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  • Larry Alton 5:37 pm on November 21, 2016 Permalink | Reply  

    8 Ways Social Media Affects Mental Health 

    Who doesn’t love social media? It offers a carefree escape from work and other cares of the world, promising continued entertainment at any time of the day. But social media may not be quite as mindless as you think. In fact, it has an impact on mental health, sometimes for good, other times, not so much.

    Understanding the positive and negative impacts of social media on mental health is an important part of marketing for businesses. It shows some of the dos and don’ts for marketers and calls for certain ethics in the craft. To foster a positive environment for your business and understand the impact social posts can have on your customer base, here are some of the mental health effects of social media.

    1. Regular use increases our propensity for addiction.

    Some people are more prone to addiction than others, and there have been several studies that link the use of social media and addictive tendencies. Medical News Today has run studies showing that 63 percent of Americans log into Facebook daily and 40 percent log in multiple times daily. As a result of this constant social presence, researchers have developed a scale to measure the addiction to Facebook and other social platforms called “The Berge Facebook Addiction Scale.” That addiction can be used to your advantage, but at the cost of decreased mental health for the recipient.

    2. It can glamorize drug and alcohol use.

    Addiction to social media can lead to addiction with drugs and alcohol. Teenagers are particularly susceptible since there’s a lot of peer pressure through online platforms. There’s also a lot of glamorization of drug and alcohol use in the media.

    One study shows that teenagers who interact daily with social media are five times more likely to use tobacco, three times more likely to use alcohol, and twice as likely to use marijuana. The power of suggestion through photographs and social posts has a strong and dangerous influence on adolescents and illicit substance use.

    3. It can improve social interaction.

    Even though this interaction is online rather than face to face, the use of social media can teach basic social skills. It can also encourage relationships between those near and far, while making it easier for people to communicate.

    4. It has been linked to the rise of cyber bullying.

    A major downside of social media use is cyber bullying, which is something you never want to see in your advertisements or the comments sections of your posts. Enough is Enough, a group centered on providing a safer internet experience for adolescents, revealed that 95 percent of teenagers on social media have witnessed cyber bullying. A massive 33 percent have been victims of it.

    5. It can be an education center.

    There’s a lot that can be learned on social media in regards to pop culture and news. Adolescents and adults alike can stay abreast of what’s going on this world and join conversations that are important.
    This is a particularly important benefit for businesses looking to market through social media. Because people can go to social media in search of reliable educational material, you can increase your readership of blog posts and other content through the platform.

    6. It makes us feel inadequate.

    This is due to all the comparisons that happen on social media. Looking through selfies and posts about incredible accomplishments can lead to feelings of failure or incompetence. Those feelings can often lead to feelings of hate or anger. Businesses posting on social media should take care to avoid causing this emotion through their posts.

    7. It can reduce productivity and encourage multitasking.

    Studies show that multitasking is very bad. One study from the University of London actually showed that multitasking has the potential to drop your IQ by as much as 10 points. People try to multitask all the time, keeping several unrelated tabs open on their computer as they surf social media and try to get work done in between. The result is severely decreased productivity.

    8. It leads to sleep deprivation.

    Everyone needs sleep for optimum health, but social media is a big night time activity, particularly for teenagers. It’s easy to begin chatting with friends and let the time slip away, late into the night. Sleep deprivation is bad for business, no matter what.

    Understanding the way social media impacts customers in every way is essential for good business. You’ll be surprised at the correlations between great mental health and a thriving business, making it important to understand the ups and downs in the market.

     
  • Larry Alton 7:10 pm on October 3, 2016 Permalink | Reply  

    3 Major Ways That Social Media Marketing Has Altered Legal Battles 

    Social media has achieved a broad influence. It has reached around the globe, to connect most of the billions on the planet. It’s been a huge benefit for companies, especially with regard to marketing.

    Also, because of the overarching reach of business and social media, it’s begun to change other entire industries. Litigation is one area that has experienced the effects of ubiquitous social media.

    On the whole, online activity has become a major portion of the way litigators conduct business. It has both caused problems and aided attorneys’ work.

    Activity in social media can be particularly dangerous if a client or lawyer is not savvy about all its potential effects. On the flip side, it can be a powerful tool for enabling a satisfying outcome.

    Though results will vary by the case, the most important thing overall for lawyers and clients to grasp is the undeniable influence that social media can now have on litigation. Being aware is at least half the battle.

    Here are some of the trends that legal entities should know about social media and its effect on legal actions.

