Updates from December, 2013 Toggle Comment Threads | Keyboard Shortcuts

  • Francisco Eguiza 9:00 am on December 12, 2013 Permalink | Reply
    Tags: , , , , , , ,   

    5 Mandatory Books Every Director, Manager and CEO Must Read 

    Estimated reading time: 5 minutes

    No one person knows everything! Not even a manager, director or CEO of a big company. Are you a director, CEO or leader of an organization? The following titles are must read books for your body of information.

    Getting to YES: Negotiating Agreement Without Giving In – by Roger Fisher and William L. Ury

    Roger Fisher (pseudonym), former director of the negotiation and innovation project at Harvard, specializes in conflict management and negotiation. In his book “Getting To Yes”, he demonstrates the structure of interpersonal negotiation, by underlying a reference to the labor and teamwork delegation.

    This book gives us improved practices to address problems, interests and conflicts, exhibits the power of mutual agreement, business collaboration and the unspoken power of objective thought.

    Survival is Not Enough – by Seth Godin

    Seth Godin is the guru of marketing. In this book he transforms the Darwinian theory of specie evolution in a metaphor arguing how companies need to constantly change in order to adapt to a unstable economic environment. Godin’s original approach, arguing real cases, make this book an imperative read for any great business person.

    Godin’s convincing proposal offers each reader a reflective element about the importance of adaptation to changing realities and technological forces that move today’s businesses, especially culture 2.0.

    (More …)

  • Sara Jurado 9:00 am on July 16, 2013 Permalink | Reply
    Tags: , , intrapreneurship,   

    Work systems based on employee innovation: Intrapreneurship 

    Estimated reading time: 4 minutes

    Today’s employment market demands versatility and creativity. Professional career paths are less uniform and being flexible is essential for finding success in the job market.

    Intrapreneurs or enterprising employees share their attitude towards collaboration with the knowmads. They are so independent when carrying out their ideas that they are capable of causing an far-reaching change in the organization, involving others and captivating with their innovative business vision.

    (More …)

    • Julie (@hsinjuJulie) 2:19 pm on August 29, 2013 Permalink | Reply

      A nice and inspiring post! Word of the day ‘Intrapreneurship’ , something every employee should think about if they want to challenge themselves to achieve higher. Thanks for sharing

  • Virginio Gallardo 9:00 am on February 26, 2013 Permalink | Reply
    Tags: , , , , , professional brand   

    The revolution is called ‘social networking’, not ‘personal branding’ 

    Estimated reading time: 8 minutes

    Editor’s note: Virginio Gallardo has allowed us to publish this article from his blog where he reflects on how social networks force us to reinvent ourselves professionally and become ‘social networkers.’ We wanted to post it since we share his ideas on how technology, and more specially, social networks transform environments and ways of working. At Zyncro we are prepared for this revolution, what about you?

    Many already understand that social networks bring the promise of a revolution without precedents in our work environment, but based on old paradigms, they basically think that it is a form of networking, a way of promoting their ‘personal brand’, more than a new professional environment. The revolution isn’t called ‘personal branding’, rather ‘social networking’.

    The social networks are perceived by many professionals as a medium that they must be present in to be found, to network and earn notoriety, but that is just the tip of the iceberg.

    The impact of social networks on our professional lives promises to be much deeper. They represent a new work environment where connectivity will be the equivalent to professional efficiency that will form part of our way of understanding work.

    Professional branding and the promotion showcase

    More than a decade and a half has passed since Tom Peters wrote his renowned The Brand Called You. Personal branding as a concept has spread and now is living its golden age with social networks.

    Linkedin was the first step for most professionals in approaching social networks from a professional point of view, seeking to be found, as a macro-agenda, and a tool for employability. However, they gradually heard of and included other social networks initially with the same purposes, but above all, seeking to increase ‘employability’ through personal branding.

    Silently, the Internet has been gradually filled with notoriety search engines. More and more professionals affirm in a loud voice that “if you aren’t on the net, you don’t exist” and basing themselves on the old Machiavellian quote: “Many see what you seem, few know what you are”, try to create themselves an image that “has a high engagement with the target audience.” They seek to become more notorious, more ‘employable’, known by customers/employers and build an ‘appearance’ in line with what is expected of ‘new professionals.’

