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  • Raul Gonzalez Garcia 9:00 am on May 9, 2013 Permalink | Reply
    Tags: coaching, , , ,   

    Leadership of the Future 

    Estimated reading time: 3 minutes

    Leadership of the Future

    Five ideas to envisage leadership of the future from new leadership trends:

    1. From an individual-centered focus, we have gone towards the team, and from the team, to the network. The leadership of the future will be shared: in organizations of the future, everyone will be leaders.

    2. Leadership cannot be boiled down to a set of prefabricated formulas that are used for all organizations, it requires continuous training and the ability to adapt and improvise. Leadership will be more like dancing as a group instead of mathematics.

    3. Leading will be synonym of empowering, the best leaders will be ones who transform their followers into leaders.

    4. The traditional workplace will be transformed into a collaboration 2.0 environment and the leadership of the future will be somewhat similar to the influence that some users have in internet forums. The main leadership 2.0 competences will be the ability to generate participation and trust, micro-blogging, tolerate ambiguity, share openly, and to help achieve a ‘netarchical’ organization.

    5. If work is permeated with Social Networking values and attitudes, people will lose the fear of making mistakes, exploring, participating, sharing, making decisions, taking risks, being creative or contributing new ideas. People won’t have the usual fears found in traditional companies and won’t need to be directed, they will be used to generating collective intelligence and leadership through digital participation infrastructures.

    To sum up, leadership of the future will be necessarily collective: people won’t know how to interact otherwise.

    “The best way to predict the future is to create it” – Peter Drucker

    Raúl González (@coachingcritico) is a certified coach (ICF) and holds a Master in Work and Organizational Psychology from Mälardalen University (Sweden), specialized in participation, organizational sociology, and coaching-based leadership. He has collaborated as a coach and trainer in organizations around the world, and is author of the blog coachingcritico.com, a space continuously investigating the way in which coaching and other trends are transforming learning and collaboration in all types of organizations.

     

     
  • Eduardo Sanz 9:00 am on April 23, 2013 Permalink | Reply
    Tags: coaching, , , , , ,   

    Leadership in difficult times (II): Accidental leader or “what have I done to deserve this?” 

    Estimated reading time: 8 minutes

    I want to start by thanking you for the great welcome my first article on this blog got and all the comments many of you made both privately and publically. This just reinforces that the ideas I mentioned are not just my own vision of things and helps to confirm that we all have a mission to change the Spanish panorama of SMEs with quality executives and leadership.

    Another reason that reinforces that we have “hit the nail on the head” is that all of you who gave your feedback are people that have experienced pseudoleaders. So they are not an urban legend that no one has seen after all and they do really exist. It’s no use thinking that they are just from the older generations, and those that have replaced them are “cut from the same cloth.”

    Curiously, none of these pseudoleaders have written to me publically or privately to say “Hello, my name is X. I’m a pseudoleader and I want to change. How do I do that?” So I ask myself, where is that self-criticism?

    An accidental leader could be any of you; a committed person with a restlessness, who collaborates and has always worked hard thinking that some day their chance to lead a project due to their own merits would come.

    Normally, accidental leaders find themselves with their boss’s job overnight because the company had thought that it could save expenses that way and that they would accept the position without questioning why or how and would limit themselves to doing what they are told.

    It is communicated to them with no mincing of words. “Hello, we have decided to make a change in Sales Management and after assessing several options, we think you are the person for the job. We have good reports from your boss, you’ve been with us for a while and you know the company. So do the visits you have planned and in 15 days’ time we’ll meet here to talk about how we are going to work.”

    You get excited and you follow your work plan and visits. At night in the hotel, you work on a detailed business plan in line with what the company needs and the market demands.

    When the day arrives, the message you receive is “We hope this changes quickly and you limit yourself to doing what we tell you, don’t forget that you’re here because of us” or “What you need to do is sell, stop giving excuses and sell. Your previous boss spent all day getting data on the competition and saying that we had to change things and analyze prices, but what you need to do is sell. We’re here to think, so less PowerPoint and more selling.”

