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  • Enrique Dans 9:00 am on July 14, 2014 Permalink | Reply
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    We are what we share 

    Estimated reading time: 6 minutes

    Editor’s noteEnrique Dans (@edans) has let us republish this article from his blog where he talks about the importance of sharing. 

    We are what we shareMy column in Expansión, Spain’s leading financial daily, is called “You are what you share” (pdf in Spanish), and asks some questions about what lies behind a very common activity among consumers of online information, but is not so natural for people who have simply transferred their habits from the analogical world: sharing.

    Sharing information is a much more interesting and complex activity than one might at first imagine. More than a mere gesture, it is actually a different way of managing information in an environment within which managing information efficiently has become a major challenge. It’s a very simple thing to do, and really only involves installing a button on your navigation bar and then acquiring the habit of using it regularly, but it has enormous potential. In the first place, it marks a step from being a mere consumer of information to taking a more participative approach: from unidirectional to bidirectional. And it also marks a change in attitude toward being somebody who uses information efficiently, given that the habit of sharing involves creating an archive. In many cases, the reason for sharing is not simply to give something useful to those on the other side of the screen, but provide benefits to oneself in the form of feedback and information management.

    But something subtler is going on as well: what we share says a great deal about us. Somebody who only shares news about certain topics will inevitably become associated with them. Somebody who only shares jokes will be seen as jokey—or worse—depending on the quality and the quantity.

    Creating an archive to share information on the social networks or information management tools can become a way to establish a personal brand, a way of being associated with certain topics and trends. Information sharing can be a powerful tool, and although it is still misunderstood by many—who see it simply as a way of attracting attention—it has huge potential benefits. Below, the text in full.

    You are what you share

    Sharing is an inherent part of living in society. Considered a basic function associated with the development of language, sharing turns us into active entities in the way that we treat information: we don’t just “find ourselves with it” in some passive way, but instead we can consciously decide to circulate it, or at least to store it for later use.

    (More …)

     
  • María Teresa Farfán 9:00 am on June 10, 2014 Permalink | Reply
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    7 types of workers in the company 

    Estimated reading time: 5 minutes

    7 types of workers in the companyKnowing how our colleagues work enables us, as a company, to shepherd them towards attaining their objectives and to make full use of their contributions.

    It is important to ascertain which team members may have specific aptitudes for certain jobs, such as concentration, the ability to work for hours on end, to interact with others, etc. This allows each leader to know his or her team and to distribute the work as efficiently as possible.

    As a leader, have you ever asked yourself what your team’s skills are? In a recent e-book, PGI classified the most common types of remote employees: How do they behave? How do they perceive their work?

    This e-book recognises 7 different types of remote employees, which I list below. How can each one capitalise on the advantages of an Enterprise Social Network? 

    1. The 24/7 Worker:

    We all know someone who answers emails at whatever time of day. This worker is a highly-dedicated stress junkie, so he exploits the advantages of an internal social network more effectively, since it will allow him to communicate with his colleagues at any time.

    2. The Multitasker:

    He’s the one who always has more than one tab open on his browser, at the same time as he’s sharing information via his smartphone and checking tasks pending on his tablet. This type of worker has to be constantly on the go, so the benefits of a multi-platform enterprise social network will help him to attain his work goals and to focus on his setting.

    (More …)

     
  • Ana Asuero 9:00 am on May 22, 2014 Permalink | Reply
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    How to solve Internal Communication problems with Enterprise Social Networks 

    Estimated reading time: 7 minutes

    How to solve Internal Communication problems with Enterprise Social NetworksDid you know that 60% of organisations’ problems are brought about by poor internal communication? These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment. Zyncro seeks to solve these problems in companies by using social technology and implementing a new form of communication and collaboration between teams: Enterprise Social Networks.

    The importance of communication as a strategic value

    Internal communication is one of the main tools companies use to convey their values, vision and goals to their employees. It largely determines whether staff are aligned with corporate strategy and whether teams are effective and productive enough to successfully achieve the desired profit.

    According to this interpretation, communication is a tool that supports the business plan, providing consistency and integration between goals, plans and actions. Companies which afford it this strategic importance communicate internally to motivate their employees and keep them up to speed about their successes and failures, ensure that goals and objectives are well understood by all and gather contributions to enhance corporate processes and results.

    The challenge for organisations is to grasp that investment in this intangible asset – one which enables them to convey values and capital – is not only necessary to achieve their objectives but will also transform into business, process and sales benefits. How to solve a company’s internal communication problems in 3 steps

    The problems resulting from poor Internal Communication

    Many organisations still neglect their communication methods and refuse to invest in something that they continue to view as a cost. What are the consequences?