    The new magic words that start to dominate are called Klout, promotion, impact, relevent benefit for our audience, emotional warmth in communication and conversation… Words that are confused with acronyms and Internet analysis software, with promises of going quicker in what seems to them to be a wacky race that lets them reach the clouds in ‘notoriety on the Internet.’

    The internet as an environment of professional evolution and reinvention

    There is another group of ‘professionals’ for whom the social networks is something deeper, a open door towards a new reality, a virtual reality that provides them with something more than just multiplying professional connections. It provides them with learning to create new forms of professional evolution, to share and reinvent themselves.

    Some of these professionals consider that it is a door of light as opposed to the darkness that their organizations and immediate environment live in, where their voices and concerns are not heard, hold no interest or where they don’t know who to talk to.

    If we learn to listen to the sound of the network, we can hear how the shout of many professionals from the loneliness is answered by kindred hearts often thousands of miles away, sometimes in other countries, sometimes in other languages, but from those you can really communicate with.

    It is another source of information with increasing importance and relevance that complements those that come from their traditional environment. It is a door that many cross without realizing, after having entered for reasons associated with searching for “employability” and notoriety.

    Social networks are the place where you can connect knowledge, ideas, intuition and emotions with those who share common interests or think professionally like you, something sociologists dub communities or tribes.

    For many, social networks ensure the expansion of your ideas. Innovation is ensuring that you form part of the change, that you form part of a community by sharing what moves and interests you.

    The revolution underway: socialnetworkers

    Although these phenomena are important, we imagine that the impact of the Internet will be so complex and deep that it will build a new work environment, a new way of understanding work.

    Social networks will give rise to a new phenomenon that we could call social networking. The socialnetworker uses the social networks to find clients, partners, suppliers, ‘employability’, efficiency, creativity, ideas, knowledge and personal development based on the philosophy of sharing, with their connectivity rather than their notoriety being a fundamental part of their value as a professional, as their resources are on the Internet and they work in networks.

    Although the future is difficult to predict, we can imagine how this new work environment will evolve by analyzing current phenomena like KnowmadsKnowmads, microbusinesspeople or freelancers are knowledge professionals and innovation instigators that are extremely flexible and concerned about their connections and personal development on the Internet, but what makes them real socialnetworkers is they work in networks.

    The socialnetworker uses their connections on social networks as a fundamental base for their work to create or improve goods or services, they use the social networks to optimize their work, as the Knowmads currently do, but in this case for their companies. Will this be our future use of the Internet?

    The only thing we know about the future is that it will be different. We know that it is no use looking with yesterday’s eyes at what will take place tomorrow, because it is not about finding old paths, it’s about creating them and knowing how it will affect us in moving forward or at least being prepared.

    Are you ready for the impact of the social networks?

    Virginio Gallardo is Director of Humannova, a HR consultancy specialized in helping lead innovation in companies and manage the organizational transformation. He is author of the book “Liderazgo transformacional” and coordinator of “Liderazgo e Innovación 2.0”. This post was originally published on “Supervivencia Directiva“, where you can follow his thoughts.


  • Jose Luis del Campo Villares 9:00 am on February 12, 2013 Permalink | Reply
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    Entrepreneurship within your own company 

    Estimated reading time: 5 minutes

    The truth is we usually associate the figure of the ‘entrepreneur’ to a freelancer who starts out their business or entrepreneurial adventure with much effort. In other words, that self-employed contractor known to us all.

    But if we go to the grain of entrepreneurship and, hence, the psychosocial characteristics of what an entrepreneur is, only one of those points indicates that they should be someone who starts up their own business. However, in recent years the idea has spread that an entrepreneur is synonym of someone who creates their own business or activity. That is merely a simplification of the profile and skills of an entrepreneur.

    The entrepreneur is also someone who cares about making their activity essential for the customer, that customers find their needs covered at all times; a person who is thorough and meticulous in what they do, even isolating themselves from their environment to achieve the goal set out, with an innovative spirit… We need to clearly distinguish between what an entrepreneur as we have identified it today is and what the entrepreneurial spirit is, as those special features in their way of working or thinking that a person of such characteristics has.