    You’ll leave the meeting completely demotivated but you tell yourself that gradually changes and improvements will be made. The months go by and things stay the same, they didn’t want a leader and you realize that you haven’t worked or endeavoured so long to do that.

    You try to give your team training and the response is “Training is an expense, less training and more selling”. You start to notice that they don’t include you in the decisions and when the time comes, you ask yourself the question do you really want to continue or not?

    You know your potential, you know your areas for improvement and you want to work on them. What’s more, you have ideas to drive and help the company.

    I’ve discovered I’m an accidental leader. What do I do?

    If after reading this you can identify with this, don’t lose hope. Don’t worry, there is a path to solve it. You have several options and, although there is no good or bad one, I’ll give you a few. But remember, the right one will be the one you decide to take.

    Option 1: Accept it and resign yourself to the fact. If that role is enough for you and you are only looking for a title on your business card, it’s as respectable a decision as any other. Many people spend their lives doing something they don’t like and passing the hours, waiting for their day to end. If you are one of them, you still have time to change it some day. If you don’t want to, good luck in your job. I don’t envy you.

    Option 2: You’re restless and you can see that this is not the future you envisaged.

    • To start, don’t lose hope.
    • Be positive, maybe you will manage to make them change the way of doing things.
    • Seek allies that can help to change things for better step by step.
    • Relish those small successes, from a new customer to a sales rep that you have trained. Give yourself those moments of self-motivation.
    • Don’t stop learningand build up your network of contacts in case an opportunity arises.
    • While you are with the project, always give your 110% so they can never say you “didn’t do it” and if the results don’t come, you can be sure that you gave your all.
    • Trust yourself and your values.
    • You have talent, success requires training .
    • Never rush into making a decision that affects your future. As the song goes “you’ll never walk alone”. “When you walk through a storm. Hold your head up high. And don’t be afraid of the dark. At the end of the storm is a golden sky”

    In the next article with which I will close this trilogy, I’ll talk about new leaders: Leader-Coaches, the seed of the Sustainable Leader.

    Like always, I’ve written about my own opinion of things, but I’d love to know what you think. Feel free to comment!

    Eduardo Sanz (@esanzm) is entrepreneur, coach and founder of Directivos en Acción.

     

     
  • Chris Preston 9:00 am on April 15, 2013 Permalink | Reply
    Tags: coaching, , , , , , ,   

    Losing Meaning Amongst Complexity 

    Estimated reading time: 8 minutes

    I’ve recently been reading Dan Ariely’s latest book – The Upside of Irrationality. For those of you who don’t know him, he’s a frequent writer and speaker on the subject of human behavior, with a particular emphasis on why we do things that make no practical sense. In this book, he shares research into how we find meaning in what we do, and the consequences of not having it in our working lives. It’s fascinating stuff, and I could read his work all day.

    He makes a key point about the need for us to see the outcomes of our work successfully launched into the world, and that it’s the role of leaders to make sure people can join the dots between what they are doing, with the ultimate outcome of the organisation. In the book, he uses SAP as an example of where complexity is clouding this process – I don’t believe he’s saying SAP is a bad system; it’s just one of many, many tools that we now use for our daily lives… probably one too many.

    How bad is the problem he’s describing? Well, for example, in 2008 I was working with a police force that had just audited its systems – they had upwards of 350 different ones. That was four years ago – I dread to think how many they have now. Officers at the time were frustrated and disheartened with the situation, feeling that it took them away from the core of the job: to police.

    This situation is echoed in the pharmaceutical industry, one of the most heavily regulated groups you will ever find. With multi-billion dollar fines levied for illegal activity, the companies involved have layer upon layer of systems to prevent any, tiny, slippage of the ‘code’. This compliance is aimed to benefit the patient, but it has the hugely negative effect of creating a group of dispirited people who genuinely want to make people’s lives better, but feel the myriad of steps in the process simply don’t allow it. I’ve been part of trying to make the many systems more understandable, which is a Sisyphean task I would not wish on anyone.

