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  • Ana Asuero 9:00 am on September 22, 2014 Permalink | Reply
    Tags: cloud,   

    How do you store your information in the cloud? 

    Estimated reading time: 9 minutes

    How do you store your information in the cloud?A few days ago I read an article by Enrique Dans, a regular contributor to this blog. The article was about Diogenes syndrome, a behavioral disorder that consists of hoarding large quantities of rubbish and objects that are largely useless.

    Applied to the digital world, we might think of a common syndrome that many of us have when it comes to emails or information that we hoard in the cloud. Enrique classified users in a much earlier article (2005, in spanish) based on their email storage behavior patterns, a classification I have reproduced below.

    Tell me how you store and I’ll tell you who you are

    1. The auditor:

    Everything ever received must be carefully filed… one never knows when somebody is going to be reminded that they sent such and such about such and such on such and such date, or when the corporate server will crash and the firm’s collective memory will have to be reconstructed from his or her files, thus converting him or her into some sort of corporate hero… At first glance, this person’s inbox looks clean and tidy, containing only emails waiting to be answered or processed. Everything else is carefully hidden away in folders. Every now and then, knowing that Outlook .pst archives become unstable once they get beyond a certain size, the auditor files them carefully, transfers them to CD, and starts again from the last three months… In reality, he or she has never ever had to consult one of those CDs filed neatly on the shelf, but every afternoon, when work is done, it’s a great feeling knowing that they are there…

    (More …)

  • Ana Asuero 9:00 am on April 29, 2013 Permalink | Reply
    Tags: cloud, , , , ,   

    The future for companies is to become social, mobile, and cloud: the keys from Zyncro 

    Estimated reading time: 7 minutes

    Editor’s note: Today we bring you this post that we wrote in Spanish for Eurocloud, the Spanish Association of SaaS and Cloud Computing Providers. We though it would be interesting to look at how the future for companies will be social, mobile and in the cloud.

    Companies are experiencing a transformation process marked by technology platforms and defined by the convergence in everything social, mobile, and cloud-based. The buzz word SoMoClo is a concept that provides companies with a new opportunity to transform their business processes using technology solutions.

    The SoMoClo trend is another symptom of how technology consumerism has evolved. We use applications that are designed for synchronizing with the cloud, sharing content on social networks, and of course, to work from mobile devices.

    This also adapts to the business world. Many of you have been using your personal devices at work for some time; you access social networks to keep up-to-date with the latest developments in your sector to see what your competitors are doing, you use online storage to save and access your corporate documents from home without having to use a virtual private network. And all this in a scenario where the BYOD (Bring Your Own Device) trend is growing, mobile devices improve each day and the cloud is becoming something easier to adopt.

    There are experts who consider that soon employees won’t just ask for better smartphones. They’ll go beyond that and will ask to have contents available through their cells and easy access it through the tools they normally use. Employees will want simply to be able to use their favorite tools that they use in their private lives in the work environment.

    With the explosion of Big Data (according to IBM, we generate more than 2.5 quintillion bytes per day), organizations need to convert that consumer trend into a strategy for transforming their business processes. SoMoClo is here to stay. The world is already social, mobile, and cloud-based; companies shouldn’t wait to do it too, seeing the cloud as the means of delivery, the social side as the shared service, and the mobile side as an omnipresent access. The leaders of organizations will need to rethink their processes because SoMoClo needs to be integrated in the company and will represent the next chapter in the Internet transformation, expanding collaboration to new levels of productivity.

    The figures already point to a positive change. According to data from the IDC, 2012 represented a turning point in the implementation of the cloud model in Spanish business, duplicating its penetration rate on the previous year, reaching 29%.

    The benefits of working in the cloud for businesses

    The benefits of working the cloud for businesses are easy to identify. Among others, it helps to reduce costs and increases service levels and productivity. In fact, it is estimated that the budgets for cloud computing will grow by 25% by 2015. Cloud technology is cheaper, more usable, more accessible, faster and easier to implement. What’s more, it makes applications more mobile and collaborative.

    Zyncro helps organizations to reap the benefits from working in the cloud

    At Zyncro we understand the business benefits of the cloud and we help organizations that are transforming their business model to make it more social, mobile and in the cloud thanks to our platform.

    For that reason, we integrate with a wide number of serivces in that line, on our continuous search to become the first social software platform capable of offering integrated access to organizations’ entire documental contents.