    If we think about the entrepreneurial spirit, why aren’t there entrepreneurs on payroll in companies? Can we say that the members of the R&D&i departments in companies have an entrepreneurial side to them? Why mustn’t an entrepreneur have a pay check? Let’s take the example of Albert Einstein, a man with entrepreneurial restlessness. Did you know that while he was inventing he worked as a civil servant? (when he was a young unknown physicist, employee in the Bern Patent Office, he published his theory on special relativity).

    The restlessness that an entrepreneur shows in their personality, their way of looking at things, their way of acting and thinking is not exclusive to freelancers; it can also be found in employed individuals.

    The big difference lies in the level of commitment held with the project being undertaken, as when you are freelance, it’s not just a job, it’s an entire life that revolves around the business; while when you are on payroll in a company, the commitment lies within a position, a salary and some duties and obligations, but your entire life does not revolve around what you do.

    For that reason, although for many it is not possible, we can say that there are entrepreneurs in companies, and it is this human collective that the HR department in organizations has to find, protect, pamper, as they represent the true talent within organizationsand that, unfortunately in this country, have always been underestimated. We business owners have always preferred uncreative employees that are meek and obedient over employees with initiative or entrepreneurs who, at some stage, may argue with their bosses.

    How can we cultivate an entrepreneurial culture within our companies and in our employees?

    Motivation, assertiveness, empathy, listening (not hearing) to what they have to say, making them part of the company’s success, valuing things done well… everything in short that should be the norm, but unfortunately is forgotten by many bosses in this country.

    Jose Luis del Campo Villares is a facilitator, trainer and coach. He cares about people and their lives within organizations; for that reason, he is a social media consultant and CEO of Socialmedia Network. Apart from several collaborations, he writes his own blog, which we highly recommend at Zyncro.


  • Sandra Bravo Ivorra 9:00 am on February 8, 2013 Permalink | Reply
    Tags: enterpreneur,   

    An essential requirement for entrepreneurship? Losing the fear of dreaming! 

    Estimated reading time + video: 6 minutes

    These days a video has been going around that is narrated by Alan Watts. In it, Watts plays down the importance of money and highlights the stupidity of devoting our life to doing things we don’t like doing in order to go on doing things we don’t like and teacher our children to follow the same track… The concept is nothing new, but I’m glad to see that once in a while a message like this one goes viral. The good things in life are easily forgotten and at the slightest thing we feel sorry for ourselves and become apathetic, so it’s a good thing that it’s repeated every now and then. That’s what I’ll do now, but before that, let me show you a video:

    I’m aware that there are people who are really struggling these days and obviously they have every right to complain, but this short post goes to all those who automatically resign themselves to accepting “how life is”, to giving in, to giving up their dreams or not even daring to dream in the first place… How can we be happy if we don’t even let ourselves live first?

    In business schools and universities, there are hundreds of courses on entrepreneurship in which they try to teach us how to perform magnificent DAFO analyses and business plans and tell us how to set up a business in simple steps… There are also loads of news pieces on the high number of projects that don’t even last through the first year. Maybe perhaps because we are instilled business aptitudes without having first focused on other fundamental aspects, and that apparently have nothing to do with the economy. Where is the class at school that teaches us to be happy, to manage our emotions, to feel excited about new challenges, to value the small things in life? How many teachers spend their time in teaching us to dream, to think about freedom, to be creative without prejudice to following the line already set out? How many parents show their children to learn from their errors, to get back up when they stumble and to see the positive light of their fall, to say I love you and thanks?

    An essential point for overcoming this crisis that darkens our day is to overcome the crisis of happiness, hopes and dreams of a better future. It is something we need to incorporate in our educational system, in our work philosophy in our companies, in our personal relationships… We can learn to be optimistic, to be happy, to know what we want. Only then will we be able to carry it out and, as Alan Watts says in the video, it doesn’t matter what this is. Do it! Because if you truly want to, you can become a master on the material and find a way to make a living from it. Now let’s start again from the beginning… What would you do to be happy?