    Thinking this over, one phrase came to mind, written by the equally fascinating author John Maeda, who, when talking about simplicity, uses this powerful equation “How simple can you make it / How complex does it have to be?” I love this statement, and I turned to it recently when working on an online profiling tool, which I was happily heaping with features that I thought would be wonderful. The final product would have needed days of patient explanation before anyone understood it, and a manual the size of a phone book. Applying John’s rule, I chopped out most of the things I’d added, and it worked just fine.

    But with my system, I had total control. With the police and pharmaceutical industry control is far from perfect, and the ‘clear lake’ slowly silts up as many contributors independently bring in their own needs. Organizations over a certain size lose clarity around complexity – no one has the reach or remit to ask the question ‘are we too complex?’ when it comes to systems and process. Many companies simplify their products, operations and footprint, but few ever truly simplify how they do business. As one police officer put it to me, “we are good at adding, but not taking away process.” Systems seem to disappear only when technology takes a step forward.

    There’s no doubt that the proliferation of systems is damaging our ability to find meaning in what we do, research, common sense and performance figures all bear witness to this fact. I’m not suggesting that we stack them up and burn them – we’re past that point. What I do feel is needed is local ownership of this challenge. It’s the job of the manager to ensure that people working in complex environments can see how their contribution adds to the organization’s ability to deliver services, goods or outcomes. No one wants a meaningless task, but the danger today is that the processes we’ve built up around the daily job make it difficult to see past the task of administration.

    Leaders and managers need to become practiced at holding conversations about the organization’s aims, what’s coming off the assembly line, and who they are helping. They need to recognize that people are blinkered by the systems they have to use, and need encouragement, support and time to step out of this and look at the wider picture.

    None of this is difficult, it’s about time and effort on the part of the people that really need their teams to perform well.

    And, if you have the capability, maybe also extinguish the odd system here and there – start a quiet revolution around simplifying working life. One of John’s governing laws is “Simplicity is about subtracting the obvious, and adding the meaningful.” So, if it’s a law, you’ve got to do it.

    Chris Preston (@Trimprop) is a Psychology graduate and specializes in internal communication and team development. He currently is Director at The Culture Builders.

     

     
    • David Zinger 10:58 pm on April 15, 2013 Permalink | Reply

      Well said Chris. I like the way you put Johm Maeda and Dan Ariely together. I have been thinking about this a lot in relationship to employee engagement and this was a very nice personal booster.

    • Chris Preston 10:13 am on April 16, 2013 Permalink | Reply

      Thanks David – they are two lovely authors, and I really wish that business could do more with John Maeda’s work – I think the challenge is it’s not as easy to link his thinking with business process as it is with product design. Glad it helped boost you!

  • Raul Gonzalez Garcia 9:00 am on April 5, 2013 Permalink | Reply
    Tags: coaching, , , ,   

    How to give feedback to motivate 

    Estimated reading time: 6 minutes

    Coaching feedbackFeedback is the information you give your employees on their performance in order to get better results. One of its main characteristics is that it must be useful as information, i.e. it needs to generate learning in the person receiving it. If a manager gives information to a subordinate on their performance that does not help them in practice so they can improve their work, it is not really feedback.

    What’s more, if the feedback is communicated in a way that makes the employee feel guilty, frustrated, irritated, or in short, demotivated, rather than being feedback, it is quite the opposite. Feedback when used well can improve your employees’ motivation and performance greatly, however, when used poorly, it can be one of the main factors of demotivation and even worsen their performance.

