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  • Francisco Eguiza 9:00 am on September 17, 2014 Permalink | Reply
    Tags: Communication 2.0, , , , ,   

    SoMoClo, your company and its entire ecosystem always connected 

    Estimated reading time: 4 minutes SoMoClo, your company and its entire ecosystem always connected A couple of years ago, people were already talking about SoMoClo as a potent, exuberant and explosive trend, above all in the fields of digital marketing and innovation, allowing companies to reach a greater audience with a more precisely-defined target and even better results (i.e. using geolocation services to send catalogues, discounts, payment methods and calls to action to smartphones). However, in this article I’m NOT going to talk about SoMoClo in terms of marketing. I want to dedicate this space to looking at how this trend can be used to help your company or business, to help your organization. So…

    What is SoMoClo?

    Let’s start with the following premise — nowadays EVERYTHING is Social, EVERYTHING is Mobile and (almost) EVERYTHING is on the Cloud. SoMoClo is an acronym for Social Mobile Cloud. Given that the previous premise holds true (and I’m not the only one who says so), why not align your company with Social, Mobile and Cloud principles?

    In the strictly business sphere, the objective of SoMoClo can be summed up in a single phrase: “Your company and its entire ecosystem: available anytime, anywhere.”

    Imagine the impact on your company or organization by having all the relevant information available, NOT just on your team’s PCs, but in a secure, private repository where all you need is an internet connection to start working. Response times are reduced, information is expanded, feedback becomes a positive tool (that, after all, is why we talk about Social) and work teams are fully capable of acting and reacting via the Cloud. (More …)

     
  • Juan Ignacio Barenys 9:00 am on May 15, 2014 Permalink | Reply
    Tags: Communication 2.0, , , , , ,   

    Enterprise Social Network: combined showcase and monitoring centre 

    Estimated reading time: 5 minutes

    Enterprise Social Network: combined showcase and monitoring centre

    A few weeks ago I attended a forum organised by the Spanish People Management and Development Association (AEDIPE) at which a senior Telefónica executive brought up something which has not yet been given the attention it deserves: “We no longer find the most copious, reliable and up-to-date information about our employees in conventional sources and files, but rather on social networks.”

    It would be an exaggeration to say that the information we find on social networks is the most substantial, but it is true that what you can get there is much better than has been available up to now.

    Proper design and appropriate use of the social networks environment brings us two very important advantages:

    1. Information  you do not usually get through traditional channels. For example, our competitors’ customer satisfaction, demand for and inclusion of specific professional profiles in certain projects, a customer’s executive staff mobility, etc.
    2. The prospect of directly influencing areas of interest to our company, spreading the right news stories with clear-cut messages, building corporate image or contributing knowledge to prominent open forums.

    Every day there are nearly four hundred million tweets and Microsoft says that over 80% of Internet users regularly participate in social networks.

    This two-fold opportunity – monitoring centre and showcase at the same time – cannot be handled superficially, especially when you consider that reports say that 35% of users use social networks to find a product, thus ousting traditional search engines.

    (More …)

     
  • Lelia Zapata 9:00 am on February 25, 2014 Permalink | Reply
    Tags: , Communication 2.0, ,   

    Investing in internal communication: Will it be profitable? 

    Estimated reading time: 5 minutes

    Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment. Why?

    Some people still think that internal communication can wait, that there are other challenges to be prioritised and I ask myself:

    • Are people not the company’s most important asset?  
    • Is it not a priority to improve coordination and collaboration within a company and work towards business objectives?
    • Is it not essential to build upon a good assessment and propose an appropriate strategy?
    • Is it not necessary to optimise internal communication and its offerings?
    • Does internal communication not provide a unified message and help reach company-wide understanding?
    • Is internal communication not an architect of organisational transparency?
    • Does internal communication not strengthen values, improve motivation, credibility and trust?
    • Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
    • Is it not important to encourage internal talent in order to create an innovative culture and improve productivity?

    (More …)

     
  • Marta Carrió 9:00 am on January 24, 2014 Permalink | Reply
    Tags: , , Communication 2.0, ,   

    The Social and Empathetic CEO 

    Note from the editor: A few months ago on this blog we reflected on why it’s important in businesses for the CEO to be the first in adopting a social attitude, in order to be followed by the rest of the team. Today we bring you this article that Marta published before in her blog to study in depth this idea.

    A few days ago I introduced standing trends for this 2014 year.  One of the most important is going to be the socialization of CEOs, understood as direct intervention in social networks, contributing ideas, projects and concepts, giving opinions about relevant topics for business, the sector and/or of general interest, thus answering their audiences’ comments.   

