the “new” internetwork of networks and wrote the Cluetrain Manifesto, which established the bases for what would become social networks. The authors wrote that network technology, used until then only for displaying information, could enable dialog, without any change in technology but rather a change in mindset. Information could flow quickly in all directions.

    This conversation that has been happening at a private and personal level in social networks for many years is now starting to be transferred to the business world. For me, the question isn’t “What are social networks in the company for?” rather “How did we survive until without this?” We are faced with a change of a similar magnitude as the appearance of the telephone.

    Today companies have the capacity to document and manage all the information they generate, without losing anything in the process. And more importantly, not just documental information but the information people create, innovate and discover by working in the company. The facts? I can say that in a screen showing 5 minutes of corporate feed I learn a lot more about what’s happening in the company than I do after reading 3 hours of email. I don’t need to do any complex ROI calculations to realize that!

    Agustín Bosso is Product Manager at Zyncro. His relationship with the company dates back to its origins. He worked as a developer in several projects of the Inspirit group, but specifically asked for a transfer to Zyncro when it started to develop his line of passion: social networks and their practical uses. His personal goal in Zyncro is to be the nexus between technical culture that aids information and the business world. His motto is that we should never lose sight of what IT is: automated information.

  • Joe Zyncro 9:00 am on August 14, 2013 Permalink | Reply
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    Uses of Enterprise Social Networks: Socializing knowledge 

    Estimated reading time: 2 minutes

    Editor’s note: At Zyncro we always talk about the need to share knowledge in organizations and for that reason, we’ve been driven to start this series of posts on the blog. With it, we will share with you some of the ideas from the members of team on what use they see for Enterprise Social Networks in companies. We’ve started by asking Joan Villalta and this is what he has responded. We hope you find it interesting! 😉

    Concern about managing how knowledge is spread among a group of people is nothing new. Town criers at the medieval courts and in towns, public announcements, notes, newspapers, radios, televisions, emails, distribution lists, internet.

    And what about companies? Organizations 1.0 resign themselves to posting information and hoping employees will find it. They manage, to a greater or lesser degree, to transfer some knowledge. But that transfer is limited, and often subject to purely individual skills, motivations, and interests.

    Enterprise Social Networks socialize knowledge. In fact, it doesn’t matter if you search for information actively or not. Mostly the people themselves with whom you work push that information towards you . Who better than your department co-workers, colleagues in your project, group or water-cooler buddies to let you know about whatever might have escaped your ‘radar’?

    Joan Villalta is Vice-President of Producto at Zyncro. His career is linked with IT since 1988, where he has participated intensively both in commercializing product design in innovative companies like NTRglobal, Panda Software or more recently, Addfleet.

  • Joe Zyncro 9:00 am on July 8, 2013 Permalink | Reply
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    A look at Zyncro: the first European Enterprise Social Network 

    Estimated reading time: 5 minutes

    Editor’s note: Simply Communicate, a community of internal communication professionals based in London and New York, has shown interest in Zyncro as the leading Enterprise Social Network in Europe. Following an interview with Patricia Fernández, VP Marketing at Zyncro, they have performed a case study in which they examine our tool and analyze some of the features that make Zyncro the most flexible Social Business platform on the market. Check out what they said about us :-)

    Companies like Cetelem and Telefonica Latin America are turning to the Spanish enterprise social solution. One of the reasons is Zyncro’s ‘white labeling’ feature which offers seamless branding and customization.

    Launched in Spain in 2009, Zyncro has already reached 250,000 users in 28 nations across Europe, America and Asia, where China is a growing market. Zyncro is used by a big variety of customers in banking and financial services, insurance, retail, hospitality, IT, HR, Public Administration and Healthcare, Engineering and Automotive, and NGO sectors.

    We caught up with Patricia Fernández (pictured right), VP Marketing at Zyncro, to find out more about this innovative ESN, winner of the 2012 EuroCloud award for the best European startup.

    What is different in Zyncro from other ESNs?

    “We consider Zyncro as the most flexible platform in the market. For us it’s really important to adapt to the real needs of the customers so what we offer is a large range of integrations with our competitors, e.g. SharePoint, ERP systems, and with different corporate software solutions. In fact, we are about to launch an integration with Chatter.”

    Continue reading


  • Zyncro Blog 9:00 am on June 7, 2013 Permalink | Reply
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    Jesús Cepa, Director of Emite1TV: ‘We couldn’t work without an Enterprise Social Network. It’s like asking me if we could work without the Internet’ 

    Estimated reading time: 4 minutes

    Editor’s note: Jesús Cepa is Director of Emite1TV, an online television platform. They work with their own team located in several countries and with external contributors, which means task coordination and shared access to materials must be simple, practical and instant.

