Updates from December, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • Patricia Fernandez Carrelo 9:00 am on December 12, 2012 Permalink | Reply
    Tags: , Grupo Paladium, hotels 2.0, , ,   

    José Luís Alcoba: “Flexibility and usability were decisive in our decision to implement Zyncro” 

    Estimated reading time: 6 minutes

    Today we’d like to share with you the interview with José Luís Alcoba Quiroga, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, in which he tells us about the benefits for his company of having an Enterprise Social Network for its more than 1,000 hotel employees located across Europe and Latin America.

    This is the first in a series of interviews that we’ll publish over the next few months. We hope they will be useful for clarifying concepts relating to Enterprise Social Networks.


    How did the need to implement an Enterprise Social Network arise?

    The initial situation started about 4 years ago due to the geographic dispersion and fragmentation of the group’s companies. Information was scattered among different mailing lists, and email acted as an information island. This made it difficult to incorporate new employees in the company, and establish an overall vision of the situation of projects due to a lack of continuity in the line of argument in the resulting conversations.

    What was the first solution you implemented?

    Initially the company adopted a solution from a US-based provider. However it had a very limited support and maintenance service and didn’t seem to address the client’s needs. The Fiesta Hotel Group’s need to focus on social software and enterprise social networks was driven from the IT systems department.

    Then Zyncro came ‘on the scene’. What made you decide to change your approach?

    After an exhaustive evaluation process carried out by the IT department using concept tests and analyzing a significant number of requirements found in the evaluation tables, the team opted for Zyncro for functional reasons, due to the provider’s flexibility and the solution’s usability. Apart from the solution’s functional aspects, economic aspects and the Fiesta Hotel Group’s corporate culture towards a Software as a Service model helped the decision.

    How did you implement the Enterprise Social Network?

    Rollout of Zyncro affected approximately 1,000 users within the organization, meaning a communication plan was carried out to inform employees of the goals of the new platform, providing detailed documentation and holding training sessions. Today, key users in the company act as project leaders, uploading documentation, creating a collaboration space in their department and inviting the team, however it is important to highlight that within these teams, there is complete freedom to create new groups.

    What was the most significant result for you?

    The impact that Zyncro has had on the organization has been very significant, despite there being users from different generations. It has made information exchange and knowledge generation easier in geographically scattered teams.

    What were the key factors in implementing Zyncro in the group?

    The key factors to success in the implementation and use of Zyncro have been the solution’s ease of use, the proximity and flexibility of the provider in dealing with the company’s requirements, our corporate culture and the continuous monitoring of the initiative by the IT department and user areas.

    What position does the project hold among your priorities now?

    The strategic importance of this initiative and the implementation priority in the IT project portfolio is high. Usage of the solution continues to be extended throughout the organization and beyond, sharing documentation with suppliers and strategic partners.

    In a few words, how would you rate the ROI?

    From the company’s viewpoint, the benefits obtained from implementation widely compensate the investment cost, especially over the medium-long term. However, it is important to note that despite it not being a high investment in software, the internal cost of implementation has proved to be high due to the dedication required from users. Although the ROI has not been measured formally, using Zyncro has had a highly positive impact in economic, strategic, and operational terms.

    So, what about your company? Are you considering implementing a productivity and internal communication improvement system? Try out Zyncro for free!


  • Eirene Ramos 9:00 am on November 26, 2012 Permalink | Reply
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    Xavier Verdaguer: Enterprise Social Networks are useful, effective and fun (interview) 

    Estimated reading time + video: 3 minutes

    As part of our series of interviews with executives and business people, today we bring you the interview with Xavier Verdaguer, a serial entrepreneur who has founded several technology innovation companies, including the Imagine Creativity Center that generates innovative ideas, with projects in Barcelona and Silicon Valley.

    Xavier talks to us about the importance of every collaborator in the company being able to work sharing information, knowledge and socializing with other members of the organization. Here you have the full interview:

    Thank you for sharing your ideas with us Xavier! What about your organization? Have you begun innovation processes such as the implementation of an Enterprise Social Network? Try it out, and let us know what you think! 😉


  • Eirene Ramos 9:00 am on November 9, 2012 Permalink | Reply
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    And there was light… with Alejandro Formanchuk “Culture 2.0: we are all experts in something” 

    Estimated reading time: 5 minutes

    On Tuesday, November 6, we held the first Zyncro “Y se hizo la luz…”, a business after-work event for companies covering innovative approaches in business transformation processes.

    On this first occasion, we had a stellar guest, Alejandro Formanchuk, an expert par excellence in Internal Communication 2.0 processes and leader in the field in Latin America.

