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  • Larry Alton 10:13 am on September 22, 2016 Permalink | Reply  

    Instagram is Quickly Becoming a Staple for Social Media Marketers 

    Every brand is on Facebook. And while there’s nothing wrong with having a Facebook presence – it’s a wise decision, in fact – don’t you want to expand your social media marketing to include more progressive platforms? Thousands of other marketers are – and they’re overwhelmingly choosing Instagram.

    Five Reasons to Leverage Instagram

    Effective marketing is about reaching people in the right place, at the right time, using the right tools. Instagram allows most brands to accomplish all of these things. With that being said, here are some of the top reasons why leading brands are leveraging Instagram, and why you should be doing the same.

    1. Swift Growing Audience

    While Facebook clearly has the largest audience of any social network, few are growing as swiftly as Instagram. There were just 90 million users at the beginning of 2013, but that number swelled to 300 million by the end of 2014. Now, in 2016, the total number of monthly active users totals more than 500 million. Projections suggest this is just a starting point and that there’s plenty of room for growth.

    By adopting Instagram now, when it’s in the middle of substantial growth, you can build a strong audience and make the most of this influential network.

    1. Visual Appeal

    Digital marketing is clearly moving away from text-based content and towards immersive visuals that engage customers. Your strategies should be following the same trajectory.

    “Visual content is riding an upward trend in popularity, and Instagram is one of the best visual content platforms available,” says PeerBoost, an online automation tool designed to get more Instagram followers. “If a brand is planning to inject more images and videos into its content marketing campaigns, Instagram is a solid place to do it. The platform makes the visual production process much easier, which reduces the creative burden on brands.”

    1. Concentration of Millennials

    Millennials have a love affair with Instagram – there’s no other way to put it. According to eMarketer, there will be an estimated 48.2 million millennial Instagram users in the U.S. this year alone. By 2019, it’s believed that two-thirds of all millennial smartphone users will have an Instagram account.

    “Instagram has a lot of momentum with advertisers, and its revenue is increasing rapidly. For marketers that want to target mobile millennials, Instagram is an attractive option,” says Debra Aho Williamson of eMarketer.

    1. Marketer-Friendly Nature

    Instagram is surprisingly easy to use. Even the most inexperienced marketer can hit the ground running with very little preparation. Thanks to a bevy of photo editing options, you don’t even need professional photography equipment.

    If you’re looking to increase brand transparency and connect with customers in new ways, Instagram is ideal. It lets people see your world, and gives you the opportunity to humanize your brand in visual ways.

    1. Cool Factor

    Finally, we would be remiss not to mention the inherent “cool factor” that Instagram has. It’s a fun, exciting, fresh, and hip social networking platform that automatically elevates the status of brands, simply as a result of participation.

    Regardless of your brand’s marketing strategy, cool is something that never hurts. Couple that with the ability to penetrate the highly-profitable and growing millennial consumer segment, and it’s clear that Instagram is a must.

    Don’t Settle for the Status Quo

    You can launch a Facebook page and share listicles and memes, but how much value are you actually extracting from doing this? Instead of spending your time doing exactly what every other marketer is doing, mix things up a bit and try your hand at Instagram. There are plenty of reasons to love what Instagram has to offer, and your marketing strategy will certainly benefit.

     
  • Larry Alton 4:15 pm on December 18, 2015 Permalink | Reply
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    Beyond Facebook: Why You Need to Diversify Your Social Media Efforts 

    6344437057_ded2998caa_oIt’s no secret that social media is a critical component of any online marketing strategy. But whether you’re an expert in web marketing or just beginning the process, it’s important to stay on top of your campaign – which also means doing everything possible to drive results.

    Get creative with your social media campaign. When you diversify, you’ll reach different audiences – and afford your business the opportunity to grow stronger from the inside.

    (More …)

     
  • Francisco Eguiza 9:00 am on September 17, 2014 Permalink | Reply
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    SoMoClo, your company and its entire ecosystem always connected 

    Estimated reading time: 4 minutes SoMoClo, your company and its entire ecosystem always connected A couple of years ago, people were already talking about SoMoClo as a potent, exuberant and explosive trend, above all in the fields of digital marketing and innovation, allowing companies to reach a greater audience with a more precisely-defined target and even better results (i.e. using geolocation services to send catalogues, discounts, payment methods and calls to action to smartphones). However, in this article I’m NOT going to talk about SoMoClo in terms of marketing. I want to dedicate this space to looking at how this trend can be used to help your company or business, to help your organization. So…

    What is SoMoClo?

    Let’s start with the following premise — nowadays EVERYTHING is Social, EVERYTHING is Mobile and (almost) EVERYTHING is on the Cloud. SoMoClo is an acronym for Social Mobile Cloud. Given that the previous premise holds true (and I’m not the only one who says so), why not align your company with Social, Mobile and Cloud principles?

    In the strictly business sphere, the objective of SoMoClo can be summed up in a single phrase: “Your company and its entire ecosystem: available anytime, anywhere.”

