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  • Matthieu Pinauldt 9:00 am on June 11, 2013 Permalink | Reply
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    [Whitepaper] Why implement an Enterprise Social Network? 

    Estimated reading time: 4 minutes

    Do you think that your company is fine as is and doesn’t need a change in communications and employee collaboration yet? You’ve heard of Enterprise Social Networks, but still haven’t got a clear idea of the benefits they could bring to your company?

    We’d like to present this whitepaper in which we unveil 10 reasons why you should implement an Enterprise Social Network to encourage collaboration, communication and productivity and performance in your company.

    When you finish reading it, your only question will be how do I start to roll out an Enterprise Social Network in my organization. Don’t worry, we’ve got that covered! We have another whitepaper in which we explain how to convince top management in your company and take those first important steps.

    Download the manual and discover 10 great reasons why you should implement an Enterprise Social Network.

    Enterprise Social Networks are now part of the leading tools integrated by businesses. Deloitte predicts that by the end of 2013 90% of the Fortune 500 companies will have implemented and Enterprise Social Network.

    We know that the road towards the Enterprise 2.0 involves a change both in culture and processes, and that’s not always easy. Our mission is to help organizations take that step and achieve their maximum potential through the use of social technology applied in business environments.

    In this document you’ll find 10 great reasons why to implement an Enterprise Social Network in your organization.

    1. It will help you align your company’s culture
    2. It improves your processes
    3. It favors the exchange of knowledge and skills
    4. It optimizes knowledge management
    5. It motivates teams
    6. It encourages innovation
    7. It brings you closer to your employees
    8. It enhances mobility
    9. It can be connected to the other tools used in your company and can structure the flow of information in a single activity feed
    10. It increases profitability

    Download the whitepaper and discover the benefits of becoming a social enterprise.

    After reading it, if you need help in implementing your project, contact us and we will help you ensure that it is a complete success. Write to us at sales (@) zyncro.com.

    Matthieu Pinauldt (@mattpinauldt) is Regional Marketing Manager at Zyncro. After several experiences in major enterprises and becoming a business owner, he joined the Zyncro team to help develop the brand internationally. He specializes in innovation and holds a Master’s degree in Technology and Innovation Management from the Université Paris Dauphine, in conjunction with ENS Cachan and Mines Paritech.

  • Sonia Ruiz 9:00 am on March 22, 2013 Permalink | Reply
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    [Whitepaper] Keys to convincing your director to implement an enterprise social network 

    Estimated reading time: 3 minutes

    You know all the benefits of implementing an Enterprise Social Network in your company…

    but you’re not sure how to convince your boss?

    Well, you’re in luck! Because today we are delighted to present the collaborative whitepaper by PrideCom and Zyncro with the key arguments for convincing management to incorporate an enterprise social network.

    This methodology is the first in a full series of reports that we will present over the coming months from Zyncro, your Enterprise Social Network, and PrideCom, the first Internal Communication 2.0 agency in Spain and one of the pioneers worldwide.

    In this whitepaper, you will find:

    1. Tips for approaching the internal sale phase of the project, with a special focus on how to argument the strategic objectives and benefits that it will bring the organization
    2. An exhaustive TO-DO list so nothing is left out
    3. A list of the myths that you will have to face, as well as their counter-arguments so that you leave no room for doubt.

    If you follow the steps we give you, we’re sure your boss will end up saying: When do we start?

    Download the whitepaper and become one of the first to get the best tool for selling a social project internally: Zyncro & PrideCom Thinking about implementing an enterprise social network, but not sure how to convince your boss?

    If after reading it you think you need some support in building arguments adapted to your organization, don’t hesitate to contact us and we will help you to make your internal sale a success. Write to us at: fans (@) pridecom.es and we will look at your case in more detail.

    Thanks to Zyncro’s experience with its customers and PrideCom’s expertise in cultural transformation, we will publish the essential methodological guidelines to make implementation of your Enterprise Social Network a complete success.

