Updates from March, 2013 Toggle Comment Threads | Keyboard Shortcuts

  • Billie Lou Sastre 11:09 am on March 25, 2013 Permalink | Reply
    Tags: , , ,   

    ‘We want to implement Zyncro for our more than 4,500 partners (employees) at Starbucks’ 

    Estimated reading time: 4 minutes

    Diana González StarbucksToday we have the pleasure of presenting our interview section where we speak with companies that have already implemented an Enterprise Social Network successfully. Here we have our interview with Diana González, Organizational Development Manager at Starbucks Mexico. Diana is responsible for personnel development processes, working environment, and the Starbucks enterprise social network communication project called “PARTNET”.

    How did the need to implement an enterprise social network arise?

    It emerged from the need to have an interactive communication medium that could reach across the entire organization uniformly, migrating unidirectional communication media to bidirectional media for more than 4,500 partners (employees).

    How did use of Zyncro start at Starbucks? What projection do you see for it in the organization?

    We started with a pilot group of directors and middle managers totaling approximately 50 people, communicating formal and informal information about their daily activities between them. Today we have almost 600 users: directors, executives and middle managers. Our aim for 2013 is to reach more than 4,500 partners (employees) in the organization within 6 months.


    Of all the functionalities in Zyncro, which one would you highlight?

    The versatility to generate formal and information communication: “Corporate news”, “personal news”, “groups”

    What benefits did Zyncro bring Starbucks? In what way are you encouraging the use of the Enterprise Social Network?

    We are encouraging employees by:

    • Providing a calendar of cultural activities where they can share their experiences and facts about their work spaces.
    • Creating groups with formal information – Organizational communications.
    • Creating groups with informal information – Bidirectional communications to share experiences and best practices.

    What has Zyncro meant for managing internal communication at Starbucks?

    It has resulted in a change in the communication method in the company. Now we have a bidirectional communication channel, currently targeting middle management in the operation.

    “The goal of implementing an Enterprise Social Network at Starbucks is to establish a dynamic bidirectional communication channel that reaches the entire organization, including operational positions.”

    And what about you? Have you tried Zyncro? Did you know you can start to use it free and work collaboratively in your company?

    Try it free here!


  • Ana Asuero 9:00 am on February 18, 2013 Permalink | Reply
    Tags: case study, , ,   

    How does the sales force of Telefónica Latin America use Zyncro? 

    Estimated reading time: 3 minutes

    Today we’re proud to present the Zyncro app for tablets that the sale force in 14 countries and 3,800 users in Telefónica Latin America use in their sales processes to be connected, transform the sales model, unify styles, and improve processes and results.

    This mobile sales community offers all users access to the latest version of sales documentation, to other Telefónica applications for preparing offers and the sales force’s global knowledge, generated by a mobilized, motivated, connected and integrated community of sales representatives.

    Check it out!


    Telefónica’s APP ON project is a new way of using Zyncro, but there are a great many more uses. If you would like more information on this or other case studies in order to apply them in your organization, don’t hesitate to contact us at sales@zyncro.com. We’ll be happy to explain it to you!


    What about your company… How do you use Zyncro? 😉


  • Patricia Fernandez Carrelo 9:00 am on January 21, 2013 Permalink | Reply
    Tags: , , ,   

    “Zyncro helps your business’s working processes, managing and structuring information” 

    Estimated reading time: 9 minutes

    Following the interview we posted with José Luís Alcoba, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, and as part of our series of interviews with companies that have already successfully implemented an Enterprise Social Network, today we would like to share with you the interview with Josep Miquel Piqué, managing director of 22@Barcelona, Barcelona’s Innovation District. Josep shares his experience of Zyncro within the organization, and his opinion on the need for tools that allow us to more efficiently manage the flow of live work information in order to increase the productivity of companies.

    Barcelona has several of the best business schools in the world and a long tradition in innovation. What do you think it still needs to do to improve competitiveness in companies?

    One of my key missions is to promote innovation within the 22@Barcelona district. We can say that Barcelona has already created an “ecology” of innovation. It’s a reality and it is working. There are research institutes, technology centers, new entrepreneurs, leading institutions, investors, etc. Within the field of information management, especially internal information, I’d say that efficiency is the key. At times we can be very efficient but not very effective. We can use resources well, but spend too much time managing them. This is my main criticism of traditional intranet systems, as they are not flexible.

    To achieve more efficient management, what tools do you believe are necessary?

    In order to be efficient, you need to be able to access information easily, manage it and deliver it fast. That is productivity. Essentially, technology, talent and funding are the bases of productivity. Information systems need to enable you to first compile information, then process and share the work, and finally deliver this information to third parties, all done in a fast and efficient manner (with all the required security and confidentiality). Platforms like Zyncro help you to structure and manage this information, not just in repositories and reports, but the entire working process, the actual working documents. That is vital!