    Imagine the impact on your company or organization by having all the relevant information available, NOT just on your team’s PCs, but in a secure, private repository where all you need is an internet connection to start working. Response times are reduced, information is expanded, feedback becomes a positive tool (that, after all, is why we talk about Social) and work teams are fully capable of acting and reacting via the Cloud. (More …)

     
  • Oscar Berg 11:34 am on January 27, 2014 Permalink | Reply
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    The State and Future of Enterprise Collaboration 

    Editor’s note: Oscar Berg (@oscarberg) has let us republish this article from his blog where he talks about how can we use new tools to change the way we work?

    The “flying machine” consisting of 45 helium-filled weather balloons that was used by Lawrence Richard Walters, an American truck driver, when he took flight on July 2 1982, reaching an altitude of over 15,000 feet.

    More than a year ago, in an article for CMS Wire, I wrote that corporations are starting to ask themselves the following questions:

     ”Now that we all have the tools, what shall we do with them? How can we use them to change the way we work? And even if we see the use cases and want to change our ways of working, how do our work environments encourage and enable us to do this?“

    I think this pretty much sums up where a lot of corporations are today; they have implemented new communication and collaboration tools, but they still have a lot of work to do ahead to figure out how to use them to develop better ways of working, as well as how to create good conditions for information workers that supports the change process.

    Without a doubt, the importance and availability of social, mobile and cloud technologies will continue to increase. What will change is the focus; corporations will be shifting their focus from implementing tools to how they can make productive use of the tools and make change happen inside their organizations.

    As we are soon moving into 2014, it can be a good idea to take a look at some recent research related to Enterprise Collaboration. Below, I have put together links to some of the research studies I have come across recently, highlighting some findings from each piece of research that I found interesting. I hope you will as well. (More …)

     
  • Marta Carrió 9:00 am on January 24, 2014 Permalink | Reply
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    The Social and Empathetic CEO 

    Note from the editor: A few months ago on this blog we reflected on why it’s important in businesses for the CEO to be the first in adopting a social attitude, in order to be followed by the rest of the team. Today we bring you this article that Marta published before in her blog to study in depth this idea.

    A few days ago I introduced standing trends for this 2014 year.  One of the most important is going to be the socialization of CEOs, understood as direct intervention in social networks, contributing ideas, projects and concepts, giving opinions about relevant topics for business, the sector and/or of general interest, thus answering their audiences’ comments.   

    This made me reflect on the the importance of empathetic listening so that this socialization positively reverberates on the CEO’s reputation and his/her organization. As well as the effectiveness of his/her leadership and the message he/she wants to broadcast.

    As I point out in my book, both within and outside of social networks, CEOs have to begin to really worry about what other people say, what opinions they have and what they are interested in and worried about. In this sense, empathetic listening requires comprehension of the situation and the perspectives of the people involved in a conversation. 

    Empathetic listening is related to acting in a certain way. In the first place, being capable to recognize all of the verbal and non-verbal signals of people who participate in a conversation. It implies paying attention to what others are not directly saying, thus understanding and recognizing their feelings.

    In a “social” context, given that many of these signals are lost since it is impossible to receive information through all senses, knowing how to process information will be a fundamental element. To process means understanding the meaning of messages and keeping track of the different points of a conversation. (More …)

     
  • Zyncro Blog 9:00 am on January 22, 2014 Permalink | Reply
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    Three of the Worst Bad Practices in Social Networks 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    Any business or organization with a website can benefit from having an excellent presence in social networks. However, having a strong presence in social channels implies much more than simply creating profiles on the most popular networks.

    Unfortunately, many businesses fall into using the worst practices when trying to jump into social networks without being prepared. Here, I will discuss a few of them with you:

    1. Not having the basics for doing online marketing

    You will be in agreement with me when I say that it is an error to try to correctly carry out a content marketing campaign without having a website and blog, in which content that will be provided in the social networks can be created in the social networks. These should have responsive designs, with the purpose of making sure they can reach the growing number of mobile users.

    2. Unable to handle thier online properties

    Something I see constantly when we receive new clients is they are not aware of the advances in technology and tools that they can use with good practices, and instead they leave them in the hands of others,  their valuable internet properties.

    The same must be said of their accounts in social networks. They were created by a worker (who no longer works at the company) utilizing a personal email address, with different names. And now the company has all of its social networks under names that do not form a part of its digital identity. (More …)

     
  • Gustavo Martínez 9:00 am on January 21, 2014 Permalink | Reply
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    Keys to Success in Video Blogging for Your Company 

    Estimated reading time: 5 minutes

    In previous occasions, in this same space, I spoke about the advantages and usefulness of having an internal video blog for your company and specifically for your product. Including a video blog on your website, additionally getting you closer to your target audience, will generate more traffic that will later generate more sales for your business.