    Zyncro started its journey to centralize and socialize corporate documentation with its integration with the renown SharePoint from Microsoft (November 2011), becoming the social, collaborative, mobile, and user-friendly layer of major enterprise systems. This integration trend continued with Zyncro’s association with the Google Apps suite, more specifically with Google Calendar, Gmail (July 2012) and notably Google Drive (September 2012), and the technology unification process Zyncro has sought from its outset was reinforced with its integration with other social networks, cloud-based productivity apps, ERPs, or even business intelligence systems. A few weeks ago we announced our integration with Dropbox, the leading cloud file management system, and shortly we will launch our integration with box.

    Our goal is to continue helping organizations to reap their maximum potential by using social technology applied to the business world. With this vision, we continue our strategy to add sources that host business knowledge in a continuous search to improve the functionality and capacity of our platform, and become one of the Enterprise Social Networks with the greatest capacity to adapt to the most popular services on the social web and enterprise software.

    Ana Asuero (@aasuero) works as Social Media Manager at Zyncro. She is an expert in corporate digital communication, social media and social media marketing. She has previously worked on institutional communication, media planning, advertising campaign strategy and market analysis projects.

  • Javier Velilla 9:00 am on April 17, 2013 Permalink | Reply
    Tags: , , cloud, , ,   

    The role of the brand in organizations in the cloud 

    Estimated reading time: 4 minutes

    The networked enterprise is a knowledge-intensive, decentralized organizational model with data exchange processes, with a global and local presence, with talent connected inside and outside the strict limits of the enterprise. The networked enterprise is defined by its capacity to adopt ICTs thanks to a profound cultural and organizational transformation when faced with a complex and demanding market.

    It is a phenomenon that grows in all advanced economies and that has been described in many books and articles by Manuel Castells. Along the same lines, Juan Freire and Antoni Gutierrez-Rubí state in point 1 of Manifiesto Crowd that “markets are relationships.”

    The networked organization means decentralizing: networks of semiautonomous units or strategic alliances between companies. The advantages of this model include adaptability, flexibility and coordination of objectives, knowledge and innovation in both a local and regional perspective, as well as a global one.

    In short, this type of enterprise does not express itself by the inside-out, near-far or top-bottom. They missed that episode on Sesame Street, or they have just forgotten it. The search for greater competitiveness encourages them to adopt this type of logic, which are accompanied obviously by the support of cloud media.

    Competitiveness moves with a click: with new distances and behavior. This logic is based on the concept of the network, which describes structures comprising people and organizations connected by one or several types of relationship. Technology has made great advances in this aspect, however from a brand perspective, some very important questions have been raised. Most are to do with balance among consistency (control, cohesion, uniqueness, homogeneity…) and dispersion (cloud, node, link, diversity, network…) Many companies are moving on these variables and their impact on the management of their brand is evident.

    A brand must be the glue holding these nodes and connections together. A brand defines the horizon for the organization and acts as unifying force because it establishes the meaning, the value proposal, and the facts and behavior that sustain it. When any company is cloud-based, the brand must act as a guiding element to give consistency to all points of contact (marketing, HR, innovation, etc.) and to ensure a shared focus (objectives, corporate culture, stories, etc.)

    Brands set out a journey, a reality that invites each individual to travel along through different supports, contexts and stories. Faced with a dynamic, experiencial and bi-directional reality, the brand behaves as a facilitator. More is expressed as a brand territory (an open mental space equipped with different realities) than those mythical USPs (unique selling propositions).

    A tip for managing a brand in a cloud environment: everything is periferal, the brand must be the center. It is the best way to generate a memorable mental frame (that sets the brand apart from the noise), it helps the consumer to buy (guarantee and trust), and aligns the entire organization with a inspiring viewpoint.

    Javier Velilla (@javiervelilla) is founding partner and director of the strategic communication consultancy company Comuniza. He is an expert in brand management, planning and social networks. He is also a professor at higher education centers, businesses and institutions, as well as an academic researcher and author of a book on branding.


  • Eirene Ramos 9:00 am on September 5, 2012 Permalink | Reply
    Tags: , cloud, ,   

    Zyncro, Capside – FC Barcelona, Litebi – CECAV, and Arsys awarded by EuroCloud Spain 

    Estimated reading time: 4 minutes

    Updated on October 4: Zyncro: Best Startup of the Year according to EuroCloud Spain! Thanks to EuroCloud for this recognition. The photo below shows Dídac Lee collecting the award: “My team wins the awards, I collect them”. Now on to the European award!