    Best intentions are not enough in giving feedback effectively. Below you will find four steps that will help you to prepare the information you give to your employees to improve their performance and how to communicate it to generate greater motivation and changes in their results:

    • Be clear. Vague, generalist feedback isn’t any use. Clarity involves relating specific actions with specific results. The more precise it is, the more effective the feedback will be. Precision also refers to the fact of talking about actions that can be controlled by the employee, either for them to replicate them if they give good results, or to change them to get better results.
    • Don’t improvise. In order to be clear, you need to identify what objectives you want to achieve beforehand when you give feedback. Think and prepare what specific changes you want to see as results, this way you will transmit exactly that and nothing else. Choose the right time and place. Avoid stressful situations, because you won’t be in the best mood to be constructive, and furthermore, people retain a very small percentage of the information in these situations. Avoid subjective judgements as far as possible. Refer to specific conduct and results, try to be as objective as possible, by using objective and neutral data, for example.
    • Give more positive feedback. Feedback is not just information regarding aspects that need to be improved, it is also information on what they are doing well. Some managers don’t pay much attention to what they employees do unless there is a problem. From an employee’s point of view, this makes the manager seem to be only watching for mistakes. Positive feedback(valuing and reinforcing conduct or attitudes that achieve goals) is as important as negative feedback (pointing out a conduct or attitude that hinders the achievement of goals), because reinforcing effective conduct improves the work environment and enhances motivation in those that receive it.
    • Be constructive and focus on the solutions, not the problems. The goal of feedback is not to point out negative aspects, rather to introduce changes so that they improve. Focus on those changes, ask your employees to propose solutions, put forward different alternatives and explain how and why they can contribute to improving the results. Allow them to become actively involved and decide, as far as possible, the changes they want to make and the way they will carry them out.

    If you bear in mind the previous points when giving feedback to your employees, you will be taking advantage of feedback not only as a tool for improving performance, but also as an opportunity to improve your relationship with them and motivate them.

    Raúl González is a certified coach (ICF) and holds a Master in Work and Organizational Psychology from Mälardalen University (Sweden), specialized in participation, organizational sociology, and coaching-based leadership. He has collaborated as a coach and trainer in organizations around the world, and is author of the blog coachingcritico.com, a space continuously investigating the way in which coaching and other trends are transforming learning and collaboration in all types of organizations.

     

     
  • Eduardo Sanz 9:00 am on March 11, 2013 Permalink | Reply
    Tags: coaching, , , , , pseudoleader,   

    Leadership in difficult times (I): The problem of the pseudoleader 

    Estimated reading time: 4 minutes

    Editor’s note: Today we would like to welcome a new contributor to our blog. Eduardo Sanz is an entrepreneur, coach and founder of Directivos en Acción. He will be sharing with us his knowledge on Enterprises 2.0, Human Resources and Leadership.

    This is my first post in a series which I hope will result in a long collaboration in this blog. I’m somewhat thought-provoking when I write. My aim is to raise awareness and make you think about the path to follow.

    In a series of 3 posts, I’m going to talk about the evolution of Leadership over the last 3 years, right up to what is the model of leadership for the future in my opinion: Sustainable Leadership.

    Last week I had the pleasure of giving a keynote on this new leadership paradigm at the presentation of a book that I co-wrote “LinkedIn 200 millones: el CEO se ha quedado obsoleto”. In a world characterized by the speed with which information, news and business opportunities flow, there continue to be pseudoleaders who think that they know the only valid model for managing “their” company. I stress “their” because in any conversation, they take advantage to introduce their “the only one who decides is me”, they are cautious of change and consider fax to be the most advanced technology.

    1. He is reminiscent of the tribal leaders of times past to whom everyone went for advice and to make decisions. With him, the sole knowledge of the organization lives and dies, and if he is not there, nothing can be done.
    2. He always decides and everything has to be run by him. He does not trust anyone (for example, let me tell you about a colleague of mine who, in a company with 450 workers and a turnover of 35 million euro, wasn’t allowed to buy toilet paper without the CEO’s authorization).
    3. He thinks that information is power and does not share it.
    4. He wants the entire organization to be dependent on him.
    5. He rewards what he calls loyalty (servilism) over talent and does not allow opinions that are different to his.
    6. He does not trust the new technologies and thinks that his team are using them for things other than work.
    7. He thinks that training and personal development is an expense and not an investment.

