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  • Ana Asuero 9:00 am on April 29, 2013 Permalink | Reply
    Tags: , cloud computing, , , ,   

    The future for companies is to become social, mobile, and cloud: the keys from Zyncro 

    Estimated reading time: 7 minutes

    Editor’s note: Today we bring you this post that we wrote in Spanish for Eurocloud, the Spanish Association of SaaS and Cloud Computing Providers. We though it would be interesting to look at how the future for companies will be social, mobile and in the cloud.

    Companies are experiencing a transformation process marked by technology platforms and defined by the convergence in everything social, mobile, and cloud-based. The buzz word SoMoClo is a concept that provides companies with a new opportunity to transform their business processes using technology solutions.

    The SoMoClo trend is another symptom of how technology consumerism has evolved. We use applications that are designed for synchronizing with the cloud, sharing content on social networks, and of course, to work from mobile devices.

    This also adapts to the business world. Many of you have been using your personal devices at work for some time; you access social networks to keep up-to-date with the latest developments in your sector to see what your competitors are doing, you use online storage to save and access your corporate documents from home without having to use a virtual private network. And all this in a scenario where the BYOD (Bring Your Own Device) trend is growing, mobile devices improve each day and the cloud is becoming something easier to adopt.

    There are experts who consider that soon employees won’t just ask for better smartphones. They’ll go beyond that and will ask to have contents available through their cells and easy access it through the tools they normally use. Employees will want simply to be able to use their favorite tools that they use in their private lives in the work environment.

    With the explosion of Big Data (according to IBM, we generate more than 2.5 quintillion bytes per day), organizations need to convert that consumer trend into a strategy for transforming their business processes. SoMoClo is here to stay. The world is already social, mobile, and cloud-based; companies shouldn’t wait to do it too, seeing the cloud as the means of delivery, the social side as the shared service, and the mobile side as an omnipresent access. The leaders of organizations will need to rethink their processes because SoMoClo needs to be integrated in the company and will represent the next chapter in the Internet transformation, expanding collaboration to new levels of productivity.

    The figures already point to a positive change. According to data from the IDC, 2012 represented a turning point in the implementation of the cloud model in Spanish business, duplicating its penetration rate on the previous year, reaching 29%.

    The benefits of working in the cloud for businesses

    The benefits of working the cloud for businesses are easy to identify. Among others, it helps to reduce costs and increases service levels and productivity. In fact, it is estimated that the budgets for cloud computing will grow by 25% by 2015. Cloud technology is cheaper, more usable, more accessible, faster and easier to implement. What’s more, it makes applications more mobile and collaborative.

    Zyncro helps organizations to reap the benefits from working in the cloud

    At Zyncro we understand the business benefits of the cloud and we help organizations that are transforming their business model to make it more social, mobile and in the cloud thanks to our platform.

    For that reason, we integrate with a wide number of serivces in that line, on our continuous search to become the first social software platform capable of offering integrated access to organizations’ entire documental contents.

    Zyncro started its journey to centralize and socialize corporate documentation with its integration with the renown SharePoint from Microsoft (November 2011), becoming the social, collaborative, mobile, and user-friendly layer of major enterprise systems. This integration trend continued with Zyncro’s association with the Google Apps suite, more specifically with Google Calendar, Gmail (July 2012) and notably Google Drive (September 2012), and the technology unification process Zyncro has sought from its outset was reinforced with its integration with other social networks, cloud-based productivity apps, ERPs, or even business intelligence systems. A few weeks ago we announced our integration with Dropbox, the leading cloud file management system, and shortly we will launch our integration with box.

    Our goal is to continue helping organizations to reap their maximum potential by using social technology applied to the business world. With this vision, we continue our strategy to add sources that host business knowledge in a continuous search to improve the functionality and capacity of our platform, and become one of the Enterprise Social Networks with the greatest capacity to adapt to the most popular services on the social web and enterprise software.

    Ana Asuero (@aasuero) works as Social Media Manager at Zyncro. She is an expert in corporate digital communication, social media and social media marketing. She has previously worked on institutional communication, media planning, advertising campaign strategy and market analysis projects.