    This made me reflect on the the importance of empathetic listening so that this socialization positively reverberates on the CEO’s reputation and his/her organization. As well as the effectiveness of his/her leadership and the message he/she wants to broadcast.

    As I point out in my book, both within and outside of social networks, CEOs have to begin to really worry about what other people say, what opinions they have and what they are interested in and worried about. In this sense, empathetic listening requires comprehension of the situation and the perspectives of the people involved in a conversation. 

    Empathetic listening is related to acting in a certain way. In the first place, being capable to recognize all of the verbal and non-verbal signals of people who participate in a conversation. It implies paying attention to what others are not directly saying, thus understanding and recognizing their feelings.

    In a “social” context, given that many of these signals are lost since it is impossible to receive information through all senses, knowing how to process information will be a fundamental element. To process means understanding the meaning of messages and keeping track of the different points of a conversation. (More …)

     
  • Zyncro Blog 9:00 am on January 22, 2014 Permalink | Reply
    Tags: , Communication 2.0, , , , ,   

    Three of the Worst Bad Practices in Social Networks 

    Estimated Reading Time: 4 minutes

    Editor’s note: This article that we’re sharing today is an english adaptation of this post by Edna Campos published in our Spanish blog made by Zyncro.

    Any business or organization with a website can benefit from having an excellent presence in social networks. However, having a strong presence in social channels implies much more than simply creating profiles on the most popular networks.

    Unfortunately, many businesses fall into using the worst practices when trying to jump into social networks without being prepared. Here, I will discuss a few of them with you:

    1. Not having the basics for doing online marketing

    You will be in agreement with me when I say that it is an error to try to correctly carry out a content marketing campaign without having a website and blog, in which content that will be provided in the social networks can be created in the social networks. These should have responsive designs, with the purpose of making sure they can reach the growing number of mobile users.

    2. Unable to handle thier online properties

    Something I see constantly when we receive new clients is they are not aware of the advances in technology and tools that they can use with good practices, and instead they leave them in the hands of others,  their valuable internet properties.

    The same must be said of their accounts in social networks. They were created by a worker (who no longer works at the company) utilizing a personal email address, with different names. And now the company has all of its social networks under names that do not form a part of its digital identity. (More …)

     
  • Gustavo Martínez 9:00 am on January 21, 2014 Permalink | Reply
    Tags: , Communication 2.0, , , , ,   

    Keys to Success in Video Blogging for Your Company 

    Estimated reading time: 5 minutes

    In previous occasions, in this same space, I spoke about the advantages and usefulness of having an internal video blog for your company and specifically for your product. Including a video blog on your website, additionally getting you closer to your target audience, will generate more traffic that will later generate more sales for your business.

    A video blog is one of the most direct forms of communication on the internet. It allows your public to feel closer to you and makes the experience more dynamic for the visitor on your website, so it is recommended that you take into account five important points if you want to succeed with this tool.

    1. Avoid monotony

    Video blogs, even though their production involves processes similar to television production, are very different in the background and form.  Managing a friendly, clear and understandable language will capture the attention of your audience. Do not improvise. Give yourself the time to prepare the content of your capsule. Research done beforehand about the subject and a script can help you out a lot. (More …)

     
  • Raúl González García 10:36 am on January 16, 2014 Permalink | Reply
    Tags: , Communication 2.0, company social network, , , , ,   

    Change Management for Implementing an Enterprise Social Network in Your Organization 

    Estimated Reading Time: 8 minutes

    Photo Change Management for Implementing an Enterprise Social Network in Your Organization

    Implementing a collaboration and communication tool as useful as an Enterprise Social Network entails a certain change of mentality and organizational culture. And all change must be managed in order to display all of its transformation potential. 

    Managing change consists of utilizing a method of maps, indicating the path to the desired goal. One of the most simple and easy methods based in the principles of Change Leadership developed by John Kotter, consultant and professor at the Harvard Business School.

    This author investigated change processes in a multitude of organizations of all sizes, and he identified the phases, challenges, the most common errors and main factors of success in organizational change processes. 

    Kotter presented a very practical model of change, that consists of eight steps every organization should cover in order to manage any change in an effective manner. 