    Having a pseudoleader has consequences for the organization

    1. Due to his way of managing everything together, down to the minor details, he paralyzes and blocks work processes. In a world moving at the speed of a Ferrari, he still goes on horseback like the Native American chiefs and that means that decisions are taken late.
    2. If he doesn’t react quickly, both his company and he will become obsolete and will cause a crisis in management and leadership.

    Luckily, there is always time to react and, as we will see in the next post in this series, there is another model and another way of moving forward. Do you still have pseudoleaders in your company or do you have real leaders?

    Eduardo Sanz (@esanzm) is Entrepreneur, Coach and Founder of Directivos en Acción.

     

     
  • Pedro Amador 9:00 am on February 4, 2013 Permalink | Reply
    Tags: coaching, incompetence,   

    10 rules of an incompetent professional 

    Estimated reading time: 4 minutes

    Editor’s note: Today we are pleased to present a new Zyncro Blog author, Pedro Amador, considered, in Spain and Latin America, a pioneer in communication, and personal and professional growth. He is a professional speaker, who has appeared numerous times on TV, radio and in the press. He has developed the innovative happiness application miGPSVital, based on the Self-coaching Methodology which improves the productivity of people. He is the author of three books on personal growth and dozens of articles which give great value to his workshops and conferences. He lives in Uruguay but frequently travels to Europe. Welcome Pedro! 

    I would like to share the best rules that place ignorance at the most unsuspected limits. I’m positive you’ll recognize someone close to you who appears to be a true professional but who, in reality, isn’t anything more than an unqualified beginner. These are, in my opinion the most important rules:

     

    1. “Blame others”: whatever happens, there will always be someone who can be blamed for things that go wrong, however much responsibility, or lack of, they have. In the slang of useless people, this rule is called “passing the buck” or saying “the dog ate my work“.

    2. “Steal and use the achievements of others”: which is essential for getting to the top, whilst those at the bottom never stop complaining about our incompetence. In the slang of the useless, this is called “taking all the credit“.

    3. “Deny having done anything”: even though you’ve been caught on film committing the worst possible crime, deny it all. It could always be thought that it’s a complex plot created by your worst enemy to question your honesty.

    4. “Don’t face up to things and avoid making statements”: never try to defend yourself if you’ve done something bad. You will be accused of things that you hadn’t even thought of. It’s better to avoid making statements and mention a brief: “I haven’t done anything, this is a plot against my honesty and good name”.

    5. “Look for false witnesses to back up the lie”: there is always an absent-minded friend, one of those who’s dying to be at your side, who will be willing to state anything, and back up our tale. It’s important to have some to hand.

    6. “Get others to make statements for you”: if there is no other alternative, and rule 4 can’t be applied, it’s much better to get others to do it for you. In addition to the witnesses from the previous rule, try to get people who are fairly simple to make statements for you; they’ll end up boring everyone to death.

    7. “Get a lawyer to make statements for you”: once the previous point has been exhausted, it’s best to get a lawyer to respond with excuses and contradictions.

    8. “Invent a Saintly role”: if ultimately we have to say something, it’s important to have created a story that elevates us to the level of Holy Spirit and makes everyone believe that under no circumstances would we be capable of such acts.

    9. “Throw stones at the enemy”: someone wants to back us into a corner? However saintly they are, they will always have a dark side. Look for it and hit them hard until no doubt remains that the person is worse than the devil.

    10. “Invent a conspiracy”: if someone has backed us into a corner, and we haven’t been able to take them down, there is no other alternative than to plot a conspiracy, using a smoke screen. The most common stories are those that involve the abuse or harassment of women, because they always manage to attract nonsensical parrots.