  • Sara Jurado 9:00 am on January 9, 2013 Permalink | Reply
    Tags: cloud computing, , , , workshifting   

    5 HR 2.0 trends for the new year 

    Estimated reading time: 4 minutes

    We have no idea what 2013 holds in store for us, but here is a summary of emerging HR 2.0 practices that may become more prominent this year, together with some trends that the latest advances in people management indicate, to give us an idea:

    WORKSHIFTING: 37% of businesses worldwide offer options for teleworking according to the Global Workshifting Index survey. In the interests of better productivity and a work-life balance the option of “working regardless of where you are” gains relevance. Other advantages of workshifting are that it contributes to environmental sustainability and reduces infrastructure and personnel costs by 45%, by enabling the recruitment of employees in cheaper zones.

    CAREER SITES: HR sections on corporate websites, where companies publish their employment offers and professional career possibilities, are reappearing. According to Ascendify, a career site could become a social talent community if there is two-way communication with candidates, if recommendations about the positions are provided and other contents of value, if internal and previous employees get involved, etc.

    CLOUD COMPUTING: Hybrid networks (private virtual networks fused with public networks) allow professionals to work from anywhere and share data with external agents in applications created for the organization. In 2013 more than 60% of companies will have adopted one or other type of cloud computing, according to a Gartner report.

    B.Y.O.D (bring your own device): 66% of professionals use two or more personal mobile devices for work according to a Forrester report. Virtualizing work systems using cloud computing enables employees to choose their own work tools for better mobility, satisfaction and productivity from any location. As a result of this and of the workshifting culture, it has become increasingly more necessary for organizations to supply different mobile devices to their employees.

    KNOWLEDGE MANAGEMENT: Training has fled the HR departments finding refuge on social networks and networking spaces. Therefore, if companies want to continue providing continuous training to its employees they must lead internal knowledge management and the creation of the organization’s collective intelligence . At the same time this positively affects internal engagement, that must form part of the strategy of any good HR department.

    These are just some of the trends for this year, but without a doubt, with the rapid evolution of these 2.0 environments new trends will appear throughout 2013. How about you… Do you know of any that haven’t been mentioned? How do you think HR will evolve over the following months?

    Sara Jurado is a psychologist specialized in career counseling and social media for professional development. She currently works as a Professional Counselor at Barcelona Activa.


  • Mila Nikolova 10:00 am on May 8, 2012 Permalink | Reply
    Tags: cloud computing, cloud computing expo japan, , , , , Oceanbridge,   

    Zyncro at Cloud Computing Expo Japan 

    Estimated reading time: 2 minutes


    We are very proud to be able to share a very special announcement with you: our Japanese partner, the company Oceanbridge, will present Zyncro at one of the most prestigious IT events in Japan: Cloud Computing Expo Japan. This eagerly awaited event brings together companies involved in all kinds of cloud computing products and services. The exhibition will be held at Tokyo Big Sight, Tokyo’s international exhibition and congress center, on May 9, 10, and 11.

    The list of exhibitors includes SaaS providers and the exhibition draws a public of IT managers, company directors, sales managers, integrators and other professionals involved in recomending or implementing cloud computing solutions for specific departments or the entire company.

    Participation in this event is line with the ripple being created regarding the constant progress of Zyncro Japan, which was presented to the IT sector media and bloggers recently at a public event. If you want to find out more (and can read Japanese…), check out the article published by one of the top magazines in the sector: IT Media.

    Cloud Computing Expo Japan will be the next step in significantly increasing Zyncro’s visibility in a market that is surprisingly only beginning to adopt enterprise social networks in the work environment now. Zyncro is one of the first platforms to set foot in Japan and has received very positive response and comments.

    Japan is being zyncronized!!! What about you? Join the global Zyncronization phenomenon! 😉


  • Juan Manuel Rodríguez 10:24 am on March 15, 2012 Permalink | Reply
    Tags: cloud computing, ,   

    Zyncro to participate in “Cloud Day 3: A ray of light among the clouds” 

    Estimated reading time: 3 minutes

    Cloud Day 3: Un rayo de sol entre las nubesAfter two previous editions with more than 250 attendees, the third edition of Cloud Day, organized by EuroCloud Spain, will be held on Wednesday, March 21 in Madrid.

    EuroCloud is the European association of SaaS and cloud computing providers, which Zyncro joined back in September 2011.

    What is Cloud Day?

    This event brings together the main organizations in the sector to discuss hot topics in cloud computing, always with a practical approach where users can discover what working in “the cloud” means first hand.

    It will include major figures in technology, innovation and legal areas, as well as companies in the cloud-computing sector, journalists and other key players in the market.

    Where and when is it happening?