    EuroCloud, the European association of SaaS and cloud-computing providers has presented its awards at national level to this year’s best cloud-computing solutions, which include Zyncro and the new e-store fom FC Barcelona, in four different categories:


    • Best Startup: Zyncro. Headquartered in Barcelona and present in 14 countries, we already have more than 140,000 users. The key to our success? The creation of a cloud-based social software solution that adapts to the specific needs of each company. Our Enterprise Social Network is a system that enables information exchange in an organized, secure and fluid manner, boosting internal collaboration and improving productivity.
    • Best Case, Private Sector: the Capside – FC Barcelona e-commerce system, the new e-commerce platform from FC Barcelona is based on AWS technology. This infrastructure provides scalability, suitable load performance and availability, and criticality to the project of one of the leading sports club in the world.
    • Best Case, Public Sector: Litebi – CECAV, a business intelligence solution with SaaS model designed for the Center for Poultry and Animal Foodstuffs Quality of the Valencian Community (CECAV).
    • Best Cloud Solution: Arsys – CloudBuilder, pioneer Infrastructure as a Service (IaaS) solution that enables the creation of a cloud-based data center.

    The awards will be presented on October 4 during the celebration of the latest edition of Cloud Day, which will be held in Barcelona. Later, on October 8 & 9, Zyncro will represent Spain in the Best Startup category at the EuroCloud Europe 2012 Awards in Luxembourg.

    EuroCloud has established a pioneer model in creating an international network organized into two levels, national and European, in which EuroCloud Spain is the local representation here in Spain. Its goal is to help companies that work in the SaaS and cloud-computing ecosystem to discover the benefits of this new model through a technology space for idea exchange and to create essential synergies that will give Spanish companies solutions. Its awards are presented with this goal.

    Zyncro is consolidating itself as one of the best Spanish startups of the year and is candidate for becoming one of the best on a European level, having received several recognitions and being nominated as finalist at numerous other awards such La Caixa EmprendedorXXI Award or the European Business Award.


  • Xavi Gracia 10:00 am on December 16, 2011 Permalink | Reply
    Tags: , cloud, , comfort zone   

    The CIO’s mission 

    Estimated reading time: 3 minutes

    In my other posts, I’ve mentioned how we companies are forced to “make more out of less”. Without a doubt, new technologies play a key role in all this.

    It’s the CIO’s mission to propose the most suitable technologies for an increasingly global business, where compatibility and interpolarity (or the capacity for integration) are a fundamental part of companies’ growth, development and continuity.

    The CIO as an promoter and facilitator needs to be alway prepared for the countless opportunities that arise each day and take advantage of them to break molds and cultural barriers, proposing solutions based on “cloud computing”, providing greater flexibility and efficiency in economic resources and structure.

    What are the advantages of “cloud computing”?

    CIOs need to leave their “comfort zones” behind and take risks for the good of the business, adopting more innovative solutions that lighten the structure, easing costs and rollout times in projects. Without a doubt, this enables CIOs to grow and provide better business focus in their area.

    IT areas need to become a keystone in the company’s development, with “project leader” profiles that provide creative and innovative solutions that are sustainable over time.

    Sincerely, I believe it’s a moment for opportunity for everyone, especially for CIOs, provided their priority is focused on the business and helping to generate income.


  • Franco Scavuzzo 10:47 am on November 11, 2011 Permalink | Reply
    Tags: cloud, , , ,   

    Everything you wanted to know about the Cloud but were too afraid to ask II: SaaS, IaaS, PaaS 

    Estimated reading time: 6 minutes

    I dont care if my cloud computing architecture is powered by a grid, a mainframe, my neighbours desktop or an army of monkeys, so long as its fast, cheap and secure (Sam Johnston)

    This is the second part of the post on Cloud Computing on ZyncroBlog, explaining the tree basic concepts in the Cloud: SaaS, PaaS and IaaS.

    Software as a Service (SaaS)

    SaaS is the service based on the idea of having a software that you pay a provider for in installments, instead of buying it outright, and that is not installed in the customer’s machines. The software is hosted in central servers so that its operation is available over the internet. Also know as “on-demand software ”, it currently is the most popular form of cloud computing, due to its high flexibility, quality and scalability, offering lower maintenance costs. The SaaS provider is responsible for hosting the application and the data, while the end user is free to use the service from anywhere, at any time. SaaS is very effective in reducing costs as it provides access to applications normally at a much lower price than purchasing a software license, thanks to an installment payment model (monthly, quarterly, yearly…). With SaaS, users can forget about having to  install and update the software.

    Some examples of SaaS providers are: CRM Salesforce.com, Marketo, Akamai, Taleo or Zyncro of course.