    Sandra Bravo is founding partner of BraveSpinDoctors, a strategic communication and political marketing consultancy.


  • Eirene Ramos 9:00 am on February 6, 2013 Permalink | Reply
    Tags: , , ,   

    2nd Edition of “Y se hizo la Luz…”, a business event for businesses 

    Estimated reading time: 2 minutes

    What is “ Y se hizo la luz…”?

    Following the success of the first edition of this after-work business event for businesses, during which we had the chance to share an evening with Alejandro Formanchuk, we are proud to present a second edition. This time we are delighted to have Sonia Ruiz, expert in Internal Communication who has been working in the world of communication in major multinationals for more than 12 years. As part of her most recent experience as head of Corporate Communication at Cetelem, she was key in driving the implementation of #mycetelem, the bank’s Enterprise Social Network, which connects more than 1000 employees. In line with her career, Sonia is also member of the Internal Communication board of DIRCOM, the association of communication executives, and teaches in business schools.

    Sonia is a major ambassador of the Social Enterprise concept among communication and HR executives and has founded her own company: PrideCom, the first internal communication agency for organizations 2.0, which has been set up to accompany Spanish companies on their cultural transformation and help them to enhance employee engagement.

    Sonia will talk to us about innovative approaches to business transformation processes from the viewpoint of a change in organizational culture through internal communication 2.0.

    Where and when?

    This after-work event will take place on Tuesday, February 19 at Shifen’s Dluz, and will last about two hours, from 7.00 pm to 9.00 pm

    How do I sign up?

    You can sign up on Eventbrite. We advise you to register ASAP, as although the event is free, there are limited places.


    Are you coming? We look forward to seeing you on February 19 with @soniaruizmoreno to talk about internal communication 2.0. Sign up! 😀


  • Agustín Bosso 9:00 am on January 2, 2013 Permalink | Reply
    Tags: 2013, , , ,   

    10 Social Business Trends for 2013 

  • Joan Alvares 9:00 am on November 13, 2012 Permalink | Reply
    Tags: , ,   

    Business owner or entrepreneur? 

    Estimated reading time: 3 minutes

    Some people say that they are simply two ways of saying the same thing. Or that one leads to the other. But not all business owners are entrepreneurs, nor are all entrepreneurs business owners. The person who inherited a family business from his/her father, or grandfather who originally started the business is not an entrepreneur. Just like many people who, leaving their jobs to devote themselves to their passion and risk their savings for an idea, are not business owners, with a formally set up company.


    Some may never set up one, or get lost along the way, but that doesnt mean that they are not entrepreneurs or have the merit of being one.

    Undoubtedly “entrepreneur” is one of those terms that has been so abused recently that it makes you yawn just on hearing it. Today in any academic event, professional congress or business incubator, it is called upon with an almost obscene frequency. As if entrepreneurship were an end in itself. Or the only solution to recession. As if those who have voluntarily chosen to work for others should almost apologize. Courageous, optimistic visionaries sought. They are encouraged to think big, to create the next Facebook. To set up companies that grow from one month to the next, that generate so many jobs, that produce enormous P&L accounts and whose ego grows at the same rate as their pockets. In short, it is assumed that for complete fulfillment, the entrepreneur must aspire to becoming a great business owner, which in reality has more to do with being a good manager than a visionary. It’s surprising to see that the best business schools in our country, even those with an international reputation, train so many executives and so few entrepreneurs.

    The well-known words that Steve Jobs said to John Sculley, the then-CEO of Pepsi, to convince him to accept a position as CEO at Apple: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” He didn’t offer him shares, or a better salary, or gourmet food. He promised him an attitude. The words of an entrepreneur to a top executive. An entrepreneur who went on to become the main shareholder in the most valuable company in the world, but who opted to go down in history as a visionary rather than a businessman. His on-going need to reinvent Apple, or his first stopoff with Next and then with Pixar, illustrate that. Maybe the secret to being a successful entrepreneur lies there: in never forgetting the feeling of being an entrepreneur from day one.