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  • Juan Ignacio Barenys 9:00 am on May 15, 2014 Permalink | Reply
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    Enterprise Social Network: combined showcase and monitoring centre 

    Estimated reading time: 5 minutes

    Enterprise Social Network: combined showcase and monitoring centre

    A few weeks ago I attended a forum organised by the Spanish People Management and Development Association (AEDIPE) at which a senior Telefónica executive brought up something which has not yet been given the attention it deserves: “We no longer find the most copious, reliable and up-to-date information about our employees in conventional sources and files, but rather on social networks.”

    It would be an exaggeration to say that the information we find on social networks is the most substantial, but it is true that what you can get there is much better than has been available up to now.

    Proper design and appropriate use of the social networks environment brings us two very important advantages:

    1. Information  you do not usually get through traditional channels. For example, our competitors’ customer satisfaction, demand for and inclusion of specific professional profiles in certain projects, a customer’s executive staff mobility, etc.
    2. The prospect of directly influencing areas of interest to our company, spreading the right news stories with clear-cut messages, building corporate image or contributing knowledge to prominent open forums.

    Every day there are nearly four hundred million tweets and Microsoft says that over 80% of Internet users regularly participate in social networks.

    This two-fold opportunity – monitoring centre and showcase at the same time – cannot be handled superficially, especially when you consider that reports say that 35% of users use social networks to find a product, thus ousting traditional search engines.

    (More …)

     
  • Lelia Zapata 9:00 am on February 25, 2014 Permalink | Reply
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    Investing in internal communication: Will it be profitable? 

    Estimated reading time: 5 minutes

    Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment. Why?

    Some people still think that internal communication can wait, that there are other challenges to be prioritised and I ask myself:

    • Are people not the company’s most important asset?  
    • Is it not a priority to improve coordination and collaboration within a company and work towards business objectives?
    • Is it not essential to build upon a good assessment and propose an appropriate strategy?
    • Is it not necessary to optimise internal communication and its offerings?
    • Does internal communication not provide a unified message and help reach company-wide understanding?
    • Is internal communication not an architect of organisational transparency?
    • Does internal communication not strengthen values, improve motivation, credibility and trust?
    • Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
    • Is it not important to encourage internal talent in order to create an innovative culture and improve productivity?

    (More …)

     
  • Marta Carrió 9:00 am on January 24, 2014 Permalink | Reply
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    The Social and Empathetic CEO 

    Note from the editor: A few months ago on this blog we reflected on why it’s important in businesses for the CEO to be the first in adopting a social attitude, in order to be followed by the rest of the team. Today we bring you this article that Marta published before in her blog to study in depth this idea.

    A few days ago I introduced standing trends for this 2014 year.  One of the most important is going to be the socialization of CEOs, understood as direct intervention in social networks, contributing ideas, projects and concepts, giving opinions about relevant topics for business, the sector and/or of general interest, thus answering their audiences’ comments.   

    This made me reflect on the the importance of empathetic listening so that this socialization positively reverberates on the CEO’s reputation and his/her organization. As well as the effectiveness of his/her leadership and the message he/she wants to broadcast.

    As I point out in my book, both within and outside of social networks, CEOs have to begin to really worry about what other people say, what opinions they have and what they are interested in and worried about. In this sense, empathetic listening requires comprehension of the situation and the perspectives of the people involved in a conversation. 

    Empathetic listening is related to acting in a certain way. In the first place, being capable to recognize all of the verbal and non-verbal signals of people who participate in a conversation. It implies paying attention to what others are not directly saying, thus understanding and recognizing their feelings.

    In a “social” context, given that many of these signals are lost since it is impossible to receive information through all senses, knowing how to process information will be a fundamental element. To process means understanding the meaning of messages and keeping track of the different points of a conversation. (More …)

     
  • Cristina Aced 9:00 am on January 14, 2014 Permalink | Reply
    Tags: , enterprise communication   

    Internet Privacy: When Boundaries Are No Longer Clear 

    Estimated reading time: 5 minutes

    The Internet and social media are blurring many of the limits that we have assumed. Some dichotomies, that until recently we had very clear, today have limits that are more widespread, like the professional/personal domain, the public/private sphere and internal/external communication.  All of them have common link: privacy.