    Start by downloading the whitepaper and continue by putting your ideas into practice. You’ll soon see the results :-)

    “Social attitude has an impact on your income statement”. So we need to present the impact that a digitalization project can have on business to management if we want them to buy in. This way, if you are thinking about embarking on a digital transformation initiative in your company, this whitepaper is perfect for you. It contains practical advice to approach the influence phase with management, an exhaustive TO-DO list so that nothing is left out, and a list of myths that we usually find in companies that will help you to structure your own arguments for internal sale.

    With this document, you will save the first stage in adopting a social project… and in a second stage you’ll have the challenge of converting your boss into a SuperCo leader, but more about that in another episode.

    What are you waiting for? Click here to download the whitepaper: Thinking about implementing an enterprise social network, but not sure how to convince your boss?

    Sonia Ruiz Moreno (@soniaruizmoreno) has more than 12 years’ experience in Corporate Communication in multinational environments. She is founder of PrideCom, the first Internal Communication 2.0 agency. Master’s in Corporate Communication from the Université de Lille III in France, degree in Journalism from the Universidad Complutense de Madrid, and member of the Internal Communication Board of DIRCOM. Speaker and lecturer at several business schools on Internal Communication 2.0


  • Marta Carrió 9:00 am on December 17, 2012 Permalink | Reply
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    New whitepaper by Plan and Zyncro: Understanding people to improve the organization’s results 

    Estimated reading time: 3 minutes

    Internal Reputation Assesment

    What is the internal reputation of a company? Why is it important? What is the significance of enterprise social networks for improving performance?

    Consultancy company Plan, in collaboration with Zyncro, has created a manual to resolve these and other questions on the subject:

    Internal Reputation Assessment

    This new whitepaper explains the reasons why a company’s internal reputation is something that must be safeguarded, and to which far too often too little importance is attached. You can discover and understand the key aspects about internal reputation in a company: how to manage it, find out why the most common resources used aren’t the most effective, new processes and methodology for correctly assessing internal reputation, etc.

    The importance of this reputation is reflected in the employees and how they feel about the company’s behavior. This in turn affects the behavior of groups and individuals who interact with the company, such as suppliers, customers, investors, etc. A correct analysis should be carried out of the satisfaction of employees and their commitment to the company, the quality and scope of communication implemented by the company and the existing relations within the organization, in order to obtain the level of the company’s reputation.

    The conclusions of this study are clear: a favorable internal reputation means growth in sales, profits, productivity and customer loyalty, as well as a fall in absenteeism. All the data can be found in the manual that can be download for free from the Resources section of the Zyncro website.

    Influencing the organization’s internal reputation, contributes to:

    • Increasing sales
    • Increasing customer loyalty
    • Increasing profits
    • Improving collaboration and contribution of ideas
    • Improving retaining and attracting talent
    • Reducing absenteeism
    • Improving productivity
    • Simplifying the resolution of conflicts
    • Improving the identification and pride of the company

    This report is aimed at Management Teams, as well as HR, Internal Communication and Marketing departments. Share it with everyone in your organization’s management team.
    Download the report and discover why an enterprise social network plays such a crucial role in the improvement of internal reputation


  • Patricia Fernandez Carrelo 10:10 am on March 20, 2012 Permalink | Reply
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    Penteo Report: Case Study of the Adoption of Enterprise Social Networks 

    Estimated reading time: 3 minutes

    Penteo Report

    Penteo Report: Case Study of the Adoption of Enterprise Social Networks

    presents the Penteo report, which analyzes the experience of several companies that have successfully implemented enterprise social networks in their organizations.

    Penteo is an independent consultancy firm providing consulting on IT technologies. They are experts in market analysis and innovative business solutions.

    From HR to IT, through to General Management, Marketing or Communication, new initiatives are arising that evolving our way of working towards the new paradigm of the Enterprise 2.0, built on the Internet and based on collaborative work, leaving traditional individualistic or hierarchical models far behind.