    1. Create a sense of urgency.

    This consists of making the people involved to see that change is necessary, important and positive. What will happen with our organization in the near future, if we do not implement an Enterprise Social Network now, in an era in which there is a progressive and rapid digitization of all sectors? Don’t just give a mere rational explication, because people don’t change with rational arguments. Rather, make them see and feel the need of change. In order to be effective, the message should include a 20% sense of negativity (the consequences of not changing, such as losing competitiveness as an organization, or becoming obsolete as professionals). And an 80% sense of positivity (important consequences and the positives of change, including more effective communication, or development posed to the people involved to acquire digital skills, etc.). (More …)

     
  • Cristina Aced 9:00 am on January 14, 2014 Permalink | Reply
    Tags: Communication 2.0, enterprise communication   

    Internet Privacy: When Boundaries Are No Longer Clear 

    Estimated reading time: 5 minutes

    The Internet and social media are blurring many of the limits that we have assumed. Some dichotomies, that until recently we had very clear, today have limits that are more widespread, like the professional/personal domain, the public/private sphere and internal/external communication.  All of them have common link: privacy.

    Let’s analyze each pair separately:

    • Professional/personal domain. Until recently, it was not difficult for us to distinguish between what was work and what formed a part of our personal life. However, nowadays it is not as easy to separate them. The act of being permanently connected does not help: on our smartphones we receive emails and social media alerts, our “friends” on social media are our schoolmates, colleagues from work, our bosses and even clients and providers. New technologies change the form of work and the way work is organized. Telecommuting is expanding and more and more, it is becoming customary for professionals to collaborate with businesses in a punctual way, and not in a wage-earning manner. For this, it is more important to manage personal brands, brands that accompany us for the rest of our lives, everywhere we work. (More …)
     
  • Denisse Caballero 9:00 am on January 13, 2014 Permalink | Reply
    Tags: , Communication 2.0, , , , , , ,   

    Team Management vs. Leadership 

    Estimated Reading Time: 5 minutes

    liderazgo vs team managementFirst things first: What does it really mean to direct a work team and how does it differentiate with leadership? John P Kotter explains that leaders are people who do the right things, while the directors/managers are people who do things correctly. This does not mean that one is better than the other; in fact, these two roles are complementary to each other and to operate a team at work to be successful, you need to meet both requirements.

    We understand that  the basis of leadership is founded on the vision of the future, how to communicate that vision and helping people to understand and achieve. On the other hand, directors are those responsible for making this vision to be implemented effectively and successfully, in other words “create plans” to achieve that. That said we clarify that a leader is not necessarily a manager and not the opposite, but it is possible that they can be.

    On one hand, a real manager will provide order, therefore organize and promote compliance with the company’s plans, this will do it by making decisions and delegating functions using a formal structure to generate stability and avoid poor performance. A leader will establish a communication process and will push his/her team together utilizing informal relationships to establish bonds, of which will motivate the workers to transmit said energy to the rest of the team.

    (More …)

     
  • Jose Luis del Campo Villares 9:00 am on December 23, 2013 Permalink | Reply
    Tags: Communication 2.0, , , , , private social network   

    Internal Communication 2.0 for Enterprise Social Networks 

    Estimated Reading Time: 6 minutes

    With the current fashion of labeling almost every position as “2.0”, why not also label internal communication the same?

    If something has been considered a lot in organizations until now with internal communication, above all in Spain, it has been the strength and importance informal communication has always had, or rather, rumors have had. That, plus the fact that many of those responsible for communication within organizations employ formal communication channels internally in an inadequate way, making organizations constantly having a weak point in the area of internal communication. 

    What indicators show that internal communication has been poorly managed until now?

    • Unmotivated employees who would say clearly that their opinions were neither heard nor much less taken into account.
    • Errors with messages transmitted between the initial and final message; there tended to be two or three steps that the message passed through and part of it got lost or distorted in the process.
    • Employees often indicated that they learned what was happening in their organization when it was over.
    • On many occasions informal communication, that is, rumors, was the best way to stay informed. 
    • Apathy towards the messages given by the organization with the question ‘why are they telling me this?’ Or the phrase ‘the same thing again’, demonstrates apathy from the recipients of the internal communication messages, bringing attention to the message is null and there are many other communication problems that can arise.

    How do you employ the new world 2.0 and its tools to be able to counteract existing bad internal communication?

    First, it should be made clear that an organization that establishes an internal enterprise social network is looking to socialize its behavior and organizational culture in every moment. What better way for employees to feel heard in a manner in which they can also freely express themselves through any channel and their opinion stays there and can be shared, refuted and valued? Enterprise Social Networks are the first that they establish; an environment of dialogue in which each member of the organization is accommodated. (More …)

     
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