    How did the need to use an enterprise social network like Zyncro arise in the 22@Barcelona district?

    Our initial catalyst came from the need to carry out an inter-disciplinary, inter-departmental, and inter-organizational project in Barcelona City Council; the Global Clean Energy Forum project, which took place in October 2011 in Barcelona. The event was led by the International Herald Tribune, but was organized in cooperation with the city of Barcelona. The mayor and other representatives from the city council needed to be involved and we had to coordinate the action.

    How did you reach the decision that the tool that met all those needs was an enterprise social network like Zyncro?

    We needed to openly share documents in different formats (presentations, spreadsheets, texts, etc.). The team was organized around the project, and involved people several different departments in the city council, as well as several different organizations and external providers. Therefore, we needed to be able to share information easily with people outside the city council.

    The information systems we had up to that point were too rigid. They didn’t allow us to do all this easily, as you could only share information with people from the same department. When you work on an inter-organizational project, you need a more flexible tool. Besides, we needed to be able to share this information with people who were not directly involved in the project but who needed to be kept up to date on its progress. Zyncro enabled us to easily create a Zlink that gave them access to the project documentation.

    We also needed to communicate and be able to work from anywhere, when traveling, in a meeting, etc. This meant that the platform had to be cloud-based. With a tool like Zyncro, you solve the need to share information by giving controlled access to external users and to provide access from anywhere in a single solution. This could only be resolved with a cloud-based tool.

    What scope did Zyncro have in the project’s development?

    It was used in all stages of the project: definition, work, preparation and organization phases, and finally in the delivery and report stages. It was established as a basic communication tool for the project director from the outset by including it in the project methodology, and hence it was adopted by the entire team. The project leader needed to be convinced that this type of tool was a resource that would enable the team to be extremely efficient and productive.

    After this experience, how would you sum up the impact that Zyncro has had on the project’s results?

    We can say that the Global Clean Energy Forum organized by the International Herald Tribune was hosted in Barcelona thanks to Zyncro. It proved to be an efficient collaborative work tool for solving the challenge of the project having a set date and time.

    How has the use of Zyncro evolved in your organization after that initial experience?

    That project represented a pilot for us. Now we are working regularly with Zyncro on other projects. The main benefit we have found is being able to work as a team more efficiently and openly, from any environment. Everyone can access the information, even from smartphones.

    For most companies, what is the main benefit of Zyncro in terms of productivity?

    In our case, the benefit is two-fold. As I said before, there are other relatively open internal communication tools, but they are complex in terms of managing user authentication. The problem is we often need to include new users flexibly within the organization and also external users. In addition, we need to be able to give those external users access to specific once-off information, without having to register them on the system, all in a secure, easy manner.

    Another of the things that attracted me about Zyncro is its feature for downloading the latest documentation on the cloud at any given time. It’s like a snapshot of your entire work documents.

    How about your company? How is information managed and structured? How do you work as a group? If you would like to improve information management, productivity and collaborative work, now is the time to implement an Enterprise Social Network. Try Zyncro for free!


  • Patricia Fernandez Carrelo 9:00 am on December 12, 2012 Permalink | Reply
    Tags: , Grupo Paladium, hotels 2.0, , ,   

    José Luís Alcoba: “Flexibility and usability were decisive in our decision to implement Zyncro” 

    Estimated reading time: 6 minutes

    Today we’d like to share with you the interview with José Luís Alcoba Quiroga, project manager responsible for implementing Zyncro in the Fiesta Hotel Group, in which he tells us about the benefits for his company of having an Enterprise Social Network for its more than 1,000 hotel employees located across Europe and Latin America.

    This is the first in a series of interviews that we’ll publish over the next few months. We hope they will be useful for clarifying concepts relating to Enterprise Social Networks.


    How did the need to implement an Enterprise Social Network arise?

    The initial situation started about 4 years ago due to the geographic dispersion and fragmentation of the group’s companies. Information was scattered among different mailing lists, and email acted as an information island. This made it difficult to incorporate new employees in the company, and establish an overall vision of the situation of projects due to a lack of continuity in the line of argument in the resulting conversations.

    What was the first solution you implemented?

    Initially the company adopted a solution from a US-based provider. However it had a very limited support and maintenance service and didn’t seem to address the client’s needs. The Fiesta Hotel Group’s need to focus on social software and enterprise social networks was driven from the IT systems department.

    Then Zyncro came ‘on the scene’. What made you decide to change your approach?