    I enjoy talking about positive things, but sometimes it’s important to mention bad practices, because whether we like it or not, they are the first thing we have to avoid. None of these rules have come from the Internet or a book. I have experienced them all first hand, in trials and attacks, and they have helped me to detect what I call human cockroaches. I always recommend the fantastic book by Fernando Trías de Bes, “El libro negro del emprendedor” -The entrepreneur’s black book-, which talks of the huge mistakes that many entrepreneurs make, and believe me, you learn more from mistakes than from success. Following Fernando’s lead, shortly I’ll be able to publish “El libro negro del coach” -The coach’s black book- (or that of the politician, banker, whichever profession you prefer), because there is no lack of examples of incompetent people.

    Be careful because lately ignorant people appear to be having great success.


     
  • Jose Luis del Campo Villares 9:00 am on January 7, 2013 Permalink | Reply
    Tags: coaching, competence, emotional intelligence,   

    Emotional Intelligence applied to the business environment 

    Estimated reading time: 5 minutes

    For many, the concept of Emotional Intelligence sounds familiar but they are not able to suitably define it. I like Daniel Goleman’s definition, which identifies Emotional Intelligence as the ability to identify our own emotions and those of others, to self-motivate ourselves and know how to monitor our emotions and those of the people around us.

    Do you believe that a suitable management of Emotional Intelligence in an organization would be beneficial to its correct operation?

    What is being proven is that successful leaders in organizations don’t necessarily have the highest IQ (intelligence quotient) in common, nor do they have the best training, or hold the most MBAs. In fact, the common characteristic of them all is that they have a higher than average EC (emotional control), which enables them to control situations better and handle their day to day problems, or those of their team, from a different perspective.

    This emotional control that stems from an adequate Emotional Intelligence is based on two pillars:

    • Personal competence: Internal Emotional Intelligence (internal management)
    • Social competence: Interpersonal Emotional Intelligence (team members)

    Are you a leader in your organization and would like to apply emotional intelligence within your team?

    Then you should have the following:

    • Personal competence: Self-awareness (emotional self-awareness, accurate self-assessment, self-confidence) and Self-management (emotional self-control, transparency, adaptability, achievement oriented, initiative and optimism).
    • Social competence: Social awareness (empathy, organizational awareness and service oriented) and relationship management (inspirational leadership, influence, change catalyst, teamwork and conflict management).

    Some of these things can be learned through good training. Others can be achieved and strengthened using collaborative social tools, such as Zyncro. However, others are innate abilities in people, part of their DNA. Self-awareness is what tells you what you’re really like and what you should improve in order to manage Emotional Intelligence during your day to day.

    But, because I like to refer more to new social media and its tools, let’s consider the social competence part that is needed. We must be aware of the feelings, needs and concerns of members of our organization, as well as have the ability to obtain the correct and required answers that help us manage the team we’re responsible for.

    This is where I believe that social tools have played an important role in encouraging Emotional Intelligence in companies, because they are based precisely on this, being social, interacting, knowing how to identify what the human environment tells us. Work centers interconnected via internal or external social networks, spaces on the cloud where contents and knowledge can be shared, debate walls where colleagues’ doubts can be resolved; aren’t these in fact 2.0 tools applied to the development of Emotional Intelligence? We are using this concept every day, but few are aware of it.

    Jose Luis del Campo Villares is a Facilitator, Trainer and Coach. He is concerned with people and their life within organizations, which is why he is a Social Media Consultant and CEO of Socialmedia Network. In addition to several collaborations, he writes his own blog, which we at Zyncro highly recommend.

     

     
  • Sandra Bravo Ivorra 9:00 am on December 18, 2012 Permalink | Reply
    Tags: coaching, , ,   

    Oh, white, (and eternal?) Christmas! 

    Estimated reading time: 4 minutes

    Christmas is around the corner, that period of the year when the “Christmas spirit” is all around us, days when the streets are lit up with hundreds of lights, there’s a Santa Claus at the supermarket giving out candy and we all get together with our families to eat all the food typical of the season, as if there were no tomorrow. It’s also a time of year when we feel obliged to be better people and to automatically give gifts to everyone and anyone, so overcome are we by this tradition of Jewish-Christian origin mixed together with the ads of all the big chain stores and a certain tendency to compulsive consumerism.