    As a good 2.0 expert, Alejandro managed to bring us closer to the reality of companies with a practical, non-dogmatic perspective, opening our eyes to many aspects:


    We need to lose the fear of internal communication 2.0

    To consolidate 2.0 values in a company, the first step is to lose our fear. In this sense, Alejandro gave us a striking example: if the British Crown and the Vatican, the conservative institutions that they are, are not afraid of the 2.0 world and use social channels to communicate, any company, no matter how conservative it is, should “launch itself” into the 2.0 world, although not without undergoing a cultural transformation.

    A question of cultural transformation

    Alejandro also suggested that losing our fear is not enough, that there must be an entire process of change in the organizational culture. Having 2.0 tools doesn’t make us an enterprise 2.0. Technology is the means, but as Alejandro pointed out, “when we only have the technology and not the culture, we are destined to fail, social dialog cannot exist in the company and any attempt towards social evolution will fall short.”

    Achieving business culture evolution by capitalizing on collective talent and dialog

    Once the processes of cultural change have started, we need to generate collective knowledge environments. “We are all experts in something and we can all contribute new knowledge, fresh ideas, a new breath of fresh air to our company.” Opening a 2.0 space minimizes the control over employees, but there is no need to fear empowering employees, quite the opposite. Criticism must be accepted as it helps us to improve, innovate and hence grow. More importantly, people are taken into account and feel part of the organization, meaning they will work in an optimized environment.

    Corporate culture, a transforming process

    Business transformation is a reality. For that reason, we no longer talk about employees but contributors; the Human Resources department is the ‘People’ department; information is transformed into dialog; the director is a ‘facilitator’; the hierarchy falls in the favor of talent, the office is not our only place of work, there is flexibility to work from anywhere with platforms like Enterprise Social Networks.

    To summarize, as Alejandro himself says, “Culture is communication in movement. And Communication 2.0 moves along several paths: access and availability, equality, usability, participation and interaction, collective construction and collaboration, active listening and respect, interaction, minimized control and ego…” Yes, it sounds difficult. According to Alejandro, it is quite a challenge, but it is the natural evolution to adapt to new times and to capitalize on new tools for optimizing productivity and work.

    To finish, we would like to thank Alejandro Formanchuck for his collaboration with Zyncro at the first edition of “Y se hizo la luz…” It has been a pleasure to hear your contributions on Culture 2.0 and internal communication. We encourage you to follow Alejandro on Twitter and check out his web, where you can download free the ebook in which he talks about all the concepts he presented.

    For those of you who couldn’t make it, don’t worry! Soon we’ll upload a video of the event and present a new edition of “Y se hizo la luz….” Stay tuned 😉


  • ZyncroBlog 9:00 am on August 31, 2012 Permalink | Reply
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    Zyncro interviews Laia Congost: knowledge is there in the teams 

    Estimated reading time + video: 4 minutes

    Today we’re bringing you the interview we held with Laia Congost, Marketing and Communication Manager at Contact Center Institute. Contact Center Institute has been implementing Enterprise Social Networks in Customer Service teams for almost two years, creating the new concept of “Social Contact Centers.”

    In this interview, Laia tells us about the importance of Enterprise Social Networks for managing knowledge in teams within the company. We’ll leave you with the video:

    Thanks, Laia! Contact Center Institute is a good example of team and people management 2.0. Has your Customer Service team seen the benefits of corporate communication and collaboration with Zyncro?


    • Business Networks 8:12 am on October 8, 2012 Permalink | Reply

      Thanks for providing the information about importance of Enterprise Social Networks for managing knowledge in teams within the company. Informative video. Thanks for sharing.

  • ZyncroBlog 9:00 am on August 2, 2012 Permalink | Reply
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    Zyncro interviews Alicia Pomares: we need to lose our fear of Enterprise Social Networks 

    Estimated reading time + video: 5 minutes

    On this occasion, we are happy to bring you an interview with Alicia Pomares, partner and director of Humannova, a HR consultancy firm that works to encourage innovation in companies and implement Enterprise Social Networks, managing the organizational transformation. This interview is different to the previous ones we have brought you as it represents the flip side of the coin: it’s not about a company with an innovative spirit that is evolving towards the 2.0 world recounting its experiences or opinions, rather it is about an organization that battles to infuse companies with that social spirit and implement 2.0 systems, such as Enterprise Social Networks, that make companies a more effective, collaborative and social workplace. We’ll leave you with Alicia:

    It’s been a pleasure, Alicia! Thanks for the interview and for continuing to battle to ensure companies leave behind their fear of losing control Goodbye fear, hello Enterprise Social Networks!! :-)


  • ZyncroBlog 9:00 am on July 30, 2012 Permalink | Reply
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    Zyncro interviews Eva Collado Durán: The 2.0 world has arrived and it’s here to stay 

    Estimated reading time + video: 4 minutes

    Today we’d like to give you the interview we held with Venca. Eva came to visit us at the offices of Zyncro in Barcelona some days ago and the whole team were impressed by her enthusiasm and professionalism. Eva is a key example of a digital influencer. In a short time, she has built herself a social profile and become an authentic ambassador for her company.