    Joan Alvares is founding partner of Poko and lecturer at Istituto Europeo di Design


  • Billie Lou Sastre 9:00 am on November 8, 2012 Permalink
    Tags: , ,   

    Social business, the change lies with the people 

    Estimated reading time: 5 minutes

    Editor’s note: Today we’d like to introduce a new Zyncro Blog author, Billie Lou Sastre; we’re really delighted to have her on the team… Billie specializes in social media and in implementing 2.0 strategies. During her career in MRW as Social Media Manager among other responsibilities, she decided to create her own project, Par de Dos, a consultancy that helps companies to develop social media strategies integrated with their existing marketing plan. Welcome onboard, Billie 😉

    The social revolution started some years ago with more evolved businesses adapting to the social business model, defined as:

    “An organization that has put in place the strategy, technology and processes to systematically engage all individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value”

    An organizational change in the social media is essentially a challenge of leadership and business management, and not just about implementing technology; technology is the medium. To order to make a company social, you need to create mass collaboration processes that bring value to all stakeholders.

    But are we truly prepared to be social companies? To be one, we need to:


    1. Serve the individual (internal and external). In others, really be aware of all the people who have contact with our company when preparing our strategic plan.
    2. Listen (inside and out). It is not enough to just remember them when defining our strategic plan, we need to learn to listen on all levels. To do that, social tools are extremely useful.
    3. Respond. It is another step forward; if we know how to listen, we gather all our stakeholders’ concerns, ideas, and contributions, we reply to them and start dialog, we can generate more value.
    4. Learn and evolve. Through active dialog with individuals, we can get important feedback on where we are and what we can do to improve. We need to demonstrate that active listening can be used to innovate.
    5. Become social. This entire process is optimized when we learn to become social companies, collaborate and co-create.

    “A change that must be led by the company’s director and supported by all the managers”

    Until now, many directors didnt understand the power of social media. They know that the company needs to be there, but they don’t know why, they don’t incorporate it into their business strategies.

    We often hear of businesspeople who aren’t on the social networks through fear of expressing themselves openly. Others see them more as a sales and communication tool (generally unidirectional) in which they transfer their offline communication to online without any guide and with the sole purpose to increase sales or brand presence. Most of these companies do not have internal social structures and I can tell you that there is no one who has a social profile among the executive positions

    Evolution towards a social business model is a long path. Few companies have adopted it fully as we go from an industrial culture to a post-industrial one. However, it is the future. When companies know how to feed off the enormous value of their contributors, employees, providers and customers, they will find themselves at a stage capable of generating inmeasurable value.

    “Running a social company has a much deeper meaning. It requires a fundamental cultural change throughout the organization.

    To be a social business, a business must be sincerely interested in listening to customers and empowering employees to have an open conversation with them. In this new business model, strict hierarchies are no longer valid. We cannot avoid “innovative spirits” and attitudes in all aspects of the organization, and of course, knowledge must flow in all directions and be driven by all people in this new company.

    Social networks are only tools to interact with individuals, tools with an infinite power to transform relationships with customers, providers, employees and stakeholders, but if the company is not culturally prepared and does not incorporate this new philosophy within its business strategies, it is unlikely that these tools can be used for innovation and creating business value.

  • ZyncroBlog 9:00 am on August 2, 2012 Permalink | Reply
    Tags: , , , , ,   

    Zyncro interviews Alicia Pomares: we need to lose our fear of Enterprise Social Networks 

    Estimated reading time + video: 5 minutes

    On this occasion, we are happy to bring you an interview with Alicia Pomares, partner and director of Humannova, a HR consultancy firm that works to encourage innovation in companies and implement Enterprise Social Networks, managing the organizational transformation. This interview is different to the previous ones we have brought you as it represents the flip side of the coin: it’s not about a company with an innovative spirit that is evolving towards the 2.0 world recounting its experiences or opinions, rather it is about an organization that battles to infuse companies with that social spirit and implement 2.0 systems, such as Enterprise Social Networks, that make companies a more effective, collaborative and social workplace. We’ll leave you with Alicia:

    It’s been a pleasure, Alicia! Thanks for the interview and for continuing to battle to ensure companies leave behind their fear of losing control Goodbye fear, hello Enterprise Social Networks!! :-)


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