    My favorite part of the whole season is this forced kindness and benevolent feeling that overcomes all of us. It’s not a bad thing, but I just wish it could last all year and that it happened more spontaneously. Why on earth do we find it so difficult to be grateful and appreciate what surrounds us? Has no one ever stopped to think of the potential of the words, “thank you”, or the expression “I love you”?

    I don’t mean to go all sentimental, but extrapolated to our day to day and in a working environment, it could give huge results and generally be more effective than sowing doubts about permanency in a job or playing at tug-of-war with economic or emotional blackmail.

    I know I go on about this, but I don’t think the business world has actually realised that, essentially, we are all human and we like to be treated as such. There are still “great” business people who continue to believe that selling the image of a serious and exclusive company with employees who are practically slaves, is the key to success.

    This could be the case until these employees realize that there is a life outside work or find a place where they are valued and told that they are appreciated, not only in the form of a salary, but in words and actions.

    Promoting activities that favor personal relations between employees and your company, encouraging their creativity, valuing their effort, offering them a smile and asking them how they are… are small tricks which, although some believe to only be a time-wasting exercise, in fact increase your team’s performance.

    How many hours do we spend each day in the office? Of this time, how much do we spend working comfortably and how much counting the moments until we can run out the door? If the balance leans blatantly towards the latter option, clearly something is wrong and sometimes this something is as easy to solve as being treated kindly.

    Shall we make Christmas last all year?

    Sandra Bravo is founding partner of BraveSpinDoctors, a strategic communication and political marketing consultancy.

     

     
  • Sandra Bravo Ivorra 9:00 am on May 18, 2012 Permalink | Reply
    Tags: coaching, ,   

    The lack of training means the death of companies 

    Estimated reading time: 3 minutes.

    I’m left handed. Like many people. But when I was small, I used to think that I was the odd one out, as my grandmother never stopped saying that it was normal to use your right hand and started to correct me… What’s more, when she saw me doing anything that she didn’t like, she’d come out with “You don’t do it like that (meaning the way in which I decided to approach a specific task), it’s done like this.” (meaning the way my grandmother did it). Luckily, although I was always a good, obedient child, I paid little attention to many of her demands, and continued writing, eating and living with my left time, at the same time I found new ways of doing things that I had always seen done in a boring, methodical way.

    In a short time, new technologies and the Internet have meant an authentic revolution in the way of relating to one another and communicating socially. It also affects, to a greater extend, the business world. Companies no longer target anonomous, mass customers who buy anything, rather they need to seduce an increasingly more segmented public who knows—and demands—what they want and who, for the first time, has a voice and an opinion. The end user knows the evaluation that others have made of a specific product or service and demands a personalized, quality attention.

    However, faced with this change in paradigm, which is no longer anything new, many companies continue to live in the past—not even in the present—and preserve business values that underestimate the importance of training and creativity. Imagine if all major business owners of our country continued to apply the advice of their grandmothers to the letter. Although they are valuable and esssential, they belong to an era that is not ours to live and, like everything, that advice is no longer valid.

    Reinvent yourself or die. The lack of training means the death of companies.

    As I heard Doménec Biosca, president of Educatur, say at a conference recently, “we cannot continue to talk about human resources, rather people with resources.” Products and services, when it comes down to it, are quite alike. What marks the difference is people, who have to be capable of moving the customer, giving them a unique experience and personalized attention. But that can only be achieved by companies that have previously managed their internal emotions. In other words, that have analyzed and encouraged the skills of their employees, that promote channels of efficient communication and that go that extra mile to achieve specific dreams and not just business figures. Nowadays, in a especially hostile environment, only those that want to survive do —wanting is power—, in other words, those that adapt to changes best and quickly, not the strongest.

    Sandra Bravo is founding partner of BraveSpinDoctors, a strategic communication and political marketing consultancy.