    A video blog is one of the most direct forms of communication on the internet. It allows your public to feel closer to you and makes the experience more dynamic for the visitor on your website, so it is recommended that you take into account five important points if you want to succeed with this tool.

    1. Avoid monotony

    Video blogs, even though their production involves processes similar to television production, are very different in the background and form.  Managing a friendly, clear and understandable language will capture the attention of your audience. Do not improvise. Give yourself the time to prepare the content of your capsule. Research done beforehand about the subject and a script can help you out a lot. (More …)

     
  • Jose Manuel Perez Marzabal 9:00 am on January 8, 2014 Permalink | Reply
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    Steps to Take to Embed Content on Social Networks 

    Estimated Reading Time: 7 minutes

    The internet has created a stage in which possibilities to interact with new tools, together with a new public objective interested in sharing, expressing and communicating, have shaped a new model characterized by vigor, the transcendence of content and communities of users. In this context, as already pointed out in previous posts, new challenges are produced in the legal securities of companies and digital business models. To do this, the current post offers a series of guidelines that facilitate estimates of risks and legal obligations with respect to sharing and integrating content on social networks with particular emphasis in YouTube and Spotify.

    In addition to e-commerce platforms, there are a multitude of applications and web services focused on the generation of content. Two of the most known tools are YouTube and Spotify with which users can upload, share and see videos and music. Furthermore, a guided non-exhaustive list, are also very popular in other audio platforms (SoundCloud), videos (Vimeo), photography (Instagram, Flickr) or streaming (Ustream).

    The Legal Context

    In the legal Web context, as a general principle, one cannot utilize work and matter protected by intellectual property in social networks, unless they fulfill the following assumptions:

    • Any work that has been created that always does not yield to exploitation rights from third parties.
    • Work with authorization from its copyright owner, either explicitly written or through a Creative Commons license.
    • Work in the area of public domain.
    • Permanent exhibits on public mediums.
    • Speeches and public lectures, always done with an informative character and not a purely commercial manner.

    (More …)

     
  • Rafael Garcia-Parrado 9:00 am on January 3, 2014 Permalink | Reply
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    Moving Toward Organizational Transparency 

    Estimated Reading Time: 5 minutes

    More and more people are embarking on designing and structuring an open organization, as marked by today’s standards in the strategic direction of the company. The market is more demanding and the uncertainty that surrounds it has teetered its stability, so that organizations are forced to be much more flexible in its operation to meet the challenges they face.

    A great quantity of companies continue with an obsolete organizational model based on rigid systems centered in the improvement of processes in terms of immediate and short term profitability, making it impossible to leave the road set by the hierarchical superior.

    The competition entails searching for new ideas that allow innovation in organizations, thus these business structures must be permeable to external influences, allowing them to grasp knowledge.

    This search for knowledge must not be subordinate to a simple technological surveillance system. Rather the workers themselves must be connected to allow the free circulation of ideas, with the possibility of sharing and generating knowledge validated within the organization. Thus the benefits of internalization would apply to any project or task.

    The organizational challenge is to get internal talent connected and to align them with the company’s strategy. But no one said this would be easy, thus the company’s culture must be aligned with the business model, being the key human resources function to ensure that employer and employee move in the same direction. 

    (More …)

     
  • Ignasi Alcalde 9:00 am on December 30, 2013 Permalink | Reply
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    E-Skills: Competencies and Learning in the 21st Century 

    Estimated Reading Time: 5 minutes

    Note from the Editor: A few days ago we talked about the necessary qualities for a transformative leader in the 21st century in this article by Virginio Gallardo. Today, we would like to study in depth the subject of necessary skills every professional of our time needs to have with this article published by Ignasi Alcalde in his blog, of which he has given us today in order to open the debate here.

    The society of networks that we are immersed in determines a new global space in which businesses that want to be competitive in this new context and explore the potential of the digital revolution in a global society, interconnected and interdependent, must strategically use ICT (information and communication technologies) and train their staff, from the base of employees to top executives, in digital skills.

    In line with this reflection, I read recently in the e-Skills Manifesto by Don Tapscott, author of the famous book Wikinomics, that writes about manifesto as the importance that e-skills has and the digital competencies to propel competition, productivity and innovation, thus facilitating professionalism and the ability to employ.  E-skills or digital competencies are keys not only for coping in a global digital environment, but also they facilitate the acquisition of knowledge, skills and competencies the directors and employees of the business must have in order to modernize a permanent and effective learning process.

    Training in these new e-skills facilitate a rise in a new area within knowledge management, called PKM (Personal Knowledge Management). Depending on Wikipedia, the personal knowledge management is a collection of processes that one person uses to gather, classify, store, find, recuperate and share knowledge in his/her daily activities and the way in which these activities are done, facilitate work processes.

    This view promotes the notion that workers in the information society and knowledge each time have to be responsible of their own growth and learning and responsible for knowledge management with a focus from bottom to top. In other words, don’t wait for the hierarchy to dictate training. (More …)

     
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