    Platform as a service (PaaS)

    PaaS refers to a development platform for programmers. End users write their own code and the PaaS provider loads this code and presents it on the Web. PaaS providers offer services to develop, test, implement, deploy and maintain applications on a single integrated development environment. They also provide a certain level of support in designing and developing applications. PaaS offers a quick, cost-efficient model for developing and rolling out applications. The PaaS provider manages updates, patches and other routine system maintenance tasks. PaaS is based on a subscription model where users only pay for what they use. Users can use the resources they need without having to worry about the complexity of the platform where they are developing.

    Some PaaS providers are: Windows Azure, Google App Engine, Force.com, GigaSpaces

    Infrastructure as a Service (IaaS)

    IaaS delivers computer infrastructure as a fully externalized service. Users can buy the infrastructure according to requirements at a specific point in time, instead of purchasing the planned infrastructure to be used in a couple of months. IaaS operates using the same model as the previous “pay on-demand” services to ensure that users only pay for what they are using.

    The idea of “machine virtualization enables IaaS providers to offer almost unlimited servers to customers and optimize storage machines. IaaS users can have access to a high level of infrastructure and IT resources that would be extremely costly if they were acquired outright.

    The benefits of IaaS include:

    • dynamic scaling
    • usage-based pricing
    • reduced costs
    • and access to superior IT resources.

    IaaS is also occasionally called Hardware as a Service (HaaS). For a SME or a start-up, one of the most difficult things to achieve is to keep capital spending under control. Moving their infrastructure to the Cloud enables them to scale as if they actually owned their own hardware and datacenters.

    Some IaaS providers are: Amazon EC2/S3, Cloud Scaling, Rackspace

    Much of the information presented here was taken from http://www.cloudtweaks.com, a web that I fully recommend for learning more about these concepts.


  • Carlos del Pozo 10:23 am on November 7, 2011 Permalink | Reply
    Tags: cloud, , , , , , ,   

    Zyncro at the ISM Forum  

    Estimated reading time: 4 minutes

    The ISM Forum (“The Internal Social Media Forum”) took place on November 3-4 at the Gran Hotel Colon in Madrid, an event organised by a company called Forward Networking.  The event aims to provide a meeting point for HR executives, community managers, Social Media and intranet managers from o¡all over the world.

    This forum is bound to unite executives with a certain responsibility when it comes to the social network strategies implemented for internal communication and HR management.

    Forward Networking is a company that focussed on conference organization, congresses, events and workshops on an international basis.  They define themselves as a conglomeration of talent that aims to improve business operations for multinationals.

    Expected objectives and results

    The ISM Forum is composed of experts within the sector who aim to debate the strategic role of Social Media at an internal level and analyze its recent as well as future evolution.  It deals with social media work related topics such as employee commitment, training, awareness, motivation, positivity culture, recruitment and branding; changes within internal communication, income channels, effective communication strategies, business intelligence, community creation, integration, change management… and concepts such as social platforms and intranet 2.0.

    This conference aims to provide a basis for sharing, analyzing and discussing tendencies and the current enterprise social networking strategies on an internal level and the ways in which social media can create value within organizations.

    Zyncro took part

    Lluis Font took part at the ISM Forum yesterday with a talk on Enterprise Social Networks and the benefits that this type of solution can bring to organizations with their internal communications.

    The following topics were looked at during the talk:

    • Corporate microblogging: information flow within a company 2.0
    • The work groups system and corporate file management
    • Task management and meeting minutes
    • Corporate contacts directory
    • Integration with external applications: social media (LinkedIn, Twitter, Facebook), other cloud services (Google, Evernote, SurveyMonkey …) with your corporate systems
    • The ROI on Enterprise Social Networks
    • Best practices – the use of platforms 2.0 within the business

    In addition, November 4 saw a Q&A session on one of the most frequently asked questions in this area:  How can I persuade my CEO to get into Social Media?

    For more information about this event, check out full website: http://ism2011madrid.forwardnetworking.com where you will be able to find the event conclusions.


  • Agustín Bosso 9:44 am on October 24, 2011 Permalink | Reply
    Tags: cloud, , Qualys,   

    Cloud security with Qualys 

    Estimated reading time: 5 minutes

    On this occasion I would like to explain the reasons behind the Qualys trademark which has been on the web for a few weeks now.

    Before going into detail, I think it is necessary to draw attention to to the fact that this company has been a point of reference when it comes to security for more than a decade. Qualys is a leading business in the provision of security solutions that reduce and avoid web vulnerabilities and therefore allow the compliance of the strict regulations required by the current market.  This task would have been costly and unreliable a few years back due to the time needed to undergo each security audit.  Now it can be done on a daily basis by following a totally Cloud model.  Companies for which security is a key issue such as eBay, numerous financial entities, different administrating governments and even Facebook, are regular clients using this web security provider.