     

     
  • Juan Manuel Rodríguez 10:25 am on March 9, 2012 Permalink | Reply
    Tags: , coaching, , , Motivulario, Motivulary, positive thinking   

    Interview: “Motivulary: the vocabulary of motivation” 

    Estimated reading time: 4 minutes

    MotivularioToday on ZyncroBlog we have interviewed María Graciani García, author of the book “Motivulario”, which will be in the shops from April 23 (Empresa Activa).

    María is a young journalist from Sevilla who has specialized in Human Resources with an important projection towards Recruitment, Training, Corporate Communication and Executive Coaching.

    María wanted to share her thoughts on the importance of a positive vocabulary to motivate ourselves and infuse those around us with enthusiasm.

    In her book and now also on her blog, you can find out more about this idea.

     

    What is Motivulary and how did it come about?

    It’s a word that I invented that means “Vocabulary of Motivation”. The idea of writing a book goes back to when I was 11, when I told myself “I’m going to be a writer”, but the idea of Motivulary is more recent, coming from my own professional experience in which motivation played a very important role.

    What happened exactly?

    I worked for 7 months as a HR manager in a mining company, and from those very first days, I started to do something that would have a very positive impact on the rest of the company. Every day I arrived an hour early to work and sent an email to my colleagues, which I called “Morning Happiness”, with a positive thought for the day.

    Who received those emails?

    At first, only 4 or 5 people, but soon the word started to spread and around 65 people received it each day, including the CEO. Even people started to send those mails to their friends and family. One day, a new intern joined the company and came directly to ask if I was responsible for the “Morning Happiness”. I soon heard that the company’s directors also read my email each Monday morning… before the other work emails.

    Did that wave of positive thoughts have an impact on daily operations apart from those emails?

    It wasn’t just emails… One Friday each month, I brought in some cake and called those “Sweet Fridays.” Everyone was invited to come by and get a “slice of sweet morning.” Around that cake, colleagues started to spontaneously chat, exchanging their impressions on various subjects, who maybe didn’t have much of an opportunity to talk directly during the day.

    Did the work atmosphere also improve?

    If before there were major ups-and-downs in the “energy” level of the employees, over time that level became higher and more stable thanks to the great atmosphere that it generated. I’d say that we went from fluctuations between 50% and 100% to a more stable 80%. It generated an atmosphere of trust, enthusiasm and continuity.

    Zyncro has published the first “Manual on Best Practices in Enterprise Social Networking”. How do you see the relationship between “Motivulary” and the organizational change that Zyncro encourages through using enterprise social networks?

    I’m convinced that positive vocabulary ends up seeping into everything and it always works, regardless of the means used. If using a private social network can favor communication and help to create those spontaneous conversations that took place on “Sweet Fridays” virtually, and if a positive vocabulary is used, it can have a knock-on effect on motivation and even on results indirectly.

    Giving such freedom always involves a certain level of risk, but I believe the benefits easily outweigh the few risks that there could be. Dialog is always positive; it encourages empathy, brings people closer, etc.

    In your book you propose a series of Spanish words that act as reminders, like Persona (Person), Reto (Challenge), Conde (Count)… What do they mean?

    Persona means “Optimistic PERSpective by NAture”; Reto, “TOtal REsponsibility”; Conde means “CONqueror of Enthusiasm”… but there are more. Eco refers to what we were talking about before: “Enthusiasm, Confidence or trust, or Continuity”, Crecí (grow) is “CREate the CIrcumstances”, Toma (take) is “MAgical TOuch”. They are all expressions that help us to always remember those positive thoughts.

    How could the concepts you explain in your book be transferred to an Enterprise Social Network?

    Well, I believe it’s a good idea to create groups in that platform, like for example, a Club of Condes, or Retos, where people can transmit those positive thoughts and reinforce its members in a more constant way. It is also a good idea to create a group to show specific examples where Motivulary has been illustrated with its tangible use.

    We’ll make a note of that! ;-)

     

    Want to create a great atmosphere in your organization?

    Download our Manual on Best Practices in Enterprise Social Networking free and start to use Motivulary!

     

     
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