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  • Eduardo Zamora 9:00 am on July 11, 2013 Permalink | Reply
    Tags: Big Data, ,   

    Big Data and opportunities in digital marketing strategies 

    Estimated reading time: 4 minutes

    Information PuzzleAlthough a vast amount of information is generated by social network profiles, often this information is not leveraged sufficiently by brands.

    The penetration of Facebook, Twitter, tumblr and even Google+ enables consumers to generate comments, doubts, opinions, complaints, notes, etc. that give a company vital information on the new trends that are developing in terms of changing tastes or attitudes of social network users.

    So how should we use or manage such information?

    (More …)

     
  • Agustín Bosso 7:00 am on June 27, 2013 Permalink | Reply
    Tags: Big Data, DatKnoSys, , , , , , , social dashboard, social intelligence, ,   

    DatKnoSys, a business intelligence system for your Enterprise Social Network 

    Estimated reading time: 6 minutes

    Each day more than 2.5 quintillion bytes of information are generated globally. Millions of those belong to your company. Have you ever though about what to do with all that information? With the Zyncro and DatKnoSys integration, you can analyze all that data and transform them into relevant knowledge for your organization.

    DatKnoSys analyzes the content generated within your Enterprise Social Network to convert it into knowledge for your company. With this integration, you can analyze data and generate reports to optimize its use, maximize the knowledge available in your organization, and make decisions based on solid figures and analysis.

    DatKnoSys is a business intelligence system that offers business solutions focused on data mining to obtain maximum knowledge about customers, marketing actions, or web positioning, among others. DatKnoSys has a specialized solution for analyzing 2.0 data in social networks DKS SocialSmart Inside, which now evolves towards analyzing Enterprise Social Networks thanks to its integration with Zyncro.

    With the Zyncro and DatKnoSys integration, you can assess what use each member of the organization makes of the Enterprise Social Network, who is the most active and who is an influencer, check out what interactions are made between people and departments, or view the topics discussed in the different groups.

    A snapshot of your Enterprise Social Network in your main dashboard.

    If you integrate Zyncro with DatKnoSys, you can see a clear snapshot of your Enterprise Social Network by simply accessing the application’s main dashboard. At a glance, you’ll have access to usage data from the last 30 days, such as:

    • Messages sent
    • Conversations started
    • Number of users
    • Active users
    • Uploaded files
    • Devices connected

    What’s more, there are several rankings of the users in your network, organized according to their level of activity, knowledge, and leadership, together with a bar that shows the general usage of your Enterprise Social Network.

    Data down to the tiniest detail

    The Zyncro integration with DatKnoSys offers in-depth details for analyzing your company’s data. Apart from the main dashboard, DKS SocialSmart provides detailed figures for different categories, such as:

    • Groups: analyze which groups have the most users and which groups are most active sharing messages, files or comments.
    • Users: get a general overview or a group-by-group view of which users in your network are most active sharing information, likes on messages, and which users have the greatest number of followers.
    • Messages: see an evolution of the messages and conversations in your Enterprise Social Network, extracting conclusions on which contents are the most interesting or that generate the greatest number of interactions.
    • Files: evaluate what type of files are created and shared, which ones are downloaded most, and which users create the most documents.

    How does this integration help you? Benefits

    When you get this business intelligence system to exploit the business data of Zyncro, you can benefit from:

    • Greater level of knowledge about relevant contributions generated by the people in the organization.
    • Detailed analysis of the contents shared, with the option to find topics of interest among users, problems, conflicts or key aspects of the organization that you wouldn’t have been able to detect otherwise.
    • Better knowledge of user behavior regarding access from mobile devices, providing interesting data for determining the mobility strategy the company needs to follow.
    • Detailed information on the access and sharing of documents, to determine in which areas or files the most relevant information of the company is found according to work groups, departments or employees.
    • Detection of natural leaders within the organization who can help you achieve the company’s strategic goals where necessary, providing support in the rolling out of new campaigns or reinforcing existing values.

    This presentation video shows you how this integration works, so you can view data and statistics on Zyncro use in your organization.

    If you want to start using DatKnoSys in your company, analyze all that data and transform them into relevant knowledge for your organization, contact our sales team sales (@) zyncro.com.


     
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