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  • Paulina Olivares 9:00 am on December 9, 2013 Permalink | Reply

    Communicating is Sharing in an Enterprise Social Network 

    Estimated Reading Time: 4 minutes

    In communication processes, the word “share” is important for each of us as we learn from the things we read and hear. Today the act of sharing has returned focusing in digital communication, especially in social networks. When we talk about enterprise communication, the action of sharing directly influences the objective of the company’s internal communication strategy.

    In an Enterprise Social Network… Participate! 

    One of the key points for your enterprise social network to be successful through time is:  Emphasize to each of your employees about the importance of distributing, participating, and offering their knowledge…share with them these tips:

    1. Your contributions are important, share them:  
    If you have an idea that you consider you can make a project in progress or open a door, release it without hesitation, think of what you can give the project and not in who can do the project for you if you don’t take care of it.

    2.Your security spreads: 
    Did you already provide the project with this great idea? Surely now many of your co-workers will see that they can also share their ideas and points of view freely in this social network whose objective is to share.

    (More …)

  • Gustavo Martínez 9:00 am on November 29, 2013 Permalink | Reply
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    The Importance of Having and Distributing Enterprise Video Blogs in your Company 

    Estimated reading time: 4 minutes

    Finding the strengths and tools that generate productivity is one of the main challenges that face many companies. This has taken companies to find their principle source of value in their employees. But, how do you integrate all of the employees in the company, and reach them all in an effective manner? 

    Web 2.0 is the ideal place to spread the integration of work in an organization. It offers a great quantity of tools that allow the generation of faithfulness and an increase in your team’s productivity in real time.

    One way of encouraging them is to promote feedback among all areas of your company. Actually, a platform like Zyncro can help you distribute multimedia content, with the guarantee of generating a community and feedback. Zyncro is an enterprise social network, utilized by companies such as Starbucks, that puts employees in contact with each other and their employer.

    Additionally, it can recognize the individuals who are the most productive in a public way and make announcements so that everyone can see the platform through its alerts and emails. Utilizing the Web 2.0, you can save a lot in infrastructure and training by, for example, recording enterprise video blogs and using them for various generations of employees.

    A video blog is the solution for many problems- eliminating differences in schedules, unifying information, eliminating distance, time, and all of that at a low cost.

    The method is simple and inclusive- you can take all of your documents, classes, processes, presentations and courses, and convert them into interactive enterprise video blogs through which offer constant training, and thus creating channels of information. (More …)

  • Lelia Zapata 9:00 am on November 25, 2013 Permalink | Reply
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    Fostering a Culture of Innovation: Internal Communications’ Objective 

    Estimated Reading Time: 5 minutes

    Note from the Editor: Today we welcome a new author to our blog. Lelia Zapata (@leliafabi) is a teacher and researcher. She is an expert in Internal Communication and a founding partner at Talentos Reunidos. Welcome! You can follow her on her blog.

    It is said that innovative culture must be the motor that excites creativity in work teams, fresh contributions, roads that lead to continuous improvement in  products/services and processes.

    It is a serious mistake to relegate the activity of innovation to minority groups and defer this responsibility when you have time. Innovation is not simple.

    It requires an innovative culture that we must support and spread. The responsible area for its diffusion is the company’s internal communication area.  

    What can be done from the area of internal communication to implement an innovative culture?

    15 Contributions in the area of internal communication for innovative culture 

    1. Popularize the idea that innovation must be understood as any process of management. That it is not only competition in the area of I+D+I, nor marketing.  

    2. Disseminate policy and innovation strategy designed by the Department or Management.  Fertilize the organization with continuous messages about collaborative innovation. The resources can be printed signs, online banners, blog posts, story-telling articles, interviews, reports, videos, etc.

    3. Spread around the fact that innovation is a part of the company culture. Highlight sections which state commitment to innovation: mission, vision, business creed.
    (More …)

    • James 11:01 am on June 16, 2015 Permalink | Reply

      Innovation should be a continuous process. We ought to create a culture of developing and coming up with new ideas. For these to be effective, we must have clear communication channels among the groups involved.

  • Sara Jurado 9:00 am on November 22, 2013 Permalink | Reply
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    Pros and Cons of using Social Networks Sites at Work 

    Estimated Reading Time: 4 minutes

    Note from the editor: Even today there are companies that are reluctant to the use of social networks sites by workers in their workplace. Sara Jurado explains why her use of these sites is not only counterproductive, but beneficial as well. At Zyncro, we believe that her arguments serve to help the use of social technology apply to the workplace and encourage businesses to take advantage of that social DNA that employees have acquired both at a personal level and in their business environment.  If your employees communicate on social networking sites on a private level, imagine what you can achieve if you implement Enterprise Social Networks in your organization so your employees can communicate the same way with their coworkers?

    Social networking sites are not a fad. They came to stay and, although many consider them to be a waste of time, those who use them wisely only find these sites to work to their advantage.

    1st objection: Job Performance

    If online social networks are a communication tool, where is the fear in letting workers use them as needed? The lack of trust, some say. When the telephone arrived there were companies that were afraid of using them indiscriminately, but who really has a job that would pass the entire day glued to the phone?  I am among those who do not use phones unless there is no choice, because I think we lose a lot of words, and with them time, in a telephone conversation.

    Moved by making the most of his productivity, Luis Suárez, an IBM worker decided in 2008 to work without email and barely used it since then, basing his communication with internal and external social networking sites. In fact, a study from Melbourne University indicates that employees who have access to social networking sites are actually more productive than those workers in companies that prohibit them. 