    After an exhaustive evaluation process carried out by the IT department using concept tests and analyzing a significant number of requirements found in the evaluation tables, the team opted for Zyncro for functional reasons, due to the provider’s flexibility and the solution’s usability. Apart from the solution’s functional aspects, economic aspects and the Fiesta Hotel Group’s corporate culture towards a Software as a Service model helped the decision.

    How did you implement the Enterprise Social Network?

    Rollout of Zyncro affected approximately 1,000 users within the organization, meaning a communication plan was carried out to inform employees of the goals of the new platform, providing detailed documentation and holding training sessions. Today, key users in the company act as project leaders, uploading documentation, creating a collaboration space in their department and inviting the team, however it is important to highlight that within these teams, there is complete freedom to create new groups.

    What was the most significant result for you?

    The impact that Zyncro has had on the organization has been very significant, despite there being users from different generations. It has made information exchange and knowledge generation easier in geographically scattered teams.

    What were the key factors in implementing Zyncro in the group?

    The key factors to success in the implementation and use of Zyncro have been the solution’s ease of use, the proximity and flexibility of the provider in dealing with the company’s requirements, our corporate culture and the continuous monitoring of the initiative by the IT department and user areas.

    What position does the project hold among your priorities now?

    The strategic importance of this initiative and the implementation priority in the IT project portfolio is high. Usage of the solution continues to be extended throughout the organization and beyond, sharing documentation with suppliers and strategic partners.

    In a few words, how would you rate the ROI?

    From the company’s viewpoint, the benefits obtained from implementation widely compensate the investment cost, especially over the medium-long term. However, it is important to note that despite it not being a high investment in software, the internal cost of implementation has proved to be high due to the dedication required from users. Although the ROI has not been measured formally, using Zyncro has had a highly positive impact in economic, strategic, and operational terms.

    So, what about your company? Are you considering implementing a productivity and internal communication improvement system? Try out Zyncro for free!


  • Eirene Ramos 9:00 am on July 31, 2012 Permalink | Reply
    Tags: , ,   

    Zyncro on the big screen 

    Estimated reading time: 6 minutes

    At Zyncro we have always supported entrepreneurship and innovation. For that reason, when the production team of the movie Subir al cielo approached us, we didn’t hesitate in joining in. But how could Zyncro relate to a movie? Continue reading to find out 😉

    Subir al cielo is a fictional feature film that has opted for innovation in the creative cinematographic processes, both in production and distribution. It was shot and produced with a zero budget that defends the pro-common culture and is backed by a Creative Commons license. Its work methodology is based fundamentally on crowdsourcing. Here is where Zyncro comes into play: during the shooting of the movie the team is using Zyncro as the internal tool for carrying out its work. In the words of Lucía Costa, from production, who tells of the benefits that using an Enterprise Social Network in their project has brought them:

    Zyncro gives us an internal communication space that overcomes obstacles in time and space. The structure of our intranet revolves around the different departments that participate in the audiovisual projects we are making: Direction, Production, Photography, Sound, Post-Production, Distribution, Design and Communication. We also have a legal department that manages documentation on the association and with interdepartmental groups that operate like forums for carrying out the work and specific events.

    Transparency and the constant flow of communication help create a social collaboration environment which is so necessary in a project of this type.

    Another pillar on which Subir al cielo is supported is without a doubt the Kaizen philosophy. The core of this Japanese thinking lies in the desire to overcome and it champions the possibilities of the infinite change for the better. We believe that Zyncro can help us to implement this way of working, as common access to documentation helps troubleshooting, accelerates correction, and generates improvement. Furthermore, Zyncro offers the capacity to update documents immediately, storing them within an efficient and organized structure of contents.

    Zyncro also helps external communication processes in the entity notably. Thanks to ZLinks, we can transfer information to our partners exclusively, as well as to future sponsors and media. We particularly value the ease of use and operation that the platform offers us in working with video, as it was almost impossible to manage them via email due to the size of the files. For us, this factor is essential, as with the shooting now finished, we need to find funding to optimize distribution, both at festivals, and on screens and VoD platforms on the Internet. This process is very complex, and for this reason, we are happy to be able to have a tool that simplifies and enriches the relationship with our contacts.

    Being able to work with image and video formats will mean that the Post-Production departments can show short clips of the movie to the rest of the team. This way, interest will be maintained and boosted during the long editing stage, which is usually quite slow.

    Subir al cielo is also aided by Zyncro in terms of physical meetings. We can call meetings through the platform, whether it be to shoot more scenes or for conventional meetings. This system helps us to reduce the number of emails and more precisely control attendance.

    At Subir al cielo, we believe that as well as contributing to corporate information exchange, Zyncro promotes collaborative learning as it gives permanent contact between different sectors.”

    The team of Subir al cielo shows us how Zyncro can be adapted to any business environment, no matter what sector or area. The movie industry is being Zyncronized… What are you waiting for?