    Cloud Day 3 will take place on Wednesday, March 21, 2012 at Hotel Meliá Galgos, Madrid.

    What will be discussed?

    The event will promote exchange between companies and provide specific examples and real use cases of cloud technology. Zyncro will participate with a keynote from Lluís Font (Zyncro CEO) on enterprise networks at 12.30 pm, as part of a block called “Sessions 1.”

    The lineup of the event includes:

    9.30-10.00 am Welcome

    10.00-10.30 am Opening session

    • Maurice Van der Woude, General Director, EuroCloud Europe.
    • Pedro Prestel, Chairman, EuroCloud Spain.
    • Jesús Midón, Vice-Chairman, EuroCloud Spain.
    • Ignacio Carrasco, General Secretary, EuroCloud Spain.
    • Antonio Gutiérrez Rubí, communication consultant and political adviser.
    • Round table moderated by Thierry Le Divenach, Treasurer, EuroCloud Spain.

    12.00-12.30 pm Coffee break

    12.30-2.00 pm PARALLEL SESSIONS
    Session 1: Sentinel Cloud, Zyncro and Geanet.

    • Session 2: Flexxible IT, CAPSiDE and OfiPro.
    • Session 3: Secure File, Esker and Litebi.

    2.00-2.30 pm Spanish wine reception and event close


    How can I attend?

    If you want to attend Cloud Day 3, register free now!

    Limited places!


  • Xavi Gracia 10:00 am on December 16, 2011 Permalink | Reply
    Tags: , , cloud computing, comfort zone   

    The CIO’s mission 

    Estimated reading time: 3 minutes

    In my other posts, I’ve mentioned how we companies are forced to “make more out of less”. Without a doubt, new technologies play a key role in all this.

    It’s the CIO’s mission to propose the most suitable technologies for an increasingly global business, where compatibility and interpolarity (or the capacity for integration) are a fundamental part of companies’ growth, development and continuity.

    The CIO as an promoter and facilitator needs to be alway prepared for the countless opportunities that arise each day and take advantage of them to break molds and cultural barriers, proposing solutions based on “cloud computing”, providing greater flexibility and efficiency in economic resources and structure.

    What are the advantages of “cloud computing”?

    CIOs need to leave their “comfort zones” behind and take risks for the good of the business, adopting more innovative solutions that lighten the structure, easing costs and rollout times in projects. Without a doubt, this enables CIOs to grow and provide better business focus in their area.

    IT areas need to become a keystone in the company’s development, with “project leader” profiles that provide creative and innovative solutions that are sustainable over time.

    Sincerely, I believe it’s a moment for opportunity for everyone, especially for CIOs, provided their priority is focused on the business and helping to generate income.


  • Franco Scavuzzo 10:47 am on November 11, 2011 Permalink | Reply
    Tags: , cloud computing, , ,   

    Everything you wanted to know about the Cloud but were too afraid to ask II: SaaS, IaaS, PaaS 

    Estimated reading time: 6 minutes

    I dont care if my cloud computing architecture is powered by a grid, a mainframe, my neighbours desktop or an army of monkeys, so long as its fast, cheap and secure (Sam Johnston)

    This is the second part of the post on Cloud Computing on ZyncroBlog, explaining the tree basic concepts in the Cloud: SaaS, PaaS and IaaS.

    Software as a Service (SaaS)

    SaaS is the service based on the idea of having a software that you pay a provider for in installments, instead of buying it outright, and that is not installed in the customer’s machines. The software is hosted in central servers so that its operation is available over the internet. Also know as “on-demand software ”, it currently is the most popular form of cloud computing, due to its high flexibility, quality and scalability, offering lower maintenance costs. The SaaS provider is responsible for hosting the application and the data, while the end user is free to use the service from anywhere, at any time. SaaS is very effective in reducing costs as it provides access to applications normally at a much lower price than purchasing a software license, thanks to an installment payment model (monthly, quarterly, yearly…). With SaaS, users can forget about having to  install and update the software.

    Some examples of SaaS providers are: CRM Salesforce.com, Marketo, Akamai, Taleo or Zyncro of course.

    Platform as a service (PaaS)

    PaaS refers to a development platform for programmers. End users write their own code and the PaaS provider loads this code and presents it on the Web. PaaS providers offer services to develop, test, implement, deploy and maintain applications on a single integrated development environment. They also provide a certain level of support in designing and developing applications. PaaS offers a quick, cost-efficient model for developing and rolling out applications. The PaaS provider manages updates, patches and other routine system maintenance tasks. PaaS is based on a subscription model where users only pay for what they use. Users can use the resources they need without having to worry about the complexity of the platform where they are developing.