    1. Personal information has become more accessible

    Personal information is turning up all over the Internet. Social users publish vast amounts of private information, often without recognizing the potential effects of their casual release of words and images.

    Companies, attorneys, and even random strangers may obtain unrestricted access to a treasure trove of information about a person through social profiles. Because of the openness, it’s a rich storehouse of data that can be used in court without penalty.

    As a result, it’s become a routine step in a lawyers’ performance of due diligence to surf social media for evidence. Search functions are becoming ever better via social channels, which makes it easier to develop a damaging case as well as mitigate any risk from loose information.

    Research of available data through social media can even be required in court actions. If information has been made public, many judges will require that it be brought forward during the proceedings. This has made the process of litigation far more challenging for all sides.

    2. More ethical problems arise in online situations

    Because of the available data, there’s also a problem with the Internet turning into an ethical minefield that’s incredibly complex and difficult to negotiate. The ethics don’t relate to using information posted on social media; courts have treated that as data that’s been knowingly made public.

    An issue arises, however, when a lawyer connects via social media with a client or other person involved in the case for the sole purpose of gaining information. Thus, it’s critical for law firms to be very careful with their social media use.

    The wrong move could put their own client at risk and damage their case. If they haven’t already, law firms should be enacting policies to protect their clients from ethical dilemmas in this arena.

    3. Social media can influence jurors

    Social networks have a marked impact on jurors and their view of the case. Social media can be an easy source for either valuable or damning evidence.

    Jurors might run across information published online, for example, that could influence their decision. They could easily have improper contact with lawyers or parties to the case.

    Additionally, there are often strict statutes to limit the use of social media by jurors in disclosing privileged information. Too many jurors have ignored or misunderstood this rule, however, and disclosed private information or corporate secrets relating to the case.

    Though there are penalties for such behavior, the damage to one of the parties’ positions in the case can be considerable.

    All of the above situations have the potential to exert a major effect on the outcome of a trial. Attorneys and their clients have a responsibility to grasp the possible impact of social media on their proposed litigation before jumping in.

     
  • Larry Alton 8:47 pm on December 21, 2015 Permalink | Reply  

    Business As Usual: 3 Areas Technology Has Altered 

    In recent years, businesses have had to change and adapt in ways previously unimagined. Many new companies are now birthed online and never see a brick and mortar store. With social media saturating the digital world, companies can interact with their consumer on a level not possible before. Customer service is on a new level of personalization and consumers have more say in what products they want to see. Businesses are also able to communicate with each other in ways not possible before technology permeated industries. Included here are a few ways that technology has changed the way business is conducted. (More …)

     
  • Enrique Dans 9:00 am on July 14, 2014 Permalink | Reply
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    We are what we share 

    Estimated reading time: 6 minutes

    Editor’s noteEnrique Dans (@edans) has let us republish this article from his blog where he talks about the importance of sharing. 

    We are what we shareMy column in Expansión, Spain’s leading financial daily, is called “You are what you share” (pdf in Spanish), and asks some questions about what lies behind a very common activity among consumers of online information, but is not so natural for people who have simply transferred their habits from the analogical world: sharing.

    Sharing information is a much more interesting and complex activity than one might at first imagine. More than a mere gesture, it is actually a different way of managing information in an environment within which managing information efficiently has become a major challenge. It’s a very simple thing to do, and really only involves installing a button on your navigation bar and then acquiring the habit of using it regularly, but it has enormous potential. In the first place, it marks a step from being a mere consumer of information to taking a more participative approach: from unidirectional to bidirectional. And it also marks a change in attitude toward being somebody who uses information efficiently, given that the habit of sharing involves creating an archive. In many cases, the reason for sharing is not simply to give something useful to those on the other side of the screen, but provide benefits to oneself in the form of feedback and information management.

    But something subtler is going on as well: what we share says a great deal about us. Somebody who only shares news about certain topics will inevitably become associated with them. Somebody who only shares jokes will be seen as jokey—or worse—depending on the quality and the quantity.

    Creating an archive to share information on the social networks or information management tools can become a way to establish a personal brand, a way of being associated with certain topics and trends. Information sharing can be a powerful tool, and although it is still misunderstood by many—who see it simply as a way of attracting attention—it has huge potential benefits. Below, the text in full.

    You are what you share

    Sharing is an inherent part of living in society. Considered a basic function associated with the development of language, sharing turns us into active entities in the way that we treat information: we don’t just “find ourselves with it” in some passive way, but instead we can consciously decide to circulate it, or at least to store it for later use.