    How did the need that brought you to thinking about using an Enterprise Social Network arise?

    The Emite1 platform takes place in a digital environment and with a scattered team. We needed a comprehensive communication and coordination solution for the entire company, a tool that would fit in with the digital environment of our people and their equipment.

    What Zyncro function do you find the most useful for your organization? Why?

    Our work required major synchronization and communication among everyone. The work of some is dependent on finishing the previous tasks on time.

    It is also very useful for the exchange of large files among us. We work with video and we need an integrated medium to transport and store files in the cloud of considerable dimensions

    What impact has implementing an Enterprise Social Network had on the day-to-day in your organization?

    I think that without the enterprise social network we wouldn’t have made progress. The problems experienced initially in the project were sufficient to know our total dependence on this tool.

    Two weeks of chaos with emails and files circulating computers across the world was sufficient to make the leap.

    Imagine that you stopped using Zyncro tomorrow. What do you do now that you couldn’t do if this happened?

    We couldn’t work without an enterprise social network. It’s like asking me if we could work without the Internet. Simply Emite1 wouldn’t exist.

    And you, have you thought about how you can improve processes in your company using an Enterprise Social Network? Try Zyncro and discover the benefits of being a social business.

  • Joe Zyncro 9:00 am on May 30, 2013 Permalink | Reply
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    ‘VCSsystem, from paper to the Cloud with Zyncro’ 

    Estimated reading time: 5 minutes
    Sergio Escobar, CEO of VCSsystem, shares his experience with Zyncro and his vision regarding the need to implement an Enterprise Social Network in any sector.

    He encourages all businesses to try out their benefits, both in terms of communication and document management, and to be creative in finding ways to cover their business needs with Zyncro.

    How did a company whose business model is based on selling hardware realize that it needed to move towards the Enterprise 2.0?

    VCSsystem is a company dedicated to the distribution of Konica Minolta multi-function equipment, among other activities, but it has always opted for innovation and leadership in its sector. Just because we are a company associated with hardware, it doesn’t mean we need to forget the need to use innovative or pioneering technologies…

    Once the decision was made, why did you choose Zyncro?

    Zyncro is the Enterprise Social Network par excellence. Not just because of the quality of its product, but also because of its team’s excellent approach. Working with a company like Zyncro offers you the security that the project’s outcome will be positive. Very few providers can offer you that. Besides, it includes all the features a company needs: from a tool for knowledge exchange (microblogging) to a cloud-based document management system, a full contact directory, employee resumes… But I think Zyncro’s greatest potential lies in its integration with other tools or the possibility to develop new functionalities based on its core.

    In fact, this was a decisive factor for us in deciding to implement Zyncro, as from the outset we saw the capacity offered by Zyncro to connect with Konica Minolta multi-function systems, and hence we created the “From Paper to the Cloud” concept. All paper corporate documentation is now social and properly organized, and stored in a secure repository that can be accessed from any device.

    What value has using an Enterprise Social Network brought you?

    As I said before, its value lies in managing knowledge and documentation from a social, collaborative and “anywhere” perspective. We are experts in document processing. Zyncro, as an Enterprise Social Network that manages corporate documentation processes natively, was the perfect complement for an organization like ours, which controls paper-based documentation. For this reason, digital processing with this shared, social approach (at VCSsystem, we actively encourage teamwork) provides us with the added value necessary for working, innovating and evolving in line with the times, while still staying true to our style of innovation and collaboration.

    In fact, we not only use it internally, but we have also created “VCS Social”, a space for communicating, sharing and collaborating with VCSsystem employees, providers, partners and clients.

    Would you recommend using tools like Zyncro to other companies in your sector?

    Without a doubt! In fact, I would encourage all companies, not just in our sector, in any sector, to try out its benefits in terms of communication and documentation management, and to be creative in finding ways to cover their business needs with Zyncro. We have developed plug-ins with other business management platforms and we have several ideas for new developments, so we can help you out with whatever you need. We work hand in hand with Misiona (www.misiona.com), expert cloud technology and Zyncro integrator, so we can address the needs of any company, both in paper and in the cloud 😉

    And what about you? Have you tried Zyncro? Did you know you can start to use it free and work collaboratively in your company? Try it free here!

  • Billie Lou Sastre 11:09 am on March 25, 2013 Permalink | Reply
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    ‘We want to implement Zyncro for our more than 4,500 partners (employees) at Starbucks’ 

    Estimated reading time: 4 minutes

    Diana González StarbucksToday we have the pleasure of presenting our interview section where we speak with companies that have already implemented an Enterprise Social Network successfully. Here we have our interview with Diana González, Organizational Development Manager at Starbucks Mexico. Diana is responsible for personnel development processes, working environment, and the Starbucks enterprise social network communication project called “PARTNET”.