  • Eirene Ramos 9:00 am on May 23, 2012 Permalink | Reply
    Tags: , , ,   

    How do companies use Enterprise Social Networks? Find out in a new webinar 

    Estimated reading time: 3 minutes

    Motivate your employees and encourage a collaborative culture by implementing an Enterprise Social Network. We’ll give you some success stories of using Zyncro.

    Continuing our series of Spanish-language webinars started back in December 2011 by Zyncro y Web2Present, we’d like to invite you all to the new webinar “How companies use Enterprise Social Networks. Zyncro success stories.”

    What’s it all about?

    Social networks are a basic communication tool nowadays and they are beginning to be used for internal communication in companies. For this reason, in this new webinar, as well as the basic concepts in Enterprise Social Networking within the company, we will look at how major corporations have decided to invest in these development.

    The idea behind creating internal communities is to encourage employees exchange contents directly from a central point, both as messages and documents. This stimulates the imagination, creativity, motivation in employees, as well as productivity and internal communication aimed at improving the balance sheet, together with reducing email use.

    In this webinar, Zyncro will look at some real use cases in companies from different sectors (retail, IT, marketing and communication, banking, consultancy), companies that have implemented a social work methodology using Zyncro as the knowledge management system.

    When is it happening?

    The webinar will take place on Tuesday, May 29, at 18.00 CET and will last approximately an hour.

    Who is giving it?

    The seminar will be given by Patricia Fernández Carrelo, head of Marketing at Zyncro.

    Who is it aimed at?

    This Spanish-language webinar is aimed at all those companies that are interested in finding out more about the possibilities and advantages of implementing an Enterprise Social Network, and for those that are already thinking about implementing one, but have doubts on how to go about it and want to hear success stories from other companies.

    How do I participate?

    To participate in our Spanish-language webinar, you just need to register using this form.

    To find out more about Enterprise Social Networks and success stories, click the following link: I want to attend the webinar!

  • Patricia Fernandez Carrelo 9:45 am on January 27, 2012 Permalink | Reply
    Tags: , hotel 2.0,   

    Hotel 2.0: Hyperconnnected hotel management 

    Estimated reading time: 5 minutes

    After publishing the infographic for the “Company 2.0” we’d like to present the “Hotel 2.0”. A graphic representation of hotel management in terms of integration, hyperconnection and the social trend.

    The “Hotel 2.0” is one where:

    • Departments communicate with one another fluidly and across the board
    • Technology is integrated and systems are interconnected:
      • CMS: for managing specific contents
      • PMS: for managing hotel resources
      • BI: for getting business statistics
    • All the social information outside the hotel’s walls is taken into account, information from:
      • Social networks
      • Multimedia channels
      • Opinion and booking engines
      • Comparison and metasearch engines
    • Management of all processes is centralized and efficient

    All done through an integrating network that enables complete hyperconnection: your Enterprise Social Network, for example, Zyncro.

    Want to find out the business advantages of incorporating technology 2.0 in your hotel?

    As always, you can share our infographic by downloading it using the following zlink.

  • Patricia Fernandez Carrelo 10:19 am on September 19, 2011 Permalink | Reply
    Tags: , Cetelem, , , , ,   

    Zyncro for corporate events. Success case: Cetelem 

    Estimated reading time: 3 minutes

    Yesterday a company called Cetelem held its event #despegamos (‘lift off’) in Zaragoza.  It was an internal event with more than 250 participants attending in order to review strategy, new updates, corporate guidelines and involve the company managers.

    At this type of event, organisations aim towards the following objectives:

    • Transmit corporate information
    • Create a community
    • Involve executive and middle management in decision making
    • Receive feedback

    Nowadays we are all familiar with sharing, commenting upon and conveying so at an event with these characteristics, having a tool available for the interaction between speakers and attendees as well as for generating opinions in real time in a private manner, guarantees the success of the meeting.

    Cetelem, in a pioneering and completely innovative way decided to use Zyncro as a tool to channel the conversation between speakers and attendees and the result was one of total enrichment.

    The following was shared on the Zyncro screen that was projected on the stage for the duration:

    • Queries, questions, concerns…
    • Comments regarding content
    • Observations relating to the organisation and event infrastructure
    • Phrases causing the greatest impact
    • Attendees’ opinions

    More than 300 messages converted the event into a REAL FORUM for the exchange of enriching and productive ideas about the company.

    In this new communication era, Zyncro provides companies with the tools needed to channel and maximise its internal communication processes in a completely personalised, lively, private and secure manner.

    Pioneering organisations like Cetelem are already using it.

    Why not implement Zyncro in your company?


compose new post
next post/next comment
previous post/previous comment
show/hide comments
go to top
go to login
show/hide help
shift + esc