    (More …)

     
  • Rodrigo Escobedo 9:00 am on June 17, 2014 Permalink | Reply
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    4 principles to achieve motivated teams 

    Estimated reading time: 6 minutes

    4 principles to achieve motivated teams When you start working in a coaching process, you use different tools that help boost the team’s alignment with the new work philosophy and the culture that the employer or manager wants for their company. Specifying a vision, mission, cultural values or points, job descriptions and their respective KPI’s, procedure manuals and other tools are really helpful in meeting this challenge.

    However, the current team commonly finds the process exhausting. Taking the team out of its comfort zone is too much for some members who, given the changes, decide to jump ship. In the case of employees who decide to stay, it is important that employers or managers recognise that members are going the extra mile and seek out additional reinforcements to keep their team motivated and achieve greater commitment to the company.

    When thinking about incentives for our employees, the first thing that comes to mind is… money! Although money is attractive for some people, there are 4 principles which we should focus on to achieve greater engagement, generate more trust and increase motivation in the current team:

    Power

    Power means that your employees have the authority to take decisions that are important to their performance and to the quality of their working lives. In companies people are usually given responsibility without authority. This limits the individual’s decision making and ultimately generates frustration. Empowering your employees means that they can decide and then receive feedback. Let them take responsibility and have complete authority over their decisions and their outcomes.

    Information

    This means data, statistics, KPIs, revenues, profitability, customer reactions, etc. Just as many Mexicans are demanding access to information from our government, your team must also have access to your business information. This information must be accurate, current and understandable for employees.

    The more transparent the leader of the company is about its information, the greater the possibility that employees will effectively contribute to achieving strategic business goals. Thus the employee will be able to link the company’s progress towards its various goals to his or her personal contribution to each of these goals.

    (More …)

     
  • Sara Jurado 9:00 am on January 31, 2014 Permalink | Reply
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    If You Spend Much More Time at Work Than With Your Partner, Why Not Measure Your Job Compatibility? 

    Estimated reading time: 5 minutes

    These holidays have given me two good discoveries that have something in common. While the movie The Secret Life of Walter Mitty winks at the search for love through an online dating website, in the journal Vueling one can find an employment portal that provides information about compatibility with companies and coworkers.

    The tendency to study happiness

    What seemed to me to be the most curious is not the simple self-knowledge test that is based on this website, rather the premise about what turns around its functionalities: an employee will be more happy when they fit in more with the culture at work, something that they already spoke of, among others, Dawis&Lofquist in 1984 with their theory of labor force adjustment.

    HR specialists and vocational counseling take into account not only the requirements of a job when it comes to finding the perfect job or employee, but also the values and work preferences. Here is the bottom line of the question from Good.co: analyze those more relational aspects and those questions that are not asked more deeply in a job interview. It’s something strange when work ends up being an important pillar in our lives, don’t you think? Well, either by narcissism, or getting distracted for a while or real interest for your professional career, from April 2013- 60,000 people have registered on this platform. (More …)

     
  • Oscar Berg 11:34 am on January 27, 2014 Permalink | Reply
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    The State and Future of Enterprise Collaboration 

    Editor’s note: Oscar Berg (@oscarberg) has let us republish this article from his blog where he talks about how can we use new tools to change the way we work?

    The “flying machine” consisting of 45 helium-filled weather balloons that was used by Lawrence Richard Walters, an American truck driver, when he took flight on July 2 1982, reaching an altitude of over 15,000 feet.

    More than a year ago, in an article for CMS Wire, I wrote that corporations are starting to ask themselves the following questions:

     ”Now that we all have the tools, what shall we do with them? How can we use them to change the way we work? And even if we see the use cases and want to change our ways of working, how do our work environments encourage and enable us to do this?“

    I think this pretty much sums up where a lot of corporations are today; they have implemented new communication and collaboration tools, but they still have a lot of work to do ahead to figure out how to use them to develop better ways of working, as well as how to create good conditions for information workers that supports the change process.

    Without a doubt, the importance and availability of social, mobile and cloud technologies will continue to increase. What will change is the focus; corporations will be shifting their focus from implementing tools to how they can make productive use of the tools and make change happen inside their organizations.

    As we are soon moving into 2014, it can be a good idea to take a look at some recent research related to Enterprise Collaboration. Below, I have put together links to some of the research studies I have come across recently, highlighting some findings from each piece of research that I found interesting. I hope you will as well. (More …)

     
  • Rodrigo Escobedo 9:00 am on January 15, 2014 Permalink | Reply
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    Do You Set Goals for Your Business? Or Just Wishful Thinking? 