    2nd Objection: Tarnish the name of the company

    With the objective to preserve the good reputation of the digital brand, some companies apply internal codes of conduct to regulate content published by its employees about the brand on the internet. In this sense it prevents “dirty laundry” from posing a social media crisis for the company, as in the case of the worker who announced that she was quitting her job via a video, which was then answered by another video from the company she was leaving.


    Blocking access to online networking sites in the workplace will not prevent workers from using them during their work schedule, in fact it can be counterproductive. This fact becomes more relevant if we take into account that Spain is the first country to infiltrate smartphones on a European level, as most employees can browse from work today. Additionally, if we consider that the future of work is connectivity, as  many experts point out, let’s begin to get used to employees having good habits on social media, which will make us all much more competitive. 

     Sara Jurado (@sarajuradoBCN) is psychologist specialized in career counseling and social media for professional development, and currently works as counselor in the professional development team at Barcelona Activa.


  • Denisse Caballero 9:00 am on November 19, 2013 Permalink | Reply  

    Basic Tips to Create Your Internal Branding Program 

    Estimated Reading Time: 5 minutes

    We all know that it is a mark, and much has been said about how to position it and what steps to take to create engagement with the consumer. But, what do you do to make a brand stay in the mind and life of its workers? Let’s begin by explaining what Internal Branding is. 

    An Internal Branding program is a group of skills that create a change in the organizational culture of the company. It is a constant force that reflects the best values of your company in your workers. This process consists of basic phases: First you must identify who needs to know the brand (speaking of a hierarchical scale), then define what the channel will be to transmit your message. The third step should involve staff in the program. And finally, secure the values you want to transmit so that they can be durable.

    However, it must be taken into account that each worker will interpret your internal branding program according to their own experiences. Therefore you should give special attention to guide communication in a very planned manner so that everyone equally understands the essence of your message. This communication must generate a continuous interaction with your collaborators in a way that your values “click” with those in your company.

    Here I present some tips to promote your business successfully among your collaborators:

    •  Begin by having a mission and clear objectives to plan and broadcast all the time
    •  Define objectives and clear roles for each worker in your company and constantly evaluate them (More …)
  • Carlos Muñoz García 9:00 am on November 18, 2013 Permalink | Reply
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    Gossip in the Enterprise 2.0 

    Estimated reading time: 5 minutes

    We all know that gossip, or ‘watercooler chatter’, exists in companies, despite the efforts conducted by internal communication to erradicate it. Because we also know that this phenomenon of informal communication is a natural part of a company since a company can brew the gossip. 

    There will always be those individuals who instead on focusing 100% of their time in their professional performance, they flood their time with rumors in each corridor of their work centers.

    The same happens in online social networks

    Whether they are professionals or personal email accounts, personal accounts on Facebook or Twitter. Rumors and gossip are practically innate in everyone, and they are not spared when we have the opportunity to hurt the company image or a specific person. Internal Communication is precisely the key department to banish from their ranks those gossip items that are detected generating misinformation, and not only in the physical space, but also in the virtual.   

    (More …)

  • Manel Alcalde 9:00 am on October 28, 2013 Permalink | Reply
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    Collaborative Environments and Brand Management: All in one 

    Estimated Reading Time: 5 minutes

    Lately, for work issues, I attend some meetings with multinational companies. I am a witness to how the biggest companies attempt to communicate their strategies and sales pitches to their global brand teams looking for opinion uniformity. I think a great job of internal marketing is when in just a few hours, it is intended that all team members from teams in different countries, become aware of what their company has done differently and its products from the competition.  It is also, I believe, an important storytelling task: It is vital that these employees listen, understand, enjoy themselves and share the story that the brand wants to explain about itself in order to clearly move it and get their clients passionate about it.

    However, management of a worldwide brand is a complex issue that is not resolved in occasional hotel meetings. Looking for all to go to one, and at the same time respecting the specifics of each market, the biggest companies know that it is necessary to create synergies and collective work environments that facilitate the design of global strategies to work in one coordinated way. In this sense, the constant exchange of information and experiences are very important, as is to establish the means to be able to carry out common planning processes. Having an accessible business communication system, interactive and agile is basic: it can function as a global knowledge bank and at the same time as a permanent meeting place which ensures that objectives, positioning, strategy, identity, vision, mission, etc. are shared by the company’s employees.

    (More …)

  • Eduardo Zamora 1:18 am on October 25, 2013 Permalink | Reply
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    Enterprise Social Networks and E-learning: The Combination of Success to Improve Company Performance 

    Estimated reading time: 5 minutes

    Enterprise Social Networks are an essential part of communication and collaboration within any company. But its quantity of benefits are not limited to the two previous matters. Luckily, technology allows us to increasingly extend its radius of action to any individual in an organization, whether it be administrative staff, or to those who  perform their work in the field.

    What would be the benefits that an employee could find within a communication network within their company?

    Training: The growth of knowledge, including skills, will directly affect the results that we look for with each team member, without neglecting the fact that it can enlarge your résumé professionally.

    Recognition: The achievements that an individual attains at work are not always celebrated and this can work against any employer. It is of great importance to establish strategies that insure an accurate evaluation of an employee’s’ activities and generate acknowledgments.

    Incentives or alternate earnings:  Counting with variable schemes that encourage individual workers to overcome the objectives sought at a general level, it converts into a tool that will give you that extra push, allowing to put aside conformity to seek results.

    From the three pillars defined above, we will detail the magical combination that will allow us to align all these efforts in only one channel so as to not divert any action and to harness the energy of a single solution: (More …)

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