    Some PaaS providers are: Windows Azure, Google App Engine, Force.com, GigaSpaces

    Infrastructure as a Service (IaaS)

    IaaS delivers computer infrastructure as a fully externalized service. Users can buy the infrastructure according to requirements at a specific point in time, instead of purchasing the planned infrastructure to be used in a couple of months. IaaS operates using the same model as the previous “pay on-demand” services to ensure that users only pay for what they are using.

    The idea of “machine virtualization enables IaaS providers to offer almost unlimited servers to customers and optimize storage machines. IaaS users can have access to a high level of infrastructure and IT resources that would be extremely costly if they were acquired outright.

    The benefits of IaaS include:

    • dynamic scaling
    • usage-based pricing
    • reduced costs
    • and access to superior IT resources.

    IaaS is also occasionally called Hardware as a Service (HaaS). For a SME or a start-up, one of the most difficult things to achieve is to keep capital spending under control. Moving their infrastructure to the Cloud enables them to scale as if they actually owned their own hardware and datacenters.

    Some IaaS providers are: Amazon EC2/S3, Cloud Scaling, Rackspace

    Much of the information presented here was taken from http://www.cloudtweaks.com, a web that I fully recommend for learning more about these concepts.


  • Carlos del Pozo 10:23 am on November 7, 2011 Permalink | Reply
    Tags: , cloud computing, , , , , ,   

    Zyncro at the ISM Forum  

    Estimated reading time: 4 minutes

    The ISM Forum (“The Internal Social Media Forum”) took place on November 3-4 at the Gran Hotel Colon in Madrid, an event organised by a company called Forward Networking.  The event aims to provide a meeting point for HR executives, community managers, Social Media and intranet managers from o¡all over the world.

    This forum is bound to unite executives with a certain responsibility when it comes to the social network strategies implemented for internal communication and HR management.

    Forward Networking is a company that focussed on conference organization, congresses, events and workshops on an international basis.  They define themselves as a conglomeration of talent that aims to improve business operations for multinationals.

    Expected objectives and results

    The ISM Forum is composed of experts within the sector who aim to debate the strategic role of Social Media at an internal level and analyze its recent as well as future evolution.  It deals with social media work related topics such as employee commitment, training, awareness, motivation, positivity culture, recruitment and branding; changes within internal communication, income channels, effective communication strategies, business intelligence, community creation, integration, change management… and concepts such as social platforms and intranet 2.0.

    This conference aims to provide a basis for sharing, analyzing and discussing tendencies and the current enterprise social networking strategies on an internal level and the ways in which social media can create value within organizations.

    Zyncro took part

    Lluis Font took part at the ISM Forum yesterday with a talk on Enterprise Social Networks and the benefits that this type of solution can bring to organizations with their internal communications.

    The following topics were looked at during the talk:

    • Corporate microblogging: information flow within a company 2.0
    • The work groups system and corporate file management
    • Task management and meeting minutes
    • Corporate contacts directory
    • Integration with external applications: social media (LinkedIn, Twitter, Facebook), other cloud services (Google, Evernote, SurveyMonkey …) with your corporate systems
    • The ROI on Enterprise Social Networks
    • Best practices – the use of platforms 2.0 within the business

    In addition, November 4 saw a Q&A session on one of the most frequently asked questions in this area:  How can I persuade my CEO to get into Social Media?

    For more information about this event, check out full website: http://ism2011madrid.forwardnetworking.com where you will be able to find the event conclusions.


  • Agustín Bosso 9:44 am on October 24, 2011 Permalink | Reply
    Tags: , cloud computing, Qualys,   

    Cloud security with Qualys 

    Estimated reading time: 5 minutes

    On this occasion I would like to explain the reasons behind the Qualys trademark which has been on the web for a few weeks now.

    Before going into detail, I think it is necessary to draw attention to to the fact that this company has been a point of reference when it comes to security for more than a decade. Qualys is a leading business in the provision of security solutions that reduce and avoid web vulnerabilities and therefore allow the compliance of the strict regulations required by the current market.  This task would have been costly and unreliable a few years back due to the time needed to undergo each security audit.  Now it can be done on a daily basis by following a totally Cloud model.  Companies for which security is a key issue such as eBay, numerous financial entities, different administrating governments and even Facebook, are regular clients using this web security provider.