    Some of the goals sought by enterprises that implement an enterprise social network are to encourage participation, avail of a social software, forgetting the obsolete intranets of yester-year, centralize corporate knowledge, drive innovation, heighten the feeling of belonging.

    To ensure the success of the change, these goals need to be kept in front of mind. Executives need to buy in, both in communicating these goals from the outset and in promoting the change by setting the example and providing all the necessary resources. Finally, the benefits obtained need to be measured to take corrective actions where necessary, and ensure satisfactory results.

    In this case study, Penteo has summarized how several companies have implemented this process, and what the key factors for the success of the project are.

    With the Penteo Report, you’ll discover:

    • The needs and concerns that initially motivated the project
    • The decision-making process before rollout
    • The importance of a pilot phase and executive buy-in for the success of the project
    • How ease of use and implementation makes other business areas consider its adoption
    • The change in users’ habits and the benefits
    • The key factors for success and the main challenges detected

    This report is devised for Management teams, as well as HR, Internal Communication and Marketing departments. Share it with the whole managing team of your organization.

    Download the Penteo Report and discover the factors for success in implementing your Enterprise Social Network!


  • Patricia Fernandez Carrelo 10:07 am on March 7, 2012 Permalink | Reply
    Tags: , clout, employees, Klout, , ,   

    The Dashboard of Business Contribution. New Zyncro Whitepaper 

    Estimated reading time: 4 minutes.

    How to Assess your employees' contribution to the companyNowadays we all share, communicate, generate knowledge, build networks… both inside our companies and out. Assessing these contributions in the professional sphere is a conceptual and methodological advance with clear business benefits.
    So at Zyncro we’ve created the first guide on the concept:

    How to assess your employees’ contributions to the company in your Enterprise Social Network

    This whitepaper has been developed from the experience we have gained in implementing the ZyncroApp: Personal Statistics Dashboard.

    Thanks to the evolution of technology 2.0 and its adaptation to the business world through the implementation of Enterprise Social Networks, like Zyncro, we now have a central location where all company knowledge is stored and where we can measure the contribution of each employee using some specific indicators.

    The “Klout” of business contribution defines the KPIs for contribution and knowledge in the professional sphere and establishes different levels of leadership and participation, similar to the Forrester ranking:

    • Follower: with a “reactive” participation in the business contribution processes
    • Joiner: occasional and sporadic participation and initiatives in the group, with little interaction from contacts
    • Socializer: medium level of regular participation but without much repercussion on an organization level
    • Future leader: candidate for being a leader in the organization due to their contribution of contents and response from contacts
    • Leader: leader of opinion and knowledge due to contributions, assessments, relationships and interaction with the other members of the organization

    With this guide, you’ll discover:

    • How knowledge in a company is expressed nowadays
    • The KPIs of business contribution, what they are, how they are calculated and what they are used for:
      • Leadership
      • Knowledge
      • Active contact network
    • What actions should you perform with this information

    This guide is devised for Management teams, as well as HR, Internal Communication and Marketing departments. Share it with the whole managing team of your organization.

    Download our guide now and embark on a new stage in managing your employees’ contributions!

  • Patricia Fernandez Carrelo 1:00 pm on October 17, 2011 Permalink | Reply
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    Best Practices in Enterprise Social Networking 

    Estimated reading time: 2 minutes

    Zyncro and Socialmedia Network present Best Practices in Enterprise Social Networking.

    Based on our experience of implementing Enterprise Social Networks at the heart of businesses and the development of Zyncro, we have created the first whitepaper about Best Practices in Enterprise Social Networking.  A complete document through which you will learn the following:

    1. What are the basic guidelines for using Enterprise Social Networks
    2. How and when to use Enterprise Social Networks
    3. What are and how to manage work groups in a social intranet
    4. How to interact with members and departments within the network
    5. Internal information on an Enterprise Social Network: how to manage it and share it
    6. What is and how to optimize a corporate profile 2.0

    You can download the Best Practices in Enterprise Social Networking manual free. Just register on the form below.

    Share this manual with everyone in your organization!

    Download our manual now and begin to share it!


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