    Let us take a look at the trademark to be seen on Zyncro‘s homepage, Qualys SECURE.  This logo can be seen due to the daily monitoring that Qualys systems carry out on the Zyncro solution.  This review can detect the presence of spyware, vulnerabilities both within the network (perimetral scanningl) as well as in the web solution itself and the validation of SSL web certifications.  In this way, Zyncro can ensure that its daily solution is free from the most common web environment threats.

    In addition to the security that this certification provides for our clients, here at Zyncro we have gone even further by adding other internal validations in order to benefit our clients through the excellence we aim to transmit through our solution.

    All of our coding is thoroughly scanned before each new version is released in order to detect any anomaly that could potentially affect our clients.

    The most common mistakes that any web solution must protect itself from such as injecting SQL coding or cross site scripting (XSS), all of which have been caught in the security project: OWSAP, are covered by this and guaranteed by this assured quality procedure in our coding at all levels.  Our complete scan certifies none of these vulnerabilities are found in our solution.

    It is thanks to this that our clients confide in Zyncro and in the same way, others will in the future as security is one of our most important premises and client satisfaction is our main objective.

  • Patricia Fernandez Carrelo 9:59 am on October 14, 2011 Permalink | Reply
    Tags: cloud, , ,   

    Cloud Computing with Zyncro, event in Barcelona by Amazon 

    Estimated reading  time: 5 minutes

    Next Wednesday, 19th October, Amazon Web Services will carry out an event in Barcelona in order to explain and analyze its cloud computing platform using real success cases.

    Since 2006, Amazon Web Services has billed for infrastructure on demand for companies of all sizes ti use.  During this session they will present the Amazon cloud platform and will analyze how media and entertainment companies can benefit from “the power of the cloud” for its digital needs.


    The seminar will be informative and specially designed for:

    • Learning how all types of companies especially media, entertainment and Internet companies use cloud computing for reinforcement of their IT projects.
    • Understanding why scalable cloud technology can become a great ally for any project be it internal, in the media or via Internet access.
    • Discover how to optimize your current infrastructure costs with future projects in the Cloud.

    Aimed at

    Decision making technicians and managers within media communications, entertainment and Internet: IT specialists, managers and directors.

    Event agenda

    • 09:30-10:00: Opening
    • 10:00-10:30: General overview of Amazon Web Services: strategy, offer proposal and advantages
    • 10:30-11:15: AWS Media case studies:
      • Video streaming, media events/campaigns, on-demand videos, transcodification, distributed data , etc.
    • 11:15-11:45: Coffee Break
    • 11:45-12:30: Outlining of applications ready for migration to cloud systems and outlining of existing cloud applications
    • 12:30-13:40: Presentation on client experience AWS:
    • 13:40-14:00: Questions and answers
    • 14:00-14:30: Networking


    Casa Capell
    Rambla de Prat, 27
    08012 Barcelona

    How to register

    In order to register for the event, please register using this form. Limited availability.

    Zyncro’s participation

    At the event, Luis Font, Managing director at Zyncro will explain how AWS allows for exponential growth that is secure and cost efficient, storing business knowledge in the cloud, allowing for information to always be accessible and well structured using 2.0 strategy in order to improve communication flow.

    I have been managing Software as a Service companies for the last 10 years and up until the introduction of AWS, infrastructure management was one of the main costs for these types of businesses in terms of time and money.  Today infrastructures can be created in any part of the world to provide clients with a service and be 100 times faster and be of a better quality than that of just 5 years ago.   My challenge during my presentation will be to explain the past, present and future of Software as a Service.


  • Patricia Fernandez Carrelo 12:30 pm on October 10, 2011 Permalink | Reply
    Tags: , , , cloud, , ,   

    Share and explain the concept of Enterprise Social Networks 

    Estimated reading time: 4 minutes

    As part of Zyncro’s participation at SIMO on 6th October during the IT Forum, Zyncro presented the talk: “Corporate Social Networks: your company’s knowledge in the cloud“.

    Whether you were able to attend or not, you can access our presentation here in case you have any query or would like to be able to explain the following:

    • What is a Corporate Social Network?
    • What advantages can they bring to your business?
    • What does ‘having your company’s knowledge in the cloud’ actually mean?

    Feel free to share this presentation with your contacts!


    Master the cloud, introduce Zyncro into your business and reap the benefits of Corporate Social Networks


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