    In the interview, Eva told us how she is implementing an Enterprise Social Network at Venca, where they see this tool as an internal space where employees can share from ideas to documents, enabling them to save time in meetings, and be more reactive in a short time. We’ll leave you with the video:

    It has been a pleasure to share this moment with you, Eva, many thanks! As she says herself, “We are going to do away with anything that could hold us back and go in for social communication.” 😉


  • Joe Zyncro 9:00 am on July 26, 2012 Permalink | Reply
    Tags: , , , ,   

    An entrepreneur needs much enthusiasm, passion and many hours work to succeed 

    Estimated reading time: 10 minutes

    Editor’s note: This article is part of an interview that the team of Eureka-Startups, a platform specialized in communicating internet startups, projects and businesses from entrepreneurs, held with Dídac Lee, president and founder of Zyncro. The Eureka-Startups platform has a section called #Arquímedes, where it interviews different entrepreneurs who recount their entrepreneurial background and experiences. Today we thought we’d include this interview in our ZyncroBlog so all our readers can discover a little bit more about Dídac’s experience as an entrepreneur and the first steps of Zyncro. From all of us at Zyncro, congratulations to those in charge at Eureka-Startups for supporting and spreading the word about entrepreneurs!

    Dear Dídac, first of all, thank you for agreeing to this interview in order to help other entrepreneurs out on some basic issues when developing and launching a startup. You have been and continue to operate as an entrepreneur, which you combine with your role as investor. Let’s look at your background:

    What is your educational background?

    To date, I hold studies in IT Engineering, a post-graduate degree in Business Management and a PDG from the IESE. But when I started out as a entrepreneur, I was studying IT Engineering, which I left after the third year.

    Where did you work before starting out on your own?

    In my parent’s restaurant in Figueres. I started my first project as an entrepreneur at 21 and until then, I had been studying. I also did an internship in a management IT company in Figueres.

    What encouraged or drove you to becoming an entrepreneur?

    The desire to do something interesting, something that motivated me. I dreamed about creating innovative products that would sell around the world. And so it was!

    A few days ago we posted about Zyncro as #Eureka. Let’s look a bit more about this:

    How did the idea arise and how did you detect the business opportunity?

    For many years I had seen that collaborative work wasn’t efficient. Intranets, designed to solve this problem, apart from being expensive and difficult to implement, had a low usage, yet even my mother uses Facebook.

    What was the evolution of the idea? Have there been many changes?

    A lot. We made various attempts and many changes over the last 8 years to get to where Zyncro is today. Always basing myself on the vision of creating an intranet that is easy to use and rollout, I started out in 2003 with a solution that leveraged email and web. It was a total failure. Then we tried to create a file manager (like Dropbox, but a corporate version) with online backup, a synchronizer and several other functionalities, until finally creating the social layer on which the file and group manager of the current Zyncro 3.4 is based today.

    Who are your partners and who makes up the founding team? What are their roles?

    For me, an innovative startup requires two major parts: the product and sales. I developed the product with my team that has been with me since the start. And Lluís Font developed the sales, creating an extraordinary team.

    A few months ago you launched an excellent initiative within Zyncro: the “Zyncro Developers’ Challenge”, which we are sure will help many entrepreneurs. Can you tell us a bit about it?

    Zyncro is a company with a strong entrepreneurial DNA. Our vision is that Zyncro is a development platform on which vertical solutions can be created, and that is what we hope to achieve with the Zyncro Developers’ Challenge.

    In all our interviews, we ask a round of questions on what looking for investment has been like. In your case, as an investor:

    What homework do entrepreneurs need to have done when they come to see you?

    I don’t see myself as an investor, more as an entrepreneur. When an entrepreneur visits an investor, I think it is essential that they are capable of explaining clearly and simply what the market problem is, what the size of the market is, their product/solution, what differences them from the competition, what their 12-month plan is, and most importantly, they need to be capable of getting a winning team. Although there may be risk, investors want evidence in form of experience and the team’s commitment, sales, pre-sales, etc.

    What errors do they comment most?

    I can’t answer you that in general, but I can tell you the most common errors I’ve made. The first one is going to the investor without having prepared. Then, not being able to listen with humility to what they are saying to you in order to take it in and apply corrective measures, and third, being able to attract top-level talent to the team. If you can’t incorporate people who think outside the box in your project, you are going to having difficulties in convincing an investor.

    What are the aspects you value most about a project?

    The team. For their ability to work, their humility, their enthusiasm and great comradery, in other words, good people good, as a friend of mine says.