    How did the need to implement an enterprise social network arise?

    It emerged from the need to have an interactive communication medium that could reach across the entire organization uniformly, migrating unidirectional communication media to bidirectional media for more than 4,500 partners (employees).

    How did use of Zyncro start at Starbucks? What projection do you see for it in the organization?

    We started with a pilot group of directors and middle managers totaling approximately 50 people, communicating formal and informal information about their daily activities between them. Today we have almost 600 users: directors, executives and middle managers. Our aim for 2013 is to reach more than 4,500 partners (employees) in the organization within 6 months.


    Of all the functionalities in Zyncro, which one would you highlight?

    The versatility to generate formal and information communication: “Corporate news”, “personal news”, “groups”

    What benefits did Zyncro bring Starbucks? In what way are you encouraging the use of the Enterprise Social Network?

    We are encouraging employees by:

    • Providing a calendar of cultural activities where they can share their experiences and facts about their work spaces.
    • Creating groups with formal information – Organizational communications.
    • Creating groups with informal information – Bidirectional communications to share experiences and best practices.

    What has Zyncro meant for managing internal communication at Starbucks?

    It has resulted in a change in the communication method in the company. Now we have a bidirectional communication channel, currently targeting middle management in the operation.

    “The goal of implementing an Enterprise Social Network at Starbucks is to establish a dynamic bidirectional communication channel that reaches the entire organization, including operational positions.”

    And what about you? Have you tried Zyncro? Did you know you can start to use it free and work collaboratively in your company?

    Try it free here!


  • Sara Jurado 9:00 am on March 15, 2013 Permalink | Reply
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    Apply for a job at Google through its social network profile 

    Estimated reading time: 4 minutes

    The Web 2.0 aids talent attraction in HR in numerous ways. Recently we talked about the surge in career sites as a trend, today we’re going to look at another example of this premise: the integration of social networks in job offer sections in corporate websites, in particular, the case of Google.

    Apply for a job through your social network profile

    Google has joined the ranks 2.0 in employee recruitment

    Nowadays companies take advantage of the potential of social networks to create new ways of recruitment, so obviously Google had to be in on the trend too. It is not known if creating an authentication API for making the process easier for applying for vacant positions in the company is a strategy to promote the social network Google+, but the truth is that this technological improvement holds certain advantages:

    1. Not having to complete those typical resume forms, as you can include all your personal and professional details previously defined in the Google+ profile in a single click.

    2. Searching among your contacts to see if anyone works in the company. In fact, the message that appears when you do so encourages you to “get in touch” with that person or ask them for a reference, something that is becoming more usual in job search tools 2.0.

    3. Saving job offers to fill out the application form at a later stage.

    4. Receiving notifications when a job opportunity is posted that you may find of interest according to the settings configured previously as an alert.

    Of course, to do this you need to first connect with your personal Google account, but if you are really interested in working for that company, it’s worth the effort. What’s more, it is a clear-cut process, which is given in user experience in Google Jobs.

    Applying for an offer in Google job offer page

    To prepare yourself properly before starting to use Google Jobs, here are some of the steps you will face:

    1. Attach your resume as text or a file.
    2. Enter your gender and race. The company claims that it asks this information due to the Federal and State Employment Opportunities Directive, but it also gives the option to skip it if the applicant doesn’t want to specify it.
    3. Submit a cover letter. And on this occasion, only a text field appears to do so.

    This way, Google enters the game of recruitment 2.0 of its own employees using its social network profile, like Facebook or LinkedIn did in their day.

    What do you think of these APIs? Have you ever applied for a job in Google? Tell us your experience!


  • Patricia Fernandez Carrelo 9:00 am on January 21, 2013 Permalink | Reply
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    “Zyncro helps your business’s working processes, managing and structuring information” 

    Estimated reading time: 9 minutes

    Following the interview we posted with José Luís Alcoba, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, and as part of our series of interviews with companies that have already successfully implemented an Enterprise Social Network, today we would like to share with you the interview with Josep Miquel Piqué, managing director of 22@Barcelona, Barcelona’s Innovation District. Josep shares his experience of Zyncro within the organization, and his opinion on the need for tools that allow us to more efficiently manage the flow of live work information in order to increase the productivity of companies.

    Barcelona has several of the best business schools in the world and a long tradition in innovation. What do you think it still needs to do to improve competitiveness in companies?