    Let’s analyze each pair separately:

    • Professional/personal domain. Until recently, it was not difficult for us to distinguish between what was work and what formed a part of our personal life. However, nowadays it is not as easy to separate them. The act of being permanently connected does not help: on our smartphones we receive emails and social media alerts, our “friends” on social media are our schoolmates, colleagues from work, our bosses and even clients and providers. New technologies change the form of work and the way work is organized. Telecommuting is expanding and more and more, it is becoming customary for professionals to collaborate with businesses in a punctual way, and not in a wage-earning manner. For this, it is more important to manage personal brands, brands that accompany us for the rest of our lives, everywhere we work. (More …)
     
  • Denisse Caballero 9:00 am on January 13, 2014 Permalink | Reply
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    Team Management vs. Leadership 

    Estimated Reading Time: 5 minutes

    liderazgo vs team managementFirst things first: What does it really mean to direct a work team and how does it differentiate with leadership? John P Kotter explains that leaders are people who do the right things, while the directors/managers are people who do things correctly. This does not mean that one is better than the other; in fact, these two roles are complementary to each other and to operate a team at work to be successful, you need to meet both requirements.

    We understand that  the basis of leadership is founded on the vision of the future, how to communicate that vision and helping people to understand and achieve. On the other hand, directors are those responsible for making this vision to be implemented effectively and successfully, in other words “create plans” to achieve that. That said we clarify that a leader is not necessarily a manager and not the opposite, but it is possible that they can be.

    On one hand, a real manager will provide order, therefore organize and promote compliance with the company’s plans, this will do it by making decisions and delegating functions using a formal structure to generate stability and avoid poor performance. A leader will establish a communication process and will push his/her team together utilizing informal relationships to establish bonds, of which will motivate the workers to transmit said energy to the rest of the team.

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  • Francisco Eguiza 10:05 am on January 10, 2014 Permalink | Reply
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    Talent Drain- Why Do Businesses Experience Staff Turnover? 

    Estimated Reading Time: 6 minutes

    talentoWhy can entrepreneurial talent make the decision to leave a work team? It is not an easy decision for the employee. However, despite how difficult it could become to find a new position, some businesses suffer from constant employee turnover. Let’s analyze concretely possible reasons and solutions to this problem.

    Main reasons staff turnover can happen in a business

    There are two principle reasons why talent is in constant rotation:

    • Selection: Remember that not all who quit are proportional to a lack of motivation or inability to retain a satisfied work team; on many occasions, the problem is in the selection of staff, in the recruitment policies and the definition of the profiles from Human Resources.
    • Retention: Is the most common reason, in short, it is the lack of internal communication and largely results in the inability to convey specific messages and quality to our team.

    But then, what should you do? Working on the basis “little actions generate big changes”, is only a question of adjusting strategies and of obtaining the correct tools to initiate an efficient and productive communication.

    (More …)

     
  • Jose Luis del Campo Villares 9:00 am on December 23, 2013 Permalink | Reply
    Tags: , , , , , private social network   

    Internal Communication 2.0 for Enterprise Social Networks 

    Estimated Reading Time: 6 minutes

    With the current fashion of labeling almost every position as “2.0”, why not also label internal communication the same?

    If something has been considered a lot in organizations until now with internal communication, above all in Spain, it has been the strength and importance informal communication has always had, or rather, rumors have had. That, plus the fact that many of those responsible for communication within organizations employ formal communication channels internally in an inadequate way, making organizations constantly having a weak point in the area of internal communication. 

    What indicators show that internal communication has been poorly managed until now?

    • Unmotivated employees who would say clearly that their opinions were neither heard nor much less taken into account.
    • Errors with messages transmitted between the initial and final message; there tended to be two or three steps that the message passed through and part of it got lost or distorted in the process.
    • Employees often indicated that they learned what was happening in their organization when it was over.
    • On many occasions informal communication, that is, rumors, was the best way to stay informed. 
    • Apathy towards the messages given by the organization with the question ‘why are they telling me this?’ Or the phrase ‘the same thing again’, demonstrates apathy from the recipients of the internal communication messages, bringing attention to the message is null and there are many other communication problems that can arise.

    How do you employ the new world 2.0 and its tools to be able to counteract existing bad internal communication?

    First, it should be made clear that an organization that establishes an internal enterprise social network is looking to socialize its behavior and organizational culture in every moment. What better way for employees to feel heard in a manner in which they can also freely express themselves through any channel and their opinion stays there and can be shared, refuted and valued? Enterprise Social Networks are the first that they establish; an environment of dialogue in which each member of the organization is accommodated. (More …)

     
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