    In your time as entrepreneur:

    What are the main obstacles you have had to overcome?

    Loneliness and the lack of understanding. Especially at the start, when there were no support initiatives for entrepreneurs, and socially it wasn’t as fashionable as it is today. Everyone who innovates finds themselves in unknown territory, and if they start from zero, they probably don’t have any contacts, any money or experience. I needed much enthusiasm, passion and hours of work to succeed.

    We’re sure that along your way you’ve made some mistakes. If so, can you tell us about one of them that may be a lesson to other entrepreneurs?

    First, I should say that making mistakes is inevitable, and it’s the best university. From every mistake, I’ve learnt a lesson, and that’s important for me. I’d say that one of the main errors was 5 years down the road with the first project. We had customers, created several projects that we operating quite well, and became too settled. We started to develop in the lab and we forgot that “truth is out there”, as Fox Mulder says. The Dotcom crisis hit and we had to get out and sell. Since then, I’ve never forgotten that the most important thing is to listen to the market, to the customers. If you don’t know what they think or what they need, you can invent but you can’t innovate.

    What tips would you give an entrepreneur that is starting out?

    The truth is I don’t like giving advice, I prefer to talk about the lessons I’ve learned over the years creating startups. If I had to give one, it would be to go to YouTube and enter “entrepreneur” and you’ll find an endless wealth of tips for startups in any area you want.

  • Mila Nikolova 9:00 am on July 23, 2012 Permalink | Reply
    Tags: , , ,   

    Zyncro interviews Christian Kuhna: Enterprise Social Networks are true learning platforms 

    Estimated reading time + video: 4 minutes

    Today we’ve got an interview for you that we conducted with Christian Kuhna from Adidas when we participated in the event Advanced Intranet and Portals 2012 in Amsterdam. Christian works in the Human Resources department at Adidas where he is responsible of Future Learning, which includes developing a social intranet and the “Adidas Group University”.

    Christian shared his vision on Enterprise Social Networks with us, in which we highlight that businesses need to strongly commit to their implementation, involving all generations of the organization in the process, so that no one is left out of the company’s social evolution. In fact, at Adidas they think that Enterprise Social Networks need to become a true learning platform for the entire organization: building on collaboration, knowledge management, providing everyone with access to whatever they need at the right time and at the right place across any device. We’ll let Christian tell you more in his own words:

    Thanks for talking with us, Christian! It was a pleasure to hear your vision of social learning through an Enterprise Social Network 😉


  • ZyncroBlog 9:00 am on July 16, 2012 Permalink | Reply
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    Zyncro interviews Menno Lanting: Enterprise Social Networks are here to stay 

    Estimated reading time + video: 4 minutes

    Today we present the interview between Zyncro and Menno Lanting, an independent consultant and author from Holland. He has written several books on subjects including digital leadership and social technology, titled ‘Connect‘, for which he won the ‘Management book of the Year‘ award, and ‘Everybody CEO‘. He is also a professor at several business schools. Currently, Menno is working on a new book on digital leadership, focusing on aspects such as transparency, trust, connectivity and social learning, which is the reason why he’s been in contact with Zyncro.

    During our encounter, Menno shared his impressions of Enterprise Social Networks. In his opinion Social Networks are here to stay, the impact on our daily personal lives is already enormous and on businesses it is becoming increasingly so. In fact, according to Menno, Enterprise Social Networks change the way we work, making it more effective. The jump to enterprise 2.0 should be made through an organizational cultural change, redefining the way in which businesses are structured and managed. We’ll leave you with his thoughts.

    Thanks for the interview Menno! And remember, as he said, we are just at the start of the wave of the potential of Social Networks, above all Enterprise ones.

  • Joe Zyncro 9:00 am on June 15, 2012 Permalink | Reply
    Tags: efficiency, , , ,   

    Zyncro talks to Steve Ellis from Wells Fargo: The future is packed with opportunities 

    Estimated reading time + video: 6 minutes.

    Today we bring you an interview that we conducted a few weeks ago with Steve Ellis from Wells Fargo. Steve is an authority on innovation who has managed to create a single internal culture, looking after that passion for work and the business culture being transmitted to all members and customers of the company, using technology as a catalyst for innovation and defying the limits of collaboration, driving his organization to work together not only internally but with customers.

    Steve explains to us how the world moves very fast: 25 years ago no one knew what an email was, yet nowadays we cannot live without it. However, according to this innovation authority, maybe email’s day has peaked, and it’s time to use other ways of communication like enterprise social networks and do away with internal communication via email. We’ll leave you with his thoughts:

    Thanks, Steve! It was a real pleasure meeting you at intra.NET Reloaded in Berlin and seeing your passion for innovation, which of course we share at Zyncro!


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