    One of my key missions is to promote innovation within the 22@Barcelona district. We can say that Barcelona has already created an “ecology” of innovation. It’s a reality and it is working. There are research institutes, technology centers, new entrepreneurs, leading institutions, investors, etc. Within the field of information management, especially internal information, I’d say that efficiency is the key. At times we can be very efficient but not very effective. We can use resources well, but spend too much time managing them. This is my main criticism of traditional intranet systems, as they are not flexible.

    To achieve more efficient management, what tools do you believe are necessary?

    In order to be efficient, you need to be able to access information easily, manage it and deliver it fast. That is productivity. Essentially, technology, talent and funding are the bases of productivity. Information systems need to enable you to first compile information, then process and share the work, and finally deliver this information to third parties, all done in a fast and efficient manner (with all the required security and confidentiality). Platforms like Zyncro help you to structure and manage this information, not just in repositories and reports, but the entire working process, the actual working documents. That is vital!

    How did the need to use an enterprise social network like Zyncro arise in the 22@Barcelona district?

    Our initial catalyst came from the need to carry out an inter-disciplinary, inter-departmental, and inter-organizational project in Barcelona City Council; the Global Clean Energy Forum project, which took place in October 2011 in Barcelona. The event was led by the International Herald Tribune, but was organized in cooperation with the city of Barcelona. The mayor and other representatives from the city council needed to be involved and we had to coordinate the action.

    How did you reach the decision that the tool that met all those needs was an enterprise social network like Zyncro?

    We needed to openly share documents in different formats (presentations, spreadsheets, texts, etc.). The team was organized around the project, and involved people several different departments in the city council, as well as several different organizations and external providers. Therefore, we needed to be able to share information easily with people outside the city council.

    The information systems we had up to that point were too rigid. They didn’t allow us to do all this easily, as you could only share information with people from the same department. When you work on an inter-organizational project, you need a more flexible tool. Besides, we needed to be able to share this information with people who were not directly involved in the project but who needed to be kept up to date on its progress. Zyncro enabled us to easily create a Zlink that gave them access to the project documentation.

    We also needed to communicate and be able to work from anywhere, when traveling, in a meeting, etc. This meant that the platform had to be cloud-based. With a tool like Zyncro, you solve the need to share information by giving controlled access to external users and to provide access from anywhere in a single solution. This could only be resolved with a cloud-based tool.

    What scope did Zyncro have in the project’s development?

    It was used in all stages of the project: definition, work, preparation and organization phases, and finally in the delivery and report stages. It was established as a basic communication tool for the project director from the outset by including it in the project methodology, and hence it was adopted by the entire team. The project leader needed to be convinced that this type of tool was a resource that would enable the team to be extremely efficient and productive.

    After this experience, how would you sum up the impact that Zyncro has had on the project’s results?

    We can say that the Global Clean Energy Forum organized by the International Herald Tribune was hosted in Barcelona thanks to Zyncro. It proved to be an efficient collaborative work tool for solving the challenge of the project having a set date and time.

    How has the use of Zyncro evolved in your organization after that initial experience?

    That project represented a pilot for us. Now we are working regularly with Zyncro on other projects. The main benefit we have found is being able to work as a team more efficiently and openly, from any environment. Everyone can access the information, even from smartphones.

    For most companies, what is the main benefit of Zyncro in terms of productivity?

    In our case, the benefit is two-fold. As I said before, there are other relatively open internal communication tools, but they are complex in terms of managing user authentication. The problem is we often need to include new users flexibly within the organization and also external users. In addition, we need to be able to give those external users access to specific once-off information, without having to register them on the system, all in a secure, easy manner.

    Another of the things that attracted me about Zyncro is its feature for downloading the latest documentation on the cloud at any given time. It’s like a snapshot of your entire work documents.

    How about your company? How is information managed and structured? How do you work as a group? If you would like to improve information management, productivity and collaborative work, now is the time to implement an Enterprise Social Network. Try Zyncro for free!


  • Eirene Ramos 9:00 am on January 14, 2013 Permalink | Reply
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    Alejandro Formanchuk: “Enterprise Social Networks are synonymous to multiplication within organizations” 

    Estimated reading time + video: 4 minutes

    One of the experts on Internal Communication 2.0 processes in South America is Alejandro Formanchuk. Someone who awakens the collaborative and innovative spirit wherever he goes and who firmly believes in the improvement of organizations through the evolution of their corporate culture towards a social corporate culture.

    Alejandro shared his opinion of Enterprise Social Networks with us, and today we would like to show you this video of the interview:

    Zyncro would like to thank Alejandro for sharing his opinion.

    Does what Formanchuk talk about in the interview sound familiar? Would you like to start an innovative evolution process for your company? Try out Zyncro for free!


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