    Let us take a look at the trademark to be seen on Zyncro‘s homepage, Qualys SECURE.  This logo can be seen due to the daily monitoring that Qualys systems carry out on the Zyncro solution.  This review can detect the presence of spyware, vulnerabilities both within the network (perimetral scanningl) as well as in the web solution itself and the validation of SSL web certifications.  In this way, Zyncro can ensure that its daily solution is free from the most common web environment threats.

    In addition to the security that this certification provides for our clients, here at Zyncro we have gone even further by adding other internal validations in order to benefit our clients through the excellence we aim to transmit through our solution.

    All of our coding is thoroughly scanned before each new version is released in order to detect any anomaly that could potentially affect our clients.

    The most common mistakes that any web solution must protect itself from such as injecting SQL coding or cross site scripting (XSS), all of which have been caught in the security project: OWSAP, are covered by this and guaranteed by this assured quality procedure in our coding at all levels.  Our complete scan certifies none of these vulnerabilities are found in our solution.

    It is thanks to this that our clients confide in Zyncro and in the same way, others will in the future as security is one of our most important premises and client satisfaction is our main objective.

  • Patricia Fernandez Carrelo 9:59 am on October 14, 2011 Permalink | Reply
    Tags: , cloud computing, ,   

    Cloud Computing with Zyncro, event in Barcelona by Amazon 

    Estimated reading  time: 5 minutes

    Next Wednesday, 19th October, Amazon Web Services will carry out an event in Barcelona in order to explain and analyze its cloud computing platform using real success cases.

    Since 2006, Amazon Web Services has billed for infrastructure on demand for companies of all sizes ti use.  During this session they will present the Amazon cloud platform and will analyze how media and entertainment companies can benefit from “the power of the cloud” for its digital needs.


    The seminar will be informative and specially designed for:

    • Learning how all types of companies especially media, entertainment and Internet companies use cloud computing for reinforcement of their IT projects.
    • Understanding why scalable cloud technology can become a great ally for any project be it internal, in the media or via Internet access.
    • Discover how to optimize your current infrastructure costs with future projects in the Cloud.

    Aimed at

    Decision making technicians and managers within media communications, entertainment and Internet: IT specialists, managers and directors.

    Event agenda

    • 09:30-10:00: Opening
    • 10:00-10:30: General overview of Amazon Web Services: strategy, offer proposal and advantages
    • 10:30-11:15: AWS Media case studies:
      • Video streaming, media events/campaigns, on-demand videos, transcodification, distributed data , etc.
    • 11:15-11:45: Coffee Break
    • 11:45-12:30: Outlining of applications ready for migration to cloud systems and outlining of existing cloud applications
    • 12:30-13:40: Presentation on client experience AWS:
    • 13:40-14:00: Questions and answers
    • 14:00-14:30: Networking


    Casa Capell
    Rambla de Prat, 27
    08012 Barcelona

    How to register

    In order to register for the event, please register using this form. Limited availability.

    Zyncro’s participation

    At the event, Luis Font, Managing director at Zyncro will explain how AWS allows for exponential growth that is secure and cost efficient, storing business knowledge in the cloud, allowing for information to always be accessible and well structured using 2.0 strategy in order to improve communication flow.

    I have been managing Software as a Service companies for the last 10 years and up until the introduction of AWS, infrastructure management was one of the main costs for these types of businesses in terms of time and money.  Today infrastructures can be created in any part of the world to provide clients with a service and be 100 times faster and be of a better quality than that of just 5 years ago.   My challenge during my presentation will be to explain the past, present and future of Software as a Service.


  • Patricia Fernandez Carrelo 12:30 pm on October 10, 2011 Permalink | Reply
    Tags: , , , , cloud computing, ,   

    Share and explain the concept of Enterprise Social Networks 

    Estimated reading time: 4 minutes

    As part of Zyncro’s participation at SIMO on 6th October during the IT Forum, Zyncro presented the talk: “Corporate Social Networks: your company’s knowledge in the cloud“.

    Whether you were able to attend or not, you can access our presentation here in case you have any query or would like to be able to explain the following:

    • What is a Corporate Social Network?
    • What advantages can they bring to your business?
    • What does ‘having your company’s knowledge in the cloud’ actually mean?

    Feel free to share this presentation with your contacts!


    Master the cloud, introduce Zyncro into your business and reap the benefits of Corporate Social Networks


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