    Estimated reading time: 5 minutes

    We are in the era where we define and execute new goals in the new year. The question is: How many goals did you accomplish last year? The reality is that we are used to filling ourselves with “wishful thinking”, in our life and in our business, thus not fulfilling actual goals. And the sad thing is that new year resolutions become a list of actions or changes that take place the first week of January, and later, they end up throwing in the towel and going back to the same old habits.      

    If we want to accomplish these resolutions and not convert them into a list thrown into the trash as quickly as children throw wrapping paper from their presents away on the 25th of December; if we want to talk about true goals, key points to consider are:

    1. To be sufficiently specific, i.e., detail it as much as possible so that there is clarity (without the need to provide previous explanations) and both you as a business professional, as your work team, perfectly understand the goal to achieve. An Enterprise Social Network allows you to transfer the message in a clear and concise way.

    2. It must be measurable, i.e., have a quantifiable parameter that allows you to know how you are advancing with respect to the goal and time.

    3. It should be reachable. Beforehand, know that it is a challenge, but with this additional effort, you will be able to achieve the goal. If you obtain it without effort, then it is not a goal. It is only a task.

    4. Target a result. Let it be clear- why do I want to achieve this goal? What do I get when the goal is reached?

    5. Define a specific date to reach this goal, or a clear time mark. The act of it being reachable generally goes tied to this criterion. Then be realistic, yet bold in setting the date for this goal.

    (More …)

     
  • Sandra Bravo Ivorra 9:00 am on December 27, 2013 Permalink | Reply
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    Are Companies Afraid of Discovering Their Internal Talent? 

    Estimated Reading Time: 4 minutes

    2013 is coming to a close. Christmas lights are here, garlands, catalogs of toys overflowing mailboxes, the drive to consume compulsively…and, New Year resolutions! This is the best part. When something ends, something new begins, and beginnings always build up hope and facilitate changes.

    New year, new life! January is the month where everyone intends to sign up for the gym to eliminate all the Christmas excess and lead a more healthy life; it is when smokers think about quitting; when we stop to think perhaps we should take better care of our partner or remember to tell our mother how much we lover her… But ideally it is not necessary during this time to ask these things.

    The same thing happens in the work environment. I have heard a few times the argument that all innovation implies a great economic cost and in an environment of a crisis, like the current economic crisis in Spain, no company wants to risk more than what is necessary.

    But propeling new projects does not necessarily mean investing an enormous amount of money in it, rather it may consist of slight changes in entrepreneurial attitudes, in implementing new easy application ideas, in betting on a personal link between our workers, in adequately awarding and valuing the most creative and efficient employees.

    How many companies encourage idea contests? Good ideas are the genuine raw material of the most successful businesses. But it is still surprising how many ideas we throw away everyday and label them useless after the first consideration. Have you ever experimented changing the role of your workers for a short period of time? We were amazed to see what happens when we offer our employees new challenges and responsibilities. Which companies have the courage to frankly and openly show their employees and communicate the good and the bad? Thus, the achievements are shared and failures can be overcome more quickly with support from everyone.

    (More …)

     
  • Francisco Eguiza 9:00 am on December 12, 2013 Permalink | Reply
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    5 Mandatory Books Every Director, Manager and CEO Must Read 

    Estimated reading time: 5 minutes

    No one person knows everything! Not even a manager, director or CEO of a big company. Are you a director, CEO or leader of an organization? The following titles are must read books for your body of information.

    Getting to YES: Negotiating Agreement Without Giving In – by Roger Fisher and William L. Ury

    Roger Fisher (pseudonym), former director of the negotiation and innovation project at Harvard, specializes in conflict management and negotiation. In his book “Getting To Yes”, he demonstrates the structure of interpersonal negotiation, by underlying a reference to the labor and teamwork delegation.

    This book gives us improved practices to address problems, interests and conflicts, exhibits the power of mutual agreement, business collaboration and the unspoken power of objective thought.

    Survival is Not Enough – by Seth Godin

    Seth Godin is the guru of marketing. In this book he transforms the Darwinian theory of specie evolution in a metaphor arguing how companies need to constantly change in order to adapt to a unstable economic environment. Godin’s original approach, arguing real cases, make this book an imperative read for any great business person.

    Godin’s convincing proposal offers each reader a reflective element about the importance of adaptation to changing realities and technological forces that move today’s businesses, especially culture 2.0.

    (More …)

     
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