Estimated reading time: 3 minutes
Let me to present the ten mistakes to avoid when implementing a business social network within your company.
If you weren’t able to attend the exhibition at the event ComunicaME
or if you would like a refresher on those concepts, read the following points carefully.
1. Not involving the CEO
Are you going to leave out the person with the greatest interest in efficient internal communication within the company and who can best manage the network?
2. Not involving the departmental managers
They are the key to a fast implementation of the social network and are the true catalysts in spreading the social network across all levels of the organisation.
3. Leadership: It is NOT an IT project
Technology is just a tool, it would be the equivalent to a mechanic driving a Formula 1 car. The comparison is quite relevant to Formula 1, as the mechanics are key to winning the race although they don’t drive the one-seater.
4. Product chosen by the IT Department
Modern technology directors verify the security of the product, the platform’s level of service and the adaptability of the product but they don’t choose the products; that is what distribution channels are for.
5. Paralysis for analysis
It is not such a difficult decision to make; you only need to evaluate the risks and minimise them. A pilot project will provide more information for correct decision-making than 6,000 clever minds in a meeting room.
6. The great project and the whole world at once
The best way to put an enterprise social network into practice is by consecutive relay. First one department, then another… until the whole company has it working.
7. Want, want, want: “Over-demanding”
Only 20% of product functions are used. Don’t let those excessive “I want Y spreadsheet to open up and present my information in a click” type-requests increase the project cost immensly while reducing overall usability.
8. Super trendy, super cool
Adding an excess of Flash videos, screens with visual effects and other ornamental features may well be “glamourous” at first, but after a few days everyone will find it annoying and it will take away from effective usage time.
9. It works on its own: A boost is always necessary
One of the most serious mistakes that even brilliant and innovative groups make: enterprise social networks don’t work on their own, especially at the beginning when they need a boost and to be fueled with interesting and valuable content.
10. Not evolving
It is in practice and in working order. If you leave it alone, the usage will decrease as will the valuable information. Adding content and new functionalities constantly is key when it comes to maintaining motivation. That is how we human beings are; we need novelties and change in order to keep motivated.
You have been advised. At Zyncro, we will help you achieve this.